Thursday, March 22nd, 2012



  •   12 continuous quarters of year-over-year growth (longest in Kids’ Cable)
  •   2011 was highest rated year ever in its history
    among Total Viewers, Kids and Tweens
  •   Lab Rats premiered to our highest ratings ever among Kids, Tweens and Total Viewers- posting higher Boy 6-11 ratings than American Idol

Our Future is Brighter than Ever!
Contact us for sponsorship and partnership opportunities.
SOURCE: Nielsen. Click here for the full source data.

Cynopsis: Kids!

Good morning. It’s Thursday, March 22, 2012, and this your first early morning briefing.

Cartoon Network Asia Pacific enters into an exclusive co-production deal with French animation studio Xilam, for the production of a fourth season (26×30) of the popular animated comedy series Oggy and the Cockroaches. In addition to a new season of episodes, the new agreement includes special episodes that take Oggy and the pesky cockroaches out of their usual format and into new environments. In the new season, Oggy, a big blue cat, falls in love with new character Olivia, his next door neighbor. Oggy and the Cockroaches: Season 4 will premiere on Cartoon Network across Asia Pacific in Q4 of 2012. Cartoon Network Asia Pacific has also acquired the rights to seasons one to three (65×30) for the region. Oggy and the Cockroaches was first produced in 1999 by Xilam (Zig & Sharko, The Daltons, Shuriken School, among others), which has studios in Paris and Ho-Chi-Minh City in Vietnam, and Gaumont.

Here comes Greg Heffley in Diary of A Wimpy Kid book #7. Amulet Books, an imprint of Abrams, teams with seven publishers around the world for the first-ever global release of a new Diary of a Wimpy Kid title. The seventh title in Jeff Kinney’s Diary of a Wimpy Kid series, will go on sale in the US on Tuesday, November 13, 2012. The UK, Australia, Germany, Greece, Japan, Korea, and Norway will release the book in their respective territories the day after. As for the burning question – what will be the color of the new book – we’ll likely find out around BookExpo this June. So far the series has sold 75+ million copies worldwide in 41 countries and 39 languages. Additionally, remember the third feature film installment, Diary of a Wimpy Kid: Dog Days, releases in theaters on August 3, 2012.


In the UK, Penguin Children’s Books enters into a global publishing deal with digital design studio ustwo for the popular (and addictive) app Whale Trail. Eric Huang, Publishing Director/Media & Entertainment Group, acquires the worldwide publishing rights (all languages) for Puffin. Penguin and ustwo will create the narratives for the books, beginning with a digital picture book set for release this October 2012 and will be followed by further publishing – both digital and physical formats – in 2013. This is the first publishing deal for the Whale Trail brand, which debuted as an app. Created by ustwo, Whale Trail is a flying game where players control Willow the Whale through a magical rainbow world, as they dodge angry clouds and escape the evil Baron von Barry. Whale Trail also includes a soundtrack by Gruff Rhys of Super Furry Animals. Penguin Children’s has a history of creating book programs based on digital brands such as Club Penguin, Moshi Monsters, Skylanders.


DHX Media acquires the worldwide TV and home entertainment rights and North American licensing rights, to the new Turner Broadcasting-commissioned, mixed live action with animated elements, preschool series Ha Ha Hairies (52×12). Turner Broadcasting holds EMEA broadcast and home entertainment rights to Ha Ha Hairies, which airs on its Cartoonito channel in 112 territories across EMEA. Ha Ha Hairies is produced, in both English and Welsh, by UK-based Adastra Creative (Grandpa in My Pocket). DHX Media will be debuting Ha Ha Hairies at MIPTV, along with other preschool properties such as Rastamouse and Monster Math Squad.

BabyFirstTV (, a TV channel targeted to young kids, is now available on AT&T U-verse Live App for Android and Blackberry phones. Android and Blackberry users can watch BabyFirstTV by subscribing to the Playground TV package within the Live TV app. The AT&T U-verse home service is not required.

Recording artist Fergie and NBA star Dwight Howard (Center, Orlando Magic) guest star in a new episode of the animated series Kick Buttowski  Suburban Daredevil, this Saturday, March 24 at 11a on Disney XD. In the episode Fergie lends her April, Brad’s dream girl, and Howard voices movie star Rock Callahan.

Breakthrough Entertainment completes program sales for several kids TV series.  Dish Network/Blockbuster USA acquires The Droogles, an educational series that combines puppets and cut-out 2D animation, and Swap TV – a tween-targeted live action documentary series where kids swap lives for a weekend. Additionally, the mixed live action and CGI animated series Dino Dan has been picked up by YLE (Finland), CTC Kazakhstan and Canal+ Group’s Piwi+ (France).

Paris-based producer/distributor Millimages signs a broadcast deal for its new animated preschool property Mouk (62×11) with ABC TV (Australia), which will debut the series later this year for its ABC4Kids preschool audience. Based on the Mouk book by Marc Boutavant and directed by Francois Narboux, Mouk was commissioned by France Televisions and Disney Channel UK. Prior to this Disney acquired Mouk for its networks in France, Italy, Spain, Portugal, Benelux, Scandinavia, Eastern Europe, the Middle East and Africa, and just last week KiKA (Germany) also picked up the series. Millimages holds all international TV and licensing and merchandising rights to the property.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: no later than today, Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).


Bestseller Children’s Picture Books (top 10), Week of March 19, 2012: Title; Author (Publisher)
Fancy Nancy and the Mermaid Ballet; Jane O’Connor/author, Robin Preiss Glasser/illustrator, Carolyn Bracken/illustrator (HarperCollins)
The Bippolo Seed and Other Lost Stories; Dr. Seuss/author (Radom)
Max’s Easter Surprise; Rosemary Wells/author (Grosset & Dunlap)
Heaven Is for Real for Kids; Todd Burpo, Sonja Burpo, and Colton Burpo/authors, Wilson Ong/illustrator (Tommy Nelson)
LEGO Star Wars: The Visual Dictionary; Simon Beecroft/author, Jeremy Beckett/consultant (DK)
The LEGO Ideas Book; Daniel Lipkowitz/author, contributions by Sebastiaan Arts, Tim Goddard, Deborah Higdon, Barney Main, Duncan Titmarsh (DK)
There Was an Old Lady Who Swallowed a Chick; Lucille Colandro/author, Jared Lee/illustrator (Cartwheel)
Night Before St. Patrick’s Day; Natasha Wing/author, Amy Wummer/illustrator (Grosset & Dunlap)
There Was an Old Lady Who Swallowed a Clover!; Lucille Colandro/author, Jared Lee/illustrator (Cartwheel)
Goodnight, Goodnight, Construction Site; Sherrie Duskey Rinker/author, Tom Lichtenheld/illustrator (Chronicle)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly

The Ethisphere Institute, a research-based international think-tank focused on the creation, advancement and sharing of best practices in business ethics, corporate social responsibility, anti-corruption and sustainability, has released its 2012 World’s Most Ethical Companies list, which recognizes 145 companies across dozens of industries, for their best practices efforts. The 2012 list, the sixth annual list, including one kid-specific company, and that is Hasbro for “implementing and maintaining ‘upright business practices and initiatives that are instrumental to the company’s success, benefit the community and raise the bar for ethical standards within the industry.'” Check out the whole list at


Sesame Workshop promotes three as it furthers its licensing initiatives. Gisela Abrams is upped to Assistant VP/International Licensing, Marie-Cecile Girard-Jones to Assistant VP/International Licensing and Kerri Katz to Director/Licensing, Strategic Partner Relations. Abrams and Girard-Jones, who both joined the Workshop as international licensing managers in 2003, will continue to report to Maura Regan, SVP and GM/Global Consumer Products. Katz, who first joined the Workshop in 2008 as Manager/Licensing, will report to Jennifer Ahearn, VP/Strategic Partner Relations. Abrams will oversee new business development and merchandising plans for international territories in Asia and the Pacific, including Sesame Workshop’s two largest international markets, Japan and Australia. Prior to joining the Workshop, Abrams served as liaison for The Jim Henson Company to licensees in Europe, Central America and South America. Girard-Jones will now lead the product licensing and marketing for Spain, Latin America, including Brazil and the Middle East. She will oversee and initiate licensing and retail programs, such as the upcoming 40th anniversary of Plaza Sesamo in Mexico. Girard-Jones will also continue serving as Project Leader for the Plaza Sesamo project. Girard-Jones formerly managed domestic and international licensing programs for Marvel superhero properties and boasts experience in retail development for the National Basketball Association (NBA) and the WNBA in both the US and Europe. Katz will work with the Workshop’s master toy licensee, Hasbro, and Proctor and Gamble, which includes the brands Pampers and Crest. Prior to the Workshop, Katz was served as Marketing Manager for Nars Cosmetics and Del Laboratories.

Nickelodeon names Colleen Fitzpatrick as VP/Music, Nickelodeon Group. Based in Santa Monica, California, Fitzpatrick will be responsible for all music-based recording, performance, and production needs for Nickelodeon Group, which also includes all of the network’s digital channels — Nick Jr., Nicktoons and TeenNick. Fitzpatrick will report to Doug Cohn, SVP/Music & Talent, Nickelodeon Group. Fitzpatrick previously created the licensing and publishing division at Collective Songs, a division of management company, The Collective. Fitzpatrick is also founder and co-owner of VCR Productions. Some may know Fitzpatrick for her own successful recording career under the name Vitamin C, her hits (which she wrote and performed) include Graduation and Smile. Fitzpatrick also starred as Amber Von Tussle in John Waters’ original movie Hairspray (1988).


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, March 20, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 785; K6-11 408; TWEENS 9-14 337
NICKELODEON:           K2-11 762; K6-11 306; TWEENS 9-14 186
CARTOON NETWORK:   K2-11 476; K6-11 294; TWEENS 9-14 242
DISNEY XD:               K2-11 202; K6-11 144; TWEENS 9-14 118
NICKTOONS:              K2-11   92; K6-11   57; TWEENS 9-14  46
Source: MTVN Research from Nielsen Media Research Data


Are you a friend or follower of Cynopsis Media?

Connect today!

Facebook | Twitter | LinkedIn | YouTube .

Answer to Our Last Trivia Question: On the SuperFriends, what were the Wonder Twins names? Zan and Jayna. Kudos to: Marc, PA; Richard Oren-Getty Images/NYC; Laurie Ulster-A&E/New York; Tom Potter/Radio Disney AM 1560/NYC; Brook Chalmers-WildBrain Entertainment/Sherman Oaks; Tommy Vergason-The Hub/Burbank; Betsy Bozdech-Common Sense Media/San Francisco.

Today’s Trivia Question: What is the main character in the animated series Sagwa? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 /
Classifieds – Trish Pihonak- 888-702-3858 /

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ONLINE MARKETING MGR/NYC: Drive all aspects of audience development-analytics, website recirculation, product, marketing, SEO & traffic. Apply here: (3/29)

JOB OPENING: SR LOCAL BUYER/ICON International/Stamford, CT: 7-10 yrs buying exp in local bcst, major mkts. Strong negotiating & comm. skills, detailed and comp. Apply EOE (3/29)

JOB OPENING: DIR MKTG/Universal Gaming Network, Inc./NBCUniversal: Full time. Mktg leadership, collateral materls./packaging, monetization and mktg. strategy. 5-10 yrs.exp, 4 year deg.req., MBA pref. # 4044BR (3/29)

JOB OPENING: EXEC ASST/A&E/NY: Admin support to Pres & GM/A&E, BIO & CI. Calendar mngnt, coord travel, plan mtgs, track exp reports. 5+yrs Sr level admin exp. exc comm, orgnztnl skills. Full Info/Apply: (3/29)

JOB OPENING: GRAPHICS OPERATOR (CG) Watertown MA: Utilize Chyron Duet in fast-paced live studio operations to design, dvlp, & implement graphics for purpose of advancing creativity & complexity of prgrm graphic presentation. (3/29)

JOB OPENING: TRAFFIC COORD/TV One/NY: BA pref’d and/or 3 yrs exp in Traffic. Wrk w/external agencies, planners + Ad Sales mgmt to secure commercial copy for network. Brdway exp a +. Visit: (3/28)

JOB OPENING: VP, DIGITAL MEDIA DISTRIBUTION/NYC: Mnging NBA’s digital portfolio and identify new products and digital licensing oppor. 7-10 years exp. in digital media. Send Resume: (3/28)

JOB OPENING: DIG. SALES PLAN’R/LA/Live Nation: 1-2 yrs agency exp as an asst. plan’r/plan’r or as a dig.plan’r at a publisher. Working knwldg of Dart, Atlas, @plan, Comscore, MSFT office, etc. a must. (3/27)

JOB OPENING: SR. RESEARCH ANALYST/Scripps/TN: Respons. for research support for Networks Brands in the Home Category, namely HGTV and DIY Network, with a primary emphasis on HGTV. Check out req No: 2930 @ (3/27)

JOB OPENING: SCHEDULING COORD/WE tv/NYC: assist w/competitive research, prepare linear & VOD calendars, maintain scheduling database. Resumes to: (3/27)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program (3/27)

JOB OPENING: PRODUCERS & AP’S/NYC: National Talk show hiring Prod & AP for Conflict/Resolution driven stories. Book guests, brief host, pitch story ideas. Job starts in May! Send resumes to (3/27)

JOB OPENING: MANAGER, PROGRAM RESEARCH/Syfy/NYC: Manage detailed analyses & ratings reporting. Min 4 years in research  MUST have in-depth experience with Nielsen TV research software. To apply, 4883BR (3/27)

JOB OPENING: SR ACCOUNTING MGR/CPC/LA: Day2Day accounting operations & prepare financial reports. Strong organizational, analytical, & comm skills req. 5+ yrs accounting exp w/ ad supported media. Resume to (3/27)

JOB OPENING: AD SALES COORD/TV ONE AD SALES/NYC: Seeking recent grad with previous ad sales/advertising internship experience to assist ad sales department. Detail oriented and multi-tasking skills a +. visit (3/27)

JOB OPENING: SR MGR/Latitude/BOS: Join innovative media and tech rsrch firm rsrch/consulting expertise, project mg. skills, proposal dvlpmnt, 4+ yrs relevant exp & 4 yr deg. See: Apply: (3/24)

JOB OPENING: SALES SERVICE EXEC/ or LA: Looking for two Sales Service Executives to join our team! 3-5 yrs agency and/or digital sales exp. Full info/apply: (3/24)

JOB OPENING: SCHEDULING MANAGER/WE tv/NYC: research/analyze competitive data, create monthly VOD schedule, strategic scheduling Resumes to: (3/23)

JOB OPENING: LIFESTYLE PROD & AP/NYC: Exp’d for 1/2 hr talk/make-over show. Must have strong writing skills and must be able to think outside the norm.  Resume must incl email/phone. Send to: (3/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP CREDITS ONLY: CBS TV Stations/NY: Seeking intern in STRATEGIC MKTG to support biz dev/ad sales efforts. Detail-oriented and thrives in fast-paced environment. Must receive academic credit. Send res/cov. ltr to (3/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: CHILDREN’S MEDIA: TV seg producer with Child Ed background, over 12 yrs working with children and journalism background. Located in L.A. (3/29)

SITUATION WANTED: GERMAN TV PROD ASST: (M.A, 1+ yr exp as full-time PA) is looking for a position. Knwldg of European TV market, exp in production & development. Speaks English, German, French. Resume upon request. (3/28)

SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact (3/27)

SITUATION WANTED: ENTRY LEVEL RESEARCH/NYC: Fast learning, self-starter and people person from SUNY Stony Brook w/ B.A. in Sociology w/ research & admin exp. Contact: (3/27)

SITUATION WANTED: CREATIVE ADVERTISING MANAGER: looking for a position. Experienced in the creation, development and finishing of Theatrical trailers and TV Spots. Please e-mail (3/23)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV (NY): 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity (3/23)

SITUATION WANTED: ENTRY LEVEL/NYC:The next Michael Jordan of Marketing & Advertising. Recent grad from Pepperdine University with a degree in International Business. Resume here: Contact: (3/23)

E-mail or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Kids! email, please click here.

Related Stories

08/17/18: E! cancels The Royals

CYNOPSIS Good morning. It’s Friday August 17, 2018 and this is your first early morning briefing.   Tonight’s Premieres: Animal Planet: Treehouse Masters at 8p DIY: Texas Flip N Move at 9p   Tonight’s Finales: Cooking: Extreme Cake Masters at 10p Discovery: Cooper’s Treasure at 9p   Saturday’s Premieres: Discovery Family: Buddy’s […]

08/16/18: USA Network kills Shooter

A CYNOPSIS MESSAGE FROM OOYALA Struggling to deliver live and VOD content? There’s a better way   Viewers love to get instant video highlights of live news, sports and events. But if you struggle to provide those clips from your live streams, you’re not alone.   Learn more in