Good morning. It’s Thursday, November 21, 2013, and this is your first early morning digital briefing.
A Netflix and cable marriage may not be so far fetched after all; at least Time Warner Cable thinks so. At the 13th annual Morgan Stanley Technology, Media & Telecom Conference in Barcelona, TWC CFO Artie Minson hinted that bringing Netflix into their set-top-boxes was a definite option. Last month Comcast was said to be in a similar discussion with Netflix, which fizzled out.
Speaking of Comcast, the company has created a new TV and movie streaming store that enables U.S. Xfinity TV customers to watch any purchased titles on mobile, TV, and PC devices. Customers can also download the movies and TV episodes to watch without an internet connection, or on their Xfinity On Demand Purchases app. Comcast plans to bring Hulu titles to the service.
DirecTV has expanded its web video streaming service to allow subscribers to watch more than 30 live channels outside of the home. HBO, Showtime and Bloomberg TV, among others, will be available through DirecTV’s TV Everywhere app for iOS devices starting today. DirecTV also plans to re-launch the app for Android tablet.
Tune Core, the digital music distributor, has signed a deal with YouTube’s largest music network, INDMUSIC, to better monetize its artists’ music on YouTube. INDMusic will administer the master recording rights on YouTube for TuneCore’s library.
With Thanksgiving fast approaching, Cynopsis Media is interested in hearing what TV show (past or present) you’re most thankful for. One participant will win a $50 Amazon gift card. The winner will be announced on Friday, NOV 29. Deadline to submit is Turkey Day, Thursday, November 28. Submit your response at http://ht.ly/qPPQJ.
Hulu announced yesterday that it has picked up a second season of its original Behind The Mask. The docu-series follows four sports mascots and the people wearing the costumes; the new season returns in 2014.
Yesterday, MTV launched a new artist and fan multi-platform campaign called All Access, debuting with Britney Spears. MTV Presents: Up Close and Personal With Britney Jean will feature video messages from Spears encouraging fans to enter on MTV.com for a chance to win a trip to see her in concert in Las Vegas.
Please join Cynopsis at 1:30 EST TODAY for an exclusive training webinar, Leveraging Social Media to Drive Tune-In and Ratings. Featured speakers include Deirdre Bannon, VP Product for SocialGuide; Sumeet Kanwar, Managing Director Midwest & Strategy for OMD; Jake Katz, VP Audience Insights & Strategy for REVOLT; and Dana Ortiz, VP Brand Marketing for Syfy. In this special webinar, you’ll hear about strategies for using social media to spread the word about programming and generate the kind of excitement that boosts viewership.
Yahoo unveiled its new Yahoo Image Ads, to be used in slideshows and multimedia pages. Yahoo compares the digital ad quality to full-page high definition magazine ads. They’ll be incorporated across Yahoo Sports, omg!, Yahoo Music and Yahoo TV. FIAT, Sony and Relativity Media are already using them.
A CYNOPSIS MESSAGE
Leveraging Social Media to Drive Tune-In and Ratings
Thursday * November 21 * 1:30-3:00 p.m. ET
Moderated by:Lynn Leahey, Editor – Cynopsis Media along with:
Sumeet Kanwar, Managing Director, Midwest & Strategy – OMD
Deirdre Bannon, VP, Product - Nielsen SocialGuide
Jake Katz, VP, Audience Insights & Strategy - REVOLT
Dana Ortiz, VP, Brand Marketing - Syfy
Register here: http://www.cynopsis.com/webinars/leveraging-social-media.
Voice navigation app Waze released its first celebrity voice navigation from The Real Husbands of Hollywood’s Kevin Hart. Waze also documented behind-the-scenes footage of Hart recording the directions, which can be viewed at Waze’s YouTube Channel.
Viral video analytics company Unruly announced the 2013 Top 20 Global Social Video Ads Chart, an annual ranking of the year’s most shared video ads on social media of the year.
|Video, Brand, Title||Shares|
|1. Dove: The Real Beauty Sketches||4.24 million|
|2. GEICO: Hump Day||4.03 million|
|3. Evlan: Baby & Me||3.34 million|
|4. Kmart: Ship My Pants||3.05 million|
|5. Cornetto: Yalin||2.91 million|
|6. Budweiser: Brotherhood||2.72 million|
|7. Pepsi Max: Test Drive||2.69 million|
|8. MGM/Carrie: Telekinetic Coffee Shop Surprise||2.17 million|
|9. Ram Truck (Chrysler): Farmer||1.88 million|
|10. Volvo: The Epic Split feat. Van Damme||1.82 million|
|11. Neft Vodka: Biting Elbows||1.35 million|
|12. TrueMove: Giving||1.26 million|
|13. PooPourri: Girls Don’t Poop||1.24 million|
|14. GoPro: Fireman Saves Kitten||1.23 million|
|15. Phonebloks: Phonebloks||1.08 million|
|16. Three: The Pony #DancePonyDance||1.06 million|
|17. H&M: David Beckham||928,272|
|18. Rockstar: Grand Theft Auto V Gameplay||841,528|
|19. Sony: Used Game Instructional Video||764,857|
|20. Code.org: What Most Schools Don’t Teach||754,119|
Tech and science media company Tech Media Network has hired Paul Reynolds as its Global Editorial Director for TopTenREVIEWS. Reynolds was previously the first Tech/Electronics Editor at Consumer Reports for more than 20 years.
Will Keenan has been named president of a new digital branch of TV production studios Endemol Beyond USA. Keenan was previously Maker Studios’ Vice President of Vertical Development and Network Programming.
A CYNOPSIS MESSAGE
Sports Social Media Superstars: Insider Secrets to Engaging Sports Fans on Multiscreens:
Executives who drive the social media conversation for some of the most successful brands in sports will share their company’s strategies to stand out in the tumultuous world of social TV
Scott Carlis (VP, Digital & Social Media) AEG Global Partnerships
Jayar Dolan (VP, Social Media) WWE
Amanda Perkey (Social Media Senior Manager) FOX Sports
Megan Hueter (Director, Digital/Social Strategy) Catalyst
Digital media company Interlude released an interactive video for Bob Dylan’s Like A Rolling Stone yesterday, which allows a user to interact and customize the video. A viewer can switch between 16 different channels within the video, and the person on every channel is seamlessly lip-syncing Dylan’s song. Some channels are recognizable; others are specific to appearances and certain song lyrics or moments from Dylan’s life. It’s cool. Check it out at www.cynopsis.com.
A CYNOPSIS MESSAGE
How to Drive Tune-In & Dollars with Apps and Games
Wednesday * December 11, 2013 * 1:30-3:00 p.m. ET
Hosted by: Cathy Applefeld Olson, Editor, Cynopsis Kids You will learn how to:
~ Determine what games and apps work best to reach different kids demos
~ Analyze the difference between smart brand extensions vs. those that cannibalize the mothership
See you tomorrow,
A CYNOPSIS MESSAGE
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JOB OPENING: SALES DVLPMNT MGR/DISNEY/GLENDALE CA: Resp for creation of new mktg opps, promotional ad products, sales materials & trade mktg efforts. Min 4yrs online mktg/promotional/media exp. BA/BS req’d. Full info/apply HERE (11/28)
JOB OPENING: SALES STRATEGY & SOLUTIONS MGR/Disney/Chicago: Resp for Prgrm Packaging & mktg functions of the Sales Strategy & Solutions team. Min 4+ yrs mktg/promotional exp, w/ 3+ yrs in a Dig. setting pref’d. Full info/apply HERE (11/28)
JOB OPENING: SR MGR, AD SOLUTIONS/Disney/NYC: Play a critical role in dvlpng strategy for packaging Disney Interactive’s products for Ad Sales. Min 8+ yrs mktg/promotional exp, w/ 5+ yrs in Digital setting pref’d. Full info/apply HERE (11/28)
JOB OPENING: VP, AFIL MRKTING/FBC/LA: Oversee & implement marketing strategy, work w/ affil distrib partners, develop initiatives, oversight of Nat’l & co-op radio promo. BA or above, 5+ yrs. Ex in Affl Mrkting. http://bit.ly/I1Tbtq (11/28)
JOB OPENING: NATIONAL TV BUYER/NJ: 2 to 3 yrs exp buying Net TV, Cable and Syn, Donovan (DDS), need good comp skills, EZ commute from Rockland Cty or No Jersey Send Resume to: Jwatson@execsearchinc.net (11/28)
JOB OPENING: VP, LAW PROD MGMT & COMPLIANCE/Cablevision/Bethpage NY: 10 + yrs In-house Corp. exp. JD degree. See full posting/ apply to http://jobs.cablevision.com/ req 21927BR (11/28)
JOB OPENING: SR. COUNSEL, PROGRAMMING/Cablevision/Bethpage NY: Exp.in cable reglatory/copyright issues a must. JD Degree/7 + yrs exp. See full posting/apply to http://jobs.cablevision.com/ req21958BR (11/28)
JOB OPENING: SR RESEARCH ANALYST/NBCU/NY: Dev data driven rsrch stories & produce competitive analyses. Support sales & client service teams. 2+ yrs nat tv/media rsrch & proficient w/Nielsen. Apply: Here (11/28)
JOB OPENING: DIR. AD SALES STRATEGY/NBCU/NY: Dev rsrch analysis to inform selling strategy. Prtnr w/mktg and clients services to identify revenue opps. 6+ yrs nat media rsrch, 2+ yrs mgmt exp. Apply: Here (11/28)
JOB OPENING: MGR DIGITAL RESEARCH/NBCU/NY: Support sales efforts for ent & lifestyle dig properties. Eval dig & interactive opps & new analytics measures. 5+yrs dig/new media rsrch. Apply: Here (11/28)
JOB OPENING: MGR AD SALES STRATEGY/NBCU/NY: Exp rsrch/strategist to dev insightful rsrch to set sales strategy. Plan & create rsrch through analysis & presentation. 5+ yrs tv/media rsrch. Apply: Here (11/28)
JOB OPENING: DIGITAL DISTRIBUTION SALES MGR/PBS DISTRIBUTION/VA: Exp’d in marketing/sales/account mgmt at major media company. Supervisory exp. req. Grow PBS’ digital video business. Resume/current sal to email@example.com (11/28)
JOB OPENING: SALES PLANNER/REELZ/NYC: Exp sales planner to create and manage & steward plans. Dealmaker/VCI exp a plus! APPLY: firstname.lastname@example.org (11/28)
JOB OPENING: Eastern TV/NY (2 positions): DIR PROD FINANCE (Mng all financial & Acctg processes; 7-10 yrs acctg exp media/film) RIGHTS & CLEARANCES COORD (Knwldg of clearances; 3-5 yrs exp) Resumes: email@example.com job name in subj line (11/28)
JOB OPENING: Eastern TV STAFF RECRUITER/NYC: Find/retain top industry talent, crew to execs. Savvy people person. Out of the box ideas. 3-5 yrs exp i media/film. Great connections. Competitive salary/benefits. Resume: firstname.lastname@example.org (11/28)
JOB OPENING: AE/Adult Swim-truTV-Cartoon/LA: Looking for seasoned AE to join our Young Adults sales team. 3-5 yrs sales exp reqd. Create, present proposals to secure bus. Dvlp/maintain client & agency relationships. Resumes HERE (11/27)
JOB OPENING: SR. RESEARCH ANALYST/ABC Family/Burbank: Provide research and insights related to long form content across all digital and linear platforms. 2-3yrs rsrch exp. Omniture + Excel a must. Visit www.disneycareers.com REQ (11/26)
JOB OPENING: VP BRAND MKTG & PLAN’G/VH1/NYC: Oversee vision, dvlpmnt/coord of cross functional Consumer Mktg strategies & plan’g for key show and tent pole priorities. 8-15 yrs in Brand/Consumer mktg roles. Apply HERE (11/26)
JOB OPENING: DIR, PARTICIP & RESIDS/AMC/NY or LA: serve as internal contact for resids & particip obligations and royalties for AMC Studios Owned prgrmmng. 7+yrs exp. Submit res http://tinyurl.com/lvnuvwx (11/26)
JOB OPENING: SR ANALYST AD SALES RSCH/NBC SPORTS GRPP/NYC: 2+ yrs media rsrch exp, support Sports sales rsch, proficient w/rsch software, able to visually communicate insights, provide marketplace insight. Apply HERE (11/26)
JOB OPENING: FREELANCE COMMUNITY MGR/truTV/NY: Oversee multiple show communities, ensuring fan growth, engagement, 2-way comm, & driving tune-in. Report w/actionable insights. 2+ yrs exp. TV pref. Resume: truTV.Social@Turner.com (11/23)
JOB OPENING: SR COPYWRITER/Viacom/NYC: Seeking Writer who can develop and write corp and creative print, vid and digital materials across different internal brands. 7+ years exp req. Apply: http://goo.gl/RZkuPE (11/23)
JOB OPENING: DIRECTOR, CONTENT DISTRIBUTION & MARKETING/VERIA LIVING, NYC: manage local & nat’l accounts for cable, Telco, satellite & new media distrib. MSO exp. & 10yrs ind. exp. req’d. Apply email@example.com (11/22)
JOB OPENING: VP, MEDIA STRATEGY & SCHEDULING/Nickelodeon/NYC: Prioritize/mng airtime to drive ratings. 8-10 years media plan’g/promo scheduling exp at ad-supported TV ntwk. 5+ yrs mngmnet/supervisory role. More info/ Apply HERE (11/22)
JOB OPENING: DIR PRODD MKT MGMT/AT&T AdWorks/Los Angeles: Manage projects. re: acquisition/promulgation of content U-Verse Platform/Retransmission agreements. JD Pref, BA/BS or MBA. Apply: http://attlinks.com/1fyNvSK (11/22)
JOB OPENING: FREELANCE EDITORS/TV25/Baltimore: Currently seeking for second shift to help mng daily prod needs. Interested applicants should reside in DC, Maryland, Virginia area forward resume/ reel: Rhonda.firstname.lastname@example.org (11/22)
JOB OPENING: SVP MARKETING/TLC/MD: Creative visionary to lead TLC’s marketing strategy & creative, continue to build TLC’s brand, increase viewership, and leverage ntwk w/ advertisers. 15 yrs snr level media mktg exp. APPLY (11/22)
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