Good morning. It’s Thursday, October 21, 2010, and this is your first early morning Kids briefing.
MTV Networks International (MTVNI) will launch its HD music services, MTVNHD, in Australia on November 1, 2010 on Foxtel. The new HD channel will reach upwards of 250,000 HD households across Australia. Additionally, MTVNHD recently expanded several of its existing distribution deals, including Germany on Unitymedia, and from November 4, MTVNHD will be available in Sweden, Norway, Finland and Denmark on Canal Digital.
Walden Media picks up the movie rights to author Barbara Robinson’s kids’ book The Best Christmas Ever, per Variety. Robinson’s story was first printed in McCall’s magazine in 1972, and the book is published by HarperCollins. A TV movie (ABC) and a play based on the book were produced in the 1980s. Walden is looking for a writer to adapt the book for the big screen. Robinson also wrote The Best School Year Ever and The Best Halloween Ever.
Universal Pictures is planning to bring Cate Tiernan’s 15-book young adult fantasy series Sweep to the big screen, according to Variety. Robert Nelson Jacobs (Chocolat, Extraordinary Measures, The Water Horse, Flushed Away, Dinosaur) will pen the script with Alloy Entertainment producing with Vince Vaughn’s Wild West Picture Show Productions. Sweep revolves around Morgan Rowlands, a high school junior who finds that she is a “blood witch” and goes up against the dark magic and deal with the being a teenager, including boys. Cate Tiernan is the pen name of author/illustrator/editor Gabrielle Charbonet.
MORE KIDS STUFF
Cartoon Network will debut the second season of Marvel Television’s The Super Hero Squad Show this Saturday, October 23. Produced by Film Roman and Marvel Animation, the 26 new episodes feature a celebrity filled guest voice cast of heroes and villains that includes: Jane Lynch (Glee) as Nebula; Jim Parsons (The Big Bang Theory) as Nightmare; Adam West (TV’s Batman, Family Guy, Fairly OddParents, many others) as Nighthawk; Katee Sackhoff (Battlestar Galactica) as She-Hulk; and Ty Burrell (Modern Family) as Captain Marvel. The new season also features the return of the central voice cast of the series, including: Tom Kenny (SpongeBob SquarePants, Transformers, PowerPuff Girls) as Iron Man, Captain America and MODOK; Steve Blum (Wolverine and the X-Men, Hulk Vs., Ben 10) as Wolverine; and Charlie Adler (Transformers, G.I. Joe, Roccos Modern Life) as Dr. Doom.
Disney Channel‘s short-form series The Time I … will feature Jordan Romero, who at 14 is the youngest person to summit Mt. Everest, in The Time I … Climbed Mt. Everest (1×2.5). The interstitial will begin airing Friday, October 22.
Disney-Pixar is offering its movies simultaneously, The Disney-Pixar Collection, for on demand rental now through November 9, just ahead of the release of Toy Story 3 on DVD and Blu-ray, as well as download to own, November 2, 2010. The Disney-Pixar Collection includes Toy Story, A Bug’s Life, Toy Story 2, Monsters, Inc., Finding Nemo, The Incredibles, Cars, Ratatouille and Wall-E. All of the movies, as well as Up, not available on-demand, will continue to be available for download to own.
Producer/Broadcaster Noga Communications (Israel) acquires the broadcast rights to new 3D CGI animated series The New Adventures of Peter Pan (26×22) from DQE Entertainment. Under the four-year deal, Noga will broadcast the series across its channels including The Children Channel, Channel 8 and Logi Channel. Produced by DQE and Method Animation, France in association with France Televisions and ZDF Group, Germany as co-production partners, The New Adventures of Peter Pan is slated to be available from the beginning of 2012.
Anchor Bay Entertainment acquires the US DVD rights to the preschool CGI animated series Chuggington from creator/producer Ludorum. Anchor Bay will release its first Chuggington DVD, Let’s Ride The Rails, on February 8, 2011. Anchor Bay plans to release further Chuggington DVD titles in 2011, including Chuggers to the Rescue, It’s Training Time and Wheels To The Rails. Chuggington airs in the US on Disney Channel as part of its Playhouse Disney block. Additionally, episodes of Chuggington will be available on iTunes beginning this month.
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MARKETING/LICENSING The Wildflower Group is appointed as the new licensing agency for the plush property Pillow Pets ( www.mypillowpets.com ). The Wildflower Group has already inked two deals for the property with Commonwealth Toy & Novelty and SG Footwear, with initial lines set to debut at retail in early 2011. Wildflower is currently in discussions with potential licensees in a range of categories such as apparel (sleepwear) and accessories, bedding, healthy and beauty aids, publishing, stationery, paper party goods, and videogames.
Toei Animation and partner Promotional Partners Worldwide (PPW) enter into several licensing deals in China for the animated property, Saint Seiya: Metersbonwe sings on to produce a young adult apparel line based on the characters from the property, which will launch in 2011; Tian Yi Audio & Visual will release a Saint Seiya DVD box set in 2011; Bandai (Guangzhou) will continue releasing its collectible toy line next year which will be distributed in China by Toys ‘N Wonder.
Knowledge Adventure debuts its new apps, JumpStart Preschool Magic of Learning Volume 1 ($2.99), is exclusively for the iPad and JumpStart Punk Punk Blitz (free) casual game for the iPhone and iPad. JumpStart Preschool Magic of Learning 1-4 ($2.99) includes 4 games designed to help make preschool learning fun. The first title in the series is available now: Bug Catcher (colors, shapes, number recognition while searching); Present Search (follow directions for hints to find which cuddly pet is hiding a prize); Matching Duckies (a memory skills game); Barnyard Fun (matching upper and lower case letters)
Bazooka Candy Brands, a division of the Topps Company, grows its Baby Bottle Pop candy line with the launch of the new candy product Baby Bottle Pop Rattlerz. Shaped like a rattle, Baby Bottle Pop Rattlerz features a lollipop in a clear globe with crunchy candies and will debut in two flavors, berry blast and strawberry, this January 2011. Like the Baby Bottle Pop, the Rattlerz will include a unique code in the packaging that will let kids that log onto BabyBottlePop.com download free MP3s from Kicking Daisies and Mathias Anderle, including original songs by the artist as well as their versions of the Baby Bottle Pop jingle. Both groups have been working with Bazooka Candy Brands as its 2010 spokespeople.
Dr. Jeanette Betancourt is upped to SVP/Outreach and Educational Practices, Sesame Workshop. Dr. Betancourt has been with Sesame Workshop since 1993 and is responsible for the strategic positioning and delivery of domestic outreach initiatives in a range of areas (e.g. literacy, school readiness, math, music, health and safety, resiliency, military transitions, and child care). She will continue to report to Dr. Lewis Bernstein, EVP/Education, Research and Outreach.
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, October 19, 2010, 6am-11pm, ranked by K2-11:
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Answer to Yesterday’s Trivia: The anti-gravity meal Upsidasium was featured on what series? ROCKY AND HIS FRIENDS Kudos to: Mark Krause-WXMI/Grand Rapids; John Ko-Qubo Channel/NY; Amanda Harrington/NY; Hank Bordowitz-Bordowitz Media Werx/Ridgewood; Richard Quan-Butler Shine Stern Partners/San Francisco; Pat Brady-CESD/LA
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