Thursday, June 27th, 2013


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Beginning August 17, 2013.

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For more information, please contact: Jeff Clachko, VP, NBC Sports Group Soccer Media

Cynopsis: Sports

Good morning. It’s Thursday, June 27, 2013, and this is your first early morning Sports briefing. 

As expected, the Big East officially named Val Ackerman to serve as the league’s first-ever commissioner for the reconfigured 10-team conference. The Big East will be headquartered in New York City, and is set to begin operations on July 1, 2013. Ackerman has previously served as the founding President of the Women’s National Basketball Association, where she led the initial launch and presided over the rapid expansion of the league and was the first female President of USA Basketball.

“Val Ackerman has worked alongside college presidents, commissioners, coaches, athletic directors, players, sponsors, broadcasters and the heads of many sports governing bodies to improve the world of amateur athletics,” said Xavier University Athletic Director Greg Christopher. “As the new Big East gets started, long-range vision is our top priority. Val’s experience stands out on that front, and she will provide strong leadership in the future. I look forward to working with Val to build the Big East into a preeminent Division 1 conference.”



Cynopsis Media will be on shut down from July 1 – July 5, 2013.

Next week, you will not receive editions in your mailbox. In the interim, past editions, classifieds, special eReports, webinar & event information can always be found on our website.

On the Air

Showtime announced that Saturday’s Paulie Malignaggi/Adrien Broner welterweight championship boxing match snagged 1.3 million viewers to mark the network’s second-biggest audience ever (at least since it began tracking the number in 2009) for a fight on the channel. Overall, the three-fight card averaged 900,000 viewers. The network has been on a roll in recent months, with three of the top four most-watched bouts on the outlet coming in the past seven months.

Fresh off the Stanley Cup Finals, NBC Sports Network is on deck to carry the 2013 NHL Draft in its entirety live on Sunday, June 30, at 3p. For the first time ever, the 2013 NHL Draft will also be streamed live on NBC Sports Live Extra. Top prospects for this year’s draft include: Portland Winterhawks defender Seth Jones, Halifax Mooseheads center Nathan MacKinnon and Halifax Mooseheads winger Jonathan Drouin. For now, the Colorado Avalanche are on the clock with the first pick.
Speaking of hockey, TiVo checks in with the top five most-watched moments of the Stanley Cup’s series-clinching Game 6, according to its data.
1.10:50p  Game Clock: 1:16 3rd Period  Score: CHI 3  BOS 2 Following the game tying goal, the Blackhawks attack as Dave Bolland wrists the puck in over Tuukka Rask for the goal.
2.10:49p  Game Clock: 1:30 3rd Period  Score: CHI 2  BOS 2:Down by one, the Blackhawks pull their goalie before Jonathan Toews and slips the puck in front of the crease to an open Bryan Bickell who puts it in.
3.10:53p  Game Clock: 0:15 3rd Period  Score: CHI 3  BOS 2:Time winds down as Boston now pulls their goalie for an extra attacker to no avail as time runs out and the Blackhawks clinch the Cup.
4.10:46p  Game Clock: 2:34 3rd Period  Score: CHI 1  BOS 2: From point blank range Seguin rips a shot that slams off the post.
5.10:35p  Game Clock: 8:00 3rd Period  Score: CHI 1  BOS 2: In front the crease, unguarded, Lucic wrists the puck off the post and in to put Boston up one.

ESPN Regional Television locked in teams and dates for its early-season college basketball events beginning in early-November and running through the Christmas holiday. Events include the Charleston Classic (Nov. 21, 22 & 24), Puerto Rico Tip-Off (Nov. 21, 22 & 24), the newly formed Wooden Legacy (Nov. 28 & 29, Dec. 1), Old Spice Classic (Nov. 28 & 29, Dec. 1) and the Hawaiian Airlines Diamond Head Classic (Dec. 22, 23 & 25). In addition, ERT formed the Armed Forces Classic, heading into its second year on Nov. 8, and the third installment of the State Farm Champions Classic will be held on Nov. 12, while the annual Jimmy V Men’s and Women’s Classics Presented by Corona Extra on Dec. 17.

The New York Yankees and the New Era Pinstripe Bowl inked a multi-year partnership with the Atlantic Coast Conference to play the annual postseason game from 2014 to 2019. In addition, the league will significant branding presence in Yankee Stadium, featuring a fixed sign along the third-base line and home plate rotating signage at all New York Yankees regular season games beginning in 2014. The ACC will face the Big Ten Conference at the event.

ESPN will carry 60 live Canadian Football League games for the 2013 season, with ESPN carrying five games on ESPN2 and an additional 55 – including two playoff games – on ESPN3. The action starts tomorrow with a doubleheader on ESPN3: Hamilton Tiger-Cats/Toronto Argonauts t 7p and BC Lions/Calgary Stampeders at 10p. ESPN will use commentators from TSN throughout the CFL season.

Don’t miss the CMO Roundtable that will take place at the annual Cynopsis Sports Business Summit on Aug. 14 in NY, as the heads of marketing for the NFL, NBA, NASCAR, the USOC and MLS sit down for a one-of-a-kind discussion. Tickets go on sale tomorrow!


AUG 13 | Cynopsis: Sports Women of Action | NYC

Join us for a stimulating 2-hrs with a dynamic group of women in senior sports positions talking candidly about the challenges that women still face in landing shot-calling, game-changing positions in the sports world, as well as the opportunities those same challenges present.

Sessions Include: Personal Branding: Sportscasters; Beyond Pink: How Marketers Are Tackling Women; State of the Business.


Sponsorship & Promotion

Outback Steakhouse has ordered up six more years of the Outback Bowl, with bowl officials announcing an extension for the New Year’s Day Bowl through the 2020 game. The new agreement now extends the company’s sponsorship to 25 years, the longest title sponsorship in bowl game history.

News Corp’s 21st Century Fox reportedly signed on as sponsor for U.K. cycling team, Team Sky, just ahead of the Tour de France. Cycling News reported that last year, Team Sky delivered more than $550 million in advertising value from the sponsorship

Digital & Production

The American Hockey League’s championship series drew 15.8 million digital and broadcast views to the SendtoNews News Partnership Network, according to Nielsen. During the Calder Cup playoffs the AHL uploaded highlight packages that showcased goals, saves and hits to SendtoNews for instant distribution through network.

BYU Broadcasting announced that it is developing apps for Xbox 360 and Android that will allow streaming of BYUtv content. The new apps will include a replay feature for the live streams.

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms

The NBA Draft Tonight, 7p. Thuuz rating: 93
Noel? Len? Oladipo? In a truly unpredictable draft, who’ll go #1? On ESPN.


Cynopsis: Sports Business Summit
Engage Fans. Integrate Brands. Make Money. Score!

August 14 | Grand Hyatt NY

Leading executives from networks, leagues and teams will be on hand to deliver thoughtful, actionable perspectives on how to best grow brands, monetize value and tap into the unrivaled passion and enthusiasm of the sports fan.


ON THIS DAY in 1988: Heavyweight champion Mike Tyson knocks out Michael Spinks in 91 seconds.

In The Know: What two NBA stars squared off in an amazing game of HORSE in the original, famed McDonald’s campaign? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: In 1993, what NFL team (hint: not the Rams) almost relocated to become the St. Louis Stallions? Answer: The New England Patriots. Kudos: Michael Ritz-BucStar Consulting/NY; David; Bobby Coyle-New York Yankees Radio Network/CBS Digital Media Group/NY; David Coletti-ESPN/New York; Jack Valente-InStadium/Detroit; Tom Wetzel-MMSI/Warwick; Synda Kollman-Charter Marketing Group/Boca Raton; Jack Mott-NBC Sports Group/Chicago; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Los Angeles local/LA; Chris Provino-Ultimate Fighting Championship/Las Vegas; Mark Tye Turner-Notes From A 12th Man/LA.

Later — Chris
Chris Pursell for Cynopsis | Sports

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JOB OPENING: DIR AD REVENUE FORECASTING/Nickelodeon/NYC: Develops and owns forecasting and analytical processes for the Nick ad sales group. 3-4 yrs exp in pricing/planning or financial analysis. Apply here: (7/11)

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JOB OPENING: COPY COORDINATOR/TV ONE/NYC: Wrk w/external agencies, planners + Ad Sales mgmt. to secure commercial copy for network. BA pref’d and/ 3 yrs exp in TV Ops & Traffic. See full descrpt: (7/11)

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JOB OPENING: FREELANCE AD SALES PLANNER/NUVOtv/NY: Ad Sales dept. 2+yrs exp. req. Analytical, Excel and comm. skills req. Industry & Dealmaker exp+. Resume to: EOE (7/9)

JOB OPENING: DIR AD SALES & MKTG RESEARCH/NBCUniversal/NY: 5+ yrs ad sales experience with proven knowledge of Npower, Galaxy Explorer, Monitor Plus & MRI. Expertise in PowerPoint a plus. Apply: (10590BR) (6/28)

JOB OPENING: MGR, DIG SALES & ACCT MNGMNT/NY: Maintain/prospect/pitch/close & renew online advrtsng site specific nat’l brand premium dir & programmatic bus. 5+ yrs exp online ad inventory. 1-2yrs mgr exp. Cover/resume/sal req HERE (6/28)

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SUMMER INTERNSHIP CREDITS ONLY:  NUVOtv/Glendale CA:  Many internships available in the following depts. HR, MKTG, Corp Comm, Prod, Prgrmng, Rsrch. Qualified candidates are asked to forward resumes: for consideration. No phone calls please.  (7/10)

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SITUATION WANTED: DIGITAL PRODUCER/NYC: 10 yrs.+ specializing in creating video and editorial content for all screens.FT/PT/Freelance (6/28)

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