Tuesday, June 5th, 2012



For second straight year, parents named Disney Channel
to the top of the list in family cable entertainment:
● #1 Family-oriented Network
● #1 Entertaining Network
Disney Channel was also a top five cable network that parents
wanted to access across platforms: Tablets, smartphones and computers

 Contact us to learn how your brand can connect with kids and families.

SOURCE: 2012 Beta Research Brand Identity Study. Click here for the full source data.

Cynopsis: Kids!

Good morning. It’s Tuesday, June 5, 2012, and this your first early morning briefing.

Just a few days until the first annual Cynopsis Kids !magination Awards – very exciting! I am looking forward to seeing longtime friends and meeting those of you I don’t know too, and together, and celebrating the 10th anniversary of Cynopsis Kids. Please make sure to make your way over to me and introduce yourself. If you haven’t registered yet go to http://www.cynopsis.com/events/kids-awards.

Marvel Studios has begun production on the newest Iron Man feature film, Marvel’s Iron Man 3, in Wilmington, North Carolina. The production is also set to shot on location in Raleigh/Durham, North Carolina, Miami, Florida and China. Directed by Shane Black, Iron Man three is scheduled for release in the US on May 3, 2013. Based on the popular Marvel comic book series, first published in 1963, Iron Man 3 returns Robert Downey Jr. as Super Hero Tony Stark/Iron Man along with Gwyneth Paltrow returning as Pepper Potts, Don Cheadle as James “Rhodey” Rhodes and Jon Favreau as Happy Hogan. Marvel Studios’ President Kevin Feige is producing the film. Executive producers on the project include Jon Favreau, Louis D’Esposito, Alan Fine, Stan Lee, Charles Newirth, Victoria Alonso, Stephen Broussard and Dan Mintz. Marvel’s Iron Man 3 marks the second feature to be fully owned, marketed and distributed by Disney, which acquired Marvel in 2009.

The folks at Facebook are reportedly working on technology to let kids 13 and younger use its social network under the supervision of a parent, per WSJ. This new technology would tie a younger kid’s account to their parents’ account – thus allowing the parent to know and approve, or not, of what their kid is doing on Facebook and potentially charge parents for various games and apps their kids use. Facebook has always, and continues, to block those 13 and under from signing up. By developing a way for these tweens and younger kids to “officially” take part on Facebook there could be new revenue opportunities. “Officially” because kids/tweens are savvy (read: lie about their age) and there are plenty of under 13s who are on Facebook.


Nerd Corps enters into a licensing deal with Jakks Pacific for its new boy aimed, animated sci-fi, action/adventure comedy series Slugterra (39×30 and 39×1 online “Slugisodes”). Under the agreement, Jakks Pacific will manufacture, distribute and market a line of toys based on Slugterra, which is slated to premiere on Disney XD in fall 2012. The new line includes action figures and accessories, vehicles, playsets, role-play, novelties and plush items. Jakks plans to launch the K6-11 targeted Slugterra product line in North America beginning spring 2013.

This week marks the launch of D3Publisher (D3P) and DreamWorks Animation SKG‘s new Madagascar: Join the Circus! App (free) for iPad, which allows players to become the ringleader of a one-of-a-kind traveling show that tours Europe on its way home to NYC. In the game players help the Madagascar characters and their new friends build the world’s greatest circus. They can also play mini-games, add new acts and build and decorate your own Big Top and attractions to entertain visitors. DreamWorks Animation’s newest Madagascar feature film installment, Madagascar 3: Europe’s Most Wanted, opens in theaters this Friday June 8, 2012.

Collective Digital Studio appoints Gaffney Global Licensing and Stella Projects to represent popular Internet viral property The Annoying Orange in Australia and New Zealand. Gaffney is actively pitching the property to retailers and licensees and is currently appointing a team of core licensees for Australia and New Zealand. Partners that have already signed on include: Moose Toys will distribute a range of Annoying Orange figurines and plush from The Bridge — with the first product available in Toys”R”Us mid-year; Casco Blu will hold the rights to adult and kids outerwear, sleepwear, underwear and swimwear — product will be in-store and online from Q4 2012. Other US products will be aligned with local licensees to roll out in 2013. Created by Dane Boedigheimer, The Annoying Orange debuted on YouTube in October 2009, since then racking 1+ billion total views. The new Annoying Orange TV series will launch June 11 on Cartoon Network in the US, while negotiations are underway with a local broadcast partner in Australia.

Zinkia Entertainment, creator/producer of Pocoyo, adds new licensing partners for Pocoyo in the US. Negotiated by the North American licensing agent, Evolution, on behalf of Zinkia, signing on as new Pocoyo licensees are: Buy Seasons (party goods and accessories); Pioneer Balloon Company (Pocoyo balloons); Baby Boom Consumer Products (toddler bedding and cuddle pillows); and JCP Live Productions (costume character events). These new deals build on the worldwide Pocoyo licensing program, which includes 200+ partners. New Pocoyo branded merchandise set to launch at retail beginning summer 2012 through 2013 includes a series of books from Random House, apparel from Bentex, party goods from Buy Seasons and new DVD titles from NCircle Entertainment. Additionally in spring 2013, Zinkia will introduce a new Pocoyo “circus” theme, which will be incorporated across select product lines.


Barnes & Noble announces that stores nationwide will host a new Hands-On Learning event series, for kids 4+, which is designed to promote cognitive development, literacy, creativity, social skills and scientific thinking. The Hands-On Learning events will take place in June, July and August and are an expansion of the company’s Summer Reading Program, Imagination’s Destination, to its Toys & Games Department. Kicking off the program this month is a Lego Building Event that will help kids develop fine motor skills. For more information about Hands-On Learning events at Barnes & Noble locations around the country go to www.bn.com.


Disney Channel picks up a third season of its live-action dance-centric series Shake It Up. Production on the third season will begin this summer. This August 2012 the network will also premiere Shake It Up: Made In Japan (1×90), a new special featuring the gang as the head to Tokyo after Rocky and CeCe win a chance to star in a dance video game. A sneak peek of Shake It Up: Made In Japan will air during the Disney Channel Original Movie, Let It Shine on June 15. Produced by It’s A Laugh Productions, new episodes of Shake It Up air Sundays at 8:30p on Disney Channel.

France-based Ankama and Turner Cartoon Network ink a deal to air two seasons of the animated series WAKFU (52×26) on Turner’s Cartoon Network and Boing channels in France, Spain and Italy beginning this summer. The first season of WAKFU will join Cartoon Network’s programming line up in France from January 2013, followed by season two in 2014. Meanwhile in Spain, season will broadcast on Boing beginning September 2012, and then season two in March 2013. In Italy, season one is set to air on Boing beginning Monday, June 11 (running until September 2012), and season two will be broadcast from October 2012. WAKFU (www.wakfu.com) is a multi-platform property including an animated series, online and console video games, and comic books.

Scholastic and New Video, a Cinedigm company, distributors of the popular Scholastic Storybook Treasures DVDs, will re-launch the classic science-centric series The Magic School Bus on DVD in celebration of the 25th anniversary of the series. Two new DVD sets, four single titles and The Magic School Bus: The Complete Series – featuring 30 episodes not previously available on DVD – will be available this summer. On July 31, New Video will release The Magic School Bus: The Complete Series, which features 52 episodes (30 not previously available on DVD) on 8 DVDs, and includes activities and brainbusters for parents and kids. This massive set also features a 3D lenticular cover, a guide for kids with teasers, trivia and experiments, as well as a Parent’s Guide with lessons and learning options.


American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, promotes three.


  • Megan Buettner is upped to VP/Global Brands. In her new position Buettner will be responsible for the creative direction and production of all creative materials as related to AGP’s legacy brands including Care Bears and Strawberry Shortcake. Buettner will lead a team of illustrators, graphic designers and editorial as well as oversee all licensee submissions and approvals. Based at American Greetings headquarters in Cleveland, OH, Buettner will report to Ryan Wiesbrock, VP/Creative. Buettner was most recently Creative Director/Retail Design and Experience overseeing the design execution for all AG retail initiatives.
  • Carla Neves becomes Sr. Manager/International Licensing. Neves will be responsible for maintaining and growing merchandise, promotions, publishing, and retail programs with AGP’s licensed properties in Asia Pacific and Latin America. She will also play a key role in managing all aspects of brand development and strategies for Care Bears, Strawberry Shortcake and new properties. Neves, who had been Manager/International Licensing, will continue to be based in AGP’s NY offices reporting to Carla Silva, VP/Global Licensing.
  • Lauren Sutton advances to Associate Licensing Manager/International Licensing. She will be responsible for managing AGP’s licensing business across Europe, the Middle East, and Africa. Sutton will also focus on continuing to expand the presence of Care Bears, Strawberry Shortcake, and Holly Hobbie in European markets as well as strategically enter new markets and identify growth opportunities for AGP. Sutton was previously the International Licensing Specialist for the EMEA markets. Sutton continues to work out of AGP’s NY offices and also reports to Silva.




— Cynopsis Kids !magination Awards—
Who will win an !magination Award this year? You won’t want to miss this must-attend industry event!

Thursday, June 7, 2012 | 8:00 – 10:30am
Le Parker Meridien | New York City
You can still register to attend! http://www.cynopsis.com/events/kids-awards/ .

Answer to Our Last Trivia Question: Which Bugs Bunny nemesis was considered to be the exact opposite of Yosemite Sam by its creators? Marvin the Martian, soft spoken and legitimately dangerous. Kudos to: Joe Swaney-Cartoon Network/Adult Swim/Atlanta; Sasha M. Wolff-MTVN/NYC; Tom Boyd-WGN-TV/Chicago; Matt Sautter-OpenTV/Golden, CO.

Today’s Trivia Question: What famous cartoon was inspired by a toy line called Microman? (Email John@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / mike@cynopsis.com
Classifieds – Trish Pihonak- 888-702-3858 / trish@cynopsis.com

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JOB OPENING: FREELANCE SALES MKTG MGR/EPICURIOUS/NY: Develop/execute digital mktg solutions. Work w sales to develop media plans + sales materials. Manage RFPs + event exts. Min 5 yrs digital mktg exp. Apply: epiresume@gmail.com (6/12)

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JOB OPENING: MANAGER/Ad Sales MKTG/HGTV/NY: Create custom sponsorship proposals, budget management, manage sweepstakes and sponsorship fulfillment.Full details, http://www.scrippsnetworks.com & select req 3073 (6/9)

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JOB OPENING: COORDINATOR/PROG & PROMO SCHEDULING/Crown Media/Studio City: Key program & on-air promo support to the program and acquisitions team. More info & apply: http://www.hallmarkchannel.com/jobs (6/9)

JOB OPENING: MGR CONSUMER MKTG/SYFY, NBCUNIVERSAL/NYC: Manage Syfy’s Off-Air, Brand, and Consumer Marketing efforts. Must have 3 yrs marketing exp in TV or entertainment. Media planning exp req. Apply: nbcunicareers.com (5747BR) (6/9)

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JOB OPENING: KEY PRODUCTION ACCOUNTANT/NYC: Daily, synd talk show seeking experienced Key Accountant. Must know Global Vista. Non-union position. Must work as a NYC local. Starts 6/18. Resume to: tv.production.acct@gmail.com (6/9)

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JOB OPENING: NEWS BOOKER/Los Angeles: Seeking deal-closer with competitive booking experience, familiarity with law enforcement and judicial system, and strong research skills. Apply: humanresourcesnewss11@gmail.com (6/8)

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JOB OPENING: EDITORS (2 Types) NYC: Exp with True Crime or similar genre. Also Reality TV specializing in Intervention. Familiar with AVID, AVID FX, Boris FX. Cover/resume to: resumes.producer@gmail.com (6/8)

JOB OPENING: PRODUCER /NYC: Experience in Reality television specializing in Intervention Reality, extensive experience in field and/or post.Cover/resume to: resumes.producer@gmail.com (6/8)

JOB OPENING: DIGITAL AE/Sony Pictures TV/NY: Strong dig. sales bckgrnd a must. Interest in entertainment, gaming, emerg. tech. Able to sell mult properties, incl: Crackle, PS Network, FEARnet & DrOz. Apply: www.sonypicscareers.com (6/7)

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JOB OPENING: ASSISTANT, DEVELOPMENT & PRODUCTION/SABAN BRANDS/CENTURY CITY/LA: 1-3 yrs TV Animation, Family/Kids or Live Action administrative experience to support SVP. Apply: jobs@sabanbrands.com (6/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

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SITUATION WANTED: SUPERFINE WRITER: Digital, video, print, integrated, segregated. Broadcast, innovation, beauty, foodie, wellness. Super-speedy, reasonable rates. I hear brand voices. betsy.aaron@gmail.com (6/12)

SITUATION WANTED: Location NYC, Westchester Cty., Fairfield Cty. Experienced sales, biz development pro seeking position in educational/home media/advertising sales. Solid resume and excellent references. Email: syam51@aol.com (6/7)

SITUATION WANTED: VOD PROGRAMMER/SCHEDULER/NYC: Exp with the scheduling/programming/quality control/delivery/pitch process of media content for major cable network. Interest in Broadcast & Commercial Operations. Contact: jwf132@gmail.com (6/6)

SITUATION WANTED: Exp’d new biz dev pro available for media sales/sales mgmt. Radio, TV, cable, print, Digital and OOH. Work remotely w/access to major airports; road warrior. F/T employment pref’d. Salary + comm. Email: Radiojoan@aol.com (6/6)

E-mail Trish@cynopsis.com or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

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