Tuesday, June 15th, 2010


Check this out
– New Cartoon Network series mean big numbers!

Adventure Time is #1 with B2-11, B6-11 and M9-14 versus ALL television on
Mondays at 8P!*

Ben 10 Ultimate Alien and Generator Rex continue to dominate Friday nights,
ranking #1 and beating all broadcast and cable networks among Boys (2-11,
6-11, 9-14) and Men 12-17!**


Cynopsis: Kids!

Good morning. It’s Tuesday, June 15, 2010, and this is your first early morning Kids briefing.

Marblemedia and Seven24 Films, both Canadian production companies, have partnered to launch their own full-service distribution venture Distribution360 ( www.distribution360.com).  Focusing on kids, drama and factual programming content across multiple platforms for international distribution, the joint venture will offer value added brand integration and interactive content creation services.  Based in Europe, Stephanie Rockmann-Portier will lead Distribution360 as MD and Head of Sales.  She most recently served as VP/Content Partnerships, Joost, and previously was VP/International Sales and Head of Factual Programming, Alliance Atlantis Communications.


August 14 through August 16

Little Airplane Productions is offering limited enrollment in a unique workshop led by accomplished preschool TV veterans on creating a hit preschool series. Classes include Pitching, Writing, Research, Design, Music, Directing, Legal, Licensing, and a notable panel of children’s television network executives.

Please contact Melinda Richards at 212-965-8999 melinda@littleairplane.com .


Nickelodeon will premiere the new SpongeBob SquarePants special, The Clash of Triton, over Independence Day weekend on Monday, July 5, at 8p.  The 30-minute special features celebrity guest stars Victoria Beckham as Queen Amphitrite, John O’Hurley as her husband, King Neptune, and Sebastian Bach (Skid Row) as their rebellious son, Triton. The special also kicks off a week of new SpongeBob episodes debuting Tuesday-Friday, July 6-9 at 8p on Nick.  The premiere, and encores, of The Clash of Triton will be simulcast on Nickelodeon Mobile, and the special episode will also be available on download-to-own platforms following its on-air premiere. Additionally, Nickelodeon will launch a game of the week based on the special, SpongeBob SquarePants: The Clash of Triton, on July 5.  Finally, Nickelodeon Home Entertainment and Paramount Home Entertainment will release the special on DVD on July 13.

Hutch Dano and Adam Hick, who star in Disney XD‘s comedy Zeke and Luther, will host the network’s short-form Next X, the action sports reality program debuting Monday, June 21 at 7:15p.  The series follows a group of tween athletes as they train with the help of pro action sports athletes in their respective sports (e.g. BMX, skateboarding).  The series culminates with one of the kids heading to test their skills on the course at X Games 16 later this summer.  The big event will be featured in a 30-minute Next X special, which will air in August on Disney XD.

Disney UK acquires the live-action kid/tween series How To Be Indie (26×30) for Disney Channel UK.  The comedy is produced by Canada’s Heroic Film Company and distributed by Decode Enterprises.  The channel plans to air the series over the summer.  Starring Melinda Shankar (Degrassi: The Next Generation), How To Be Indie revolves around a 13-years-old as she works to balance the traditions of her South Asian family and her modern Western teen world.  The series was created by Vera Santamaria (Degrassi: The Next Generation, The Latest Buzz, Naturally Sadie) and Heroic’s executive producers John May and Suzanne Bolch.

The Jim Henson Company inks further TV and home entertainment deals for its CGI animated preschool series Dinosaur Train.

  • In Europe: terrestrial TV rights for Dinosaur Train have been acquired by France 5 (France), SVT  (Sweden), YLE (Finland) and TG4 (Ireland); and basic TV rights have been licensed to Canal + in Poland for their MiniMini Channel; on the cable and satellite side rights have been licensed across Eastern Europe to Chello TV; in Italy, all TV and DVD rights have been picked up by Dall’Angelo Pictures; in Portugal, all TV rights are acquired by Atxilipu; and in Scandinavia, home entertainment rights are acquired by AB Svensk Filmindustri (Sweden, Finland and Norway).
  • Elsewhere: E-Vision (United Arab Emirates) picks up the pay cable and satellite rights for the preschool series; HOP! (Israel) takes the basic cable rights; and On Digital Media (South Africa) acquires the broadcast right; and home entertainment rights to Beyond Home Entertainment.

Kids.nationalgeographic.com ( www.kids.nationalgeographic.com ), the planet-centric website for National Geographic Kids magazine, has launched an online interactive mural featuring 58 of National Geographic’s very own superheroes.  We aren’t talking the stereotypical superheroes, rather the explorer and discoverer types  all looking to help preserve the Earth  and known as the E-Team ( www.kids.nationalgeographic.com/explorers ).  A year in the making, the E-Team mural features a range of men and women explorers and their likeness illustrated by designer Chris Rooney.


Bestseller Children’s Fiction Books (top 10), Week of June 14, 2010: Title; Author (Publisher)
The Red Pyramid
; Rick Riordan (Disney-Hyperion)
Theodore Boone: Kid Lawyer; John Grisham (Dutton)
The Hunger Games; Suzanne Collins (Scholastic)
Catching Fire; Suzanne Collins (Scholastic Press)
The Carrie Diaries; Candace Bushnell (HarperCollins/Balzer & Bray)
The Book Thief; Markus Zusak (Knopf)
Infinity: Chronicles of Nick; Sherrilyn Kenyon (St. Martin’s Griffin)
Big Nate: In a Class by Himself; Lincoln Peirce (Harper)
The Absolutely True Diary of a PartTime Indian; Sherman Alexie (Little, Brown)
Dork Diaries: tales from a Not-So-Fabulous Life; Rachel Renee Russell (Aladdin)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly


Kerry Valentine is named Head of Production, Rubicon Studios at its Woodland Hills, California facility.  She will be responsible for the daily production efforts of Rubicon’s animated projects including a new season of the 3D animated kid’s series Ben & Izzy.  Most recently, Valentine served as Supervising Producer on Rubicon/MGM’s co-production Pink Panther & Pals, which airs on Cartoon Network.  She previously worked with Funny Garbage as a post production supervisor on a number of projects and as an associate producer at Six Point Harness.

Discovery Communications appoints Wonya Lucas as EVP and COO, Discovery Channel and Science Channel.  Lucas succeeds Tom Cosgrove who was recently named President and CEO of the Discovery, Sony and IMAX 3D Television network. Lucas will report to Clark Bunting, President and GM, Discovery Channel and President, Science Channel.  She had been CMO, Discovery Communications where she provided brand strategy leadership and coordination across Discovery’s global businesses.  Discovery Communications will begin an internal and external search to replace Lucas as CMO.  Prior to joining Discovery Communications in 2008, Lucas was GM and EVP, The Weather Channel Networks.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, June 11, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1211; K6-11 688; TWEENS 9-14 515
DISNEY CHANNEL:     K2-11   972; K6-11 621; TWEENS 9-14 535
CARTOON NETWORK: K2-11   663; K6-11 436; TWEENS 9-14 323
DISNEY XD:               K2-11   456; K6-11 322; TWEENS 9-14 254
NICKTOONS:              K2-11   116; K6-11   82; TWEENS 9-14   84
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
  Who am I?  I am able to move because of David Joyner.  I’m able to speak because of Bill West.  While I may seem large to my playmates, in truth to my species I’m tiny.  I have nothing but love to give, and yet many tall people find me annoying.  Who am I?  BARNEY THE DINOSAUR  Kudos to: Karen Halpenny-Sesame Workshop/NY; Rachel Chapman-KPI/NY; Joe Swaney-Cartoon Network/Atlanta; JB Gray–Cartoon Network/Atlanta; Joy Starr-The Office Starr/Allen TX; Chuck Wedge-LeapFrog Enterprises/Emeryville; Katherine Kaufman-Televix Ent/Beverly Hills; Amy Barraclough-FLO TV Inc/San Diego; Pat Brady-CESD/LA; Dave Barton Thomas/Toronto

Today’s Trivia Question:  On what classic children’s show did you hear this motto:  “Justice Through Strength And Courage”    (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / mike@cynopsis.com
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JOB OPENING: MGR, DIG AD PROD DEV/NY: AD PROD DEV MGR: Execute goals of Dig Ad Ops focus prod dev, mgmt & optim. aetn.com/careers/html  (6/22)

JOB OPENING: ACCOUNT SERVICES EXEC/NY: Assist AD w/all aspects of sales process, passion for selling, develop selling/deal strategies BA/BS preferably in mktg/comm, 5+ yrs wkg within sales/mktg Apply: www.nationalcinemedia.com (6/22)

JOB OPENING: JUNIOR CASTING DIRECTOR/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/pitching & treatment writing. Res/Cov Ltr: devjob4@gmail.com. 2+ yrs exp req’d (6/22)

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JOB OPENING: AD SALES MKTG MGR/DISH Network/NY: Dev/create ad sales mktg materials across entire portfolio incl Advanced TV. Resp for ad sales brand messaging. 7+ yrs ad sales mktg or related exp. Res: adam.gaynor@dishnetwork.com (6/19)

JOB OPENING: SALES COORD/DISH Network/NY: Great opp for highly motivated indiv. Manage tasks/srvc agencies & clients daily. Det. oriented/good comm. 1+ yrs media exp. Span/Eng language pref. Res to: phil.estevez@dishnetwork.com (6/19)

JOB OPENING: JR MEDIA BUYER/LA: Need motivated self-starter to work w/media unit for Fox O&Os. Media buy & plan for all mediums. Strata exp prfrd. Detailed, strng comm & comp skills a Must. EOE/M/F/D/V. Resume: Jobs@foxtv.com (6/19)

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JOB OPENING: CABLE TV TRAFFIC ADMINS (2)/LA:  Seeking two Traffic professionals who have Gabriel software experience for two month contract in LA. Details will be provided to qualified candidates. Send resume to thammack@edgets.com  (6/19)

JOB OPENING: DIRECTOR, MASTER DATA MANAGEMENT/NY: Work w Sales, P & P Comm Ops, Billing to protect continuity/integrity of all data in sales/traffic system/all NBCU properties/Min 5 yrs exp & BA.  Apply: at www.gecareers.com # 1198119 (6/18)

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JOB OPENING: SR. BUYER-LOCAL TV/Active Int’l in Pearl River, NY: (15 miles from NYC): Min 3 – 5 yrs exp. in negotiating and buying local TV req’d. Resumes to: Rgoodman@activeinternational.com or call 845-732-8943  (6/17)

JOB OPENING: DATA STEWARD/Univision/NY: Ongoing mgmt of adv/agcy data in sls systems. Biz POC for CRM sys support. Detail oriented/ work ind/ comm. skills. 2+ yrs exp in adv sls pref. EOP  email to:  nycjobs@univision.net (6/17)

JOB OPENING: PROMOTIONS & PR SPECIALISTS/ElectricArtists/NY: Dev/pitch/execute online contests/promotions. Expert ideation 2-4+ yrs mktg, PR. Online media, TV, or major consum brand. howie@electricartists.com (6/16)

JOB OPENING: DEPT. ASSISTANT, NICK PRESCHOOL CREATIVE/Nickelodeon/NYC: 1+yrs Admin Exp, MSOffice skills, Able mult-task, ProActive A MUST, Strng Comm skills, Strng Proj Mgmt exp A+ EOE/M/F/D/AAP. Apply: www.mtvnetworkscareers.com (6/16)

JOB OPENING: GRAPHICS PRODUCER, NICKTOONS/ Nickelodeon/NYC: 3+yrs Post Production Exp in TV/ADV, Knwlg TV Prod/Graphics, Strng Org Skills, Pro Active A MUST, Multi Projects/Fast Paced, EOE/M/F/D/AAP. Apply: www.mtvnetworkscareers.com (6/16)

JOB OPENING: MANAGER RETAIL SOLUTIONS/ NICK/Viacom CP/NYC: 5+yrs exp Retail Sales/Promo Marktng, Trck record Successful Retail Prgms, Build Creative brief, Kwnlg of Retailers/Trade Cat’s EOE/M/F/D/AAP. Apply: www.mtvnetworkscareers.com (6/16)

JOB OPENING: MGR CONS MKTG/Fuse/NY: Oversee multiplatform promo & branding efforts. Drive awareness & execute consumer mktg initiatives. Proficient in online mktg, min 5 yrs exp. Send rez to: msghr@thegarden.com “MCM” in subj (6/16)

JOB OPENING: DIR. PROG/FOOD NET & COOKING/NY: Manage all aspects of commissioned shows. Long form storytelling exp in competition, docusoap and/or reality TV req’d plus 5 yrs TV prod exp for cable nets. www.scrippsnetworks.com #1317 (6/16)

JOB OPENING: SR RSRCH ANALYST/Syfy, USA & Emerging Brands Primary Research/NYC: Plan, design, analyze& report consumer rsrch projs. 2+yrs exp surveys, focus groups &synd rsrch srvcs req’d. BA/BS. Apply: www.gecareers.com #1197114 (6/16)

JOB OPENING: FREELANCE WRITER/PROD ONAIR PROMOS/ABC DAYTIME/LA: 5+yrs writ/prod exp. OnAir Promos/TV/Adv, Strng concept abilities & storytelling, Knwldge of daytime a plus. Apply abcdaytime@gmail.com (6/16)

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JOB OPENING: PROD. COORD/NYC: Kids Ed TV co. seeks coordinator animated series. Must be organized, detail oriented w/ability to multitask. Animation exp. a plus. Email cover letter/resume to: kidstvjob@gmail.com (6/16)

JOB OPENING: MKTG COORD/GMC/ATL: Support Ad Trade Mkting, Consumer & Affil Mktg Depts. 3-5 yrs exp creative/media at cbl ntwrk a must. Strong writing & orgnz’l skills req. Knwldg of MS Office. Apply, send resume: cprince@gmctv.tv (6/16)

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SUMMER INTERNSHIP CREDITS ONLY: Hallmark Channels (LA) has summer internship opportunities for enthusiastic student. Must be eligible to earn college credit. Send resume to oscarmartinez@hallmarkchannel.com (6/16)


Cyn opsis Media presents:
Before the Ballots: Specials & Nonfiction
This Thursday, June 17,
the final edition in the Pre-nomination Special Series,
Daisy Whitney explores the Primetime Emmy® Categories before the ballots are announced.

Visit the online Primetime Emmy® Special Section
for the entire Series and more Awards information.

The annual Primetime Emmy® Special Series begins
July 21 after the ballot is announced!
For more info & to advertise contact: Mike Farina, 203.218.6480,

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SITUATION WANTED: DIGITAL ENTERTAINMENT PUBLICIST (LA & NYC): Expert publicist specializing in mobilizing online audiences towards series and ent brands. Top media contacts, pro unit PR, project, will travel gabriel@gdrproductions.com (6/19)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- runelyon@aol.com (6/17)

SITUATION WANTED:  DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: Nyehouse@sbcglobal.net (6/17)

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