Tuesday, April 12th, 2011


Disney Channel’s Family-inclusive Approach results in
Top Opportunities for Reaching Women

  • Reaches more Women with Children during Prime than any other Cable Network
  • Is a top 5 Cable Network among Women

Contact us to connect with kids, moms and families in a big way!

SOURCE: Nielsen Media Research. Click here for the full source data.


opsis: Kids!


Good morning. It’s Tuesday, April 12, 2011, and this is your first early morning Kids briefing. 

Spain’s Magic Box International and PPI Worldwide have teamed up with Peru-based Aronnax Animation Studios to produce an animated series based on the Gogo’s Crazy Bones collectable figures.  A pilot for the series is currently in production and will be done by October 2011; with the entire animated Gogo’s Crazy Bones series is slated to be complete in 2012.  US-based Televix Entertainment will distribute the series worldwide.


PBS furthers its multiplatform educational media efforts as PBS Kids Go! launches two new animated web series, Chuck Vanderchuck’s Something Something Explosion and Noah Comprende aimed at K6-9.  New webisodes of both series will rollout monthly on PBSKidsGo.org ( www.pbskidsgo.org  ), each integrating original interactive games and activities into the narrative.  Both properties are funded by the Corporation for Public Broadcasting.

  • Produced by Scholastic Media and Soup2Nuts, Chuck Vanderchuck’s Something Something Explosion (
  • www.pbskidsgo.org/chuck/ ) is designed to help kids understand music and music composition via a webseries and online games and activities.  Each webisode allows kids to be a member of the band and interact with Chuck, lead singer and head of the band, and Ramona, a band member who helps make Chuck’s big ideas a reality.  Chuck and Ramona present five different musical genres, Salsa, Jazz, Rock, Country, and Reggae, and a range of different instruments.  The site contains additional content such as videos, printable posters, MP3’s, maps and facts that allow children to further explore each genre.  Specific areas explored include basic rhythmic and melodic patterns, as well as geography and cultural lessons related to music genres.

  • Produced by Thirteen for WNET, Noah Comprende (
  • www.pbskidsgo.org/noah  ) features Noah (9) as he visits his grandmother in her community, where nobody speaks English.  Each episode follows Noah as he tries to learn Spanish, making many mistakes along the way.  In each animated video, a misunderstanding launches a humorous adventure for Noah and his pet mouse Pequeno.  With Pequeno’s help, Noah manages to solve the problems he’s created, learning Spanish in the process.  Each interactive video offers kids the opportunity to roll their cursor over objects on the screen to hear the Spanish translation. Three different vocabulary-driven, arcade-style games reinforce learning presented in the series, with another game featuring common Spanish expressions.

Disney Channel premieres its kid/tween/family targeted, music-based original movie Lemonade Mouth this Friday, April 15 at 8p, with simulcasts on Sprint TV and MobiTV.  A production of Gwave Productions, the TV movie revolves around five teens whose lives are changed by a music teacher who encourages them to take chances and pursue their passions.  The premiere weekend (including encores throughout the weekend) is sponsored by the Chrysler Brand’s Chrysler Town & Country minivan.  The sponsorship also features a Rock the Road with Lemonade Mouth Sweepstakes ( www.disney.com/rocktheroad  ).  A preview of the movie will be available via Disney Channel On Demand on Thursday, April 14, available to affiliates including Cablevision, Time Warner, and Verizon Fios TV customers.  Based on the book Lemonade Mouth by Mark Peter Hughes, the movie is directed Patricia Riggen (La Misma Luna aka Under the Same Moon) form a script by April Blair, and is executive-produced by Debra Martin Chase (The Sisterhood of the Traveling Pants, The Cheetah Girls movies), co-produced by Gaylyn Fraiche (Just Wright, Sisterhood of the Traveling Pants 2) and choreographed by Chris Scott (So You Think You Can Dance).  Walt Disney Records releases the Lemonade Mouth soundtrack today.

Nickelodeon will premiere its new live-action comedy, Supah Ninjas (26×30), this Saturday, April 16 at 8:30p.  The series, which had a sneak peek on the network in January, revolves around a group of high schoolers who become crime fighters when their friend Mike Fukanaga finds that he is descended from a long line of ninjas.  The series features George Takei as the spirit of Mike’s grandfather who appears in hologram form (“hologramps”) and guides the group.  Supah Ninjas will air regularly on Saturdays at 8:30p.  A sneak peek of the Supah Ninjas premiere episode is available now on www.nick.com/ninjas , with episodes to be offered on Nick VOD this. Following the premiere, Supah Ninjas episodes will be available to Nickelodeon’s download-to-own partners and in HD on iTunes, Amazon, Xbox and Playstation.  Nick.com will feature a new Supah Ninjas-themed game beginning in May, as well as a dedicated show page with video clips, a quiz, printables, photo galleries, cast and character bios. New episodes of Supah Ninjas will be available to watch on Nick.com following the on-air premiere.  Created by Eric S. Garcia and Leo Chu (Afro Samurai), the series is executive produced by Garcia, Chu, Mitchel Katlin, Nat Bernstein and Brian Robbins and Sharla Sumpter Bridgett of Varsity Pictures.

This week Cartoon Network celebrates its own Ben Tennyson with Ben 10 Week.  Throughout this week Ben 10 fans can revisit their favorite moments and previous series, as well as the current on, and games, on CartoonNetwork.com ( www.cartoonnetwork.com ) and Facebook.  This week only, three new free Ben 10 games, Ultimatrix Unleashed, Galactic Challenge (includes 20 mini-games) and Upchuck Unleashed, will be available on CartoonNetwork.com.  Also this week the Ben 10 Game Creator will be available via Facebook.  Meanwhile, on air Cartoon Network will feature Ben 10 episodes (daily, now through Friday, at 4p) and movies this weekend.

Spain’s Zinkia Entertainment and UK-based ITV Global Entertainment, co-producers of the animated series Pocoyo, have mutually agreed to end their international co-distribution deal for the series.  Moving forward, Zinkia will be the exclusive worldwide distributor for all rights to Pocoyo ( www.pocoyo.com ) franchise.

HarperCollins Publishers enters into a new book deal with author Candace Bushnell (S#x and the City, The Carrie Diaries) for two additionally young adult novels.  This time last year, Balzer + Bray, an imprint of HarperCollins Children’s Books, published Bushnell’s first young adult novel, The Carrie Diaries, which followed her noted character Carrie Bradshaw through high school.  The second Carrie Diaries novel, Summer and the City, will be published this April 26, 2011 in the US (April 28, 2011 in the UK).  The new book follows Carrie as she spends her first summer in Manhattan and tells the story of how she meets Samantha, Miranda and Charlotte.  The UK and Commonwealth rights along with translation rights were acquired by HarperCollins Children’s Books UK.

Scholastic Parent & Child magazine launches its first app for parents for the iPad.  The app, Scholastic Parent & Child Plus, is free and features content from the print edition of the magazine, exclusive weekly updates form the its editors, news and reviews, behavioral advice by kid ages, recipes, craft and activity suggestions, and links to various parent blogs, among other things.  Serving as the launch sponsor is the Chrysler Brand, which introduces its new ad campaign for the Town & Country, “Five +Five Test Drive.”  Parents that visit the Chrysler Town & Country Facebook page can register to test-drive the new minivan, and Chrysler will donate five new Scholastic books to their school of choice and five books to a school in need (up to 150,000).


Cartoon Network Enterprises and Nooka team to create a limited edition watch based on the animated series Adventure Time, created by Pendleton Ward.  Available this month ($120), the new Adventure Time with Finn and Jake watch from Nooka features graphics and colors based on the series and its characters.  Cartoon Network airs new episodes of Adventure Time, which is produced in partnership with Frederator Studios, on Mondays at 8p.

VIZ Media, a US distributor of anime and manga, acquires new DVD, download-to-own, and graphic novel licenses for range of franchises for its kids imprint, VIZ Kids:

  • Hero 108 – VIZ Kids will be distributing DVDs of this series which airs on Cartoon Network. In addition, it will make the episodes available for download through iTunes.  DVDs will be available in May 2011, with downloadable episodes launching in June 2011.
  • Mameshiba – VIZ Kids will release a graphic novel, Mameshiba: On The Loose!, and a character guide, Meet Mameshiba, this July 2011.
  • Pokemon Black and White – VIZ Kids will release manga, a travel activity kit, and other select merchandise based on the most recent incarnation of the Pokemon video game franchise, Pokemon Black Version and Pokemon White Version.  The travel activity kit will be available in May 2011, and Volumes 1 and 2 of the manga will be available in July 2011.
  • Mr. Men and Little Miss – VIZ will create and distribute original graphic novels featuring Mr. Men and Little Misses.  Little Miss Sunshine, Mr. Bump, Mr. Strong and Little Miss Daredevil books will be available in spring 2012.
  • Voltron Force – VIZ Kids will produce and distribute original graphic novels based o the new animated series Voltron Force, which launches on Nicktoons this summer.  The graphic novels will be available from spring 2012.


The Topps Company names Doug Kruep as VP and GM/US Sports & Entertainment.  Kruep will manage domestic sports and entertainment products, which includes brand management, product development, editorial, operations, finance, sales and customer development.  He will report to Topps CEO and President, Ryan O’Hara.  Kruep joins Topps from Jarden Corporation, where he was VP and GM/Games, Arts & Crafts.  He previously held marketing positions with Sanford Brands, and also toiled for the Tommy Armour Golf Company.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, April 8, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1149; K6-11 530; TWEENS 9-14 377
DISNEY CHANNEL:     K2-11   890; K6-11 502; TWEENS 9-14 364
CARTOON NETWORK: K2-11   426; K6-11 257; TWEENS 9-14 210
DISNEY XD:               K2-11   183; K6-11 141; TWEENS 9-14 109
NICKTOONS:              K2-11     71; K6-11   48; TWEENS 9-14   42
Source: MTVN Research from Nielsen Media Research Data


Academy of Television Arts & Sciences

Deadline to join or renew your membership and vote for this year’s Primetime Emmys: APRIL 15

Go to http://www.emmys.tv/membership/how-join
for details and membership applications!

Answer to Yesterday’s Trivia: What show are you watching if it ends with the song “Happy Trails to You”  The Roy Rogers Show  Kudos to: Marge Kennedy-BlingoLingo/NY; Bob Friedland-Toys R Us/NY; Estrella Diaz-Turner Entertainment Networks/NY; Ellen Donahue-Fisher Price/NY; Pat Brady-CESD/LA; Richard Quan-Butler Shine Stern Partners/San Francisco; Candace Irving-Candace Irving & Assoc/Tortola BVI; Jeffrey Levy-Astral Television Networks/Toronto

Today’s Trivia Question:  What glamorous tv character was unglamorously allergic to hay?  (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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JOB OPENING: SALES EXECUTIVE/NY-Warner Bros. TV Group Digital: Drives revenue, strong presentation skills.3 yrs min digital ad sales experience (mobile and cross platform preferred) http://bit.ly/hDTTOw (4/16)

JOB OPENING: SHOWRUNNER /NYC: Needed for home construction show. Must have recent, extensive construction show experience as EP or Showrunner. Please send resume to newjobsreality@gmail.com (4/16)

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JOB OPENING: SENIOR RECRUITER/ MTV Networks/NYC: 5+yrs Corp Recruiting in High Vol Env. exp w/in Ent/Media, Lead in devlp Strategies to Identify Top creative Talent EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (4/15)

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JOB OPENING: DIR RESEARCH/ Discovery/MD: Functions as primary network POC; fulfill needs for consumer-based &marketplace info; 7yrs+ mrktg rsrch firm or major corp exp; media exp preferred . www.discovery.com #3589 (4/14)

JOB OPENING: SALES COORD/TV Guide Mag/NY: Assist clients w/requests on sales orders/strong multitasking/prospect new leads through database. MS Office and Media or Ad agency exp pref. Res/salary reqs: resume@tvguidemagazine.com (4/14)

JOB OPENING: RESEARCH ANALYST/ABC/NY: Analysis nat’l Prime Nielsen ratings data, estimates, Strong Galaxy/NPower/Excel/PowerPoint Apply: www.disneyabcjobs.com Req#286793/ rekha.kurikoti@abc.com (4/14)

JOB OPENING: VP, NAT’L SALES/ION/Chicago: 8-10 yrs TV sales mgt, Deg, exp w/network sales, budgets, must have established client base . MS Office. EOE Full Ad http://www.ionmedianetworks.com/page.php?p=careers&job=1280 (4/13)

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SITUATION WANTED: Jeanne Intile Burns, Voice-Over Artist, Cell: 845-721-9681, E-Mail: jintilevo@yahoo.com, Web Links to Hear My Voice: http://jburns.voices.com , http://jeanneintileburns.voice123.com and www.allegro-music.com (4/16)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NY: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- runelyon@aol.com (4/15)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: e_simicich@yahoo.com (4/15)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- runelyon@aol.com (4/14)

SITUATION WANTED: AGENT’S ASSISTANT in publishing, film, or TV. Seeking entry-junior level position, B.A., English&Film, 2+ years publishing industry experience w/ literary agents. Contact audrey.alschome@gmail.com (4/13)

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