Thursday, May 17th, 2012


Highest rated first quarter in network history

  • 13 continuous quarters of year-over-year growth
    (longest streak in Kids’ Cable
  • Highest rated 1Q among Total Viewers, K2-11, K6-11 and K9-14
  • Original series, Lab Rats and Kickin’ It, are driving network’s success

Contact us to learn how your brand can grow with us.
SOURCE: Nielsen Media Research. Click here for the full source data.

Cynopsis: Kids!

Good morning. It’s Thursday, May 17, 2012, and this your first early morning briefing.

The BBC announces that it will officially move all its kid’s programming in the UK off of BBC One and BBC two onto its free digital channels CBBC and CBeebies following its digital switchover. The news comes as the BBC Trust, which is the BBC’s governing body, gives its approval yesterday for its cost saving Delivering Quality First scheme that was first laid out in fall 2011. According to BBC Trust’s plan there will be no spending cuts for kid’s programs, and moving all the kid-targeted programming to the digital channels won’t impact ratings negatively explaining, “The unique reach of children’s content on BBC One and BBC Two is also very low. Only around 7% of CBBC’s target audience currently watch CBBC content on BBC One and BBC Two but do not also watch the CBBC channel, while CBeebies content on BBC Two has unique reach of just 2.3% of its target audience.” The switchover will make CBBC and CBeebies accessible across the UK. While as of now there is no official digital switchover date, the analog transmitters in Northern Ireland will be shut down between October 10-24, 2012.

Vme, a US Spanish-language network, held its 2012-13 programming upfront event yesterday in NYC. Later this year, Vme plans to expand the reach of its US cable channel Vme Kids, a 24-hour Spanish-language educational preschool network. Back in the adult arena, Vme will also a new season of its parenting series TuBeBe. In addition to its programming for adults, Vme offers 4+ hours of preschool programming six days a week, serving as the exclusive Spanish-language home in the US for Plaza Sesamo, Barney, Bob the Builder, Angelina Ballerina and Thomas & Friends.


Nickelodeon Latin America begins production on its new original novela, 11 11, En Mi Cuadra Nada Cuadra (75×60), its fourth original novela and the second solely produce by Nickelodeon Latin America. Somos Productions will produce 11 11, En Mi Cuadra Nada Cuadra on-set and on location in Miami, and will be produced in Spanish and customized to Portuguese for Nickelodeon Brazil. Somos Distribution will handle international distribution of the novela. The project was presented at LA Screenings this week. Based on an idea from noted Peruvian film director/producer Luis Llosa and Pablo Vazquez, the novela revolves around a 14-year-old boy with a passion for cutting-edge technology, which is especially important when he and his family move into the unique and mysterious Building 11 11. Whenever the boy falls asleep he becomes to come to life as Enrique, a 20-year-old version of himself that interacts with the real world like any other person.  With Enrique’s help, the boy sets out to find his missing mother and to win the heart of beautiful Sandra, an aspiring young actress and singer who lives in the same building. 11 11, en Mi Cuadra Nada Cuadra is slated for a pan-regional premiere in fall 2012. Nickelodeon Latin America’s most recent novela was Grachi.


Nickelodeon Consumer Products in The Netherlands will launch an educational program with publisher Podium featuring preschool characters Dora the Explorer and Go, Diego Go! Targeted to nursery school and kindergarten students, the educational effort is based around language (including some basic English learning), counting and developing social-emotional skills, featuring activities structured in the same way as Dora the Explorer episodes, focusing on solving problems in three steps. Developed in line with the Dutch national curriculum, the educational program will be supported by an online area at for preschoolers and their parents and caregivers. Podium will offer a free app for iPhone, iPad and Android deices that can be used in class and at home.


Upcoming Specials Editions for Cyn opsis Media
(( May 16 )) Upfront 2012: Broadcast

(( May 29 )) Primetime Emmy® Awards: Before the Ballots: Actor/Actress

(( June 4 )) Primetime Emmy® Awards: Before the Ballots: Non-Fiction Specials/Series

(( June 11 )) Primetime Emmy® Awards: Before the Ballots: Reality Host/Competition/Program

Space is limited. To reserve your ad space, contact Mike Farina | 203.218.6480


Ganz, creator of kid/family-targeted online Webkinz World, introduces a new free social game Webkinz Friends on Facebook for teens and adults. The Webkinz Friends game is based on building the best Kinzville possible and sharing with friends, and includes homes, gardens, restaurants, stores, and the Clubhouse can all be added to your Kinzville. Players can register new Webkinz pets within the game, receive a pet-specific prize and select between KinzCash and an additional room for their home. While Webkinz Friends is the first Webkinz game for Facebook, Ganz has also extended the co-play experience with Webkinz arcade-style mobile applications for iOS devices. Players can earn rewards for Webkinz World accounts by playing Webkinz iOS games, including Polar Plunge, Goober’s Lab and Cloud Corral. Next up is Webkinz Friends for the iPad.

Zodiak Kids signs on for the kid-targeted LolliBop festival in the UK for a second year. Mister Maker, star of CBeebies’ arts and crafts series, will appear as part of this year’s event along with the Waybuloo Piplings, which takes place August 17 -19 in London’s Regent’s Park.


Henry Winkler will do a guest star turn in a new episode of Disney XD‘s animated series Kick Buttowski  Suburban Daredevil on Saturday, May 19 at 11a. Winkler will lend his voice to the school Principal in the episode, Bee Awesome, which also features guest voiceovers by Nestor Carbonell, Emily Osment and Carlos Alazraqui.

Viacom International Media Networks (VIMN) The Americas inks a five-year Nickelodeon programming deal with Televisa (Mexico). Continuing their long-term partnership, the new VIMN and Televisa deal includes distribution rights for Nickelodeon’s series such as SpongeBob SquarePants, Fairly Odd Parents, Kung Fu Panda, Fanboy & Chum Chum, Big Time Rush, iCarly and Supah Ninjas. Additionally, Televisa also signs on for new seasons of Nickelodeon series including Penguins of Madagascar, SpongeBob SquarePants, Drake & Josh and iCarly.

Sesame Workshop and Publications International launch the new Potty Time with Elmo app for iOS devices. Based on the popular Potty Time with Elmo book, the app features an Elmo-centric story about the rewards of learning to use the toilet, as well as five original songs, stickers, puzzles and a reward chart for kids. The app also offers parents training tips, three story-reading modes (Read & Play, Listen & Play, and Just Watch), and a way to track their kid’s potty progress. The app is available for the special introductory of $0.99, now through May 29, 2012, after which it will be priced at $2.99.

Lionsgate Home Entertainment will release for the first time on DVD, Power Rangers Samurai: The Team Unites (Vol. 1) and Power Rangers Samurai: A New Enemy (Vol. 2), this June 19, 2012. Each DVD title includes four episodes of the series as well as bonus features including auditions, behind-the-scenes training, character and weapons galleries, and bloopers, among others. Both Power Rangers Samurai DVDs will also feature foil O-card packaging. Power Rangers Samurai airs on Nickelodeon.

Join us for the 1st annual Cynopsis Kids !magination Awards Breakfast on June 7 from 8:00-10:30 a.m. at Le Parker Meridien in NYC. Join award finalists, and our keynote speaker Richard Wiese, host of Born to Explore. Register now


Highlights for Children and Boyds Mills Press (BMP) names several new hires:

Rebecca Davis is named Senior Editor for WordSong and BMP.
In her new position, Davis will oversee the WordSong list, and will also acquire picture books, chapter books, and fiction for the BMP list. Davis was most recently a freelance editor working on poetry books for WordSong. Previously, she was an acquiring editor at Greenwillow Books, Orchard Books, and Simon & Schuster Books for Young Readers.

Kerry McManus joins as Marketing and Permissions Manager for BMP and Highlights for Children. McManus will manage marketing efforts for all BMP titles, as well as oversee the permissions business for both BMP and Highlights. Previously, McManus toiled in the marketing department of Random House Books for Young Readers.

Sarah Lozo becomes Associate Coordinating Editor at BMP. Lozo was most recently an Associate Editor at General Code.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, May 15, 2012, 6am-11pm, ranked by K2-11:
NICKELODEON:           K2-11 800; K6-11 324; TWEENS 9-14 259
DISNEY CHANNEL:       K2-11 788; K6-11 415; TWEENS 9-14 337
CARTOON NETWORK:   K2-11 405; K6-11 256; TWEENS 9-14 218
DISNEY XD:               K2-11 150; K6-11 119; TWEENS 9-14 107
NICKTOONS:              K2-11   84; K6-11   47; TWEENS 9-14  39
Source: MTVN Research from Nielsen Media Research Data

Answer to Our Last Trivia Question: Daffy Duck starred in a cartoon parody of Dick Tracy, what was the title of this cartoon? “Duck Twacy” starred in The Great Piggy Bank Robbery. Kudos to: Jerry A. Kapner-Kapner Group/Montclair, NJ; Sharaine Roberts-A+E Networks/NY; James Moore-Turner Broadcasting System/Hong Kong; Daniel Wineman-Walt Disney Company EMEA/London.

Today’s Trivia Question: What was Porky Pig’s father’s name? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 /
Classifieds – Trish Pihonak- 888-702-3858 /

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: VP POST PRODUCTION/BBC AMERICA/NYC: Oversee daily ops NY post prod facility. Create long term tech strategy supporting various channel initiatives incl: digital, EST and TVE. Cable VOD fulfilment exp. (5/24)

JOB OPENING: DIRECTOR AD SALES RESEARCH/Style & Sprout/NY: Manage sales estimates & forecasting processes, drafting sales messaging and helping with custom research efforts. Apply to: (4976BR) (5/24)

JOB OPENING: MGR, STRATEGIC MKTG, SYFY/NBCUNIVERSAL/NYC: Create cross-platform marketing packages. Min. 2 years experience at an agency, media company or sales org required. Apply online at (#5545BR) (5/24)

JOB OPENING: ACCOUNT EXECUTIVE/SCRIPPS NETWORKS/ATLANTA: Develop new ad sales accounts & grow existing business. Minimum 6 yrs. National Ad Sales, Agency or Client exp. Info: #3046 (5/23)

JOB OPENING: DIRECTOR PROGRAMMING/NFL Network/LA: Dvlps/executes ntwrk prmg strategies, oversees schedlng /long term prmg plng; 7-10 yrs prmg/schdling or rsrch exp in TV industry Please apply (5/23)

JOB OPENING: ACCT EXEC.  AD SALES/NY: Multimedia co. seeks AE w/ 7+ yrs TV ad sales exp. Excellent agency relationships & proven track record. Sports bckgnd a +. Send resume and cov ltr Attn: Rose to (5/22)

JOB OPENING: VP of DEVLPMNT/Denver: Reality TV developer/producer w/7 yrs exp in reality series devlpmnt & prod wanted for Denver based Production Co. Relationships with reality nets a +. Resume: (5/22)

JOB OPENING: REALITY TV SHOW RUNNER/Denver: 5 yrs exp producing cable series, ability to work w/ co. execs to deliver productions on time, on quality, on budget for Denver based Prod Co. Resume: (5/22)

JOB OPENING: REALITY TV CREW: 7 yrs exp on major cable or broadcast networks. Position can be remote or based in our Denver hq’s. Ability to add to the creative vision of project a must. Resume: (5/22)

JOB OPENING: ASSIGNMENT EDITOR/RNN TV/Rye Brook/NY: Research and story development and crew logistics. Assist in development, planning and follow up of all news stories. Res/cvr: (5/22)

JOB OPENING: LINE PRODUCER (News) RNN TV/Rye Brook/NY: Line and stack daily news broadcasts. Must have TV news producing experience. Res/cvr: (5/22)

JOB OPENING: MASTER CONTROL OPERATOR/RNN TV/Rye Brook/NY: operate control room boards & monitor programming, log all transmitter readings, overnight & wkend hours avail. Resume: (5/22)

JOB OPENING: OPERATIONS SUPERVISOR/RNN TV: assist director of ops, supervise master control team and live events; manage schedules, implement policies and train news employees. Resume: (5/22)

JOB OPENING: DIR, SCHEDULING/WEtv/NYC: Oversees all aspects of short term ntwrk prmg strategies, inventory usage, comp analysis, stunt prmg; 2+yrs mgr or above pgmming/rsrch, resumes to: (5/19)

JOB OPENING: WRITER/PRODUCER/Lifetime TV/NY: Write & produce high impact promo campaigns for scripted & unscripted series. 3+yrs On-Air Promo TV exp. Apply: (5/19)

JOB OPENING: DIG. MEDIA ANALYST/A+E NETWORKS/NY: Define analytics reqs for web, mobile/gaming/social apps.Lead A/B testing, implementation, QA. Build reports/prsntions.3+yrs Omniture/reqd. 5yrs web anlytic (5/19)

JOB OPENING: ADV-PLATFORM ASSET PROD MGR/AMC/NYC: Manage product life-cycle & project plan effectively for progmmng content delivered to VOD, iTunes, Netflix. Submit res at: (5/18)

JOB OPENING: SCHEDULING MANAGER/WE tv/NYC: research/analyze competitive data, create monthly VOD schedule, strategic scheduling Resumes to: (5/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: SPORTS WRITER/RADIO PERSONALITY: Experience hosting sports show. Contributor for Bleacherreport & 4th Phase Blog. Previous experience at two Knoxville radio stations. (5/23)

SITUATION WANTED: PRODUCER’S ASSISTANT/LA: Has been Asst. Producer for Kevin Costner. Line Producer & Accountant for indie feature. Completed the Disney Intern Program. MBA in Entertainment and MS Finance. (5/22)

E-mail or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Kids! email, please click here.

Related Stories

07/19/18: Springsteen on Broadway headed to Netflix

CYNOPSIS Good morning. It’s Thursday July 19, 2018 and this is your first early morning briefing.   Tonight’s Premieres: A&E: Live PD Presents: PD Cam at 10p BET: The Grand Hustle at 10p Cooking: Seaside Snacks & Shacks at 10p FX: Snowfall at 10p Great American Country: Lakefront Bargain Hunt at 9p […]

07/19/18: FOX’s carriage of the MLB All-Star Game was down, but averaged 8.8 million viewers

A CYNOPSIS MESSAGE FROM TENNIS CHANNEL THE GRASS-COURT SEASON CONTINUES While the Wimbledon Champions are crowned, the Grass-Court Season continues this week. Tennis Channel is the only network to carry the Tennis Hall of Fame Induction Ceremony and Tournament. Events include an exhibition with 2017 US Open Champion Sloane Stephens against fellow American and top-12 player Madison Keys on Friday and […]