Tuesday, February 28th, 2012







Follow us on: Twitter | Facebook | YouTube

Cynopsis: Sports

Good morning. It’s Tuesday, February 28, 2012, and this is your first early morning Sports briefing.

Up against the Oscars, TNT’s broadcast of the 2012 NBA All-Star Game on Sunday night delivered a 5.4 household rating in overnight metered markets numbers, according to Nielsen, which ranks as the second highest-rated number since 2005. Top five markets included Miami/Ft. Lauderdale with a 10.5, followed by Oklahoma City, Orlando/Daytona Beach/Melbourne, Chicago and LA.

On the Air

As we wind down the regular season of college basketball, ESPN is set to spotlight a record 137 men’s game from March 1 through March 11. Overall, ESPN, ABC, ESPN2, ESPNU and ESPN3 will combine to offer exclusive coverage of 86 games, while ESPN3 will simulcast another 51 matchups available in the local markets via syndication. Coverage will include 23 Division I conference title games and action from 25 conferences overall, as well as the Division II CIAA tournament. For the first time, ESPN, ESPN2 and ESPNU will televise the entire ACC Tournament, with no local market blackouts on any of the 11 games. The final day of Championship Week, culminating with Selection Sunday, will begin at noon with College GameDay Covered by State Farm on ESPN, followed by the ACC Championship (on ESPN) and SEC Championship (on ABC), both at 1p. Coverage of the men’s NCAA Championship selection will include a three-hour Bracketology Presented by Staples at 3p. and a two-hour edition at 7p.

On the women’s side of the sport, ESPN will offer a record 88 women’s college basketball conference tournament games from March 1-11 that will offer game action from 21 Division I conferences championship games and action from 25 conferences overall, including the Division II CIAA Tournament and Gulf South final. Coverage is set to include games from 15 different conferences and 13 NCAA Championship berths with another 60 contests available in local markets via syndication.

Universal Sports Network entered into a multi-year, multi-platform distribution agreement with DISH Network that will give subscribers access to the channel’s Olympic sports coverage of qualifying, trials and highlights as well as other programming. Universal Sports will launch in DISH’s Multi-Sport, International Basic and Chinese Basic programming packages on April 25, but will be available to most subscribers until then at no additional charge.

The resuscitated United States Football League made announcements yesterday to further propel its comeback. The league said that it is planning to field eight teams in targeted US markets for its inaugural season in the Spring of 2013, and also announced that it had appointed former NFL executive Jim Steeg and sports consultant Terrell Jones to the USFL Board of Advisors. The league said it intends to create a working relationship with the NFL, instead of competing against it, by allowing access to players and personnel.

ESPN unveiled portions of its ACC football schedule for this fall, which will include a Labor Day prime time telecast as well as four games on Thursday nights. The channel’s Labor Day game on September 3 will feature Georgia Tech/Virginia Tech at 8p. ESPN Thursday night series — ESPN College Football Primetime will feature four ACC matchups, including Florida St./Virginia Tech on Nov. 8, Clemson/Wake Forest on Oct. 25, Virginia Tech/Miami on Nov. 1, and UNC/UVA on Nov. 15.

Spike TV’s debut of MMA Uncensored drew a .4 household rating for the channel, with a .5 among M18-34 and a .62 in the M25-54 demo. That marks year-to-year increases of 41% and 51% respectively. The series scored an average audience of 547,000 viewers.

Sacramento appears set to lock in the Kings for the long haul, with a tentative deal in place to finance a new arena. The City Council is expected to vote on the plan March 6 and the financing plan will become available to the public by Thursday. According to the AP, the arena is expected to cost $387 million and would open in time for the 2015-16 season in the downtown Sacramento rail yards.

The UFC and FX revealed the 32 contestants in contention for Season 15 of The Ultimate Fighter which will focus on lightweights this year. This year, all 32 will square off on March 9 at 9p with a two-and-half-hour episode that features 16 elimination-round fights. The winners of each fights will earn official cast-member status. Coaches are set to be Dominick Cruz and Urijah Faber with all fights running live this season.

The Virginia Tech IMG Sports Network and CBS Radio inked a multi-year extension of their radio affiliation agreement with WJFK-FM, 106.7 The Fan in DC that will give the station all Virginia Tech football and men’s basketball game broadcasts, as well as programs that includes the weekly Tech Talk Live. The extension runs through the 2014-15 season.

Sponsorship & Promotion

With just two weeks to go until tip off for the 2012 NCAA Division I Men’s Basketball Championship, CBS Sports and Turner Sports are gearing up for a wide scale marketing campaign that will incorporate television, on-site activation, music integration and more. The campaign begins today with the “Brackets Everywhere” campaign airing on TV with cameos from Big Boi from Outkast, Conan O’Brien, Kevin Hart, Jonah Hill, and Channing Tatum; CNN Anchors Wolf Blitzer, Erin Burnett, Anderson Cooper and Soledad O’Brien, and HLN’s Robin Meade, among others. The creative campaign will showcase a fashion designer who decides the bracket design is the “next hottest thing,” and promotes a nationwide bracket craze that results in celebrity appearances commenting on the new trend. The spots will run across TBS, CBS, TNT and truTV, as well as CNN, HLN, Airport Network, CBS Outernet Partners and across Turner Digital, which includes SI.com and NCAA.com. The Black Keys will serve as the musical backdrop to the Tournament with the song “Gold on the Ceiling.”

Turner Sports and CBS Sports will also place ginormous brackets as big as 50 x 32 feet in three major locations: CNN Center in Atlanta on Mar. 6, Hollywood & Highland in Los Angeles on Mar. 7 and Vanderbilt Hall at Grand Central Terminal in New York on Mar. 12, National Bracket Day.

All-Star Weekend may be over, but plans are already underway to find players to take part in the 2013 festivities. Sprite is teaming up with six NBA players  Kobe Bryant, LeBron James, Andrea Bargnani, Al Horford, Omri Casspi and Serge Ibaka  to uncover 24 amateur ballers to be part of either Team Sudden or Team Intense in the Sprite Uncontainable Game at NBA All-Star 2013 in Houston. As part of the promotion, players will identify the team that best represents their personal style and skills and then have the opportunity to try out for the first round by either uploading their best moves online at Sprite.com or by showing their moves off at local tournaments and events.

Sam Adams is launching a special 26.2 brew that will tie in to its new sponsorship with the Boston Marathon, set to take place on April 16. (Hmmm… a beer or a marathon, which 26.2 to pick?)

CALL FOR ENTRIES: Think you’re an MVP in the world of sports media or will your rivals steal the spotlight? Enter the Cynopsis Sports Awards and bring home a crystal award for your shelf, recognizing the grit and strategy you’ve shown all year long. The awards will cover the best of 2011 from the world of television, radio and online, with categories that range from news shows to apps to marketing campaigns.

Digital Fields

Baylor quarterback Robert Griffin III has been selected to grace the cover of EA Sports upcoming NCAA Football 13. The game is scheduled to arrive in stores on July 10. He will share the cover with one of eight other past Heisman Trophy winners that will be selected on a fan vote on the NCAA Football Facebook page, with other names that include the likes of Marcus Allen, Doug Flutie and Eddie George.

The Main Event

Michigan St./Indiana on ESPN at 7p.


ON THIS DAY in 1940: Television broadcasts its first basketball game, featuring Pitt besting Fordham 50-37.

Answer to Our Last Sports Trivia Question: What team did Rod Tidwell play for in “Jerry Maguire”? Kudos: The Cardinals. Kudos: Bill Hirsh-New Jersey Devils/Newark; Meredith Violi-The Bleacher Report/Philadelphia; Brian Cleek-PGA of America/Palm Beach Gardens; Barry G. Waldman-Vistrada/NY; Christopher Doyle-CBC Sports/Toronto; Simon Bassett-Veritas Communications/Toronto; Daniel Radman-Anheuser-Busch/St. Louis; Kevin Micklo-Initiative Media/Chicago; Jamie Raybon- KTXA Television/Dallas; Marci Crane-GRP Media/Chicago; Brienne Chance-Republic Media/Phoenix; Jess Schoep-STARZ Entertainment/Englewood; David Hauptman-Katz Television Group/Denver; Brienne Chance-Republic Media/Phoenix; Dave Denholm-Hit the Pitch Productions/LA; Allan Kass-Viamedia/LA; Joe Pedri-KLAS/Las Vegas; Gary MacKinney-FilmTrack Inc/Studio City.

In The Know: What was the last ACC team-other than UNC or Duke-to win the NCAA Men’s Basketball tournament? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / mike@cynopsis.com
Classifieds – Trish Pihonak- 203-381-9096 / trish@cynopsis.com

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: DIGITAL AE’S/NY & CHICAGO: 3+ years industry ad sales exp in digital, agency & client contacts req, established properties, not a start up, trl and ent required, good benefits send resume to Jwatson@execsearchinc.net (3/6)

JOB OPENING: VP, RESEARCH & MKTG SVCS/NYC: Lead qualitative & quantitative research/analysis; Sr-Level position; Proactive; 10+ yrs exp w/ primary research, test+control data & applied research; Resumes: www.lodgenet.com/careers (3/6)

JOB OPENING: SSE/SALES PLANNER/Current TV/LA: Seeking exp planner to oversee TV and digital sales plan creation for sales team. Target new biz, create presentations and manage developmental account list. skelly@current.com (3/6)

JOB OPENING: SENIOR ANALYST, OXYGEN NETWORKS, SALES RESEARCH/NBC Universal: Experience with Nielsen NetRatings and ComScore Media Metrics. Please apply at www.nbcunicareers.com Job#4413 (3/6)

JOB OPENING: VP MARKETING, DAILY CANDY/NBCU/NYC: 10+ yrs Mrktg exp. w/in Media/Direct/CRM, Strng Knwlg of DC brand, trends & digital marketplace, Strng Email Mrktg skills, Database Knwlge Apply: www.nbcunicareers.com Job# 4525BR (3/3)

JOB OPENING: DIR SALES DEV/MLS Digital Properties/NYC: Lead daily sales dvlpmnt efforts for MLS Dig Properties. 7+ yrs in integrated media envir with client & agency relationships @ sr levels. Exp mngng a team. mlsjobs@mlssoccer.com (3/2)

JOB OPENING: MGR PR/MLS Digital Properties/NYC: Mng daily relationships with our Digital Network Partners. 5-7 yrs in strt-up enviro with success in building a scalable bus. Hispanic mkt knwldg a +. mlsjobs@mlssoccer.com (3/2)

JOB OPENING: PROGRAMMING EXEC/The Hub/Burbank, CA: Temporary position. Hourly no benefits. scripted exp. Dev exp. Live action animation & game shows. Apply: www.hubworld.com (3/2)

JOB OPENING: PUBLICIST, ENT, ONLINE & SOC. MEDIA/Showtime Networks/NYC: Dvlp/implement media campaigns for ntwks orig prgrmng slate. Handle dig media outreach for publicity campaigns. 2+ yrs exp. More info/apply: www.sho.com/careers (3/2)

JOB OPENING: WEB DEVELOPER/BBC America/NYC: Conceptualize, build, and maintain projects focusing on show support for BBC America programming. 3+ yrs exp w/ PHP, WordPress, MySQL, and HTML/CSS. Rez to sally.sy@bbc.com (3/2)

JOB OPENING: LEAD DIGITAL PRODUCER/BBC America/NYC: Lead Digital Prod team on BBC America’s digital platforms. 5+ yrs exp w/web prod & editorial. Deep knowledge of digital best practices. Exp w/ WordPress. sally.sy@bbc.com (3/2)

JOB OPENING: DIR CORP COMM/BBC WORLDWIDE/NYC: Effective director needed for high impact internal/external corp and divisional press/PR campaigns. 7+ yrs exp. in Comm/PR/trade publicity w/ a media company. Rez: sally.sy@bbc.com (3/2)

JOB OPENING: RESEARCH MANAGER/NBC Universal/Sprout/Philadelphia, PA: Experience with competitive digital research measurement tools such as comScore and/or Nielsen NetRatings is a must. Apply at www.nbcunicareers.com Job#4530 (3/2)

JOB OPENING: SR. AE/NIELSEN/NY: New bus dev & sales focus w/digital pb ind. 5-7 yrs exp sales & resrch. Tv/agncy/res suplr exp pref’d.Appl to https://nielsen.taleo.net/careersection/3/jobdetail.ftl?lang=en&job=1200585 (3/1)

JOB OPENING: SR. BUYER LOCAL TV/Radio Active Int’l in Pearl River, NY (15 miles from NYC): Min 4 – 5 yrs exp. in negotiating and buying local TV/Radio req’d. On location req. Rgoodman@activeinternational.com call 845-732-8943 (3/1)

JOB OPENING: MGR, BRAND INSIGHTS/A+E Networks/NY: Focus on brand rsch, provide ratings analysis/support prog & mktg divisions. 3-5 yrs TV rsch. Nielsen/MRI/Simmons req’d. More info & apply: www.aetn.com/careers.html, #121084 (3/1)

JOB OPENING: PROMO SVC REP/Fox Ad Sales/NY: Mng sponsors’ off-air mktg activity, incl in-store POS materials & consmr promos. 2+ yrs promo/mtkg sppt exp in adv, entmt, or evt plnng. More info/apply: www.foxcareers.com FNG0000952 (3/1)

JOB OPENING:  EXEC ASST (FREELANCE)/NY: Support to the SVP, Dev & Prog (Unscripted), Lifetime Networks managing day-to-day admin responsibilities https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=122825 (3/1)

JOB OPENING: VP, PRODUCT MANAGEMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Responsible for overseeing day-to-day ops, ongoing development & product maintenance of Showtime Anytime. 10+ yrs exp req’d. Apply at www.sho.com/careers (2/29)

JOB OPENING: SR. DIR, TECH DEVELOPMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Lead technical development for Showtime Anytime. 10+ yrs exp in digital media and software development req’d. Apply at www.sho.com/careers (2/29)

JOB OPENING: DIR., PRODUCT MANAGEMENT- ON DEMAND/SHOWTIME/NYC: responsible for product strategy & management of Showtime’s On Demand services. 5+ yrs product management experience req’d. Apply at www.sho.com/careers (2/29)

JOB OPENING: TEMP PROJECT MANAGER, DIGITAL MEDIA/SHOWTIME/NYC: Oversees & coordinates digital projects across all platforms for the Smithsonian Channel. 2-3 yrs project management experience req’d. Apply at www.sho.com/careers (2/29)

JOB OPENING: EDITORIAL DIRECTOR-CREATIVE-SVCS/BBC America/NYC: editorial/art directn of on-air/dig promo projects. 8+ yrs exp in On-Air Promos w/ 2+ yrs Editorial/Creative Director exp in natl brdcast/cble ntwrk. sally.sy@bbc.com (2/29)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: 1-2yr DR/TV Sales Planner exp. Pref’d/BA req’d. Direct response Agency Buying/Plan exp. a +. Familiar w/ rsrch tools MRI, Nielsen. Full description at www.tvone.tv (2/29)

JOB OPENING: SALES OPS ASST TEMP/TV ONE/NY: Copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit www.tvone.tv (2/29)

JOB OPENING: MKTG DIR/NASCAR Foundation/CH: Dvlp & execute mktg & comm. strategy. 10 yrs exp in mktg or nonprofit cause mktg. www.employment.nascar.com (2/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: PR INTERN/ILLUME PR/LA: Gain experience in digital media, gaming & tech PR by assisting agency on projects. Should be interested in tech & social media w/ strong writing skills. Send resume: illume@illumepr.com (3/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: Reality/Ent/Docs. Specializes in talent, tape, paper and packaging, agency and network savvy, runs on Batteries. parkerrandal@gmail.com (3/6)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- runelyon@aol.com (3/6)

SITUATION WANTED: EXECUTIVE ASSISTANT: position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity petermichael0809@hotmail.com (3/3)

SITUATION WANTED: SALES ASSISTANT/(CHI): Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact kcopeland24@gmail.com (3/3)

SITUATION WANTED: EVENT PRODUCER/NY: – 15 yrs experience in major sports, entertainment and music properties/events. Freelance, part-time, full-time; available to travel. Contact: francene32@hotmail.com (2/29)

SITUATION WANTED: STRATEGIC LEGAL/BIZ AFFS EXEC/LA: 15 yrs exp TV/Online. Motivated, strong negotiation, drafting, interpersonal & mgmt skills, industry contacts, works well under pressure & w/ others! EntertainmentLawyer@Lawyer.com (2/29)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Sports email, please click here.


Related Stories

07/15/18: Cynopsis Jobs

Job of the Week SR INVENTORY ANALYST, DIGITAL YIELD MGMTFOXNY Resp for maximizing FNG’s digital revenue & the utilization of its inventory across all revenue streams. Min 2-3 yrs exp in a pricing, yield mgmt or sales analytics role for an Ad Agency, Publisher or Ad Tech Vendor. Full info/apply HERE CynopsisJOBS […]

07/13/18: Sandra Oh makes Emmy history

CYNOPSIS Good morning. It’s Friday July 13, 2018 and this is your first early morning briefing.   Tonight’s Premieres: CBS: Whistleblower at 8p Discovery Family: Cooks vs. Cons at 8p Oxygen: Dateline: Secrets Uncovered at 8p Reelz: The Shocking Truth at 8p, Copycat Killers at 9p   Tonight’s Finale: Cinemax: C.B. Strike […]

07/13/18: The USOC has a new CEO

CynopsisSports Good morning. It’s Friday July 13, 2018 and this is your first early morning Sports briefing. The United States Olympic Committee named Sarah Hirshland as its 12th chief executive officer. Hirshland comes to the org after serving as chief commercial officer for the United States Golf Association.   “The USOC is […]

07/12/18: And the Emmy Nominees Are…

Emmy statue

CYNOPSIS BREAKING NEWS Nominees for the 70thPrimetime Emmy Awards were announced this morning by Samira Wiley (The Handmaid’s Tale) and Ryan Eggold (New Amsterdam), along with Television Academy execs. HBO’s Game of Thrones grabbed the most nods with 22; NBC’s SNL and HBO’s Westworld each earned 21. Final voting takes place August […]

07/12/18: Meredith Vieira to host summer series for Fox stations

A CYNOPSIS MESSAGE FROM HISTORY HISTORY’S  ‘EVEL LIVE’  SOARS AS  #1  CABLE SPECIAL OF THE YEAR 3.5 million viewers watched action sports superstar Travis Pastrana pay tribute to Evel Knievel with three record-breaking stunts on Sunday.   The three-hour LIVE event was cable’s #1 special of the year to-date in A25-54, Total Viewers and men, […]