Good morning. It’s Tuesday, January 25, 2011, and this is your first early morning Kids briefing.
The Pokemon Company International has a set a busy schedule for 2011, which includes the release of its new Pokemon Black Version and Pokemon White Version games for Nintendo DS systems (set for release in the US on March 6), a new animated series, new feature-length film, toy line, national mall tour beginning February 5, trading card expansion (April 2011), and gaming competition tournaments, and new Pokemon licensed merchandise. The new animated feature length movie, Pokemon-Zoroark: Master of Illusions debuts February 7, at 7p on Cartoon Network, which will be followed a week later by the premiere of the new series, Pokemon: Black and White, with two back-to-back episodes on February 12 at 9a. The Pokemon Company International is also growing it marketing strategy with special character distributions throughout the year for the Pokemon video games at select retailers nationwide. These character distributions offer Pokemon video gamers the chance to receive, via Nintendo Wi-Fi Connection, specific Pokemon that won’t be available via regular gameplay. This year will also see Jakks Pacific release a new Pokemon toy line, including a Skill & Action toy line for older kids, as well as new collectible figures and plush Pokemon characters, playsets, and Trainer role-play items based on the animated TV series.
A CYNOPSIS MESSAGE LITTLE AIRPLANE
LITTLE AIRPLANE ACADEMY 3-DAY SEMINAR:
“HOW TO MAKE A GREAT PRESCHOOL SERIES”
February 19 through February 21
Little Airplane Productions is offering limited enrollment in a unique workshop led by accomplished preschool TV veterans on creating a hit preschool series. Lectures include Pitching, Writing, Research, Producing, Design, Music, Directing, Legal, Licensing, and more plus a notable panel of children’s television network executives.
MORE KIDS STUFF Starz Entertainment acquires the kid/family targeted TV movie Vacation with Derek (1×90) and the tween-aimed series Baxter (13×30) from Shaftesbury Sales Company, the distribution arm of Shaftesbury. Produced by Shaftesbury, Vacation with Derek is the TV movie follow-up the company’s series Life with Derek. The movie debuted on Family Channel (Canada) in June 2010. Baxter, also produced by Shaftesbury, follows a group of teens as they attend a school for the performing arts. Baxter premiered on Family Channel (Canada) in May 2010.
The third season of Zeke and Luther premieres Monday, February 28 at 8p on Disney XD and DisneyXD.com ( www.disneyxd.com ). The new season finds the skateboarding duo as they receive professional sponsorship and work to remain true to who they are. New episodes of the series will be air Monday nights on Disney XD, and will be showcased via Disney XD on Demand, DisneyXD.com, Disney XD Mobile, Xbox Live and iTunes. Zeke and Luther is produced by Turtle Rock Productions.
KidMango will premiere a special new Raggs Valentine’s Day special episode, Love, based on its musical preschool series, this month on its online network KidMango.com ( www.kidmango.com ). KidMango currently offers six Raggs episodes and three music videos. Moving forward, this year new Raggs episodes will debut on KidMango.com, including an Earth Day episode, entitled Conserving Water, which will be available from March, and Being a Good Sport & Practice, set for early summer. Owned by Blue Socks Media, Raggs ( www.raggs.com ) can be seen on public TV stations in the US, as well as a range of networks around the world.
Another milestone in the app world kids publisher Oceanhouse Media announced it crossed the 1 million paid download mark on Apple’s App Store, with seven of its omBooksit les reaching the #1 spot in the paid books category last year. The company has released more than 150 apps for iOS and Android ranging in price from $0.99 to $15.99.
Chorion will re-launch its preschool Noddy brand with a newly refreshed look and new product lines set for fall 2011. The new Noddy will be supported with a fully integrated marketing campaign built around the theme, Noddy Takes to the Air, which will be featured this week at the London Toy Fair, including a Pilot Noddy character appearance. The new line of toys includes My Friend Noddy Pilot and Take Off in Toyland Airport Playset, which comes with a runway mat, plane, helicopter, control tower, stickers and a Noddy pilot figure from Bandai. Additionally, Bandai will debut new car-focused Noddy products, the Noddy Toyland Playmat with vehicles and Tiny Toyland Chase Playset and Racecar, with vehicles and clip together plastic play mat for racing, as well as the Fix N Go Monster Truck set. Other new products for 2011 include a Nintendo DS game from Avanquest, a DVD release from universal, books from HarperCollins and an outerwear line from Smith & Brooks.
DQ Entertainment International (DQE) signs a two-year licensing deal for The Jungle Book with Germany’s C. Riethmuller, for the creation and distribution of Jungle Book-branded party products across Germany, Austria and Switzerland. The agreement was completed via DQE’s merchandising agents in Germany, ZDF. Under the deal, Riethmuller will manufacture and distribute party goods, such as paper plates, paper cups, napkins, table covers, party chains, party hats, balloons, drinking straws, candles, party bags and banners, decorating garlands and lanterns etc based on The Jungle Book characters. Riethmuller produces products based on a range of kid-targeted properties including Spiderman, Barbie, 3 Musketeers, Ben 10, and Roary the Racing Car, Playmobile Pirates, among others.
Correction: CPLG, Cookie Jar Entertainment’s licensing arm and the worldwide agent for Strawberry Shortcake, and American Greetings Properties, completed the new US licensing deal with BioWorld Merchandising for the Strawberry Shortcake brand. Under the agreement BioWorld will create apparel and accessories based on both the classic and new CGI-animated Strawberry Shortcake looks. CPLG was inadvertently omitted from yesterday’s item.
The vibrancy of the kid’s book category in the app world – over 400 interactive kid’s books were released during the second half of 2010 – has convinced publisher Kirkus Reviews to begin reviewing interactive kids books as a separate category. Kirkus Reviews current Top Ten Children’s Book Apps: title; author, illustrator (developer)
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, January 21, 2011, 6am-11pm, ranked by K2-11:
Answer to Yesterday’s Trivia: This week, it’s all about Toys. Today, a toy invented in 1911 by A. C. Gilbert, and manufactured by Gilbert from his factory in New Haven until it went bankrupt in 1967, when the company was bought by The Gabriel Company. This toy is designed to encourage a child’s imagination. What is it? THE ERECTOR SET Kudos to: Barry Solomon-Retailability/NY; Chris Devine Dailey-Simply Devine Marketing/Deposit; Ron Yurman-Short Hills Media Group/NJ; Robert Levy-Nickelodeon/NY; Pat Brady-CESD/LA; Chip Beaman-Soundelux Design Music Group/Hollywood; Tanya Pirozzo-Nelvana/Toronto; Stephanie Kravos-Stone Creamery/Ontario
Today’s Trivia Question: This puzzle hit the market in 1980. That year it won the German Game of the Year for Best Puzzle, and by 2009 had sold more than 350 million worldwide, making it the world’s stop selling puzzle game. What is it? (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
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