Thursday, May 27th, 2010

Cynopsis: Kids!



Good morning. It’s Thursday, May 27, 2010, and this is your first early morning Kids briefing.

Disney/ABC Television Group to shutter the 10-year-old SOAPnet channel to make room to launch Disney Junior, a new preschool-targeted multiplatform brand and 24/7 HD basic cable/satellite channel and corresponding website, in the US in 2012.  Ahead of the new channel debut, Disney Channel’s daily preschool-targeted Playhouse Disney programming block will be re-branded as Disney Junior (date TBD).  Carolina Lightcap, President/Disney Channels Worldwide, will add Disney Junior to her portfolio, which already includes Disney Channel, Disney XD and Radio Disney.  Outside the US, the 22 Playhouse Disney channels and programming blocks, available in 156 countries/territories, reaching 45+ million households will be re-branded Disney Junior beginning in 2011.  Designed to encourage parents to engage and watch/participate with their preschoolers, the new Disney Junior early learning skills and entertainment brand will provide affiliates with VOD offerings and a Spanish language SAP feed.  Disney says its new channel will feature 200 new episodes each year of both new series, such as Jake and the Never Land Pirates, and existing preschool series, including Mickey Mouse Clubhouse, Handy Manny, Special Agent Oso and Imagination Movers among others, as well as Disney movies.  SOAPnet is currently available in 75 million homes in the US.

HIT Entertainment and Albavision, a free TV network of TV and radio station in Central and South America, partner to launch a new HIT-branded preschool TV programming block in 10 Latin American countries.  The 90-minute block, which features programming in Spanish, has already debuted in Chile, Guatemala, Paraguay, Costa Rica, and Bolivia; and Argentina, with additional blocks set to launch in Ecuador, Honduras, Nicaragua and Peru this summer.  The block includes programming from HIT’s preschool library including Barney & Friends, Thomas & Friends, Bob the Builder, Pingu and the new Angelina Ballerina The Next Steps.  This marks the first time that Albavision channels have featured a branded kid’s programming block.  The partnership follows the first HIT branded block on free TV in Latin America that launched on TV Azteca (Mexico) in 2009.


Cartoon Network will launch its multi-platform Bullying Prevention campaign this October 2010, simultaneous to the fifth annual National Bullying Prevention Week (October 4-10, 2010).  Cartoon Network will launch a series of Public Service Announcements (PSAs) on-air Friday, October 1 at 9a.  Designed to educate and empower bystanders about what they can do to reduce and prevent bullying, the PSAs will direct viewers to online content and resources at ( ).  The online content is being created by Cartoon Network’s Bullying Prevention Advisory Board in partnership with Health Resources and Services Administration’s (HRSA) Stop Bullying Now! ( ).  Turner sister stations CNN, HLN, and CNN Student News will also feature a series of editorial segments focused on bullying, including first hand experiences via CNN’s iReport.

Disney’s Friends for Change: Project Green, which aims to empower kids to take an active role in the environment, celebrates its first anniversary with the premiere of all new content.  Starting May 20, new on-air messaging will begin airing on Disney Channel and Disney XD.  The spots, which are chock full of about 40 Disney celebrities, will also be featured on Radio Disney and the recently redesigned corresponding website, ( ).  Disney’s Friends for Change: Project Green is set to expand locally and globally, including its launch last month in Latin America.  Upcoming local events in US cities are designed to inspire kids through hands-on experiences, including tree planting and clean-ups.  The first new event kicks off June 6, World Oceans Day, at the Shedd Aquarium in Chicago.


The Jim Henson Company inks new licensees for its preschool series Dinosaur Train, which airs on PBS Kids ( ).  The newest domestic partners signing on for Dinosaur Train include: DecoPac (cake toppers); Anagram (balloons); Cranston (fabric); Kidz World (upholstered furniture); Pacific Play Tents (tents, slumber bags, folding animal chairs); Publications International (sound boos, look and find books); and Global Manufacturing (scooters, skates and bikes).  The new lines of Dinosaur Train merchandise will begin rolling out in the US from late summer.

Warner Bros. Consumer Products (WBCP) expands its partnership with Zazzle to showcase an additional range of its brands in online stores, including Batman, Superman, Supergirl, Green Lantern, Wonder Woman, Justice League, Harry Potter, Looney Tunes, Scooby-Doo, The Flintstones, The Jetsons, Yogi Bear and Tom and Jerry.  Additionally, in celebration of DC Comics’ 75the anniversary year, WBCP grants Zazzle limited-time exclusive access to artwork from five classic comic books.  Launching immediately Batman, Green Lantern, Superman, Supergirl, Justice League, and Wonder Woman stores, plus expanding the content offering for the existing Scooby-Doo and Looney Tunes stores.  WBCP and Zazzle will be launching a range of new properties, which will be added over the next several weeks.

Hot Wheels ( ), a division of Mattel, teams up with Dad’s Root Beer ( ) and Dreyer  & Reinbold Racing ( and team driver Mike Conway to unveil a custom IndyCar, #24 Dad’s Root Beer IRL racecar.  The Dad’s Root Beer car, which features a Dad’s Root Beer theme and iconic Hot Wheels flames, will race in the Izod IndyCar Series ( ) at the Iowa Speedway on Father’s Day weekend, June 20, 2010.  The car was originally created as a 1:64 scale model in the Hot Wheels 2010 Izod IndyCar Series product line.  Fans will be able to purchase the exclusive toy version of the car at the Indianapolis Motor Speedway, which hosts the Indy 500 this weekend, and the Izod IndyCar series races.


The Hub welcomes two new members to its advertising sales team.  Brian Wallach is appointed VP/Ad Sales Integration and Nicole Clearly as Manager/National Sales.  Wallach and Clearly will both report to Brooke Goldstein, SVP/Advertising Sales.  Wallach is charged with generating revenue across The Hub and  He was most recently toiled in ad sales for AOL, and prior to that for ABC Family, USA Network and Bravo.  Cleary is responsible for building ad revenue for The Hub, as well as overseeing account service management, including supervising Account Executives and Sales Planners.  Previously, Cleary was a Sr. Account Executive at Vh1, and prior to that she was with Turner Entertainment Networks.  Scheduled to launch on October 10, 2010, The Hub is a joint venture between Discovery Communications and Hasbro and will be available to 60 million US homes.

Hasbro names Simon Waters as SVP/Global Licensing.  Based at Hasbro’s LA office, Waters will report directly to John Frascotti, Global Chief Marketing Officer.  Waters joins Hasbro from Disney where he most recently served as VP/Global Franchise Development and Strategic Marketing. Waters previously held executive positions at Universal Music Group and Bertelsmann Music Group earlier in his career.


Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, May 22, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1303; K6-11 874; TWEENS 9-14 719
DISNEY CHANNEL:     K2-11 1082; K6-11 697; TWEENS 9-14 513
CARTOON NETWORK: K2-11   578; K6-11 382; TWEENS 9-14 279
DISNEY XD:               K2-11   271; K6-11 198; TWEENS 9-14 136
NICKTOONS:              K2-11   124; K6-11   95; TWEENS 9-14   64
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings  Kids Cable Network Averages (000) for Sunday, May 23, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1274; K6-11 854; TWEENS 9-14 694
DISNEY CHANNEL:     K2-11 1034; K6-11 733; TWEENS 9-14 588
CARTOON NETWORK: K2-11   683; K6-11 441; TWEENS 9-14 266
DISNEY XD:               K2-11   229; K6-11 176; TWEENS 9-14 109
NICKTOONS:              K2-11   135; K6-11   99; TWEENS 9-14   64
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, May 24, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1180; K6-11 455; TWEENS 9-14 319
DISNEY CHANNEL:     K2-11   885; K6-11 548; TWEENS 9-14 450
CARTOON NETWORK: K2-11   457; K6-11 274; TWEENS 9-14 198
DISNEY XD:               K2-11   149; K6-11   95; TWEENS 9-14   67
NICKTOONS:              K2-11     84; K6-11   56; TWEENS 9-14   49
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, May 25, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1093; K6-11 414; TWEENS 9-14 297
DISNEY CHANNEL:     K2-11   901; K6-11 535; TWEENS 9-14 457
CARTOON NETWORK: K2-11   418; K6-11 258; TWEENS 9-14 197
DISNEY XD:               K2-11   115; K6-11   79; TWEENS 9-14   56
NICKTOONS:              K2-11   105; K6-11   60; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
Who lives on Sodor Island?  THOMAS THE TANK ENGINE  Kudos to: Emily Brenner-HarperCollins Children’s Books/NY; Kevin Morrison-The Fred Rogers Company/ETZ; Michael Sala-Fisher Price/NY; Jacki Zix-Macy’s/NY; Heather Floore-KDAF/Dallas; Ratana Therakulsathit-Mattel/El Segundo; Amy Barraclough-FLO TV Inc/San Diego; Lauren Macht-Starcom LA/North Hollywood; Ben Cornwell-ROAR/Beverly Hills; Shane Petroni-Cartoon Network Australia/Sydney; Stephen Kelley-9 Story Entertainment/Toronto

Today’s Trivia Question:    If your first name is Angelina and your best buddy’s name is William Longtail, what show are you on?  (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 /
Classifieds – Trish Pihonak- 203-926-9878 /

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

  JOB OPENING: GUEST BOOKER/JOY BEHAR,HLN/NYC: 3-5 yrs booking experience in broadcast or cable required . EOE (6/4)

JOB OPENING: WEB AD SALES RESEARCH ANALYST/MANAGER/NYC: Handle reports, analytics, and research. 5+ yrs in rsrch, 2+ yrs in supv. capacity, web exp A+. Join us at, req 1601, 1631 (6/4)

JOB OPENING: DVLPMNT RSRCHR/PRODUCER/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: 2+ yrs exp req’d (6/4)

JOB OPENING: MANAGER, INTEGRATED MARKETING/The Hub/NYC: Must have ad sales marketing exp for broadcast net and/or major cable net. Apply at (6/4)

JOB OPENING: MANAGER, COMMUNICATION & PUBLICITY/The Hub/LA: Must have publicity for broadcast net and/or major cable net plus social marketing exp. Apply at   (6/4)

JOB OPENING: VP, FINANCE/RAINBOW INTERNATIONAL/NYC: Must have International Financial Planning and Strategic Analysis experience at cable network. Send resume to (6/4)

JOB OPENING: ACCT MGR/TiVo/Alviso CA: Join our Audience Rsrch Measurement team & be primary contact for TiVo Stop||Watch clients.Your support of our agencies/clients will translate dir. into success in their campaigns.  Apply here.   (6/3)

JOB OPENING: SR RESEARCH ANALYST/ABC Family/NY: min 3 yrs exp in TV research, Nielsen, responsible for dev reports/analysis to support natl advertising sales,rev planning & marketing Apply at: ID248840 (6/3)

JOB OPENING: DIR-BREAK STRATEGY & CONTENT/Discovery Communications/SS: wrk w/dvlp & prod, scheduling, mrkg, digital & sales, through partnerships w/Ad Sls clients & marketers Req#9685

JOB OPENING: WRITER/PROD ONAIR PROMOS/Nicktoons/NYC: 3+yrs writ/prod exp. OnAir Promos/TV/Adv, Strng concept abilities & aesthetic jdgment, Editing skills, Knwldge of NICK brand EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: PROJECT MANAGER/NICK Creative Adv, Nickelodeon/NYC: 4+yrs Acct Mgmt exp w/in Adv Agency + 1yr Proj Mgmt exp, Strng Org & Negotiating skills, TV spot prod exp EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: COORDINATOR, OACIS/Nickelodeon/NYC: 1+yrs exp Motion Graph/Anima Production in TV/Adv/Post/digital animation Ind., Proficient Adobe Creat/After Aff exp, OnAir promo exp A+ EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: DEPT. ASSISTANT, DIGITAL/Nickelodeon/NYC or MN: 1+yrs Admin Exp, MS Office skills, Able mult-task, Able to write Reports, Strng Comm skills EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: DIRECTOR, RETAIL DEVELOPMENT/NICK/Viacom CP/NYC or MN: 7+yrs Retail Sales/Dev/Promo Mrktg/Buying, Sales Knwdg of Retailers, Exp w/Sears/Kmart/JCP, Hot Topix, EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: EXEC ASSISTANT, PUBLIC AFFAIRS/Nickelodeon/NYC: 5+yrs Min Exec Admin exp/high-level Corp environ, Superior Cust Service exp, Super Interpers/Comm/Detail/Org skills EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: MANAGER, RETAIL SALES RESEARCH/ NICK/Viacom CP/NYC; 2+yrs database processing/analysis, Strng CP Analytical exp, Mastery w/Excel, Nielsen/IRI/Walmart Retail Link A+ EOE/M/F/D/AAP. Apply: (6/3)

JOB OPENING: ASST. DRTV BROADCAST BUYER/ LOCKARD& WECHSLER/ IRVINGTON , NY: Detailed, organized , self motivated /prior TV sales or TV ad agency exp. a must. CSURA@LWDIRECT.CO M (6/2)

JOB OPENING: RESEARCH MANAGER/DISNEY ABC/CA: min 5 yrs exp in TV/digital research, apt at Nielsen, strong analytical & written skills, BA/BS req. Apply at: (ID245759)   (6/2)

JOB OPENING: RESEARCH ANALYST/DISNEY ABC/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: (ID236692)   (6/2)

JOB OPENING: ACCT EXEC/RMG NETWORKS AD Sales/NY: Join the leading away-from home television ent sales team.Dvlp/Grow New & Existing AD Sales across our platforms. 3-5 yrs TV &/or digital ad sales exp. Resume: (6/2)

JOB OPENING: PROJ MGR, SOCIAL MEDIA & MULTIPLATFORM/NY:   5 yrs digital analytics &/or rsrch exp. Knwlg statistical analysis methods & software products & MS products; Knwlg of multimedia landscape. Resume to: (5/29)

JOB OPENING:  VP LEGAL AFFAIRS ABC FAMILY/LA: Hands-on experience in TV series development and production. Min 15 yrs devl/prod/licensing. Provide leadership and guidance to Sr mgmt. Apply # 230572 (5/29)

JOB OPENING: DIGITAL AE/Sony Pictures Ent/NY: Generate leads, sell invntry, maintain deals & manage invntry rel. to online initiatives. Apply: (5/29)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Discovery Communications/Chicago: Sell national advertising for Discovery’s interactive properties includ internet, mobile, VOD & Podcast, / , Req 9611 (5/28)

JOB OPENING: SALES SRVC EXEC/Univision/NY: Build media proposals, steward accts. Work w/ agencies/clients. Prior agency/ntwrk sales exp a must. Dealmaker exp.&Span. spkng pref’d.Strong Excel/Ppt/Wrd skills. EOE (5/28)

JOB OPENING: DIGITAL MEDIA ANALYST/WWE/Stamford CT: Work w/web analytics platforms. Analyze trends,produce/present reports. 1-3 yrs work experience (Omniture use) a must. Shuttle service/great benefits offered. (5/28)

JOB OPENING: MARKETING ASST/Silver Spring, MD: Focus on both corp & brand publicity, BA/BS, excllt comm, interpersonal, org skills, 1+ yr exp. Resume, ltr, writing & placement samples to EOE (5/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at .

SUMMER INTERNSHIP/CREDITS ONLY: INTERNS: Needed for NYC Production Co.  Interns will help with documentary and reality TV projects. Great experience and networking opportunities. Cover letter and resume to (5/28)

SUMMER INTERNSHIP/CREDITS ONLY: Geppetto Group/NYC: Youth-minded agency seeks creative-minded students to assist in branding, design, conceptual thinking and ad development. Send resume, samples and/or link to (5/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: ACCOUNTING/FINANCE:  20+ yrs. experience in TV Broadcasting &Cable.  Seeking FT/PT or Temp-to-Perm position: (6/4)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: (6/4)

SITUATION WANTED: ASSOC ON-AIR/WEB PROD: 5+ yrs experience in TV & Web Prod/Dev @ HBO/Scholastic Online. Extremely proactive, focused, pleasure to work with. Seeking greater challenges FT/ Temp-to-Perm. (6/4)

SITUATION WANTED: CREATIVE CONTENT WRITER/PRODUCER: Field, segment and bay producer  from red carpet to reality. Exceptional writer and great with clients. Thrive on fast turnaround. m (6/3)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: (6/3)

SITUATION WANTED: RESEARCH DIR/ SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: (6/3)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (6/2)

SITUATION WANTED:  EXEC ASST DEV/PRODUCTION/RESEARCH– LA and NY -TV experience in London, print, radio & advertising in NY.Highly organized, fast learner, & great connector. FT/PT/Freelance. (6/2)

SITUATION WANTED:  CORPORATE CONCIERGE/PERSONAL ASSISTANT(LA) Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment.  (6/2)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY):  7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity (5/29)

SITUATION WANTED:  WRITER/EDITORIAL DIRECTOR: Expert at getting to the heart of a brand + giving it a voice. Visit for FREE samples of my own brand + let me help you to engage (5/28)

SITUATION WANTED:  CD_AD_ILLUSTRATOR (NYC):Concept through completion. Portfolio: Email: (5/28)

E-mail or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

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