Thursday, October 21st, 2010

Cynopsis: Kids!

Good morning. It’s Thursday, October 21, 2010, and this is your first early morning Kids briefing.

MTV Networks International (MTVNI) will launch its HD music services, MTVNHD, in Australia on November 1, 2010 on Foxtel.  The new HD channel will reach upwards of 250,000 HD households across Australia.  Additionally, MTVNHD recently expanded several of its existing distribution deals, including Germany on Unitymedia, and from November 4, MTVNHD will be available in Sweden, Norway, Finland and Denmark on Canal Digital.


Walden Media picks up the movie rights to author Barbara Robinson’s kids’ book The Best Christmas Ever, per Variety.  Robinson’s story was first printed in McCall’s magazine in 1972, and the book is published by HarperCollins.  A TV movie (ABC) and a play based on the book were produced in the 1980s.  Walden is looking for a writer to adapt the book for the big screen.  Robinson also wrote The Best School Year Ever and The Best Halloween Ever.

Universal Pictures is planning to bring Cate Tiernan’s 15-book young adult fantasy series Sweep to the big screen, according to Variety.  Robert Nelson Jacobs (Chocolat, Extraordinary Measures, The Water Horse, Flushed Away, Dinosaur) will pen the script with Alloy Entertainment producing with Vince Vaughn’s Wild West Picture Show Productions.  Sweep revolves around Morgan Rowlands, a high school junior who finds that she is a “blood witch” and goes up against the dark magic and deal with the being a teenager, including boys.  Cate Tiernan is the pen name of author/illustrator/editor Gabrielle Charbonet.


Cartoon Network will debut the second season of Marvel Television’s The Super Hero Squad Show this Saturday, October 23.  Produced by Film Roman and Marvel Animation, the 26 new episodes feature a celebrity filled guest voice cast of heroes and villains that includes: Jane Lynch (Glee) as Nebula; Jim Parsons (The Big Bang Theory) as Nightmare; Adam West (TV’s Batman, Family Guy, Fairly OddParents, many others) as Nighthawk; Katee Sackhoff (Battlestar Galactica) as She-Hulk; and Ty Burrell (Modern Family) as Captain Marvel.  The new season also features the return of the central voice cast of the series, including: Tom Kenny (SpongeBob SquarePants, Transformers, PowerPuff Girls) as Iron Man, Captain America and MODOK; Steve Blum (Wolverine and the X-Men, Hulk Vs., Ben 10) as Wolverine; and Charlie Adler (Transformers, G.I. Joe, Roccos Modern Life) as Dr. Doom.

Disney Channel‘s short-form series The Time I … will feature Jordan Romero, who at 14 is the youngest person to summit Mt. Everest, in The Time I … Climbed Mt. Everest (1×2.5).  The interstitial will begin airing Friday, October 22.

Disney-Pixar is offering its movies simultaneously, The Disney-Pixar Collection, for on demand rental now through November 9, just ahead of the release of Toy Story 3 on DVD and Blu-ray, as well as download to own, November 2, 2010.  The Disney-Pixar Collection includes Toy Story, A Bug’s Life, Toy Story 2, Monsters, Inc., Finding Nemo, The Incredibles, Cars, Ratatouille and Wall-E.  All of the movies, as well as Up, not available on-demand, will continue to be available for download to own.

Producer/Broadcaster Noga Communications (Israel) acquires the broadcast rights to new 3D CGI animated series The New Adventures of Peter Pan (26×22) from DQE Entertainment.  Under the four-year deal, Noga will broadcast the series across its channels including The Children Channel, Channel 8 and Logi Channel.  Produced by DQE and Method Animation, France in association with France Televisions and ZDF Group, Germany as co-production partners, The New Adventures of Peter Pan is slated to be available from the beginning of 2012.

Anchor Bay Entertainment acquires the US DVD rights to the preschool CGI animated series Chuggington from creator/producer Ludorum.  Anchor Bay will release its first Chuggington DVD, Let’s Ride The Rails, on February 8, 2011.  Anchor Bay plans to release further Chuggington DVD titles in 2011, including Chuggers to the Rescue, It’s Training Time and Wheels To The Rails.  Chuggington airs in the US on Disney Channel as part of its Playhouse Disney block.  Additionally, episodes of Chuggington will be available on iTunes beginning this month.


Cyn opsis Media presents:
Demographic Viewing Patterns Special Edition Series

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks & ad agencies are using to reach
each of these demos.

Upcoming Issues: Women (10/25), Men (11/15),
Baby Boomers (11/29), Across Ethnicities (12/13)

For advertising opportunities contact Mike Farina,, 203.218.6480


The Wildflower Group is appointed as the new licensing agency for the plush property Pillow Pets ( ).  The Wildflower Group has already inked two deals for the property with Commonwealth Toy & Novelty and SG Footwear, with initial lines set to debut at retail in early 2011.  Wildflower is currently in discussions with potential licensees in a range of categories such as apparel (sleepwear) and accessories, bedding, healthy and beauty aids, publishing, stationery, paper party goods, and videogames.

Toei Animation and partner Promotional Partners Worldwide (PPW) enter into several licensing deals in China for the animated property, Saint Seiya: Metersbonwe sings on to produce a young adult apparel line based on the characters from the property, which will launch in 2011; Tian Yi Audio & Visual will release a Saint Seiya DVD box set in 2011; Bandai (Guangzhou) will continue releasing its collectible toy line next year  which will be distributed in China by Toys ‘N Wonder.

Knowledge Adventure debuts its new apps, JumpStart Preschool Magic of Learning Volume 1 ($2.99), is exclusively for the iPad and JumpStart Punk Punk Blitz (free) casual game for the iPhone and iPad.  JumpStart Preschool Magic of Learning 1-4 ($2.99)  includes 4 games designed to help make preschool learning fun.  The first title in the series is available now: Bug Catcher (colors, shapes, number recognition while searching); Present Search (follow directions for hints to find which cuddly pet is hiding a prize); Matching Duckies (a memory skills game); Barnyard Fun (matching upper and lower case letters)

Bazooka Candy Brands, a division of the Topps Company, grows its Baby Bottle Pop candy line with the launch of the new candy product Baby Bottle Pop Rattlerz.  Shaped like a rattle, Baby Bottle Pop Rattlerz features a lollipop in a clear globe with crunchy candies and will debut in two flavors, berry blast and strawberry, this January 2011. Like the Baby Bottle Pop, the Rattlerz will include a unique code in the packaging that will let kids that log onto download free MP3s from Kicking Daisies and Mathias Anderle, including original songs by the artist as well as their versions of the Baby Bottle Pop jingle.  Both groups have been working with Bazooka Candy Brands as its 2010 spokespeople.


Dr. Jeanette Betancourt is upped to SVP/Outreach and Educational Practices, Sesame Workshop.  Dr. Betancourt has been with Sesame Workshop since 1993 and is responsible for the strategic positioning and delivery of domestic outreach initiatives in a range of areas (e.g. literacy, school readiness, math, music, health and safety, resiliency, military transitions, and child care).  She will continue to report to Dr. Lewis Bernstein, EVP/Education, Research and Outreach.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, October 19, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1070; K6-11 405; TWEENS 9-14 299
DISNEY CHANNEL:     K2-11   749; K6-11 376; TWEENS 9-14 309
CARTOON NETWORK: K2-11   467; K6-11 271; TWEENS 9-14 192
DISNEY XD:               K2-11   112; K6-11   89; TWEENS 9-14   68
NICKTOONS:              K2-11     80; K6-11   59; TWEENS 9-14   41
Source: MTVN Research from Nielsen Media Research Data


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Answer to Yesterday’s Trivia:  
The anti-gravity meal Upsidasium was featured on what series?  ROCKY AND HIS FRIENDS  Kudos to: Mark Krause-WXMI/Grand Rapids; John Ko-Qubo Channel/NY; Amanda Harrington/NY; Hank Bordowitz-Bordowitz Media Werx/Ridgewood; Richard Quan-Butler Shine Stern Partners/San Francisco; Pat Brady-CESD/LA

Today’s Trivia Question:  Who am I?  I’m part of a partnership, tho clearly the smarter one.  I think I should be worshipped and if everyone did just that, the world would be a better place.  My partner on the other hand is an idiot – in fact you may have heard me comment that his cerebral spinal fluid is running a few quarts low.  Who am I?  (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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Mike Farina – VP/Business Development & Sales – 203-218-6480 /
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to

: Support 2 VPs Nat’l Ad Sales. Proficient in Microsoft Office, travel/expenses/office mgmt. Detail oriented. College degree required. Related experience a plus. Click here to apply.   (10/28)

JOB OPENING:    UNIT PUBLICIST/NYC:  Nat’l synd TV show. Strong media relations a must. Ensure proper exec of all publicity efforts, incl pitching/writing.5+ yrs exp TV req’d.Apply: search code 204418  (10/28)

JOB OPENING:  EXECUTIVE PRODUCER/New York:  Develop new editorial content, provide oversight of network series & prgms. Apply:   (10/28)

JOB OPENING:  DIR OPERATIONS/A&E /New York:  Oversee operations & prod mgmt in Brand Creative Dept. 5 yrs prod mgmt exp. Apply:   (10/28)

JOB OPENING:    MGR STRATEGY & BUZ OPS/NYC:  Support Strategy & Bus Ops team & SR mngmnt in dvlpmnt of short- & long-range strategies, & dvlp/evaluate new bus opps.  Bach deg 3-5yrs exp pref mngmnt/strat.  Apply: (10/28)

JOB OPENING:  TRAINER /NYC: Position is responsible for delivering training both on line and in person. Media exp and exp with Nielsen software products a must. Training exp a plus. Send resume to (10/27)

JOB OPENING: RESEARCH MGR/DIR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. (10/27)

JOB OPENING: DIR, GROUP SALES/MKTG: Think Superman was an underperformer? Let’s talk! Bring your super skills to our dept! Tribune GS&M is hiring Sales Directors in three cities! (10/26)

JOB OPENING: ACCOUNT EXECUTIVE/HOBOKEN NJ: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NJ DL. See full posting and apply to req 12438BR (10/26)

JOB OPENING: AD SALES MKTG MGR/DISH Network/NY: Dev/create ad sales mktg. materials across entire portfolio including Advanced TV. Resp. for ad sales brand messaging. 5-7 years ad sales mktg. or related exp. Click here to apply. (10/23)

JOB OPENING: ACCOUNT EXECUTIVE/DISH Network/NY: Great opp. for highly motivated indiv. Dev. Hispanic ad sales/srvc. agencies & clients daily. Det. oriented/good comm. 3+ yrs sales exp. Span/Eng language pref. Click here to apply (10/23)

JOB OPENING: MGR, SALES MKTG/ION Media/NY: Seeks Mgr to work w/sales team, pitch mrktg concepts & implement promotions. 3-5 yrs in ad sales mrktg & bach deg a must. EOE (10/23)

JOB OPENING: SUPERVISOR, TRAFFIC/SIRIUS XM RADIO/NYC. Supervision of Log Assembly. 5+ yrs traffic exp. 2-3 yrs supervisory exp. Well versed in traffic systems. EOE/M/F/D/AAP. Apply (10/23)

JOB OPENING: SR MGR AD SALES RESEARCH/MTVN: Entertainment Group/LA: 5+yrs media research experience preferred. Strong analytic & inter-personal Skills. EOE/M/F/D/AAP. Apply (10/23)

JOB OPENING: MGR,MTVN/Stand & Pract/NYC: Eval orig show concepts, scripts, lyrics, rough cuts & finals for MTV/VH1 prgrms. 3+ yrs exp Stndrds or in prod working closely w/ Stndrds in music &/or TV ind. (10/23)

JOB OPENING: MGR DIGITAL AD SALES STRATEGY/ABC Family/NY: Develop revenue optimization strategies and manage the revenue forecasting process; develop operational processes; min 4 yrs exp. Apply Req 268380 (10/23)

JOB OPENING: ACCOUNT MANAGER/MySpace/NY: Pre/post sales process. Brand Adv, integrated mktg exp needed. Manages acct list. 4+ yrs exp digital planning exp. Ad agency bkgrd plus. Apply:, ref. NDM0000015 (10/23)

JOB OPENING: MGR. DIGITAL INTEGRATED MARKETING/MTV/NYC: 5+ yrs Ad sales marketing/Agency exp. in media/entertainment; BA req. EOE/M/F/D/AAP (10/23)

JOB OPENING: WRITER/PRODUCER/PBS KIDS Sprout/PHIL, PA: 2-5 yrs experience in Creative Services, specifically writing and producing promos for children’s television market Apply to: (10/23)

JOB OPENING:  DIGITAL RSRCH MGR/DISNEY/CA: Min 4 yrs exp digital research, apt at media analytics tools, strong analytical & written skills, BA/BS req. Apply at: (ID250326) (10/22)

JOB OPENING:  FREELANCE PROMO SCHEDULER/VH1 TV/NYC: Schedule daily promo logs, fulfill commitments, ensure accurate timings. Previous sked experience desired, exp w/ PTS/Gabriel/VCI a plus. Assignment up to 9 months. Resumes: (10/22)

JOB OPENING:    DIRECTOR AD SALES MARKETING/Tennis Channel/NY: Liaison to Ad team providing Mktg support/solutions. Min 5yrs Agency/TV client services. Presentations, travel req, strong initiative. Res: (10/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL/WINTER INTERNSHIP CREDITS ONLY: DVLPMNT & CASTING INTERNS/NYC prod company.  Must be available at least 2 full days a wk, 10am-6pm (no wknds). Small stipend to cover travel expenses &  lunch. Resume/cover: (10/27)

FALL/WINTER INTERNSHIP CREDITS ONLY: LEGAL INTERN/LA: Shine International, a television sales and distribution company, seeks spring legal intern. Unpaid. Must receive credit from ABA accredited law school. Send resumes to (10/27)

INTERNSHIP CREDITS ONLY.  START ASAPRESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes (10/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (10/28)

SITUATION WANTED: MEDIA BUYER/MEDIA SALES/Central PA– 20+ years experience in both media buying and selling National, regional and local TV, Radio, and Internet. Passion for the biz, and hard working!!! (10/28)

SITUATION WANTED:  FISHMONGER (LA): Deprived son of a genetically modified turnip chasing dreams of selling gravlax. Alternatively, will consider TV comedy writing positions. Contact: (10/28)

SITUATION WANTED: EIC/LINE PRODUCER  with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- major TV&cable nets. (10/27)

SITUATION WANTED: PUBLICIST /NY 8 yrs exp in LA, recently relocated. Exceptional writer & editor. Pitching, talent relations, events, social media. Poise under pressure. Portfolio of writing samples & press hits. (10/27)

SITUATION WANTED:  Award-winning WRITER/PRODUCER//VIDEOGRAPHER/EDITOR ; NYU Film grad;4 years film, TV, digital content& branded entertainment exp. NY based but will travel& freelance. Contact (10/27)

SITUATION WANTED: MEDIA/MKTG/DIGI STRATEGY DIRECTOR/LA:10+ yrs media, agency, consulting (NY&LA). Expert in digi media, biz strat, adv & mktg. MBA, quick study, great comm, passion for innovation. (10/26)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! (10/26)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: (10/26)

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media.  print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: (10/22)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity (10/22)

E-mail or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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