Good morning. It’s Tuesday, August 16, 2011, and this is your first early morning Kids briefing.
Turner Broadcasting is set to launch an HD simulcast of Cartoon Network in the UK on Sky next month, simultaneous to the network’s 18th birthday. Cartoon Network HD goes live on September 14 and will feature a range of its shows in full HD, including Ben 10: Ultimate Alien, Regular Show, Adventure Time and Star Wars: The Clone Wars. Other series available in HD will be The Amazing World of Gumball, the new UK-produced 2D/3D animated show with live-action backgrounds that is set to premiere on Cartoon Network September 5. Cartoon Network HD is the first HD channel from the broadcaster whose other kid-targeted channels include Boomerang, Cartoonito and CN Too.
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Sprout features NBC News‘ Ann Curry, co-anchor of Today, and Brian Williams, anchor/managing editor of NBC Nightly News, for the first Public Service Announcement (PSA) for its Kindness Counts multiplatform initiative. Kindness Counts is designed to help preschoolers develop a sense of empathy. Sprout will debut two more PSAs featuring Barney and Nina and Star, the duo from the channel’s The Good Night Show, in September. The Kindness Counts PSAs, which feature preschoolers demonstrating real acts of kindness, will air nationally on Sprout and others channels, as well as being featured online at SproutOnline.com ( www.sproutonline.com ). Sprout will support its campaign with kid and parent/caregiver aimed digital and social media components, programming tie-ins and local extensions to help build a log of one million acts of kindness its website. Sprout is co-owned by Sesame Workshop, HIT Entertainment, PBS and NBCUniversal.
3rd & Bird! lands in the US this fall. The BBC preschool series from Little Airplane Productions makes its US premiere on Disney Channel‘s Disney Junior programming block, Monday, September 26 at 12p. 3rd & Bird!, comprised of 20×25 episodes and a holiday special, will air weekdays at 12p and weekends at 6:30a. The series features original music by guest star Ziggy Marley. All the music for 3rd & Bird! is produced by Little Airplane’s Musical Director, Jeffrey Lesser. Created by Little Airplane founder Josh Selig (The Wonder Pets!, Small Potatoes), 3rd & Bird! is distributed by BBC Worldwide in the US, where it is also seeking licensing partners across all categories.
In other Disney Junior news, Josh Duhamel (Transformers, Fanboy and Chum Chum) joins the cast of the preschool animated series Jake and the Never Land Pirates in the recurring role of Captain Flynn. Other recently announced celebrity guest stars for the second season of the series, which premieres early 2012, include Sharon Osbourne and Jane Kaczmarek. Produced by Disney Television Animation, Jake and the Never Land Pirates airs daily as part of Disney Channel’s Disney Junior programming block.
Teletoon Canada is set to kick off its fall daytime programming lineup with seven new series, five returning series and a sneak peek of the new original series Detentionaire. New series premiering on Teletoon this September include:
- Looney Tunes Show (26×30) – this new CG animated series launches on the channel Monday, September 5 at 7a and 6:30p.
- Hole in the Wall (40×30) – the series premiers Monday, September 5 at 8:30p
- My Life Me (13×30) – a Teletoon original production, the comedy premieres Saturday, September 10 at 2:30p.
- Beyond Human (working title, 13×30) – debuts Friday, September 9 at 7:30p.
- Young Justice (13×30) – the animated series premieres Friday, September 9 at 7p
- Best Ed (26×30) – a Teletoon original production, the animated series launches Saturday, September 10 at 7a.
- Meta Jets (40×30) – also a Teletoon original production, the animated series debuts Saturday, September 10 at 3:30p.
- Detentionaire – the new series gets a five episode sneak peek Monday-Friday, September 12-16 at 5p. The series follows Lee Ping, a 10th grader, as the best year of his life swiftly turns into the worst when he’s blamed for pulling off an epic practical joke and is then punished with detention for the remainder of the school year. Lee spends all of his time trying to clear his name.
- New episodes of returning series for Teletoon include: the channel’s original productions Johnny Test (season five) and Jimmy Two-Shoes (season three). Also returning with new episodes are Ben 10: Ultimate Alien (season two) and Adventure Time with Finn and Jake (season one continued).
BBC Worldwide launches the new preschool app, CBeebies On The Go. Developed by Tag Apps, CBeebies On The Go is a free app that includes games, activities and features many of the characters from preschool channel, such as Charlie & Lola, 3rd & Bird!, Numberjacks and the Teletubbies. The app also features video clips from CBeebies shows. Cbeebies On The Go is available for the iPhone, iPod touch and iPad in Australia, Hong Kong, India, Indonesia, the Philippines, Singapore, Sri Lanka and South Korea.
PBS launches its new educational PBS Kids ( www.pbskids.org/mobile ) language app, Little Pim Spanish. The curriculum-based app is designed to help young kids acquire Spanish language vocabulary while playing games with the animated panda Little Pim, who is also featured in the direct-to-DVD foreign-language series Little Pim. The Little Pim Spanish app ($2.99) is available via the iTunes app store.
Program Call: Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 29, the week before MIPCOM 2011 in Cannes. If you’re exhibiting programming at MIPCOM or MIP Jr. this year, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: firstname.lastname@example.org no later than Friday, September 23, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).
CartoonNetwork.com and Lego Systems enter into a digital partnership to launch an ad-supported branded content section at www.cartoonnetwork.com/lego, which will showcase video content and games featuring seven Lego brands (Ninjago, Lego brand Pirates of the Caribbean, Pharaoh’s Quest, Hero Factory, City, Alien Conquest, and Lego Games). The partnership will see CartoonNetwork.com develop, produce, host and promote the new Lego section through the end of this year. Additionally, Lego characters and images will also be on the second for users to upload for use on their CartoonNetwork.com profiles. Users will also be able to interact with content by earning virtual badges that can be used on the site’s social experience. To support the partnership, Cartoon Network will feature select Lego brands in on-air promos this fall. Starcom USA, Lego Systems media agency of record, facilitated the partnership.
HIT Entertainment enters into a licensing deal with Morgan Home Fashions for a new Thomas & Friends seasonal beach product lines. Morgan plans to debut the new Thomas & Friends beach products at the New York Home Fashions Market Week (September 19-23). Set to be available at retail in 2012, the Thomas & Friends kid/family beach line will feature sun shades, zip-up beach mats and roll up beach mats.
The Hub appoints Stan Lim as Design Director. Lim will report to Jordan Beck, VP/Creative Services. He will work closely with Beck and The Hub’s marketing and promotion group to continue developing the brand. Lim will oversee creative on graphics for on-air and off-air promotions for the network. Most recently, Lim was an art director for the branding agency Troika Design Group, where among other things he was responsible for the on-air/print brand esthetic and logo design for The Hub.
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, August 11, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1401; K6-11 969; TWEENS 9-14 679
NICKELODEON: K2-11 1269; K6-11 774; TWEENS 9-14 612
CARTOON NETWORK: K2-11 626; K6-11 443; TWEENS 9-14 322
DISNEY XD: K2-11 240; K6-11 187; TWEENS 9-14 131
NICKTOONS: K2-11 121; K6-11 84; TWEENS 9-14 62
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, August 12, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1215; K6-11 749; TWEENS 9-14 559
DISNEY CHANNEL: K2-11 1290; K6-11 928; TWEENS 9-14 696
CARTOON NETWORK: K2-11 636; K6-11 443; TWEENS 9-14 323
DISNEY XD: K2-11 245; K6-11 191; TWEENS 9-14 136
NICKTOONS: K2-11 120; K6-11 84; TWEENS 9-14 66
Source: MTVN Research from Nielsen Media Research Data
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Answer to Yesterday’s Trivia Question: On the cartoon series The Flintstones, what lawyer never lost a case? Perry Masonary Kudos to: Michael Ratliffe-TV-One/Silver Spring MD; Jim Salicrup-Papercutz/NYC; Barry Solomon-Retailability Inc/NYC; Mike Cumbermack-Turner Broadcasting/Atlanta.
Today’s Trivia Question: Puffy AmiYumi sings the theme song for what TV show? (Email John@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
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