Thursday, May 23rd, 2013

Cynopsis: Sports
05.23.13

Good morning. It’s Thursday, May 23, 2013, and this is your first early morning Sports briefing. 

Former top-ranked tennis player Andy Roddick is joining FOX Sports 1 where he will co-host the network’s upcoming flagship series FOX Sports Live. Roddick joins Jay Onrait and Dan O’Toole as the faces of the show. Roddick has a history with FOX, having hosted a show on FOX Sports Radio in 2011, before becoming nationally syndicated in 2012.

On the Air

CBS Sports revealed its lineup of Southeastern Conference Football games this season, with the action kicking off on Saturday, Sept. 14 at 3:30p with a rematch between Alabama and Texas A&M. Overall, the SEC ON CBS schedule features a total of 16 games during the network’s 13-week season, including two doubleheaders (Oct. 19 and Nov. 9) and the SEC Championship on Saturday, Dec. 7 at 4p. In addition, the channel will carry Air Force/Navy for the third consecutive year on Saturday, Oct. 5 at 11:30a, the Army/Navy game on Dec. 14 at 3p and the Sun Bowl on Dec. 31 at 2p.

Marking the first year of its new agreement with the French Tennis Federation, NBC will present the most-ever network coverage of the French Open with 27 hours on deck. Programming begins Sunday at noon and wraps up with the Women’s Final on June 8 and the Men’s Final on June 9. Host Ted Robinson anchors NBC’s coverage, and will be joined by analysts John McEnroe and Mary Carillo.

FOX Soccer hits London on Saturday, with German powerhouses Bayern Munich and Borussia Dortmund facing off as the last teams standing in the 2013 UEFA Champions League competition. Live coverage starts at 2p with Gus Johnson calling the action, alongside Warren Barton. FOX Soccer’s Rob Stone hosts on-site pregame, halftime and post-game coverage with Eric Wynalda and Brian McBride.

NASCAR announced today the 2014 class of the NASCAR Hall of Fame with five inductees that include Tim Flock, Jack Ingram, Dale Jarrett, Maurice Petty and Fireball Roberts. The induction will take place Wednesday, Jan. 29, 2014 and broadcast on Fox Sports 1 from Charlotte, N.C.

Speaking of NASCAR, Fox Sports will offer primetime coverage of the Coca-Cola 600 on Sunday, May 26 at 5:30p. Chris Myers hosts with analysis from Michael Waltrip and Darrell Waltrip. Once the green flag drops, Mike Joy calls the action with analysts Waltrip and Larry McReynolds.

HBO Sports takes on Memorial Day weekend with World Championship Boxing: Carl Froch vs. Mikkel Kessler II. The bout takes place Saturday at 6p on HBO with Jim Lampley, Max Kellerman and Andre Ward calling the action.

BTN announced that, for the fifth straight year, the channel will televise live every game of the Big Ten Baseball Tournament. Coverage runs through Saturday, with a game on Sunday if necessary. A nightly episode of the Big Ten Diamond Report will air following the last game of each day throughout the tournament. Rick Pizzo and Mike Hall will host the shows, along with analyst Cal Eldred.

Comcast SportsNet Mid-Atlantic hired longtime Sporting News and New York Times reporter Clifton Brown to lead coverage of the Baltimore Ravens for the network’s digital media platforms. Brown will provide Ravens news, analysis and features for CSNbaltimore.com and the network’s mobile and social media platforms and make regular appearances on Geico SportsNet Central as well as contribute to Ravens Kickoff, Ravens Postgame Live and other Ravens programming.


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Sponsorship & Promotion

The Meineke Car Care Bowl is no more. Bowl organizers announced that Driven Brands, the Charlotte, N.C., automotive services franchiser that owns Meineke Car Care and MAACO, opted to take on out on its sponsorship deal with the annual game. The Houston Chronicle writes that the game will be known as the Texas Bowl for now until a new title sponsor is found. The Texas Bowl at Reliant will take place on Dec. 27 and kick off at 5p, the Football Bowl Association announced yesterday.

Sportsman Channel is launching “outdoor TV’s first-ever live on-air social media feed” over the weekend with Memorial Day dedication messages from Twitter using #SPORTSMANHEROES. Content will stream on-air live via ticker throughout the network’s eight-hour long NRA Guns & Gold Marathon.

Digital & Production

MLB Advanced Media hit a new milestone with its MLB.com At Bat application surpassing the six million download mark. Last year, At Bat hit six million downloads on October 4, before finishing with a record-setting 6.7 million downloads.

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms

Sharks vs. Kings Tonight 10:30p. Thuuz rating: 91
Series now tied at 2 a piece. On NBCSN.


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ON THIS DAY in 2002: Sam Snead dies at 89.

In The Know: What golfer is known as the Great White Shark? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What was the MLB’s last expansion team? (Note: relocation doesn’t equal expansion) Answer: There were actually two teams, the Diamondbacks and the Rays, both added for the 1998 season. Kudos: Andrew Feingold-NBC Universal/NY; Michael Neuman-Scout Sports and Entertainment/NY; Anthony Dattolo-Zenith Media/NY; James Taguchi-WTVR/Richmond; Scott Jenkins-Tribune Media Services/Queensbury; RT Harris-WideOrbit/Detroit; Bob Eisenstaedt-Granite Springs Productions/Tampa; Bill Adusei-Comcast SportsNet/Houston; Kevin Micklo-Two X Four Advertising/Chicago; John Ward-NBC Golf Media/Chicago; Bill Robertson-Tunheim Partners/Minneapolis; Matt Sautter-OpenTV/Golden; Jeff Cederbaum-Arizona Diamondbacks/Phoenix; Tom Moore-Kalt Productions/LA; Marci Polzin-Clear Talent Group/Studio City.

Later — Chris
Chris Pursell for Cynopsis | Sports
05.23.13

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