Tuesday, July 31st, 2012

Cynopsis: Kids!

Good morning. It’s Tuesday, July 31, 2012, and this your first early morning briefing.

Animation technology company Toon Boom Animation, and a free online kids content channel Toon Goggles partner to develop apps that will allow kids to create, publish and share their animation projects. Toon Goggles will create a new area on its web site called Boom Goggles (www.toongoggles.com/boomgoggles), which will feature animations supported by Toon Boom products. Additionally, Toon Boom will incorporate an Export to Boom Goggles capability in its consumer line of products.



Cynopsis: Kids 10-year Anniversary Special e-Report

August 8, 2012

Celebrating this beloved daily edition’s 10 year anniversary, this special e-Report will overview the last decade and examine what the future holds for the dynamic kids media industry.

For advertising opportunities contact Mike Farina
 mike@cynopsis.com + 203.218.6480


StinkyKids, LLC enters into a deal with Jarrett Creative to develop and produce a preschool animated series based on the StinkyKids books. Raven Tree Press will release the third book in creator Britt Menzies book series, StinkyKids Have a Heart, on August 10, 2012. In addition to the books, a StinkyKids musical debuted this spring 2012 and is still running at the Riverside Theater in NYC.


Etines, an action sports footwear brand, and Disney Channel are partnering for a new shoe line based on the animated series Phineas and Ferb. The new shoe collection will be available at retail worldwide beginning October 2012, with new styles being introduced trough spring 2013. Targeted to boys and girls the show collection offers six different color combinations and features characters from the series including Phineas, Ferb, Perry the Platypus (aka Agent P), Dr. Doofenshmirtz, Candace and Isabella.



Enter the CableFAX International Content Awards
Deadline: Friday, August 3

Does your team work on getting your top programs distributed internationally? Isn’t it about time your team gets recognized for your work creating and cultivating storytelling concepts that resonate across cultures and countries?

Don’t miss your chance at recognition!
Enter Today!


Saban Brands invites a select group of Power Rangers super fans to join the exclusive Power Rangers’ ‘Power Force‘ program, running throughout the upcoming 20th anniversary year in 2013. Power Rangers’ Power Force is a new fan program designed to celebrate the fan community, engage the super fans and reward them with exclusive access to content, news and other special things. The first Power Force super fans have been identified, with the search continuing for the final fans. These remaining Power Force ambassadors will be selected based on level of fan involvement, demonstrated passion and knowledge of the franchise, and a strong online presence. Power Force ambassadors will be featured on the official Power Force section of the Power Rangers website at www.powerrangers.com/powerforce. The Power Rangers Power Force members will be officially announced during Power Morphicon, the Power Rangers convention, held in Pasadena, California, August 17-19, 2012.

Where’s Waldo?, well as part of his 25th anniversary, Classic Media has teamed with Front Row Motorsports and Lionel NASCAR Collectables to place Waldo on driver David Ragan’s No. 34 Ford Fusion the weekend of October 28, 2012 at the NASCAR Sprint Cup Series at the Martinsville Speedway. Seems like fans won’t be able to miss Waldo – who will cover the entire car featuring the Where’s Waldo? On The Beach scene. Additionally, replicas of the car will be released as a limited edition die cast car from Lionel NASCAR Collectables.


HarperCollins UK announces plans to release comedian/actor/author David Walliams‘ (creator and star, with Matt Lucas, of Little Britain and Come Fly With Me, judge on Britain’s Got Talent) newest kid’s novel Ratburger on Wednesday, September 19, 2012. Walliams’ fifth book for kids, Ratburger revolves around young lonely Zoe, who has an ice cream loving dad, as she sets out to rescue her newly adopted pet rat, Armitage, from the most evil villain, Burt. The book will feature jacket and line illustrations by noted illustrator Tony Ross. Walliams four previous kid’s books, The Boy In The Dress, Mr Stink, Billionaire Boy and Gangsta Granny, have sold 1+ million copies in the UK, per Bookscan 2012. The books have been translated into 25 languages.

Papercutz, a publisher of graphic novels for kids/tweens/teens, releases the new graphic novel Geronimo Stilton Saves The Olympics. The title is the tenth in the Geronimo Stilton graphic novel series and is written by Geronimo Stilton and illustrated by Federica Salfo and Mirka Andolfo. Papercutz graphic novels are available at all major retailers, bookstores, comic book stores, and digitally on comiXology.com.

To celebrate the 30th anniversary of Steven Spielberg‘s movie E.T. The Extra-Terrestrial, Universal Studios Home Entertainment will release the movie on Blu-ray for the first time on October 9, 2012. The release also coincides with Universal Studios’ 100th anniversary. Featuring a newly digitally re-mastered picture, which offers six times the resolution of DVD, as well as new 7.1 surround sound, the E.T. The Extra Terrestrial Anniversary Edition Blu-ray Combo Pack also includes the 1982 movie, a new interview with Spielberg, and The E.T. Journals – which features previously unseen footage from the film set, among other things. Additionally, the Combo Pac includes UltraViolet, a DVD and a digital copy of the movie. Universal is also partnering with indie games publisher Chillingo to publish E.T.: The Green Planet for the iTunes App Store. The game is inspired by a novel based on a story by Spielberg, players travel with E.T. to his home planet, explore and build intergalactic botanical gardens, and share their experiences with friends.

Anchor Bay is set to release the newest Chuggington DVD title, Icy Escapades, on October 30, 2012. The new release is comprised of six winter-focused episodes of the CGI animated Chuggington preschool TV series, that underline the importance of teamwork and problem solving. Created and produced by Ludorum, Chuggington is now in its third season and can be seen in the US on both Disney Junior block on Disney Channel and the new Disney Junior cable and satellite channel.


Where do you plan to do most of the back to school shopping for your child(ren)? That was the question The NPD Group asked in a survey conducted the first two weeks of July 2012. The NPD Kids Industry Data Service (KIDS), which provides monthly insight into purchases made on behalf of K0-14 across product categories with an emphasis on licenses and brands, compiled 1,760 mentions of retailers where parents plan to do their back to school shopping for their kids, and here is where adults say they’ll be going:

– Walmart 36%
– Target 20%
– Kohl’s 4%
– JC Penney 4%
– Staples 3%
– Dollar Stores 3% (Combination of Dollar Tree, Dollar General, Dollar Stores and Family Dollar)
– Kmart 2%
– Old Navy 2%
– The Mall 2%
– Wherever there is a sale 2%*

*NPD notes that this particular response has not come up when asked in previous surveys. This could be a reflection of the desire to save money by waiting and for promotions or sales to attract them to particular retailer for back to school shopping.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, July 27, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1228; K6-11 854; TWEENS 9-14 729
NICKELODEON° :        K2-11 1210; K6-11 711; TWEENS 9-14 532
CARTOON NETWORK** : K2-11   596; K6-11 403; TWEENS 9-14 331
DISNEY XD:              K2-11   299; K6-11 254; TWEENS 9-14 226
NICKTOONS:            K2-11   115; K6-11   84; TWEENS 9-14   58
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data


Answer to Our Last Trivia Question: If you heard the words “Hey You Guys!” what TV program was about to begin?. The Electric Company. Kudos to: R J Cavallaro-Mills James Productions/Columbus; Jef Kaminsky-Scholastic Media/NY; Marc Morrell-ToonBarn.com/Quakertown PA; Jennifer Liang-National Geographic Kids Entertainment/NYC; Heather R. Floore-CW33-KDAF-TV-Dallas; LeNea Ricks-KIDK/KXPI/Idaho Falls; Dara Monahan-Freelance/Studio City; Chris DeCelle-Idea Storm Creations/San Diego; Cary Okmin-Toy Box Entertainment/LA; William “Chip” Beaman-Soundelux Design Music Group/Hollywood.

Today’s Trivia Question: What are the names of Mickey Mouse’s two nephews? (Email John@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Denise O’Connor: Group Publisher

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
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JOB OPENING: MGR, SALES MKTG/NY: Execute the “go to mkt” strats for Flixster’s Ad Sales team & guide/prepare mktg prgrms & online media plans to support those strats. Focus: key accts/lrger budget RFPs. Strong dig. bckground a must. Apply (8/7)

JOB POSTING: VP, DATABASE RESEARCH/NFL/NYC: Responsible for maintaining & growing NFL’s central fan database mgmnt system & analytics platform & support all business units. Min 10yrs exp-database, digital & direct mkting. Apply here (8/3)

JOB POSTING: TEMP RESEARCH ANALYST/NFL: Gather, analyze & assist in reporting NFL game broadcast ratings, audience data & provide insight on NFL fan segments. Analyze data & track perf of NFL Network prgmming. 1-3yrs exp Apply here (8/3)

JOB POSTING: MGR PRICING/PLAN’G/FX & FXM/NY: 2-5 yrs. Media exp in sales. Must understand sales systems, mngs inventory; helps w/budgeting/reporting; knwldgbl of finance & operations side of sales. Excel a must. http://bit.ly/NQicUE (8/3)

JOB POSTING: SR DIR DIGITAL VIACOM/NY: BA; 7 yrs exp media prod/content creation. Extnsv knwldg Mac/PC and software. Exp bldg. Web, Tablet, mobile-based apps. EOE/M/F/D/AAP. Apply www.viacomcareers.com (8/3)

JOB POSTING: VP PROD SPECIAL EVENTS-VIACOM/NY: BA; min 10 yrs exp prod/events incl tech knwldg, prod mgmnt. Ldrship, supv and negotiation sk are key. EOE/M/F/D/AAP. Apply www.viacomcareers.com (8/3)

JOB POSTING: MEDIA SCHEDULER PROMOS AND CREATIVE SVCS/BURBANK: Reqmnts: BA. 1-2 yrs exp. Log prep, timing adjustments, schd promos/graphics, detail oriented. Apply www .hubworld.com (8/3)

JOB POSTING: PUBLICIST/NET PROG PUBLICITY/Crown Media/Studio City:Developing, conceptualizing & executing consumer, trade communications & publicity initiatives… More info & apply: http://www.hallmarkchannel.com/jobs (8/3)

JOB OPENING: RESEARCH ANALYST/UNIVISION CABLE NETS/NYC: 1+ years Nielsen experience. Great opportunity to learn advanced research systems and work directly with network management. ResearchJobs@univision.net (8/2)

JOB OPENING: DIG RSRCHANALYST/A+E NETWORKS/NY: Utilize synd resources (Nielsen Online, comScore) to address ad sales rsrch req’s; compile/analyze data for reports; 1-2 yrs dig media exp; More info/apply: www.aetvn.com/careers/html (8/2)

JOB OPENING: PR MANAGER/MULTIMEDIA COMPANY/WHITEPLAINS: Seeking PR pro with excellent writing & project management skills, experience working with media and managing agencies. 8-10yrs exp. Resume: recruits12345@gmail.com (8/2)

JOB OPENING: WEB CONTENT PROD/HMH/BOSTON: Create, produce & write content for curiousgeorge.com website. Develop long-term strategy. Required Exp: web dev, design, & social media. Follow this link to apply: http://bit.ly/Qhwow0 (8/2)

JOB OPENING: ACCT MGR/Digital Media/HealthiNation/NY: Onboard, implement, & facilitate success of projects, partnerships, products, and initiatives. 3-5 years digital proj mngmnt or dig ad ops. Apply: HNTeam@healthination.com (8/2)

JOB OPENING: LINE PRODUCER/USA Network/NYC: Manage production ops. Liaise btwn creative & production. On-set and budgetary supervision. Min 5 years exp and strong knowledge of Union rules req’d. Apply: nbcunicareers.com #6444BR (8/1)

JOB OPENING: DIR OF DVLPMNT/NY: TV prod company looking. Dvlp/pitch/execute smart, engaging non-fiction concepts. Scripted exp an asset. Minimum 5 yrs network or prod co exp a must. Resume: realitytvnyc.productions@gmail.com (8/1)

JOB OPENING: DIGITAL SLS PLANNER/A+E Networks/NY: Support Dig AE’s thru Planning Pricing & Inventory in efforts to max ad revenue for all web properties. Apply: www.aenetworks.com/career.html (8/1)

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FALL INTERNSHIP CREDITS ONLY: IT INTERNSHIP/GSN Santa Monica:  IT Internship; desk support, PC & Mac proficient, load software. School credit only; submit resume and cover letter to careers@gsn.com (8/7)

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SITUATION WANTED: MEDIA/PROGRAMMING/SPORTS: 4+ years of media experience working for ESPN Radio and an Emmy Award-winning production company. Expertise in all forms of social media and marketing. Contact Bak5051@gmail.com (8/1)

SITUATION WANTED: DVLPMNT PRDCR/LA BASED: Non-Scripted. ABC; CBS; NBC; A&E; Bravo; Current; Dis; E!; Fox 21; Hist; LoGo; MTV; Spike; TLC; VH1; Travel; solid prod.co/agency/ntwrk/relationships, runs on batteries! parkerrandal@gmail.com (8/1)

SITUATION WANTED: TV Syndication Sales EXECUTIVE MANAGER: of TV Sales operations across 210 markets & 30 station groups. Sales to PDs, GMs, Group Buyers, & Reps for Strips, Off-Nets, Weekends & E/I programming. chadaaron@yahoo.com (8/1)

E-mail Trish@cynopsis.com or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

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