Thursday, October 20th, 2011

Cynopsis: Kids!
10/20/11

Good morning. It’s Thursday, October 20, 2011, and this is your first early morning Kids briefing.

Canada-based animation studio Rainmaker Entertainment teams with producer Jane Startz (Ella Enchanted, The Indian In The Cupboard, Tuck Everlasting) to develop and produce two new family feature films, Tiger’s Apprentice, based on the first book in Laurence Yep’s eponymous young adult trilogy, and Far Flung Adventures: Fergus Crane, which is based on the kid’s fantasy book penned by Paul Stewart and illustrated by Chris Riddell.  Both new movies, which will utilize Rainmaker’s CG animation capabilities, will be produced by Startz and Catherine Winder, President and Exec. Producer, Rainmaker.  Screenwriter David Magee (Finding Neverland, The Life of Pi) has written the movie adaptation of Tiger’s Apprentice.  David Berenbaum (Elf, The Spiderwick Chronicles, The Haunted Mansion) wrote the screenplay for Fergus Crane.

BRAND LICENSING EUROPE

Warner Bros. Consumer Products (WBCP) appoints Copyright Promotions Licensing Group (CPLG) to serve as its licensing representative in Benelux, Belgium, the Netherlands, and Luxembourg.  Under the new agreement, CPLG will now license Warner Bros. properties including Looney Tunes, Tom and Jerry, Scooby-Doo, and ThunderCats, as well as DC Entertainment properties such as Batman, Superman and Green Lantern, as well as new feature film releases including the upcoming Peter Jackson movies The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again.  The pact covers all properties owned or controlled and actively licensed by WBCP.  Operationally, CPLG Benelux will work closely with the WBCP office in France.

Macmillan Children’s Books acquires the publishing rights to the preschool-aimed Rastamouse in the UK from DHX Media.  Macmillan plans to publish a wide range of Rastamouse products, including storybooks, sound books, graphic novels, annuals and ebooks, among others.  The first title is set for release in the UK in spring 2012.  Rastamouse was created by co-authors Genevieve Webster and Michael De Souza, and developed from the original books published by Little Roots.  A Rastamouse Company Production for CBeebies (UK), Rastamouse is produced by Three Stones Media, in association with Dinamo Productions, Little Roots and DHX Media, the latter of which handles worldwide TV sales (excluding the UK) and worldwide licensing and merchandising.  The production is supported by the Wales Creative IP Fund.

Nickelodeon Consumer Products International enters into a two-year deal with US-based consumer electronics retailer Sakar International to launch a line of Victorious branded consumer electronics internationally for the first time.  The new deal runs through 2013 and covers all regions including Asia-Pacific, Europe and Latin America.  Targeted primarily to girls K6-11, the Victorious line, based on Nickelodeon’s live-action series Victorious, will feature the same products internationally as are available in the US.  Included for retail are digital/video cameras and accessories, portable DVD players, digital keychain photo frames, clock radios, MP3/MP4 players, CD players and boomboxes, karaoke machines and other youth electronics devices.  Additionally, other products available include a range of computer accessories, iPhone and iPod kits and speaker docs as well as headphones and video game accessories. The Victorious line will be available in mass market toy stores and department stores, specialty toy stores, office supply retail outlets, convenience stores, electronics stores, pharmacies and video game stores.

LICENSING

HIP Brands (Henson Independent Properties), the third party licensing unit of The Jim Henson Company, enters into a brand licensing deal with Enesco for products for Psyclops ( www.psyclopshq.com ), the tween/teen/young adult targeted multi-platform product and online world.  Under the deal, which covers products for the US and Canada, Enesco will develop Psyclops novelty gifts, mobile accessories, and collectible vinyl toys, with its Gund division developing a full line of plush products.  International agents that have already been signed to represent Psyclops include Alphanim (France), Carmen Ariza (UK, Spain, Portugal, Italy, Germany and the rest of Europe excluding France), Segal Licensing (Canada) and Wild Pumpkin (Australia, New Zealand).  HIP is seeking additional agents for other territories.

American Greetings Properties (AGP) and licensing agents Cookie Jar Entertainment and Medialink complete two new Strawberry Shortcake licensing deals in China with Children’s Fun Publishing for publishing and Xiamen Haileyuan Comic and Animation Industry for apparel.  AGP will work with Children’s Fun Publishing, which is owned by Egmont, to create, translate, and publish entertainment and learning-centric storybooks.  The new apparel deal with Xiamen Haileyuan Comic and Animation Industry will see product available for holiday 2011.  An ancillary toy partnership was also signed via K&D toys for puzzles.

MARKETING

Zodiak Kids‘ mixed animation/live-action preschool brand Waybuloo will serve as the official UK Sport Relief 2012 Early Years Partner.  The new relationship will see Waybuloo as the face of the Sport Relief Early Years activity kit, which will include Waybuloo activity sheets, stickers, balloons and customized ideas and activities that focus on getting kids fundraising for the effort.  Sport Relief will also undertake direct mail campaigns to Early Years professionals promoting the Waybuloo brand and its association with Sport Relief 2012.  Zodiak Rights and the Piplings, the Waybuloo animated characters, will be involved in fundraising activities for Sport Relief.  An annual event, Sport Relief 2012 ( www.sportrelief.com ) will take place Friday-Sunday, March 23-25, 2012 and will be covered by the BBC.  Sport Relief, an initiative of Comic Relief, is an annual UK event that aims to get people, including kids, active and raise money to help those in need in the UK as well as in some of the world’s poorest countries.  Sport Relief includes the running of the Sainsbury’s Sport Relief Mile, which many kids will do at their schools.  Waybuloo is produced by The Foundation, part of Zodiak Kids and Decode Entertainment for the BBC.

MORE KIDS STUFF

The Hub will premiere its original five-part, live-action, miniseries Clue (5×30), which is based on the Hasbro board game, with two back-to-back episodes on Monday, November 14 at 8p and 8:30p.  The remaining three episodes of Clue will debut daily Tuesday-Thursday, November 15-17 at 8:30p, followed on Saturday, November 19 by a all five episodes running back-to-back from 1:30p.  The Clue cast features young talent including Sterling Beaumon (Mostly Ghostly, Lost), Zach Mills (Super 8, Kit Kittredge: An American Girl, Mr. Magorium’s Wonder Emporium), Stephan James (12 Dates of Christmas), Sarah Dejardins (Magic Beyond Words), Kendall Amyre Ferguson (Black Girls Rock) and Ana Golja (What’s Up Warthogs).  To support the five-part Clue miniseries, The Hub will also run a Get A Clue watch and win sweepstakes during the individual episode plays and the encore marathon.  Additionally, the network will offer interactive Clue-themed activities (e.g. decipher clues to win virtual rewards, unlock an interactive map, and quizzes and polls) at Hubworld.com ( www.hubworld.com ) in the weeks leading up to the programming event.

Kids/teens and cosmetic surgery, that’s the topic of the new Nick News with Linda Ellerbee special, Minor Adjustments: Kids and Cosmetic Surgery, which premieres on Nickelodeon this Sunday, October 23 at 9p.  The Nick News special interviews several kids/teens who have had various types of cosmetic surgeries, including a girl (now 18) who has had multiple surgeries, the first of which was when she was 12.  The Minor Adjustments: Kids and Cosmetic Surgery special will be available from Monday, October 24 on iTunes as a free podcast and Tuesday, October 25 on Nick.com ( www.nick.com ).

Comic book icon Stan Lee and his POW! Entertainment unveil two new projects with Paris Kasidokostas and Terry Dougas’ 1821 Comics, Stan Lee’s Kid Universe and Romeo and Juliet: The War.  Designed to reach kids and introduce them to Lee’s work, Stan Lee’s Kid Universe comics will feature new family friendly characters, created by Lee and 1921, like Reggie the Veggie Crocodile.  The first title in the series is Monsters vs. Kittens and it is set for a 2012 release.  Romeo and Juliet: The War is a graphic novel retelling of the classic story but set 200 years in the future, not aimed at kids, which will release November 30, 2011 in both a hardcover collector’s edition and a softbound edition.

Scholastic launches a streamlined redesign for its Teacher Site ( www.scholastic.com/teachers) on Scholastic.com this week.  The site offers content and a store where teachers can find all sorts of tools and materials for use in their classroom.  The teacher site originally launched in 1995.  Visitors to Scholastic.com, of which there are 1.6+ million each week, access 100,000+ pages of free content and teaching resources as well as tools like the Book Wizard app (helps teachers search for books for their students), Everything You Need collections (everything a teacher might need to teach a specific topic on a range of topics), Scholastic Teacher Bloggers (teaching tips, ideas and resources from 15 mentor teachers), and the Teacher Helpline, among many other features.

Skyreader Media, which publishes interactive kid’s eBooks for the iPad, launches five new eBook titles for kids this week.  The new titles include: Ghost House  an adventure story about a boy who is accepted as a contestant on his favorite reality series and is dared to spend the night in a haunted house and find the key that will allow him to leave; Hawk Mansion  the story follows a James who moves to a new town and has to deal with a bully, luckily for James he has a superhero named The Hawk to provide advice and support; Daedalus Reinvented  based on the Greek tale about a boastful inventor who flees to Crete, with his son Icarus, where King Minos has him build a maze of tunnels from which no one can escape; Master of the Hounds  the story follows Alex who is trying to make some extra money as a dog walker over the summer, which lead to endless adventures; and Move Over  a humorous story about farm animals on a very hot day and how they try to cool off.  Skyreader Media is a unit of Toronto-based Skywriter Media & Entertainment Group.

STONE SOUP

Bestseller Children’s Picture Books (top 10), Week of October 17, 2011: Title; Author (Publisher)
If You Give a Dog a Donut; Laura Numeroff, illus. by Felicia Bond (HarperCollins/Balzer)
The Bippolo Seed and Other Lost Stories; Dr. Seuss (Random)
The Artist Who Pained a Blue Horse; author/illustrator Eric Carle (Philomel)
Happy Pig Day!; author/illustrator Mo Willems (Disney-Hyperion)
Bumble-Ardy; author/illustrator Maurice Sendak (HarperCollins/di Capua)
Sweet Land of Liberty; Callista Ginrich, illus. by Susan Arciero (Regnery)
Llama Llama Home With Mama; Anna Dewdney (Viking)
LEGO Star Wars: The Visual Dictionary; Simon Beecroft, consultant Jeremy Beckett (DK)
Press Here; Herve Tullet (Chronicle/Handprint)
Moo; Matthew Van Fleet, photos by Brian Stanton (S&S/Wiseman)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, October 18, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 867; K6-11 462; TWEENS 9-14 355
NICKELODEON:          K2-11 813; K6-11 356; TWEENS 9-14 261
CARTOON NETWORK: K2-11 411; K6-11 264; TWEENS 9-14 201
DISNEY XD:               K2-11 168; K6-11 128; TWEENS 9-14 201
NICKTOONS:              K2-11   75; K6-11   41; TWEENS 9-14   39
Source: MTVN Research from Nielsen Media Research Data


A CYNOPSIS MESSAGE


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Answer to Yesterday’s Trivia Question:  We all know who Wiley E. Coyote is, but what is the Road Runner’s name? Beep Beep. Kudos to: Alex Dale-Reign Agency/Santa Monica; Anand Roy-The Walt Disney Company/Mumbai India.

Today’s Trivia Question:  Who owns the record for the longest characterization of one animated character by his or her original actor, and who was the cartoon character?  (Email John@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
10.20.11

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