Good morning. It’s Thursday, May 27, 2010, and this is your first early morning Kids briefing.
Disney/ABC Television Group to shutter the 10-year-old SOAPnet channel to make room to launch Disney Junior, a new preschool-targeted multiplatform brand and 24/7 HD basic cable/satellite channel and corresponding website, in the US in 2012. Ahead of the new channel debut, Disney Channel’s daily preschool-targeted Playhouse Disney programming block will be re-branded as Disney Junior (date TBD). Carolina Lightcap, President/Disney Channels Worldwide, will add Disney Junior to her portfolio, which already includes Disney Channel, Disney XD and Radio Disney. Outside the US, the 22 Playhouse Disney channels and programming blocks, available in 156 countries/territories, reaching 45+ million households will be re-branded Disney Junior beginning in 2011. Designed to encourage parents to engage and watch/participate with their preschoolers, the new Disney Junior early learning skills and entertainment brand will provide affiliates with VOD offerings and a Spanish language SAP feed. Disney says its new channel will feature 200 new episodes each year of both new series, such as Jake and the Never Land Pirates, and existing preschool series, including Mickey Mouse Clubhouse, Handy Manny, Special Agent Oso and Imagination Movers among others, as well as Disney movies. SOAPnet is currently available in 75 million homes in the US.
HIT Entertainment and Albavision, a free TV network of TV and radio station in Central and South America, partner to launch a new HIT-branded preschool TV programming block in 10 Latin American countries. The 90-minute block, which features programming in Spanish, has already debuted in Chile, Guatemala, Paraguay, Costa Rica, and Bolivia; and Argentina, with additional blocks set to launch in Ecuador, Honduras, Nicaragua and Peru this summer. The block includes programming from HIT’s preschool library including Barney & Friends, Thomas & Friends, Bob the Builder, Pingu and the new Angelina Ballerina The Next Steps. This marks the first time that Albavision channels have featured a branded kid’s programming block. The partnership follows the first HIT branded block on free TV in Latin America that launched on TV Azteca (Mexico) in 2009.
Cartoon Network will launch its multi-platform Bullying Prevention campaign this October 2010, simultaneous to the fifth annual National Bullying Prevention Week (October 4-10, 2010). Cartoon Network will launch a series of Public Service Announcements (PSAs) on-air Friday, October 1 at 9a. Designed to educate and empower bystanders about what they can do to reduce and prevent bullying, the PSAs will direct viewers to online content and resources at CartoonNetwork.com ( www.cartoonnetwork.com ). The online content is being created by Cartoon Network’s Bullying Prevention Advisory Board in partnership with Health Resources and Services Administration’s (HRSA) Stop Bullying Now! ( www.stopbullyingnow.hrsa.gov ). Turner sister stations CNN, HLN, CNN.com and CNN Student News will also feature a series of editorial segments focused on bullying, including first hand experiences via CNN’s iReport.
Disney’s Friends for Change: Project Green, which aims to empower kids to take an active role in the environment, celebrates its first anniversary with the premiere of all new content. Starting May 20, new on-air messaging will begin airing on Disney Channel and Disney XD. The spots, which are chock full of about 40 Disney celebrities, will also be featured on Radio Disney and the recently redesigned corresponding website, Disney.com/projectgreen ( www.disney.com/projectgreen ). Disney’s Friends for Change: Project Green is set to expand locally and globally, including its launch last month in Latin America. Upcoming local events in US cities are designed to inspire kids through hands-on experiences, including tree planting and clean-ups. The first new event kicks off June 6, World Oceans Day, at the Shedd Aquarium in Chicago.
The Jim Henson Company inks new licensees for its preschool series Dinosaur Train, which airs on PBS Kids ( www.pbskids.org/dinosaurtrain ). The newest domestic partners signing on for Dinosaur Train include: DecoPac (cake toppers); Anagram (balloons); Cranston (fabric); Kidz World (upholstered furniture); Pacific Play Tents (tents, slumber bags, folding animal chairs); Publications International (sound boos, look and find books); and Global Manufacturing (scooters, skates and bikes). The new lines of Dinosaur Train merchandise will begin rolling out in the US from late summer.
Warner Bros. Consumer Products (WBCP) expands its partnership with Zazzle to showcase an additional range of its brands in online stores, including Batman, Superman, Supergirl, Green Lantern, Wonder Woman, Justice League, Harry Potter, Looney Tunes, Scooby-Doo, The Flintstones, The Jetsons, Yogi Bear and Tom and Jerry. Additionally, in celebration of DC Comics’ 75the anniversary year, WBCP grants Zazzle limited-time exclusive access to artwork from five classic comic books. Launching immediately Batman, Green Lantern, Superman, Supergirl, Justice League, and Wonder Woman stores, plus expanding the content offering for the existing Scooby-Doo and Looney Tunes stores. WBCP and Zazzle will be launching a range of new properties, which will be added over the next several weeks.
Hot Wheels ( www.hotwheels.com ), a division of Mattel, teams up with Dad’s Root Beer ( www.dadsrootbeer.com ) and Dreyer & Reinbold Racing ( www.dreyerreinboldracing.com) and team driver Mike Conway to unveil a custom IndyCar, #24 Dad’s Root Beer IRL racecar. The Dad’s Root Beer car, which features a Dad’s Root Beer theme and iconic Hot Wheels flames, will race in the Izod IndyCar Series ( www.indycar.com ) at the Iowa Speedway on Father’s Day weekend, June 20, 2010. The car was originally created as a 1:64 scale model in the Hot Wheels 2010 Izod IndyCar Series product line. Fans will be able to purchase the exclusive toy version of the car at the Indianapolis Motor Speedway, which hosts the Indy 500 this weekend, and the Izod IndyCar series races.
The Hub welcomes two new members to its advertising sales team. Brian Wallach is appointed VP/Ad Sales Integration and Nicole Clearly as Manager/National Sales. Wallach and Clearly will both report to Brooke Goldstein, SVP/Advertising Sales. Wallach is charged with generating revenue across The Hub and Hubworld.com. He was most recently toiled in ad sales for AOL, and prior to that for ABC Family, USA Network and Bravo. Cleary is responsible for building ad revenue for The Hub, as well as overseeing account service management, including supervising Account Executives and Sales Planners. Previously, Cleary was a Sr. Account Executive at Vh1, and prior to that she was with Turner Entertainment Networks. Scheduled to launch on October 10, 2010, The Hub is a joint venture between Discovery Communications and Hasbro and will be available to 60 million US homes.
Hasbro names Simon Waters as SVP/Global Licensing. Based at Hasbro’s LA office, Waters will report directly to John Frascotti, Global Chief Marketing Officer. Waters joins Hasbro from Disney where he most recently served as VP/Global Franchise Development and Strategic Marketing. Waters previously held executive positions at Universal Music Group and Bertelsmann Music Group earlier in his career.
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, May 22, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1303; K6-11 874; TWEENS 9-14 719
DISNEY CHANNEL: K2-11 1082; K6-11 697; TWEENS 9-14 513
CARTOON NETWORK: K2-11 578; K6-11 382; TWEENS 9-14 279
DISNEY XD: K2-11 271; K6-11 198; TWEENS 9-14 136
NICKTOONS: K2-11 124; K6-11 95; TWEENS 9-14 64
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, May 23, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1274; K6-11 854; TWEENS 9-14 694
DISNEY CHANNEL: K2-11 1034; K6-11 733; TWEENS 9-14 588
CARTOON NETWORK: K2-11 683; K6-11 441; TWEENS 9-14 266
DISNEY XD: K2-11 229; K6-11 176; TWEENS 9-14 109
NICKTOONS: K2-11 135; K6-11 99; TWEENS 9-14 64
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, May 24, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1180; K6-11 455; TWEENS 9-14 319
DISNEY CHANNEL: K2-11 885; K6-11 548; TWEENS 9-14 450
CARTOON NETWORK: K2-11 457; K6-11 274; TWEENS 9-14 198
DISNEY XD: K2-11 149; K6-11 95; TWEENS 9-14 67
NICKTOONS: K2-11 84; K6-11 56; TWEENS 9-14 49
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, May 25, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1093; K6-11 414; TWEENS 9-14 297
DISNEY CHANNEL: K2-11 901; K6-11 535; TWEENS 9-14 457
CARTOON NETWORK: K2-11 418; K6-11 258; TWEENS 9-14 197
DISNEY XD: K2-11 115; K6-11 79; TWEENS 9-14 56
NICKTOONS: K2-11 105; K6-11 60; TWEENS 9-14 54
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia: Who lives on Sodor Island? THOMAS THE TANK ENGINE Kudos to: Emily Brenner-HarperCollins Children’s Books/NY; Kevin Morrison-The Fred Rogers Company/ETZ; Michael Sala-Fisher Price/NY; Jacki Zix-Macy’s/NY; Heather Floore-KDAF/Dallas; Ratana Therakulsathit-Mattel/El Segundo; Amy Barraclough-FLO TV Inc/San Diego; Lauren Macht-Starcom LA/North Hollywood; Ben Cornwell-ROAR/Beverly Hills; Shane Petroni-Cartoon Network Australia/Sydney; Stephen Kelley-9 Story Entertainment/Toronto
Today’s Trivia Question: If your first name is Angelina and your best buddy’s name is William Longtail, what show are you on? (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
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