Tuesday, February 5th, 2013

Cynopsis: Sports
02.05.13

Good morning. It’s Tuesday, February 5, 2013, and this is your first early morning Sports briefing. 

With 164.1 million people watching all or part of the Super Bowl, Nielsen’s total viewership number was 3% higher than last year’s tallies, according to CBS, making last night’s game the most watched program ever in television history. The contest drew an average of 108.4 million people (ranking third on the all-time list, down from the past two years), with a fast national household rating of 46.3/69. The game peaked at a 50.7/73 from 10:30-10:47p. Super Bowls now account for the 22 most-watched television programs in history in terms of total audience.

Meanwhile, Trendrr reports that there were 47.67 million instances of social media engagement about the Super Bowl on Sunday, easily shattering last year’s record of 17.4 million interactions on social media for the game. (2011 featured just 3.1 million). 

On the Air

A trial run on NBC Sports Network last November apparently paid off, as the World Series of Fighting has now locked in a three-year deal with the channel. The promotion will hold six events a year on the network starting March 23 with WSOF 2, according the company.

ESPNU announced the matchups for the 11th Ramada Worldwide BracketBusters slate of games, which will take place on Friday, Feb. 22 and Saturday, Feb. 23. The field will showcase 13 nationally televised games across ESPN, ESPN2, ESPNU and ESPN3, with ESPN2 lined up for a minimum of three contests while ESPNU and ESPN3 will each host four games. The action tips off on Friday at 7p with North Dakota State/Akron on ESPN2.

ESPN has expanded the ESPNU National Signing Day Special to more than 11 hours in order to accommodate a record number of on-air commitments, including the top-rated recruit Robert Nkemdiche. In all, 17 players in the ESPN 150 will announce their college decision live on the show which will now begin at 7:30a tomorrow morning. ESPNU will be embedded at 13 of the nation’s top college teams throughout the day interviewing coaches, and providing news on each team’s freshman class.

Around the dial on BTN, the channel will air a live, 90-minute Football Signing Day Special at 3p covering each of the Big Ten schools’ recruiting class. Mike Hall hosts with analysts Gerry DiNardo and Howard Griffith.

Universal Sports Network launches a new series today at 10:30a, entitled Universal Access. Presented by GoPro, the weekly half-hour sports travel program will look at some of the country’s top ski resorts. The first of the series’ eight episodes will air prior to the 2013 Alpine Ski World Championships’ opening event, the women’s Giant Slalom, beginning at 11:00a. Nick Gismondi hosts.

With Michael Jordan about to turn 50, ESPN is dedicating a two-week tribute to the legendary player that will run through Feb. 17. The stunt will feature 23 #MJ50 vignettes on SportsCenter remembering his legacy, as well as a slate of his greatest performances that will run on ESPN Classic and SportsCenter. NBA Commissioner David Stern, All-Stars LeBron James, Kobe Bryant, Kevin Durant and Chris Paul, Bobby Knight and hip-hop artist COMMON are among the celebs participating in the project.

DISH is offering a free preview of Sportsman Channel through Feb. 26. In addition, current customers can add the Outdoor Sports package for half price for the first six months.

As home to the Baltimore Ravens, Comcast SportsNet Mid-Atlantic is celebrating the team’s Super Bowl XLVII Championship with three hours of live coverage of Baltimore’s victory parade and the fan celebration at M&T Bank Stadium today stating at 10:30a.  Coverage of the events will also be streamed live at CSNbaltimore.com and CSNwashington.com.

YES Network offers a special premiere of Yankees Access tonight at 10:30p, right after the post-game show. The episode will feature YES’ Yankees reporter Jack Curry visiting the home of player Kevin Youkilis.


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Cynopsis: Sports Media Awards
There’s still time to enter!
Late submission deadline – February 8!

Crossing the spectrum of television, radio, and online platforms, our Sports Media Awards Categories tackles all the corners of the industry including best series and savvy marketing tactics as well as top digital content.

We look forward to seeing your submissions!

Click here to visit the awards webpage for information on eligibility, categories & how to enter.


Sponsorship & Promotion

TiVo released its annual list of the most engaging Super Bowl commercials and moments from Sunday’s game. Topping the rankings this year is Taco Bell’s Viva Young commercial, followed by: 2. Doritos Goat For Sale 3. Hyundai Santa Fe Pick Your Team 4. Doritos Fashionista Daddy 5. GoDaddy.com Perfect Date 6. M&Ms Anything for Love 7. Sketchers Man Vs. Cheetah 8. Pepsi Next Pepsi Next Drink it to Believe It 9. Audi Prom 10. Volkswagen Get In. Get Happy. Commercials were measured based on actual commercial retention and viewership relative to the program viewership numbers.

For the 15th year, the NHL is designating February as Hockey is for Everyone Month to celebrate grassroots hockey and the game’s diversity. The league and its clubs are utilizing a month-long series of activities and events designed to raise awareness of the sport and the NHL’s Hockey is for Everyone initiative. Sunday, Feb. 17 will serve as Hockey Day in America presented by Discover Card, and will be highlighted by NBC Sports Group’s nine hours of hockey coverage, including an NHL triple-header.

Jeff Gordon is getting a new look this NASCAR season. Gordon’s sponsor DuPont was acquired by The Carlyle Group and is being rebranded as Axalta Coating Systems. The Axalta Coating Systems name will start appearing on the No. 24 team car in the second quarter of the year.

Speaking of NASCAR, the organization will take the much-hyped Sprint Cup Series Gen-6 car on a tour heading into Daytona via a multi-city media blitz that begins today in Detroit, with additional visits scheduled for New York City and other locations before culminating in Daytona Beach, Fla. on Feb. 13-14 for Daytona Speedweeks. Drivers Dale Earnhardt Jr., Brad Keselowski, Clint Bowyer and Michael Waltrip as well as NASCAR executives and Miss Sprint Cup also highlight the two-week media tour.

The Women’s Tennis Association locked in a multiyear and multimillion dollar global partnership deal with Xerox, who will activate sponsorship at 18 WTA tournaments in the first year of the deal. In addition, Xerox will become a partner in the TEB BNP Paribas WTA Championships.

ESPN launched the newest brand campaign for WatchESPN, called The Clutch Way to Watch. The ads feature Vic and Steve, “the superfan everymen who live to watch big moments in sports and celebrate all things clutch, no matter where they are.” ESPN worked in collaboration with 72 and Sunny on the campaign.

Sports equipment manufacturer Mikasa Sports penned a four year, six-figure sponsorship deal with the National Volleyball League designed to help drive the sport’s growth in the United States.

Digital Fields

Social media company LockerDome is entering a partnership with USA TODAY Sports Digital Properties. LockerDome, which recently surpassed 8 million monthly unique visitors, will have USA TODAY Sports Digital Properties sell advertising for the company. In addition, LockerDome’s traffic will now be included within the USA Today Sports Properties network.

The Main Event

Lakers/Nets on NBA TV at 7:30p.


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ON THIS DAY in 1934: Hank Aaron is born.

Answer to Our Last Sports Trivia Question: John Madden called eight Super Bowls with what famed sportscaster? Answer: Pat Summerall. Kudos: Colleen Kolibas-CBS Sports/NY; Aymon DeMauro Discovery/NY; Brian Ricco-BOXTV/NY; J. Barry McMullin-Professional Bull Riders/NY; Bob Scanlon-Velocity Network/Silver Spring; Brian Quinn- Comcast Spotlight/DC; Spencer Wade-ION Media Networks/West Palm Beach; Ron Salcedo-Zimmerman/Nashville; John Kukla-Dallas/KDFW; Will Allmendinger-Captivate Network/Chicago; Dory Melman Petsrillo-Petry Media Corp./Dallas; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Brienne Chance-GannettLocal/Phoenix; Jeff Mirkin-Pat Sajak Games/Culver City; Miriam Aardahl-OMD/LA; John Sutton-Charter Digital Media/LA; Michael Harabin-PAC-12 Networks/San Francisco.

In The Know(Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
02.05.13

Roberta Caploe: Editorial Director
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Diane K Schwartz: Senior Vice President, Media Communications Group

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