Thursday, November 29th, 2012

Cynopsis: Kids!

Good morning. It’s Thursday, November 29, 2012, and this is your first early morning briefing.

Mythbusters kids – well sort of – as Discovery Communications launches a new national ad campaign portraying younger versions of Mythbusters co-hosts, Kari Byron, Grant Imahara and Tori Belleci, to promote its Discovery Kids ( brand. Described as an aspirational campaign. Designed to promote the Discovery Kids consumer products line, the 16-month campaign focuses on kids as future leaders, and explorers, and features the three Mythbusters co-hosts in “home video style” TV commercials depicting how as kids they were “Discovery Kids.” The 30-second spots have begun airing nationwide and will continue through December 23, 2013 across Discovery Networks (Discovery Channel, Animal Planet, TLC) as well as various kid/family-aimed networks including Cartoon Network, Disney XD and Nickelodeon, and ABC Family. This Discovery Kids brand campaign plans also include a print component, which will roll out at retail through promotional partnerships.


Cynopsis: Webinar
Interactive TV: Harness this Ever Changing Platform to Boost Engagement & Revenue

Today:  1:303:00pm ET

Expert Speakers:
Pat McDonough: Sr. VP, Insights & Analysis [Nielsen]
Jeff Siegel: Sr. VP, Worldwide Advertising [Rovi]
Brian McClary: Manager, Social & Emerging Media [Ford Motor Company]


Nickelodeon will premiere its new Nick Jr. primetime CG-animated special, Peter Rabbit’s Christmas Tale, on Friday, December 14 at 7p. Based on the Peter Rabbit books by Beatrix Potter, the preschool/family special is produced in conjunction with Silvergate Media and animated by Brown Bag Films. Parents and their preschoolers can view a sneak peek of the holiday special at, where they will also find related Peter Rabbit coloring pages, stickers and mazes. From Monday, December 3, will also launch Presents from Peter, where kids/families can go online every day to unlock a new special items from Peter Rabbit such as holiday ornaments, holiday cards and activity packs, among other things.

Canada’s YTV will send off Nickelodeon’s iCarly with the eight-hour Classic Carly Countdown Marathon beginning Saturday, December 1 at 1p, and culminating with the final hour-long special episode, iGoodbye, at 8p. The marathon, hosted by Carlos from the YTV’s The Zone, will include fan favorite episodes of the series such as iFight Shelby Marx, iNevel and iMust Have Locker. iCarly fans can tweet their favorite #iMemories for a chance to have their Tweets appear on air during the marathon. iCarly fans can also relive their favorite iCarly moments online at with the iMemories playlist ( Additionally, exclusive behind-the-scenes footage, games and iGoodbye highlights can be found at Following the series finale of iCarly, the series will continue air on YTV.

Saban BrandsVortexx on The CW (, a Saturday morning programming block, will celebrate the holiday season this December with several holiday specials. Vortexx on The CW will feature the YouTube sensation Gummibar in the special movie, The Yummy Gummy Search for Santa, this Saturday, December 1 at 8a. Vortexx will host the US premiere of the Christmas specials Spike Saves Christmas on Saturday, December 15 at 8a, and Spike’s Reindeer Rescue on Saturday, December 22 at 8a.

BBC Worldwide Channels Latin America & US Hispanic‘s CBeebies preschool channel launches the new season of the CGI animated series Dan y el Tren de los Cuentos (Driver Dan’s Story Train) beginning Monday, December 3 at 10a, as part of its Wake-Up Time programming block. New episodes of the series will air each Monday and Tuesday at 10a. The Spanish language CBeebies channel is also accessible to the US Hispanic market via Dish Network’s Dish Latino, Cablevision’s iO en Espanol and Verizon Fios TV.

The Jim Henson Company‘s animated preschool series, Sid The Science Kid (66×30), has been acquired by Indian broadcaster Zee for its newly launched Zee-Q, an educational/entertainment channel aimed at K4-14. The Jim Henson Company will showcase Sid The Science Kid at the upcoming Asia Television Forum, as well as at the Asian Animation Summit, the latter where it will meet with potential co-production partners. The Jim Henson Company has established co-production pacts with several Asian partners in recent years, including a Chinese co-production partnership earlier this year with Nine Eyes Stone and the Shanghai Animation Film Studio for Sid The Science Kid: The Movie, as well as with Sparky Animation, with the participation and assistance of the Singapore Media Development Authority (MDA), for its CG animated series Dinosaur Train.


Nickelodeon‘s premiere of the iCarly hour-long series finale, iGoodbye, on Friday, November 23 at 8p, delivered 6.4 million total viewers in the US. iCarly’s iGoodbye serves as the top telecast with kids and tweens for November, with 2.8 million K2-11, 2.3 million K6-11, and 2.6 million Tweens 9-14. Additionally, Nickelodeon launched its new live-action series, Marvin Marvin, on Saturday, November 24 at 8:30p, delivering 2.6 million total viewers and serving as the top show in its time period for the night with 1.4 million K2-11, 1.2 million K6-11, and 1.2 million Tweens 9-14.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/19-11/25/12:
Total Day     (000)   Primetime       (000)
NICK+:         1013     DSNY*:         1312
DSNY*:          988     NAN**:          409
CARTOON:      547     NICK JR++:     292
DXD:             280     DXD:              290
NAN**:         227     ADSM**:         237
NICK JR++:    211     ESPN:             159
ADSM**:       191     SPROUT***:    107
SPROUT***:  102     DISCOVERY:      95
NICKTOONS:    74     NICKTOONS:      70
THE HUB:        54     ANIMAL PLANET:  69
ESPN:             54
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
+Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
++Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/19-11/25/12:
Total Day      (000)  Primetime       (000)
DSNY*:          681     DSNY*:           936
NICK+:           576     NAN**:          320
CARTOON:      378     DXD:              224
DXD:              212     ADSM**:        162
NAN**:          179     ESPN:              93
ADSM**:        125     NICK JR++:      65
NICKTOONS:     52     DISCOVERY:     58
NICK JR++:      43     ANIMAL PLANET:  58
ESPN:              32     THE HUB:          32
TEENNICK:       32
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
+Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
++Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/19-11/25/12:
Total Day      (000)  Primetime      (000)
DSNY*:          546     DSNY*:         763
NICK+:          435     NAN**:          344
CARTOON:      287     ADSM**:       195
NAN**:          223     DXD:             188
ADSM**:       196     ESPN:             111
DXD:             182     MTV:               73
MTV:              55     ANIMAL PLANET: 64
NICKTOONS:    49     DISCOVERY:      64
TEENNICK:       49     COMEDY:          55
ESPN:             42     TEENNICK:         51
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
+Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
++Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 10/29-11/25/12 vs. 10/31-11/27/11, Cable Networks Only:
Network:                                     (000)    %diff?
DSNY:                                    608     -7%
NICK+:                                   481     -12%
CARTOON:                               344      -1%
DXD:                                      168     +31%
NAN*:                                    154      -5%
ADSM**:                                128     +1%
NICKTOONS:                             46      -36%
NICK JR:                                   40      -33%
ESPN:                                      31      -18%
TEENNICK:                                30      -29%
ANIMAL PLANET:                        30     +20%
+Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
*NAN Total Day: Sun-Thurs 8p-6a; Mon-Thurs 6a-7a; Fri 9p-7a; Sat 10p-6a;
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 9p-6a?The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, November 26, 2012, 6am-6am, ranked by K2-11:
NICKELODEON+:           K2-11 905; K6-11 398; TWEENS 9-14 258
DISNEY CHANNEL:         K2-11 755; K6-11 411; TWEENS 9-14 368
CARTOON NETWORK**: K2-11 397; K6-11 272; TWEENS 9-14 221
DISNEY XD:                 K2-11 172; K6-11 137; TWEENS 9-14 127
NICKTOONS:                K2-11   34; K6-11   22; TWEENS 9-14   18
+Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, November 27, 2012, 6am-6am, ranked by K2-11:
NICKELODEON+:           K2-11 816; K6-11 354; TWEENS 9-14 233
DISNEY CHANNEL:         K2-11 769; K6-11 422; TWEENS 9-14 350
CARTOON NETWORK**: K2-11 426; K6-11 285; TWEENS 9-14 221
DISNEY XD:                 K2-11 151; K6-11 120; TWEENS 9-14 115
NICKTOONS:                K2-11   42; K6-11   27; TWEENS 9-14   28
+Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data.


Cynopsis Webinar
[12/13/12 @ 1:303:00pm ET]
Social Media 3.0 for TV Programmers: Beyond Facebook + Twitter
What are new mobile tools like Instagram, SocialCam, GetGlue, Zeebox, Tumblr, and others bringing to the table?

Jessica Chow: Associate Media Director [Ignited]
Tom Fishman: Director, Social Media [MTV Networks]
Pamela Russo: VP, Digital Media [Discovery Communication]
Tom Thai: VP, Marketing [Bluefin]

Answer to Our Last Trivia Question: Dinky Dalton was an adversary of whom? Huckleberry Hound. Kudos to: John Fitzgerald-JFMC Sound/Tampa; Richard Quan-BSSP/San Francisco.

Today’s Trivia Question: Who resides in the city of Bikini Bottom? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Cynopsis: Sports is proud to launch the highly anticipated…

2013 Cynopsis Sports Media Awards
Honoring the best and brightest work from around the spectrum of sports business, with categories that include our Legacy and Vision Awards, the Award of Distinction as well as honors for best series, live coverage of a sporting event, social media excellence, marketing campaign, app and more!

For more information & to enter, visit the awards webpage:

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: ANALYST, ADVANCED PLATFORMS/AMC/NYC: TEMP, suppt production teams for all program assets for VOD, EST, Mobile and TVE. File ingest, transcode, upload and QC.Worknight & wknd shifts. Submit res: (12/6)

JOB OPENING: ART DIR/USA TODAY/VA: design both standard and rich media advertising campaigns and interactive mark. content for USATODAY. Strong digital design experience. Resume to: (12/6)

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JOB OPENING:  DIR, FAN ENGAGEMENT/Comedy Central/NY: Lead Comedy Central in social media. Find innovative ways to extend this voice onto the TV ntwrk & further in digital space. BA deg. 5-8 yrs mktg ent/dig exp. (12/5)

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