Tuesday, January 12th, 2010

A CYNOPSIS MESSAGE FROM LITTLE AIRPLANE


LITTLE AIRPLANE ACADEMY 3-DAY SEMINAR:
“HOW TO MAKE A GREAT PRESCHOOL SERIES”
February 13 through February 15

Little Airplane Productions is offering limited enrollment in a unique workshop led by accomplished preschool TV veterans on creating a hit preschool series. Classes include Pitching, Writing, Research, Design, Music, Directing, Legal, Licensing, and a notable panel of children’s television network executives.

Please contact Melinda Richards at 212-965-8999 melinda@littleairplane.com .
http://www.littleairplane.com/academy .

Cynopsis: Kids!
01/12/10

Good morning. It’s Tuesday, January 12, 2010, and this is your first early morning Kids briefing. 

New Spider-Man movie swings forth without director Sam Raimi and Spidey star Tobey Maguire.  In a statement released late yesterday, Sony and Marvel Studios put endless rumors to rest about the movie by officially announcing they have shifted the release date of the new Spider-Man movie to summer 2012 … and explained the movie is going forward without Raimi and Maguire, who directed and starred in the first three live-action movies.  The movie they are moving forward with feature a script by James Vanderbilt that revolves around a teenage Peter Parker, who is still in High School, and “dealing with both contemporary human problems and amazing super-human crises.”  No word on who will direct and star in the new Spider-Man movie, which will be produced by Columbia Pictures, Marvel Studios and Avi Arad and Laura Ziskin.  Spider-Man 4 was to have released in May 2011.

MORE KIDS STUFF

Looking to empower preschools with early number skills Nickelodeon will launch its new math-centric series, Team Umizoomi (20×30), on Monday, January 25 with two back-to-back episodes from 11:30a.  A mixed 2D/3D animated and live action series, Team Umizoomi presents and bolsters preschoolers with math skills and self-esteem through interactive action-adventure missions.  Following the series premiere, Nickelodeon will air two weeks of new episodes Tuesday-Thursday, January 26-28 and Monday-Thursday, February 1-4 at 11:3oa.  To supp the series launch, the network will offer a sneak peek at Team Umizoomi at Nick Jr. Video (at www.nickjr.com ) and wireless carriers via VOD.  The premiere episode will simulcast on Nick Mobile.  Additionally, two episodes of the show will play back-to-back on the Nick Jr. channel on Sunday, January 31 and Sunday February 7 at 7p.  Created by Blue’s Clues alumni Soo Kim, Michael T. Smith and Jennifer Twomey, the series features a team of superheroes that use age-appropriate math to help solve their challenges.  NickJr.com will offer a Team Umizoomi learning section featuring math activities for parents to use with their kids, as well as games, videos, printables, and later this month additional free content such as personalized and customizable printables and a mo newsletter.

MTV Networks International inks for several program sales for Nickelodeon animated series in Asia and Europe:

  • In Europe, Back at the Barnyard has been acquired by TV3 Catalunya (Spain), MTV Oy (Finland) and in Switzerland by TSR (French speaking) and RSI (Italian speaking).  TV3 Catalunya also picks up Catdog, while RSI taking Tak and the Power of Juju for air early this year.
  • In Asia, Tooniverse (Korea) picks up all three seasons of Avatar: The Legend of Aang, while EBS (Korea) takes a second season of the preschool series Wonder Pets.

Program Call:   Cynopsis Media is producing our annual NATPE Shopping Guide sent to all Cynopsis subscribers on Thursday, January 21, the week before NATPE 2010.  If your company is exhibiting and you’d like to have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). and location (hotel suite or booth number). To be included in this free and highly-viewed special edition, please send details to lisa@cynopsis.com no later than Friday, January 15, 2010. A confirmation email will be sent following each submission.


A CYNOPSIS MESSAGE FROM IAB


Expand Your Digital Ad Knowledge with the IAB’s Professional Development Courses

Leveraging the expertise of our members, the IAB delivers cutting-edge training on the latest tools, techniques and best practices in interactive advertising. Each module gives marketers, agencies and publishers the skills needed to succeed in the rapidly changing digital landscape.

Classes are led by industry leaders such as Microsoft, AOL, Yahoo!, Nielsen, comScore, Q Interactive, and more. For more info:  www.iab.net/professional_development


MARKETING/LICENSING

The Pokemon Company International re-launches Pokemon.com ( www.pokemon.com ).  The new site features everything Pokemon including video games (including new free mini-games), the Pokemon Trading Card Game, and episodes of the animated TV series, as well as an interactive Pokedex among other things.  Additionally, the site features the Pokemon Episode Viewer and at launch will showcase the first season of the animated series (which is now currently in its 12th season)  with a new episode featured each week.

4Kids Entertainment names sub-agents in Asia for several properties.  CLICK! Licensing Asia is set to represent Jim Henson Designs in Hong Kong, Indonesia, Singapore, Malaysia and the Philippines and the American Kennel Club in China, Taiwan, Singapore, Malaysia and the Philippines.  Empire International Merchandising Corporation will represent The Artist Collection’s The Dog/The Cat/The Pig photo properties in the Philippines.  Additionally, Impact Licensing & Marketing is now representing Jim Henson Designs in Taiwan.  All three licensing sub-agents will work in tandem with 4Kids’ Roz Nowicki, EVP/Licensing & Marketing, and Hong-Kong based Dave Sharat, VP/Marketing and Licensing, Asia Pacific.

Activision Publishing and Twentieth Century Fox Licensing & Merchandising (Fox Licensing) will release the Percy Jackson & The Olympians: The Lightening Thief video game for Nintendo DS on February 9, 2010.  The game is based on the first title in author Rick Riordan’s Percy Jackson and the Olympians book series and Fox’s Chris Columbus-directed feature film adaptation of Percy Jackson & The Olympians: The Lightening Thief, which releases two days later on February 12, 2010.

STONE SOUP

The Joan Ganz Cooney Center ( www.joanganzconeycenter.org) at Sesame Workshop is accepting online proposals (by April 1, 2010) for its first Cooney Center Prizes for Innovation in Children’s Learning.  Designed to encourage creators to develop new tools and content in kid’s digital media and learning, the new annual national competition was launched last week at the Consumer Electronics Show’s Kids at Play Summit.  Creators can develop projects in two categories: Breakthroughs in Mobile Learning  mobile learning projects for K3-11; and Breakthroughs in Literacy Learning: Innovate with The Electric Company  projects should promote literacy skills for K6-9 using The Electric Company series, not only on TV but for wherever kids are.  Up to five finalists in each category will be invited to pitch their ideas to industry and educational executives at an event held at this year’s E3 Expo

EXECUTIVE MOVES

Toy industry veteran Jerry Perez joins Hasbro as SVP and Global Brand Leader for its worldwide preschool business.  He will head up the global strategy, marketing and merchandising for Hasbro’s preschool brand portfolio, including Playskool, Mr. Potato Head and Play-Doh among others. Most recently Perez was with Learning Curve.  He previously served for three years as President, LeapFrog Enterprises and toiled for 12 years at Mattel’s Fisher-Price, eventually heading up its worldwide preschool business.  Additionally, early on in his career Perez worked in marketing for Kenner, which was acquired by Hasbro in 1991.

RDF Rights (RDFR) names Mark Watson as Director/Consumer Products, Kids & Family Division, RDF Rights. Watson will work with the RDF Kid’s division on all aspects of global licensing, retail, promotions, events and home entertainment on its portfolio of properties including the preschool series Waybuloo, Yo Gabba Gabba!, and Mister Maker & Big Barn Farm, as well as the adventure series for older kids Escape from Scorpion Island.  An industry veteran, Watson most recently was a licensing consultant for Bespoke Marketing.  He previously served as UK Licensing Director at Twentieth Century Fox, and on the licensee side as Sales and Licensing Director at Character UK

Kidz Entertainment/EEMC makes several staff moves.

  • Karina Munkholm Graversen is upped to VP/Sales for the Nordic Region, taking over for Gabriel Sturm who exits the company.  Sturm is moving to Hong Kong with his family to work for Top Toy Group.  Munkholm Graversen has been with the company for five year, most recently serving as Sr. Brand Manager.
  • Joining the company are Annalisa Woods as Brand Manager and Peter Schnohr as Brand and Retail Consultant, he will work with both the Brand Marketing and Creative Teams and the company management team.  Woods previously toiled for HarperCollins.  Schnohr worked with Hasbro Nordic for 8+ years, five of which were as Sales Director.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, January 8, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1386; K6-11 670; TWEENS 9-14 437
DISNEY CHANNEL:     K2-11   998; K6-11 697; TWEENS 9-14 575
CARTOON NETWORK: K2-11   684; K6-11 418; TWEENS 9-14 297
DISNEY XD:               K2-11   182; K6-11 135; TWEENS 9-14 117
Source: MTVN Research from Nielsen Media Research Data



Answer to Yesterday’s Trivia:   Clarence was a regular on Night Court, usually seen in the Judge’s chambers, and once went out the window only to miraculously return.  Who was Clarence?   A STUFFED (THO INEXPLICABLY SOMETIMES LIVE) ARMADILLO  Kudos to: David Stern-BARD Entertainment/NY; Kevin Uriarte-Disney Online/San Francisco;

Today’s Trivia Question:  The exterior shots of this building were City Hall in downtown LA, the interior lobby shots were filmed in The Carnation Building in west downtown LA on Wilshire.  What was this classic TV Series?  (and don’t be mistaken by thinking it’s Dragnet: the exteriors are the same, but the interiors were not the Carnation Building)   (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
01.12.10

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JOB OPENING: SR MGR ONLINE MEDIA: Mng,plan’g, dvlp online media programs. knwldg of Online advertising, analytics, web interconnectivity/collaboration with agency partners. Resume: michele.remondelli@vonage.com (1/19)

JOB OPENING: SR DESIGNER/SOUTH PARK studios in Los Angeles: Experience with print production and licensed products manufacturing. Proven product, design innovation track record Please apply to www.mtvnetworkscareers.com (1/19)

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JOB OPENING: VP SCHEDULING AND ACQUISITIONS/Santa Monica Cable network seeks Experienced VP Scheduling and Acquisitions. Please include resumes and salary history/requirements. Submit resumes to careers@gsn.com  (1/14)

JOB OPENING: SR ACCT EXEC/IPG Ad Sales/NYC: Sale of ads in interactive program guide.8 yrs of media selling exp in TV or interactive ad sales w/ est’d relationships in Entertainment www.rovicorp.com job 8537  (1/13)

JOB OPENING: DIRECTOR, ONLINE MARKETING/ANIBOOM STUDIOS/NYC: 5+yrs Online Mktg exp with media/entertainment co; strong SEO/analytics/email/Google/site design & copy/PR skills. Intense atmosphere Res: Larry@Aniboom.com (1/13)

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SITUATION WANTED: PERSONAL ASSISTANT: Efficient and talented professional looking for flexible PA job in the entertainment industry. 2+ yrs PA.; 2+ yrs Corp. Asst. BA Comm. Seeks PT.  contact:  laurennicolelien@gmail.com    (1/19)

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SITUATION WANTED: Creative Copywriter. Award-winning, all media, affordable. betsy.aaron.gmail.com. For samples, visit https://freebeaaron.wordpress.com (1/16)

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SITUATION WANTED:RESEARCH DIR/STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: ericadlerresearch@gmail.com (1/13)

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