Tuesday, March 16th, 2010

Cynopsis: Kids!

 

03/16/10

Good morning. It’s Tuesday, March 16, 2010, and this is your first early morning Kids briefing.

Sony Pictures Television introduces a “reimagined” Animax, its cable and satellite network available in 62 countries, which it has re-worked to be broadly targeted to youth viewers 14-29-years-old and will include a new look on-air and across all platforms.  The network’s programming is now expanding to reach TV, internet ( www.animaxtv.com ), mobile and emerging platforms, allowing consumers to create content, share and play together as well as blogs, polls and mash-up tools.  Each territory will feature its own local on-air talent, and will feature a mix of network original productions, local programming specifically aimed at their respective markets, and online programming.  Animax’s first original series that will be featured is “in the QUBE, produced by Michael Davies’ Embassy Row (Who Wants to be a Millionaire).  Changes in the Animax program lineup will begin in Portugal in April and will rollout across Europe, Asia and Latin America in the following months.

MORE KIDS STUFF

BRB International‘s Screen 21 is set to produce three kid’s series in full stereoscopic 3D and HD for both TV and online, and other platforms.  Series set to be produced using stereoscopic 3D are Zookaboo (104×2), Kambu (52×7), and Canimals (52×7) for premiere across platforms this year.  All three of these series will be viewable in both 2D and 3D.  Additionally, online videogames are being developed to support each series, as well as interactive videos also being developed based on the series for mobile devices.

Litton Entertainment renews broadcast deals for the TV series Jack Hanna’s Into the Wild ( www.jhitw.com ) for fall 2010 and further.  New broadcast stations signing on for the series include WABC-TV (NY) and WSB-TV (Atlanta).  Also committing to the series are ABC O&Os, Fox O&Os, Tribute, Weigel, Cox, Meredith, Scripps and Sinclair groups.  This follows on the heels of the recently announced partnership for the series with Nationwide Insurance, which also includes a nationwide speaking tour for the host, Jack Hanna’s Into the Wild LIVE.

CBBC and ABC TV (Australia) orders two new seasons (seasons 4 and 5) of the kid-targeted adventure game show Escape from Scorpion Island from The Foundation, which is part of the RDF Media Group.  C0-produced by The Foundation and Australia-based Freehand Productions, the two new seasons (13×60) are slated to premiere in 2010 and 2011.  Escape from Scorpion Island revolves around 10 kids 11-13 from the UK and Australia who are stranded on an exotic island and are split into teams that compete in various challenges to be the first team to learn how to escape from it.  The games are created by the same folks that create challenges for I’m A Celebrity Get Me Out Of Here!, Mission Implausible, Fear Factor and Dog Eat Dog.  RDF Rights, which holds the global rights in all media for the property, has signed international sales for the first three series of Escape from Scorpion Island to several key territories, including YTV (Canada) and Al Jazeera (Middle East) each acquire seasons two and three.

Sure there is still snow on the ground in many places  but spring is in the air and that means it’s time for the Peanuts special It’s the Easter Beagle, Charlie Brown.  Produced and written by Peanuts creator/cartoonist Charles M. Schulz, the holiday special will air Tuesday, March 31 at 8p on ABC.  Lee Mendelson served as executive producer on the special, which was directed by Phil Roman and, of course, featured music composed and performed by Vince Guaraldi.  The Peanuts celebrate its 60th anniversary this year.

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to lisa@cynopsis.com no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).

MARKETING/LICENSING

twofour54, an Abu Dhabi government-based media content funding group, inks a five-year worldwide publishing deal with Macmillan Children’s Books for its new preschool property, Driver Dan’s Story Train.  From twofour54 and 3Line Media, Driver Dan’s Story Train TV series features animated animal characters and introduces young kids to books and storytelling.  Each episode of the series, which debuted in the UK on Cbeebies in January 2010, includes a new original picture book.  Macmillan Children’s Books’ Driver Dan’s publishing program includes publishing character-based board books and paperback storybooks books based on the series specifically for release in the UK, USA and Middle East.  Further down the line the publishing plan includes other formats such as wipe clean, board, cloth and bath books as well as interactive ebooks.

Sesame Workshop and ATP Electronics, a designer/manufacturer of flash storage products, partner to release Sesame Street Video USB drives, which feature a wearable connector strap.  The collection features Sesame Street characters including Big Bird, Elmo, Cookie Monster, Grover, Abby Cadabby, Ernie and the Sesame Street street sign.  The drives will be available at retail from next month.  Each of the wearable drive comes with a character-specific full-length home video: The Best of Elmo, Abby in Wonderland, Big Bird’s Do the Alphabet, Bert and Ernie’s Word Play, Cookie Monster’s Best Bites, A Celebration of Me: Grover, and Sesame Street’s 25th Anniversary: A Musical Celebration.

Target Entertainment Group enters into further licensing deals for several PlayStation properties across the EMEA.  Impact International signs on to produce a range of products based on the action adventures game Ratchet and Clank, including plush, beanies, keychains and bobbleheads.  Impact is also developing figurines from Buzz, one of Sony Computer Entertainment Europe’s biggest social quiz show game franchises in the EMEA.  Games Media will develop skills with prizes games (SWP), also based on Buzz, for digital entertainment terminals for UK and Ireland that will be located exclusively in pubs, pool halls and arcades.  Interest in PlayStation’s older-targeted action games grows with DC Comics inking a worldwide deal to produce figurines based on its Killzone game.  In France, Talents Distribution signs a license deal for apparel and accessories based on the action/adventure title God of War, with product set to rollout with the upcoming release of God of War III, the final game in the trilogy.

Aardman Rights enters into promotional partnership for its preschool brand Timmy Time to be featured in a national campaign across the UK with Fairy Non Bio and Fairy Fabric Softener, which launches this April.  Consumers can collect three different Timmy Time books by sending in a proof of purchase receipt for a Fairy product.  The campaign is expected to reach 20+ million UK households and will also be supported with integrated efforts, including TV and print ads, in-store and tailored promotional microsite.

EXECUTIVE MOVES

Margaret Loesch, President and CEO, The Hub, Discovery and Hasbro’s new joint venture kid-targeted TV channel, appoints six new members of its senior staff.  Joining The Hub, which is scheduled to launch in fall 2010, are:

  • Joshua Meyer joins The Hub as SVP/Business & Legal Affairs.  Meyer most recently served as co-general Counsel and SVP/Business & Legal Affairs, Cookie Jar Entertainment.
  • Jordan Beck is named VP/Creative Services & On-air Promotions, and will report to The Hub’s CMO Amber Tarshis.  Beck joins the network from ReelzChannel where he was SVP/Creative Services.  He also previously toiled in on-air promotions, advertising and affiliate presentations for Fox Kids.
  • Lou Fazio joins as VP/Scheduling, Acquisitions & Planning, and will report to SVP/Programming, Donna Ebbs.  Fazio was formerly VP/Program Strategy and Acquisitions, Game Show Network.  Prior to this he worked in scheduling and planning for Toon Disney (now Disney XD) and ABC Kids.
  • Greg Heanue joins as VP/Marketing & Promotions, and will also report to Tarshis.  Most recently Heanue was VP/Consumer and Ad Sales Marketing, The Weather Channel.  He was previously Sr. Director/Marketing, Cartoon Network.
  • Fred Poston is named VP/Operations, and will report to The Hub CFO, Dan Pimentel.  Poston worked in operations at ReelzChannel, TV Guide, ABC Family and the WB Television Network.
  • Michael Ross is appointed VP/Production & Post-Production, reporting to Ebbs.  Ross served as head of production and executive producer for Baby Einstein and Disney Baby where he was responsible for content development, creation, and production strategy and implementation for franchises, such as Little Einsteins, Winnie the Pooh, Mickey Mouse, and Disney Princesses.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 11, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1120; K6-11 483; TWEENS 9-14 328
DISNEY CHANNEL:     K2-11   881; K6-11 527; TWEENS 9-14 406
CARTOON NETWORK: K2-11   524; K6-11 298; TWEENS 9-14 215
DISNEY XD:               K2-11   145; K6-11   90; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, March 12, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1190; K6-11 567; TWEENS 9-14 445
DISNEY CHANNEL:     K2-11 1052; K6-11 636; TWEENS 9-14 444
CARTOON NETWORK: K2-11   486; K6-11 299; TWEENS 9-14 216
DISNEY XD:               K2-11   177; K6-11 114; TWEENS 9-14   76
Source: MTVN Research from Nielsen Media Research Data



Answer to Yesterday’s Trivia:  This character’s main target was a black male cat with a white stripe, mistaken for a skunk.  Who is the cat’s pursuer?  PEPE LE PEW  Kudos to: Ellery Locklear-Scollon Prods/White Rock; Tori Fernandes-MTV Networks/NY; Jane Pook/NY; Ed Casey-InGroup Licensing/NY; David Larson-CBS Television/NY; Becky Schraeger-Heck Yes! Prods/LA; Amy Barraclough-FLO TV Int’l/San Diego; Marcii Polzin-Innovation Artists/Santa Monica; Rita Illig-RBI Associates/Granada Hills;

Today’s Trivia Question:  This classic tv mascot was first introduced in the 1950s and voiced by Darla Hood (also known for her stint on The Little Rascals).  Darla passed away in 1979, but the mascot lives on with very little change over the past 60 years.  She still wears the same outfit, the same choker around her neck and the same golden sceptor.  Who is she?   (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
03.16.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / mike@cynopsis.com
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