Tuesday, June 18th, 2013


needed for Philly-based prodco working across genres and platforms.

Please put “TV” in subject line.

Cynopsis: Classified Advantage

Good morning. It’s Tuesday, June 18, 2013, and this is your weekly issue of Cynopsis: Classified Advantage!

Welcome to Leadership Lessons, the regular column that focuses on conversations with senior managers and leaders in the TV world, speaking candidly about their professional journeys and how that informs what they look for when hiring new employees. Today, meet Jim Goss, SVP of Creative Services, On-Air Promotions & Short Form Programming, INSP.

What was your first leadership position?
In the early ’80s, I headed up drama series promotion at NBC. I had half a dozen writer producers reporting to me and we worked on shows like ER, Hill Street Blues, St. Elsewhere and Baywatch. I learned at that job that the role of a manager is to be a teacher. It’s to help guide and train your staff; in that particular job, it meant helping people be better storytellers, and make better writing decisions.

What’s your management style?
I ask questions that will help people find the answers themselves. That’s probably the best way to do it. If you can lead them to solve their own problems, you give them the tools that are lasting. It instills confidence and makes them better managers and better creators, too.

What kinds of questions do you ask when hiring people?
The key thing for me is to find people who have vision and passion, regardless of the position I’m hiring for. Even in a low-level job, you can have vision. In the TV business, very often you have people with Masters’ degrees and they’re being asked to do Craft Services. But if you step into the job saying, I’ll be the very best, people will take notice.Virtually every manager has paid their own dues and they will recognize that in others.

What have you found is the most challenging part of being a leader?
The hardest thing for me is when you want talented people to stay longer, even when you know they need to leave and move to the next level… it’s knowing the best time to make that happen. You hate to lose those folks, but you’re happy when you see their success.



2013 Cynopsis: Digital Model D Awards Deadline is this Thursday at midnight EST!

Awards Event: November 2013  TBD

Click here to learn about the Awards program & enter online!


JOB OPENING: DIR DIG. YIELD MNGMNT, PRICING/PLAN’G/INVENTORY/Weather Channel/NYC: Dvlp/implement strategy, systems & processes to improve pricing & rev mngmnt. BA deg req’d. 5+ yrs mngng personnel activities. Cross platfor exp a + Resume HERE (6/20)

JOB OPENING: ASST/COORD/Santa Monica: Support Pres. & team @ boutique PR firm. Handle schedules, maint of acct/media databases & office systems. Strong comm, organizt’ll skills. MS Office & Photoshop. Prior PR/ent. exp. pref. Resumes: HERE (6/19)

JOB OPENING: PUBLICIST/Santa Monica: 3-5 yrs. exp. consumer, ent or TV. Work on variety of ent accts, srvce range of media rqsts.  Motivated, creative thinker w/strong writing, pitching/media relations, & organiz’l skills.  Resume: HERE  (6/19)

JOB OPENING: SHOWRUNNERS & PRODUCERS: needed for Philly-based prodco working across genres and platforms. Please put “TV” in subject line. HR@shootersinc.com. (6/19)

JOB OPENING: DIR COMM/NBCUNIVERSAL/CA: 7+ yrs TV publicity exp w/unscripted series at cble nwtk or ent company. Exp interfacing w/high profile talent., execs, mgrs, producers & media. Apply: www.nbcunicareers.com (9407BR) (6/19)

JOB OPENING: EDITORIAL PROD/COMEDY CENTRAL/NY: Write/prod for dig. Platforms. Must have exc project mngt/comm skills & precise eye for detail. BA Deg 3+ yrs editorial/copy editing & web prod exp.  Apply/more details: HERE (6/19)

JOB OPENING: RESEARCH ANALYST/VIACOM/NYC: provides a critical supporting analytic role, the backbone of the team in issuing recurring reports. 1-3 yrs exp (internships incl) data analysis, cbl/brcst TV pref’d.  More info apply HERE (6/19)

JOB OPENING: DIG. PRODUCT MGR, INT’L (2 OPENINGS)/VIACOM/NYC: BA deg w/5-8 years product mngmt expe, with a proven track record of shipping great consumer products. Expertise with wireframing tools of your choice.  More info/apply:  HERE (6/19)

JOB OPENING:  SR DESIGNER/Discovery/NYC: Conceptual thinker to craft the look and feel, user-interface, and responsive designs for content across our tv ntwrk digital assets. 5+ yrs dig design exp, in ent. indstry pref’d. Apply (6/19)

JOB OPENING: SR ASIGNMENT DESK EDITOR/Fox Sports 1/LA: Newsgathering for programming. Answer phones, book feeds & crews. Monitor wires, cut video, set up live events. Req 5+ yrs relevant exp. Apply: http://goo.gl/oPNWV (6/18)

JOB OPENING: SR MGR LICENSING/MATTEL/L.A.: Dvlp cons products strategies across brands & set global brand priorities. Partner w/ brand mktg to develop strategies. Min. 5-8 yrs. licensing exp req. Int’l exp pref’d. Apply to HERE (6/15)

JOB OPENING: TRAFFIC COORD/TV One/NY: Build daily comm. log within parameters to ensure accuracy. Wrk w/Ad Sales mgmt., traffic mgmt. and agencies. BA pref’d and/or 2 yrs of exp TV Ops & Traffic. More info: www.tvone.tv (6/15)

JOB OPENING: DIRECTOR, ACCT MANAGEMENT & STRATEGY/A+E Networks/NY: Manage day-to-day brand strategy copy & client mgmt. Full Info/Apply: http://www.aenetworks.com/careers (6/15)

JOB OPENING: NEW BIZ & INTGR MRKT MGR/NYC: Mng 360 mrktg efforts to drive rev + ratings, connect biz strat w/brand strat. Resp for mng partners, campaigns & EST relationships. 5+ yrs mrktg exp. Agency/CPG/brand exp +. Send resume HERE (6/15)

JOB OPENING: DIR, AD SALES & SPONSOR DVLPMNT/Location flexible: Sell advrtsing for avail over-the-air TV station, reg’l sports ntwrk & dig partner inventory for sports series. Min 5 yrs TV sales/media buying &/or selling exp. Info HERE (6/15)

JOB OPENING: MGR, SCHEDULING/AMC/NYC: Be part of the prog sched team behind The Walking Dead, Mad Men, and more. Submit res http://tinyurl.com/cxmr88z (6/15)

JOB OPENING: DIR CONTENT ACQ/ION/NYC: Resp for prospecting, analysis, diligence, acquisition of program content for network. 5+ yrs exp w/program acquisitions EEO Apply at jobs@ionmedia.com (6/15)

JOB OPENING: DIR DIGITAL YIELD MGMT, PRICING/INV/Weather Channel/NYC: Dvlp/implement strategy, systems & processes to dramatically improve pricing & rev mngmnt. BA deg req’d. 5+ yrs mngng personnel & complex activities. Resume HERE (6/14) 

JOB OPENING: MANAGER, INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, solid linear & digital ad sales exp. Freelance. Email resume: BrandStrategy@turner.com (6/14) 

JOB OPENING: DIR PARTNER MKTG/NBC/NJ:  8+ yrs cable mktg. Create 360 mktg materials/prgrms. Work closely w/MVPD strat, press, rsrch & ntwrk grps to dvlp accnt-spfc value props. Apply: www.nbcunicareers.com (9774BR) (6/14) 

JOB OPENING:  MGR, AD SALES RSRCH/NY: 5+ yrs TV rsrch exp. Provide marketplace insight and strategic sales positioning. Manage primary rsrch proj. Strong analytic & pres skills. To apply click HERE (6/13)

JOB OPENING: ASSOC DIR MKTG/NYC: Create proposals to support sales team; 5-6 yrs exp pref’d; strong writing skills and creativity a must; team player; good comm; knowledge and passion for tv a plus. resume@tvguidemagazine.com (6/13)

JOB OPENING: BIZ & LEGAL AFFAIRS/NY: entertainment law “back room brain” to advise successful NY prodco on transactional, corporate and prod matters. JD/7+ yrs exp req’d; cable prod/netwk exp pref’d. Res: bizlegalaffrs@gmail.com (6/13)

JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-SalesPlanningJobsNYC@univision.net (6/13)

JOB OPENING: MGR, SOCIAL MEDIA/SPIKE/NY: Participate in strategic dir for Spike content properties on social media including dvlpng voice/content strategies. BA deg w/3-8 yrs exp in dig & social content space. More info & apply HERE (6/12)

JOB OPENING: DIRECTOR AUDIENCE SALES/ESPN/New York: 10+ yrs. exp. w/Media Sales. Resp. for driving profitability specifically in Audience Targeting. Exp. with SSP/DSP/RTB platforms required. To apply: www.espncareers.com Job-110070 (6/12)

JOB OPENING: RSRCH MGR Insights & Media Strategy/NBCU/NYC: Lead NBCU across all of its brands/platforms thru insights & new transco. initiatives for creation of new value across NBCU assets. 3yrs min exp media rsrch. Job#10283 Apply HERE (6/12)

JOB OPENING: ACCOUNTANT/ANALYST/Huntington, NY (LI)Media Company: Manage & monitor A/R, Sales Forecasting, good analytical & comm. skills, MS Office req’d, B.S. Acct/Finance req’d. resume: kapg@optonline.net (6/12)

JOB OPENING: HBO FIXED-TERM MGR, MKT RESEARCH (w/Benefits)/NYC: 5 yrs of primary consumer mkt research exp. Design, Execute & Manage primary quantitative and qualitative mkt research projects. Apply @ http://bit.ly/14eBJIQ (6/12)

JOB OPENING: DIR DISTRIBUTION/Weather/ATL: Corporate account management. Develop strategic comm & mktg plans. Campaign sell-in/execution. Execute renewal strategy. 7+ yrs industry exp. Resumes: roy.modkins@weather.com (6/12)

JOB OPENING: AD SALES COORD/NYC/DIRECTV: Support ad sales team, scheduling media plans, acct. maintenance, liaise with traffic dept. Strong comm skills, MS Office, multitasking. Ad/Media exp. pref. http://bit.ly/ZvZL2p (6/12)


Women In Action Sports Event
SAVE THE DATE: August 13 from 4-7pm in NYC

To take place the evening before the Cynopsis Sports Business Summit (8/14 at the Grand Hyatt NY), join us for a stimulating 2-hrs with a dynamic group of women in senior sports positions talking candidly about the challenges that women still face in landing shot-calling, game-changing positions in the sports world, as well as the opportunities those same challenges present.

Networking cocktail reception to follow!
For more info, contact: Jenn Ocampo.


manage a team and work with the regional sales teams to target existing and some new customers
Head of Industry, Education Vertical

develop national sales strategy and oversee execution of sales and business development for Google products such as Google Apps & Chromebooks in the Education market, spanning higher education and K-12
Head of NA Large Education Customer Sales, Enterprise

conceptualize and develop revenue-generating marketing programs, including large-scale multi-platform ideas, promotional partnerships and advertiser events
Marketing Manager
Urban Daddy

drive Revenue in the Agency vertical by partnering closely with Account to scale current business, as well as assisting Sales in closing new strategic Agency and Trading Desk clients
Category Specialist, VP Agency Partnerships
Media Math

work with creative/marketing/EVP to develop plans and proposals
Vice President of Custom Solutions & Ad Sales
Marvel Entertainment

create new and improve existing features that keep our growing millions of users doing amazing things with their blogs
Front-End Product Engineer

take responsibility for defining and producing central engineering documents
VP/Architect, Technology
Boston MA

manage day-to-day client relationship including articulating our view on digital business philosophies
VP Account Director
Boston MA

educate new and existing partners about our community and products
Brand Strategist
Chicago IL

prospect and sell Foursquare’s suite of ad products into national merchants, ad agencies, top tier advertisers and Fortune 1000 companies
Account Executive, National Sales
Chicago IL

understanding the foursquare brand and have your interface design always reflect that understanding
Senior Visual Designer (Mobile)
San Francisco CA, or NYC NY

partners with CEO to build a strong, well-rounded, and effective senior management team, including coaching each executive to manage transition caused by rapid growth
Vice President, People at Minted
San Francisco CA

centralize report and analytics design in order to create both quality and consistency in report design
Director of Analytics at Minted
San Francisco CA

help client teams develop creative, results-driven marketing and public relations programs that fit into the client’s objectives
Vice President, Brand Communications
Los Angeles CA

serve as day-to-day leader for account team members ranging from account supervisors to administrative assistants
Director, Brand Communications
Los Angeles CA

oversee the strategic direction and planning of Space “syndication”
Director, Global Head, YouTube Spaces
Los Angeles CA

be a brand steward for YouTube
Global Co Marketing Manager for Mobile
San Bruno CA

drive both transformation and continuous improvement in technology, processes and programs for sales effectiveness, capability and productivity to enable ongoing revenue growth while creating infrastructure to support ACTIVE’s business strategy and operational plans
Vice President, Sales Operations Job
Active Network
San Diego CA

work with Facebook platform team to identify partnerships that make it easier for developers to build applications on Facebook
Director, Business Development
Menlo Park CA

develop, up level and launch event programs for specific Facebook advertising events, conferences and tradeshows to support sales team efforts
Sr. Event Producer, Global Marketing Solutions
Menlo Park CA


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Shelby Huston Haro has been named Executive Vice President, Sales GetGlue, a social TV company. She last served as Vice President, Entertainment Sales and Product Strategy at Penske Media Corporation.
Michel Pratte has been promoted to Vice President of Media Ventures, Temple Street Productions. Pratte, who has held various corporate development roles with the company since 2008, will lead expansion in the original digital content space.

Ken Sandler has joined StoreBoard Media LLC as Senior Account Director. He will be tasked with providing consultative selling and solution services to companies across America. Sandler last worked at Parade Magazine.

Miller Sports Properties has appointed Jeremy Castro as General Manager of KJZZ-TV in Salt Lake City. Castro also serves as Vice President of Broadcasting for the NBA Utah Jazz.
Alan Perris, the Academy of Television Arts & Sciences and Academy Foundation‘s longtime Chief Operating Officer, will retire at the end of the year. Perris joined the Television Academy in 2006 and upon his retirement will have served in his current role for eight years. As COO, Perris has overseen the day-to-day activities of the Academy and its Foundation and their various long-term initiatives, as well a managed the executives in charge of all key departments and support staff. A search is underway for his successor.

Echo Bridge Home Entertainment has promoted Nathan Hart to President. Hart, who has been with the company since 2002, last served as Co-President. In his new position, he will oversee financial, sales, operations and acquisitions decisions and work to maximize the future growth of the company.
COZI TV has named Diane Petzke as Director of Programming and Promotion. Petzke, formerly Manager and Director of Programming for NYC Media, will oversee scheduling for COZI TV and expand awareness of the network through an aggressive marketing and social media strategy.

Lee Heffernan has been appointed Agency Development Director of Wier/Stewart Advertising. Heffernan previously held key positions with Lifetime Television, Martha Stewart Living Omnimedia, Turner Networks, AMC Network‘s WE: Women’s Entertainment and in-cinema advertising leader Screenvision.

The Paley Center for Media has announced three key appointments. Diane Lewis has been promoted to Executive Vice President of Programming and will be responsible for all Paley Center programs in New York and Los Angeles, including industry and public programs, along with educational activities. Maureen Reidy has been named Chief Marketing Officer and will oversee all marketing, communications, digital and social media, creative services and commercial revenues. Maxim Thorne has been appointed Executive Vice President of Development and will be responsible for expanding and deepening the Paley Center’s impact and resources and overseeing all development and fundraising activities.

Linda Giambrone has been named Executive Vice President and Head of Production for Shine America. Giambrone, who last served as Senior Vice President and Head of Production with the company, will continue to oversee all unscripted production for the studio, including hit series MasterChef, The Biggest Loser, The Face and the upcoming MasterChef Junior on FOX.

Theo Kingma has been elected President of the Hollywood Foreign Press Association for the 2013-2014 year. King previously held the office of Executive Secretary for 2 years and was a member of the Board of Directors for 4 years.

Whitney Holland has been named Vice President, Program Planning and Scheduling at ABC. Holland, who previously served as Vice President, Scheduling and Acquisitions at OWN, will be tasked with contributing to develop overall programming and scheduling analysis and strategy recommendations for the network to maximize viewership. In addition, she will oversee program planning and scheduling for original and acquired television content.

Spotlight Cinema Networks has announced three moves. Jerry Rakfeldt has been promoted from President to CEO. Michael Sakin, formerly SVP of advertising sales for Landmark Theatres, has been named President, Sales and Exhibitor Relations. Sakin will be responsible for all revenue generation and growing Spotlight’s distribution across the country. Christine DelGuidice-Kraemer, formerly Marketing Director at Screenvision, has been hired as Marketing Director.

Don Wachsmith has upped from Executive Vice President, Radio Sales to Chief Revenue Officer, Radio Sales, at AdLarge Media. Wachsmith joined AdLarge in 2011, with close to 20 years of advertising sales and radio experience.

LIN Media has appointed Kimberly Davis as Vice President, Human Resources. She succeeds Daniel Donohue, who is retiring, effective July 5. Davis, formerly Director, Human Resources Business Partner for Advanced Micro Devices, will be tasked with developing and executing employee initiatives that support the company’s business plan and strategy.

Talent Partners has added Kelly Williams to its management team in the newly-created role of Chief Talent Officer. Williams will be responsible for all traditional Human Resources efforts, with a focus on organizational development and matters of employment that impact the talent and clients for the company.

Ward Platt has been named Chief Operating Officer of FOX International Channels and Chief Executive Officer of the unit’s National Geographic Channels International. Platt, who previously served as President, Asia Pacific and the Middle East for FIC, will relocate to Los Angeles and work across areas in the execution of FIC’s continuing growth plans around the world. In addition, as CEO for NGCI, he will oversee international programming, marketing, operations, syndication and finance for the National Geographic Channels outside of the US.

Ellen Stone has been promoted to Executive Vice President, Marketing, at Bravo Media. Stone, who previously served as Senior Vice President of Marketing, has been instrumental in shaping the network’s overall strategy and brand identity. She oversees and directs marketing initiatives for consumer advertising, ad sales, digital and social media and the on-air and off-air creative to ensure consistency of Bravo’s brand across all platforms.

PIX11, Tribune Broadcasting’s New York CW affiliate, has elevated Amy Waldman to Managing Editor and Christian Taussig to News Operations Manager, effective June 17. Waldman, formerly Executive Producer, Special Projects for PIX11 News, will oversee the station’s news coverage, assignment desk and all specialty units. Taussig, who has held several engineering positions at the station, will oversee all engineering and operations functions for PIX11 News.

Minneapolis-based creative agency mono has hired Steve Sutherland as Digital Production Director. Sutherland will work on digital campaigns across its roster of leading brands, such as Target and lucy activewear.  He previously worked at The Climate Reality Project, Al Gore’s organization dedicated to unleashing a global cultural movement demanding action on the climate crisis.

WVIA Public Media has announced a management transition. Tom Curra has been elected WVIA’s fourth President and Chief Executive Officer and will assume overall management responsibility. Billy Kelly has been named President Emeritus and Chief Development Officer and will remain active as consultant and on-air producer/host, while building the WVIA Endowment.

Later — John
John Cox for Cynopsis: Classified Advantage

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group 

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