Cynopsis: Sports
09/27/12

Good morning. It’s Thursday, September 27, 2012, and this is your first early morning Sports briefing. 

The Big Ten has the bulk of its television schedule in place for the upcoming men’s college basketball season with ESPN announcing a slate that will include 38 conference games across ESPN, ESPN2 and ESPNU. The lineup will include multiple appearances by top-ranked Indiana, as well as Michigan, Ohio State, Michigan State, Wisconsin and Minnesota. Conference action begins on Dec. 31 at 2p with a doubleheader featuring Michigan St./Minnesota followed by Indiana/Iowa at 4p.

A CYNOPSIS MESSAGE

Cynopsis Kids! Webinar – 1 week away!

Digital and Social Media Strategies for Kids TV:  How To Attract and Engage Kids & Tweens
October 4, 2012 + 1:30 – 3:00 p.m. ET
You will learn how to:
+Attract Generation Z by using digital and social media sites such as Facebook and Twitter +Increase fan engagement and sharing to deepen their connection with shows and characters +Create and optimize original content on social media platforms such as Facebook and Twitter to extend engagement time with kids and tweens and much more!

REGISTER NOW.

Around the dial on BTN, the channel has lined up 67 men’s basketball conference matchups for its schedule, including four Big Ten Men’s Basketball Tournament games and an additional number of non-conference games. Gus Johnson returns to BTN for his fifth season. As part of the programming slate, the channel will air doubleheaders as part of its “Super Wednesdays” lineup for 10 straight weeks as well as run games on most Tuesdays and Thursdays and a number of doubleheaders on Saturdays and Sundays. Conference games will begin on Jan. 2 at 6:30p featuring Nebraska/Ohio St. and 8:30p with Illinois/Purdue.

On the Air

The media firestorm of the NFL’s replacement referees and sparked criticism from seemingly everyone ranging from Bob Costas to Ellen DeGeneres may nearly be over. Multiple reports state that the league has broken through in negotiations with the refs and an agreement in principal has been locked in to end the lockout. Although some reports speculate that the officials could be back on the field as early as this weekend, most sources seem to think that the following week is more likely.

With ratings for ESPN2’s morning series First Take on the rise, (year-to-year ratings are up 33% among viewers), the company announced that broadcast journalist and television personality Cari Champion will join the debate show as host on October 1. Champion will now joins commentators Skip Bayless and Stephen A. Smith as a full-time member of the show where she will moderate the debate topics. Champion joins ESPN from the Tennis Channel where she was an anchor and a courtside reporter, most recently covering the 2012 U.S. Open.

NBC Sports Network announced that the inaugural Navy-Marine Corps Classic, will feature Florida/Georgetown on Friday, Nov. 9 at 9p. The game will be played on the deck of the USS Bataan at Mayport Naval Air Station in Jacksonville, Fla. The Navy-Marine Corps Classic is collaboration between the Department of the Navy and the City of Jacksonville to raise continued awareness for the military. This year, NBC Sports Network will televise more than 50 college basketball games, the most in the channel’s history.

HBO Boxing After Dark makes a return on Saturday with a tripleheader featuring Edwin Rodriguez/Jason Escalera, Luis Del Valle/Vic Darchinyan and Alex Perez/Antonin Decarie starting at 9:30p. Bob Papa, Max Kellerman and Roy Jones Jr. will be ringside for the event, which will be available in HDTV, closed-captioned for the hearing-impaired and presented in Spanish on HBO Latino.

Time Warner Cable SportsNet and Time Warner Cable Deportes are launching two original unscripted series “Backstage: Lakers” and “Laker Girls” on October 1. The two new programs will provide an in-depth, behind-the-scenes look at the season while it unfolds as well as offer a look at the making of the team’s dance squad. The first episode of Backstage: Lakers will run at 9p with subsequent episodes taking place on Wednesdays at 5p. Laker Girls will premiere at 8p on Oct. 2.

The newly minted Comcast SportsNet Houston revealed its schedule for the 2012-13 Rockets season. The network’s schedule features every regular-season game, seven preseason contests, and pregame and postgame coverage with Rockets Pregame Live and Rockets Postgame Live. The channel’s live coverage of the team begins with the team’s preseason opener against the Oklahoma City Thunder on Oct. 10 at 7p. Coverage will be led by longtime Rockets play-by-play announcer Bill Worrell, and incorporate a three-man booth for all home games this season, with Matt Bullard and Clyde Drexler providing analysis. Bullard and Worrell will handle announcing duties for road games.

NBA TV begins its coverage of the WNBA Conference Semifinals on Saturday with a doubleheader – Western Conference Semifinals Game 2 featuring Sparks/Silver Stars at 3p and Eastern Conference Game 2 showcasing Liberty/Sun at 7p. NBA TV’s NBA GameTime, with host Vince Cellini, analyst Steve Smith and guest analyst Swin Cash, will provide a recap of both games immediately following the doubleheader.

The NFL reports that league telecasts this past week topped the ratings in all 30 NFL markets  marking the first time NFL telecasts have been the No. 1 rated show locally in all markets for each of the first three weeks of a season. Among NFL markets, Pittsburgh pulled that highest household rating, according to Nielsen, with a 47.1 score. Rounding out the top five were New Orleans, Denver, Baltimore and Boston.

A CYNOPSIS MESSAGE

NOV 14 | Cynopsis: Digital Video Measurement Summit

Superb Networking Opportunity
Thought-provoking Sessions
Robust Panel of Speakers

Don’t Miss Out: REGISTER NOW

Sponsor | Tremor Video
Media Sponsor | Ad Club of NY
Ad/Sponsorships? | Mike Farina.

Sponsorship & Promotion

AdvoCare International signed on to serve as sponsor of the November NASCAR Sprint Cup Series race at Phoenix International Raceway. The AdvoCare 500, which is the next to last event of the Sprint Cup season, takes place on Nov. 11.

Sports video platform SEASON announced the availability of cost-per-completed-view (CPCV) pre-roll advertising, designed to make “it easier for sports advertisers to draw a corollary between traditional DVR-proof sports TV advertising and digital video advertising.” 

Marketing agency CSE announced that its multicultural team was handling cross-divisional efforts in the marketing, production and promotion for the 24th annual Bank of America Atlanta Football Classic, set for Saturday, Sept. 29 at 3:30p. Services include production of the game telecast to be seen live nationally on NBC Sports Network. CSE also helped bring AT&T into the HBCU space and enhancing Coca-Cola’s HBCU partnership by developing and activating multiple strategies to reach the black college consumer for both companies.

Mobile marketing technology provider Phizzle inked a deal with James Madison University to power digital marketing campaigns designed to increase revenue streams for collegiate sponsorships and drive audience loyalty via in-stadium fan engagement, score and stats alerts as well as social media integration. Front Row Marketing helped lock in the agreement.

Digital Fields

ESPN Films’ 30 for 30 Shorts series kicked off yesterday with Arnold’s Blueprint, a 12-minute film focusing on Arnold Schwarzenegger’s teenage years in the Austrian Army. The 30-part digital

The countdown to the 2012 ING NYC Marathon is on, and NYRR is launching “NYRR on the Run” leading up to the Nov. 4 race. The weekly running lifestyle podcast that will air every Wednesday night at 8p through the Marathon and is hosted by Karla Bruning, who will feature behind-the-scenes stories of pro athletes, local stars, and charity runners.

The Main Event

NFL Network offers a rivalry game in Browns/Ravens at 8p.

A CYNOPSIS MESSAGE

ON THIS DAY in 1923: NY Yankee Lou Gehrig knocks the first of his 493 lifetime HRs.

Answer to Our Last Sports Trivia Question: What NBA player ranks at the top of the all-time list for total number of blocked shots in the playoffs? (Well, this one ended up being a stumper for ya!) Hakeem Olajuwon. Kudos: Rich Cherecwich-WIT Strategy/NY.

In The Know: Who caught the famed “Immaculate Reception?” (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
09.27.12

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: RESEARCHER + SINGER/STORYTELLER/NYC: Hybrid role in preschool TV series. Bckgrd in psychology/kids research AND strong singing ability a MUST.  Spanish is big plus. Resume to: [email protected] (10/4)

JOB OPENING: TEMP SOCIAL MEDIA SPECIALIST/STUDIO CITY: Responsible for developing and overseeing the execution of strategic social media and digital initiatives. More info & apply: http://www.hallmarkchannel.com/jobs  (10/4)

JOB OPENING: VP, AD SALES BUS DEV/Ad Sales/NY: Increase sales revenue by reaching out to prospective bus dev accounts. Full Info/Apply: www.aenetworks.com/career.html (10/4)

JOB OPENING: EVP LICENSING/Independent Kids TV Production & Distribution Firm/NY: Lead new division. Senior applicants only. Equity potential. [email protected] (10/4)

JOB OPENING: MGR, REVENUE ANALYSIS/NY: Forecast, analyze & report sales revenues for Fox Broadcasting Co. broadcast & digital properties. 5+ years of Ad Sales/Finance/Media exp. Strong analytic skills req. http://bit.ly/VFd5LV (10/4)

JOB OPENING: ART DIRECTOR/LA: Oversees UX & visual design for marketing campaigns across digital platforms including social media, apps, mobile. Supervises design team. 5+ yrs online ad exp. Portfolio req. http://bit.ly/PsuOVD (10/3)

JOB OPENING:  DIR, MKTG RESEARCH & SALES/NBCSports & Olympics/NBC/NYC: Tasked w/delivering comprehensive strategic & customized research plans focused on measuring & optimizing advertiser impact. www.nbcunicareers.com  #6989BR (10/3)

JOB OPENING: ADMIN ASST/Leading non-fiction Television Company/LA: Seeking assistant w/agency, major network or production company desk experience. Resumes: [email protected] (10/3)

JOB OPENING: MARKET RESEARCH DIR/NASCAR/CHARLOTTE: 10 plus yrs exp in Consumer Rsrch. Lead consumer rsrch team, mng custom qual & quant projects and secondary tools. Present to Sr. Execs. Apply: www.employment.nascar.com (10/3)

JOB OPENING: WRITER: Experienced true crime writer needed. Please send resumes to [email protected] (10/3)

JOB OPENING: PRODUCER: Experienced true crime field producer needed. Please send resumes to [email protected] (10/3)

JOB OPENING: TEMPORARY MKTG SUPERVISOR/SHOWTIME/NYC: coordinate consumer mktg, branding and on-air campaigns for Smithsonian Channel. Min 3 yrs exp. Organized, creative, media and marketing savvy. Apply at www.sho.com/careers (10/3)

JOB OPENING: CSR/LA: support end-users of prods, svcs, & data; ad hoc rpts & client training; 2+yrs in Media Envir; Exc comm skills; Kwldg TV media software prods. Resumes [email protected]; www.kantarmediaNA.com (10/3)

JOB OPENING: VP SALES/NY: Strong background in network TV/cable (digital sales a plus) emphasizing new product development, and a great opener. This is the big opportunity. Resume to [email protected] (10/2)

JOB OPENING: DIRECTOR CONSUMER MARKETING/G4/LA: Develop strategic plans to launch new and returning programming initiatives. Minimum 7 years media marketing required; preferably in TV. www.nbcunicareers.com Job#7151BR (10/2)

JOB OPENING: RESEARCH ANALYST/Univision/NY: 1+ years TV Nielsen experience. Opportunity to learn advanced research systems and work directly with network management. Strong writing skills a must. [email protected] (9/29)

JOB OPENING: DIR OF PROGRAMMING/Santa Monica: 5-7 yrs. exp. in non-fiction TV & strong contacts. Prev. ntwrk exec exp. a +. Interest in game shows, gaming & international formats. Send resume and cover letter to [email protected] (9/29)

JOB OPENING: WRITER/PRODUCER/EDITOR/ReelzChannel/ABQ: For major network series & movies. We mentor early careers of up and coming talent. Relocation paid to Albuquerque. Apply: [email protected] (9/29)

JOB OPENING: MGR, INTEGRATED AD SALES MRKT/DISNEY/BURBANK: TV & Digital mktg execution, client and project management leader. Strng Knwldg and Experience with Sales Mktg/Branding/Entrainmnt/Agency www.disneycareers.com REQ53615 (9/29)

JOB OPENING: RESEARCH ANALYST/BBC AMERICA/NYC: Create ratings reports and analysis for programming/scheduling. 1-3 years TV/media research experience. Proficient in NPower & MyEvnts. [email protected] (9/29)

JOB OPENING: COORD B&L AFFAIRS/TV Guide Network/LA: Handle daily admin activities, mng contracts rights database, process agmts, draft docs & spec projects. Min 3 yr legal exp in Ent. ind. CV & res: [email protected] (9/29)

JOB OPENING: F’LANCE REPORTER/OPRAH.COM/NYC: Exp covering women/lifestyle topics & a demonstrated ability to est rapport w/interview subjects & suss out info that makes tired topics come alive. Apply at: http://careers.own.tv (9/28)

JOB OPENING: F’LANCE MENTAL HEALTH REPORTER/OPRAH.COM/NYC: Exp. covering psychology/well-being. Proven ability to find studies & rsrch that are most meaningful to our aud & present in a clear, voice-y way. Apply: http://careers.own.tv (9/28)
 
JOB OPENING:  F’LANCE WRITER/OPRAH.COM/NYC: Writer w/ability to make familiar topics feel timely. A fresh, intelligent, orig voice is a must (no slick, typical magazine writing! no gooey sentimentalism!). Apply: http://careers.own.tv (9/28)

JOB OPENING: SSE/SALES PLANNER/Current TV/CHI: Seeking exp plan’r to oversee TV & digital sales plan creation. Target new biz, mng your own acct list, actively present/meet w/agencies, mng dvlpmntl acct list. [email protected] (9/28)

JOB OPENING: DIG. VIDEO LICENSING/AMAZON.COM/SEATTLE, LA, LONDON & MUNICH: All experience levels; you will negotiate content deals & mng relationships with studios and cable nets, [email protected] (9/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Enthusiastic, driven and organized digital/television PRODUCT MANAGER, with over 8 yrs. exp, seeks new role. Strong resume and experience; open to either coast. [email protected] (9/29)

SITUATION WANTED: AFTER CARE THERAPIST: consult with seg prod on guest Red Flags, provide aftercare to guests on Talk/Reality Shows. Line Producer for 15 yrs. Was After Care Prod. on Dr. Drew’s Life Changers. www.jkoegl4therapy.com (9/29)

SITUATION WANTED:  WRITER’S/PRODUCTION ASST: Has worked on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Experience as a Page and PA. Proficient in Final Draft. Has BS in Mass Comm. [email protected] (9/29)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012