Tuesday, June 28th, 2011

Cynopsis: Kids!
06/28/11

Good morning. It’s Tuesday, June 28, 2011, and this is your first early morning Kids briefing. 

A win for video game companies and video game retailers.  The US Supreme Court officially ruled yesterday to overturn a California law banning the sale and/or rental of violent video games to minors.  The Supreme Court ruling, in a 7-2 vote, agrees with a federal court decision handed down by the 9th US Circuit Court of Appeals in Sacramento that found the law violates the First Amendment rights of minors.  The law, which was never put into enacted, was adopted back in 2005 and would have fined retailers up to $1,000 for selling/renting a violent video game to a minor.  California is one of a number of US states that adopted such violent video game retail laws, all of which have now been overturned in court.  Justice Anton Scalia delivered the Supreme Court majority opinion in this case, which can be found at www.supremecourt.gov .

MORE KIDS STUFF

Nickelodeon Latin America welcomes Venezuelan actors Maria Gabriela de Faria and Willy Martin (Isa TKM, Isa TK+) to the cast of its telenovela, Grachi.  The second season of Grachi is set to begin production in Miami next month.  The new season again features Grachi (Isabella Castillo), Daniel (Andres Mercado) and Matilda (Kimberly Dos Ramos), among others, in a new story and introduces Mia (Maria Gabriela de Faria), the new witch in town and Leo (Willy Martin), the intelligent and creative guy that uses science to create his own kind of magic.  The telenovela revolves around Grachi, a fun-loving and confident, but distracted, teen, who must learn to use her magical powers.  Grachi’s second season will also feature several other new characters, yet to be announced, along with the original cast.

BBC Learning announces its second co-commission with CBeebies for a new TV series, The Lingo Show (52×10).  Originally an online preschool-aimed game show, The Lingo Show debuted in February 2011 and also featured activities, audio clips, and songs.  Like the online experience, the new The Lingo Show TV series will focus on teaching kids words in different languages and experience the sights and sounds of other countries and cultures.  Each episode, which will feature Lingo and his multi-talented group of bugs, will focus on one language and teaching 10 words in that language.

KidsCo enters into a new distribution deal in Malta with telco services provider Go Malta.  KidsCo programming will be available to Go subscribers via its Go interactive TV services from July 1, 2011.

The Newborn Channel, which is owned by The Wellness Network, launches Safe Sleep for Babies, a new crib safety video created by the US Consumer Products Safety Commission (CPSC) along with Keeping Babies Safe (KBS) and the American Academy of Pediatrics (AAP) that will be available via its network of 1,000+ hospitals nationwide.  Narrated by Joan Lunden, Safe Sleep for Babies was designed to further educate expecting parents about crib safety and reinforce the new federal requirements that go into effect today.

PBS and WGBH, and their producing partners WNET and KET, along with 31 other PBS member stations, have officially launched PBS LearningMedia ( www.pbslearningmedia.org), a free online digital media platform service for teachers, students and families nationwide.  Designed to promote in-class (including for home-schoolers) innovation and engagement, the PBS LearningMedia features a public media library including PBS programming, and content contributed by other publicly funded groups, such as the National Archives, the Library of Congress and NPR, as well as content funded by NASA, the National Science Foundation, the National Institutes of Health and the US Department of Education.  The digital library is aligned to Common Core State Standards and available to all preK-16 classrooms.  So, what can teacher, parents and students find online?  As of this week they can have access for lessons and homework to 14,000+ research-based instructional resources, including videos, interactive elements, images, audio files, mobile apps, lesson plans, and worksheets.  This fall, PBS LearningMedia will also be available as a custom solution, developed and distributed in partnership with state education departments or local school districts for integration into existing services.  Texas PBS is the first to offer a custom integration service, providing the full collection of PBS LearningMedia via the “Project Share” service, a collaboration with the New York Times and Epsilen, to all Texas educators this summer.


A CYNOPSIS MESSAGE FROM LITTLE TUGBOAT


LITTLE TUGBOAT ACADEMY 3-DAY SEMINAR:
“HOW TO MAKE A GREAT PRESCHOOL SERIES”
TORONTO, CANADA
July 8, 9, 10

Little Tugboat is offering limited enrollment in a unique workshop taught in Toronto by accomplished preschool TV veterans on every step of creating an animated or live action preschool show.  Sessions include Pitching, Producing and Licensing.  The workshop will feature a panel of broadcasters from CBC, ABC Australia, Corus and Nickelodeon.

Please contact Brenda Nietupski at 416-654-4720 or brenda@littletugboat.com .


MARKETING/LICENSING

Hasbro launches its TF3 Crew series, described as a “behind-the-scenes” apparel and accessories collection aimed specifically at Transformers fans and inspired by the gear worn on the set of the new Transformers: Dark of the Moon movie.  The exclusive collection or products, created by New Era, Oakley, Zazzle and Red Monkey Designs, will be showcased at New Ear’s store in SoHo in NYC.  Products include: New Era will offer exclusive TF3 Crew on set caps; Hasbro and Oakley are currently completing a license deal to offer More Than Meets the Eye 3D sunglasses based on the eyewear worn by the editors and crew of the movie’s 3D special effects; Red Monkey Designs will offer cuffs, belt buckles and watches based on imagery from the movie; finally, Hasbro and Zazzle are also in the process of closing a license deal under which Zazzle will offer products featuring two graphics (Optimus Prime and Bumblebee) from pop culture artist Les Schettkoe for use in customizing t-shirts, skateboards, iPod and iPad cases among other products.  Transformers: Dark of the Moon opens this Wednesday, June 29, 2011.

Walt Disney Records will release its new Muppets: The Green Album, featuring modern takes of 12 classic Muppet songs by current bands and artists, on August 23, 2011.  Some of the artists included on the album are: OK Go doing their version of The Muppet Show Theme; Weezer and Paramore vocalist Hayley Williams perform The Rainbow Connection; The Fray offers its version of Mahna Mahna; and My Morning Jacket does a rendition of Moving Right Along (from Emmet Otter’s Jug Band Christmas).  Then Walt Disney Records will release the original motion picture soundtrack for The Muppets will be released on November 22, 2011.

4Kids Entertainment International inks a license deal with P & R for the animated series Dinosaur King.  Under the new deal, P & R will make a range of Dinosaur King branded goods, including stickers and sticker albums, activity books, candy, chips and fruit juices available the market across Serbia, Bosnia and Herzegovina, Macedonia, Croatia and Slovenia.  Initial distribution of the products will tie in with the Dinosaur King TV series launch across the region this fall 2011.   The series will be shown on Ultra  the Serbian-language kids’ TV channel  five days a week in Serbia, Bosnia and Herzegovina and Montenegro. Re-runs will air on local TV channels across other territories, while Dinosaur King is also available on the O.K. cable channel in Croatia.  The new range will be available through gas stations, bookshops, kiosks news stands and grocery chains.

EXECUTIVE MOVES

Litton Entertainment has established an E/I Advisory Board for its upcoming new kid/family targeted three hour programming block, Litton’s Weekend Adventures, which will carry an E/I (Educational and Informational) rating and is set to debut on ABC stations in fall 2011.  Produced by Litton Studios, Litton’s Weekend Adventure will include six HD, original E/I series including: Jack Hanna’s Wild Countdown; Ocean Mysteries with Jeff Corwin; Born to Explore featuring adventurer Richard Wiese; Everyday Health, produced by Mark Koops (creator/executive producer of The Biggest Loser); Food for Thought with Claire Thomas; and Culture Click, a social studies experience hosted by E! Entertainment’s Nzinga Blake.  Members of the E/I Advisory Board include:

  • Jim Dunstan, who will serve as Chairman of the E/I Advisory Board.  A noted FCC attorney, Dunstan is a practicing telecommunications lawyer and the founder of Mobius Legal Group in Washington DC.
  • A veteran broadcaster, Paul LaCamera was formerly President and GM/WCVB-TV Boston.  LaCamera also served on the White House Advisory Committee under the Gore Commission on Public Interest Obligations of Digital Television Broadcasters and testified on local TV issues before both the FCC and US House Telecommunications Sub Committee.  He currently serves as the Administrator of Public Radio for Boston University.
  • Dr. Mallika Marshall is both a practicing physician and a journalist, reporting on health and wellness issues.  She has reported for CBS’ The Early Show and in Boston as a medical correspondent for WBZ-TV.
  • Chantelle Rose will serve as the E/I Advisory Board’s education specialist. She is an accomplished science teacher.  Having been chosen to travel to space with the Teachers in Space Pathfinder Astronaut program, Rose aims to help her students develop to be successful in the fields of science and technology.

LA-based Rive Gauche Television expands its Programming Department with the appointment of two executives.

  • Beth Belew is named VP/Development & Acquisitions.  Belew will oversee development of original programming fro the US market, formats for the worldwide market and establishing co-production partnerships.  Prior to joining Rive Gauche, Belew served as Producer for a range of series for ABC, Comedy Central, MTV, TLC, VH1, TBS and Discovery.
  • Liz Levenson takes on the title of Manager/Development & Acquisitions.  She will coordinate development, acquisition and marketing efforts for the company, focusing on the development of new formats, marketing materials and overseeing current productions.  Levenson previously served as Director/Development, CABLEready.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, June 24, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1395; K6-11 1038; TWEENS 9-14 778
NICKELODEON:          K2-11 1200; K6-11   681; TWEENS 9-14 524
CARTOON NETWORK: K2-11   584; K6-11   400; TWEENS 9-14 296
DISNEY XD:               K2-11   265; K6-11   210; TWEENS 9-14 145
NICKTOONS:              K2-11   133; K6-11   111; TWEENS 9-14   82
Source: MTVN Research from Nielsen Media Research Data


 
Answer to Yesterday’s Trivia: This “spring tonic” was once brewed up each year in a hollow stump.  As time went on, the tonic was brewed in an iron kettle in the kitchen, but had to be quickly bottled before it ate right thru the kettle.  Who was brewing this tonic?  GRANNY CLAMPETT  Kudos to: Kathy May-Fisher Price/E. Aurora; David Larson-CBS TV/NY; Ellen Donahue-Fisher Price/E.Aurora; David Stern-BARD Ent/NY; Pat Brady-CESD/LA; Squirrel Rippley-Dark Horse Media/Tucson; Michael Ross-The Hub/Burbank; Natalie Windsor-AP TV/LA

Today’s Trivia Question:  When young Buzz Conroy wanted to activate the giant robot Frankenstein Jr., what password did he say into his special radar ring?   (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
06.28.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / mike@cynopsis.com
Classifieds – Trish Pihonak- 203-381-9096 / trish@cynopsis.com

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

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E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

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