Thursday, June 23rd, 2011

Cynopsis: Sports

Good morning. It’s Thursday, June 23, 2011, and this is your first early morning Sports briefing.

You know it’s summer when it’s time for Breakfast at Wimbledon. NBC Sports is gearing up for its annual Wimbledon coverage, with more than 38 hours of programming spread over a nine day period. The action will begin Saturday at 1p and Sunday at 2p with early round action. will feature simulcasts of the network feed as well as live streaming of up to three concurrent courts. This year will mark the 32nd anniversary of Breakfast at Wimbledon and the 42nd anniversary of NBC’s Wimbledon coverage from the All England Lawn Tennis Club. Ted Robinson will host, and will be joined by John McEnroe and Mary Carillo as analysts as well as Jimmy Roberts handling interviews.

Elsewhere on the digital front, will feature a live Twitter feed of tennis personalities and analysts to all of the video streaming, simulcast coverage on iPhone and iPad, and highlights, interviews and replays throughout the day.

On the Air

Sky has reportedly ponied up nearly $145 million to keep the rights to UK’s Rugby Football League through 2016. The company’s current deal was set to expire at the end of this season, but the reported five year extension will enable it to remain the home of Super League matches for the next five years. The deal marks a new monetary high for rights to the contests. Reports suggest that the formal announcement won’t come for another few weeks as details are hammered out.

CBS Sports Network has inked a multi-year deal with the Patriot League, extending their partnership. The deal calls for a minimum of 12 Patriot League men’s basketball regular-season and tournament games, including the men’s basketball championship, which will air on CBS Sports Network for the first time. Other aspects of the deal include televising the conference’s Women’s Basketball Championship game as well as coverage of the entire Patriot League Men’s Lacrosse Tournament for the third consecutive year, with a minimum of four regular-season games also televised. In addition, at least two football games will be broadcast each season.

The Los Angeles Lakers are revamping their broadcast team, bumping up John Ireland, who has been the sideline reporter for KCAL’s broadcasts since 2002, to anchor radio broadcasts with Mychal Thompson on 710 ESPN. On television, Bill Macdonald has been tapped to replace Joel Meyers on play-by-play working with Stu Lantz.

Univision’s coverage of the Mexico/Guatemala quarterfinal in the 2011 Gold Cup tournament took the night as the top-rated program in Nielsen overnight ratings for Saturday among adults 18-34, adults 18-49, men 18-34, men 18-49 and persons 12-34. In addition, the channel’s Sunday broadcast of the match between Panama and El Salvador, averaged 2.6 million viewers  making it the second most watched non-Mexico Copa Oro match ever on the network. Sunday’s USA/Jamaica matchup averaged 1.8 million persons.

MTV is continuing to swim in the MMA game, announcing that MTV2 will showcase three live events over the summer from Bellator Fighting Championships. The newly announced summer shows come on the heels of the channel’s initial 13-week debut season with the promotion, which grew all key male demos in the timeslot. The Summer Series will debut on June 25 at 9p, with other episodes on July 23 and August 20.

Fox will continue to showcase interleague play for this weekend’s Fox Saturday Baseball Game of the Week, set to take place on Saturday at 4p. The Mets and Rangers matchup will take the lead spot this week, set to be broadcast in 50% of the country with Kenny Albert and Mark Grace behind the microphone. The Indians/Giants game will be shown in 31% of the country, featuring Jose Mota, Mitch Williams and Ken Rosenthal calling the action, the suddenly interesting Nationals/Cubs game will be shown in 12% of homes, with Josh Lewin and Sean Casey handling the calls, and the Angels/Dodgers game will be seen in 6%, featuring Dick Stockton and Eric Karros.

CBS Sports and CBS Sports Network are ramping up for this weekend’s coverage of The Alt Games: College Action Sports Championships. CBS Sports Network will kick off the programming on Friday at 7p, with the action continuing Saturday and Sunday with an additional 10 hours of programming, including a special one-hour edition of CBS Sports Spectacular. The games feature competition from 20 college championships including skateboarding, wakeboarding, flowboarding, beach volleyball, ultimate and surfing. Jonny Moseley and Todd Harris host the coverage. ,

Sponsorship & Promotion

Kia Motors America has officially tabbed LA Clipper Blake Griffin as the company’s official spokesperson around the world. The deal seeks to build upon the athlete’s Slam Dunk competition where he leapt over an Optima midsize sedan to win the 2011 Sprite Slam Dunk competition and footage of the dunk was featured in Kia’s advertising. Griffin serves as the only current professional basketball player with a global marketing relationship with an automaker.

Up-and-coming creatives will have the chance to have their work seen on America’s biggest stage, the Super Bowl. Chevrolet is teaming up with Mofilm to allow filmmakers capture the spirit of the open road in a new ‘Route 66’ competition. Submissions for the contest will consist of 30-second ads that will air during  Super Bowl XLVI.

Digital Fields

Watch out evildoers, there are new sheriffs in town, and they go by the name Manning. DirecTV is featuring Peyton and Eli Manning on the small screen, not on the field, but in a “drama,” about two former football players seeking justice. Peyton plays Mike Tahoe, and Eli is C.J. Hunter in Football Cops in the series. DirecTV posted behind the scenes info and pics on their Facebook page to spread the buzz.

The WNBA has unveiled its 30 official nominees for the league’s top 15 Players of All-Time balloting, with voting set to begin today on Selected players will be honored at this year’s All-Star game on July 23. Later in the year, the league will also offer fans a chance to determine the Top 15 Moments in league history.

Wow! What was I drinking last night? The Thrashers were, of course, based in Atlanta. I’ll never hear the end of that from my Georgia friends…

The Main Event

Alright, we are pretty sure who is number one and two, but what happens next? NBA Draft, at 7p on ESPN

ON THIS DAY in 2009 – Chicago White Sox pitcher Mark Buehrle became the 18th pitcher to throw a perfect game in MLB history.

Answer to Yesterday’s Sports Trivia Question: How many times have the Gamecocks been crowned champion in SEC Football? The Gamecocks have never won it. Kudos: Kudos: Brian Hogan – Fox Sports/Atlanta; Michael Goodman – Radio One Atlanta/Atlanta; Marc J. Beck – Major League Baseball/NY; RT Harris – Eagle TV Sales/Detroit; Kevin Micklo – Cramer-Krasselt/Chicago; Haley Davis – Gravity Collection, Inc./Lake Tahoe; Steve Hirsen – Producer,Director/Sherman Oaks

In The Know:  From which University was Blake Griffin drafted? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Cynopsis: Digital
The 360-degree e-publication for Interactive Media News & Information

35,000 daily subscribers use Cynopsis: Digital to stay in-tune and up-to-date with the industry’s happenings on the digital front.

Multiplatform Content News, Innovators & Start-Ups, Technology Deals,

Trends & Research, Gadget & Apps, Classifieds

Receive the interactive knowledge & info needed to be a leader in the media industry.

Later — Chris
 Chris Pursell for Cyn opsis | Sports
June 23, 2011

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 /
Classifieds – Trish Pihonak- 203-381-9096 /

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe from this edition, click here

Agree or disagree? 

In My Opinion …

What exactly is in the water in Boston? When the Patriots are the local team that has the longest drought in Championships, something seems to be clicking with teams in that market. While some editorials cite solid and smart ownership of the teams, which is obviously a factor, there is something to be said for the rabid fan base and solid media coverage within the market. Large crowds, high merchandise sales, and a draw for star athletes helped propel the Bruins to the Cup this year, helped deliver the Celtics their rings in 2007-2008, and broke the Red Sox curse in 2007. Analysts can say that Boston’s big market gives them an unfair advantage, but what other major city is finding this type of success? Maybe it’s time to pity the poor Patriots, who haven’t won since 2005. Nah…

Send in your views for posting here to chris under Emails to the Editor …

It’s chicken and egg! Smart ownership invests in players, team, stadium/park when they are confident there is an appreciative fan base. Media ownership invests in better writers, websites, talk hosts and reporters when the fan base can’t get enough. Good players want to come to cities that appreciate their talent and where THEY are the story. But the fans make the market. They feed The Tradition! If they aren’t into it, you get the Tampa Bay Rays.

Interesting observation I heard yesterday on talk radio.  When has one city had four active championship coaches all coaching/managing at the same time? Francona, Belichick, Rivers, Julien

Can’t think of another yet.

Beverly Tilden

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: EXECUTIVE MEDIA DIRECTOR/GSD&M/AUSTIN TX: Looking for 15+ years of experience to lead the Media department at all full-service advertising agency. To apply and see the full job description, please go to (6/30)

JOB OPENING: DIR OF TECHNOLOGY/Bravo/ NY: Job #1718BR Manage & motivate in-house team of developers; implement development methodologies ensuring timely delivery of products & services. (6/30)

JOB OPENING: WEB DVLPR/Bravo/ NY: Job #759BR Create Drupal Themes & modules w/ Php, Javascript, HTML, & Ajax; Tech savvy, prod creative online concepts for show sites & web-exclusive content (6/30)

JOB OPENING: VP PROD STRATEGY & DVLPMNT/Bravo/NY: Job #1844BR Work w/Bravo Digital leaders on prod strategy & roadmap across web, mobile, apps, connected devices, & interactive TV platforms (6/30)

JOB OPENING: COORD, A & E CONS MKTG/NEW YORK:  Coord consumer communications (paid/earned media) in support of tune-in & branding goals for A&E/Bio/CI (6/30)

JOB OPENING: PROMO PRODUCER/2C Media/Miami: Dvlp promo campaigns fr major national ntworks. Strong writing, conceptual, & 2-5 yrs cable, studio, or ntwk promo exp needed. Must work in Miami, Fl.Cntct: (6/30)

JOB OPENING: SALES PLANNER/RMG/NYC: Generate, optimize & analyze sales proposals for the sales org. Including pricing, viewers & impressions. 2-3yrs sls/planning exp in cable or dig. media. BA req’d. Res/cover:  (6/30)

JOB OPENING: MGR AD SLS PARTNERSHIPS/NEW YORK:  Work w/Ad Sales to sell ideas/value propositions to agencies, clients, planners, internal stakeholders (6/30)

JOB OPENING: ACCT EXEC, PRIMETIME/Chicago: Job#2095BR AE will be responsible for increasing revenue from existing business and new business for Primetime, Late Night and Daytime. 5+ yr exp. (6/30)

JOB OPENING: EXEC PRODUCER- ON AIR PROMOTIONS/WEtv/NY: Ovrsee launch/episodic campaigns frm concpt-delivry. 8+yr exp advrtsing, promo/mkting/stratgic brand devlpmnt of cble/ent or new media proprties. Reel/Rez:  (6/30)

JOB OPENING: TV SYND CONTRACTS ASST/NYC: BA/BS DEG, strong math & PC skills req’d. 1+yrs media exp pref’d. Review/enter sales contracts into order proc. system to maint accurate sales data. Apply at: (6/29)

JOB OPENING: PROJECT MANAGER /NEW YORK:  Project Manager-IT: Full job description please visit to apply (6/29)

JOB OPENING: MKTG MGR TOYS/Fisher-Price/NYC: Strong consumer product mktg exper with product devt and supervisory exper req’d. Licensed prod exper a plus. To apply visit the career opportunities page on – EOE (6/29)

JOB OPENING: ASST  TO EXEC PROD/Leading daytime talk show/NYC:  Coord schedules & maint calendar.  Orgnzed, detail minded and multitasker a must. As well as excellent PC & comm skills.  BS/BA. (6/29)

JOB OPENING: SVP BUS & LEGAL AFFAIRS/LA: Mng TLC, Studios, & JVs; daily activities to incl budget, staffing & general policies; Lead deal negotiation for DCL; 8 yrs exp negotiating transactions in ent field. #4153  (6/29)

JOB OPENING: SALES RESEARCH DIRECTOR/SYFY/NYC: Leads research efforts to position Syfy in marketplace; synthesize & package insights with focus on ROI. Apply online at (#2121BR) (6/29)

JOB OPENING: SALES DIR/Cynopsis Media/LA: 5+ yrs ent media sales exp w/established contacts within industry; able to dvlp new biz for all Cynopsis Media brands, exc comm skills. Resume and salary req: (6/29)

JOB OPENING: SALES MGR/Cynopsis Media/NY:3+ yrs ent media sales exp w/established contacts within industry; able to dvlp new biz for all Cynopsis Media brands, exc comm skills. Resume and salary req: (6/29)

JOB OPENING: SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP (6/28)

JOB OPENING: MGR, CABLE & MEDIA AFFIL SALES & MKTG/Here Media Inc/NY: Est/main affil cable & satellite mktg prtnrshps/promos. 5yrs exp TV affil mktg, sales. Res & sal req: Info: (6/28)

JOB OPENING: PRODUCER/SR AP/(2 Positions) WWE/Stamford, CT: Demonstrated ability to dvlp prgrmmng from concept through creation. Ability to create new & innovative programs.Proven background & experience. Apply: (6/28)

JOB OPENING: FREELANCE MOBILE PROD/SESAME WORKSHOP DIGITAL MEDIA/NYC: 5+ yrs of interactive media exp, incl1+yr producing native mobile apps on iOS & Android. Res/cvr: Plz put job title in subj line (6/28)

JOB OPENING: SOCIAL MEDIA SPECIALIST/Global Multimedia Co./NYC: Mngmnt, dvlpmnt, execution of social media strategy. 5+yrs exp. Strong comm skills, w/proven writing talent. Accomplished strategist/project mgr. (6/28)

JOB OPENING: S & P COORD/DISNEY/BURBANK – Disney JR – Review daily broadcast log; compliance with FCC procedures. Process promo/synergy spots; work in multiple databases. TV experience needed. REQ 308764 (6/28)

JOB OPENING: SHOWRUNNER /Miami & Philadelphia: Must have strong leadership skills, experience in home renovation programming and developing new but promising talent. To apply: (6/25)

JOB OPENING: DR ACCT EXECUTIVE/Marathon Ventures/New York: 2+ yrs DR exp, rapidly growing/team oriented work environment. Attn to detail, problem solving, exc comm and math skills. Email: (6/25)

JOB OPENING: MGR PROGRAM SCHD/Fuse/NY Implement creation and schd of program planning strategies to drive rtgs, & satisfy ad sales efforts. 3-5 yrs exp in prg. & must know Nielsen ratings. (6/25)

JOB OPENING: DIGITAL MEDIA MGR/WFTV/Orlando: 3 years managing digt. media. Exp. writing/posting to news website 4 person team. News, sales, marketing integration on 3 platforms. (6/25)

JOB OPENING: SALES MGR/Home Team Sports, FSN Detroit, MI: Mng ad sales staff, sales operations, and building relationships with agencies & direct clients. Requires 5+ yrs exp in ad sales management in media. (6/24)

JOB OPENING: VP SCHEDULING, NAT’L GEOGRAPHIC WILD/DC: Resp. for prgrm plan’g, strategy, & scheduling for Nat Geo Wild. Mng all interdepartmental comm with Ad Sales, Mktg, Rsrch, Production & Business Affairs. (6/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP CREDITS ONLY: LA. Small television production company, primarily reality. Great learning exp. Assisting Executive Producer in all facets of show production. Please e-mail (6/30)

SUMMER INTERNSHIP CREDITS ONLY: Internship/NYC: Growing Emmy-award winning production company seeking highly motivated, energetic production intern to work on multiple television/video projects. Could lead to paid position. (6/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: WGA/TAG WRITER: Legit young animation/comedy/kids writer looking for WRITING GIGS, MANAGER, WA position, or anything related to writing words well. Just sold 1st script to major network. Hit me at (6/30)

SITUATION WANTED:  Recent film, video and interactive media graduate, looking for an internship or entry level position in the production field. NY based. (6/30)

SITUATION WANTED:  Looking for work as a Post Supervisor/Associate Producer position. Can start right away. Please call April Nocifora at 818/636-6418 or email at (6/30)

SITUATION WANTED:  Creative Consultant straddles new & old media16 yr Brdcst exec can develop your pitches, scripts, online. Credits inc. DeGrassi, DaVinci, 8500+ scripts! GOFRY@ROGERS.COM (6/30)

SITUATION WANTED:  I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive (6/29)

SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, (6/28)

SITUATION WANTED: LA… .Experienced sales/ marketing ,biz development pro seeking position in XYZ!! Solid resume and excellent references. Very adaptable!!!! email: (6/28)

SITUATION WANTED:LA. Exp’d director/ producer seeking position in production, development or sales at a feature film/ TV production company or studio, 15 years exp in commercials, TV and film. contact: (6/25)

SITUATION WANTED: ENTERTAINMENT MARKETING EXECUTIVE (NY) seeks SVP/VP Marketing position in television. Integrated, cross-platform planning, strategy, branding, partnerships, business development. (6/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (6/25)

SITUATION WANTED: PROJECT & BRAND MANAGER, LA: Pro w/ Bachelors in TV&Film. 5years with broadcast & cable nets. Seeking new challenges. Experienced with all platforms & events CES, Comic-Con, E3 & Promax. E-mail (6/24)

SITUATION WANTED: RESEARCH DIR/SALES 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. How can I help you? Email: (6/24)

E-mail or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2011

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from just this Cynopsis Sports email, please click here.

Related Stories

08/19/18: Cynopsis Jobs

Job of the Week SR RESEARCH ANALYSTPOPTVPlaya Vista CA Compile/format ratings data for various program & network reports in an efficient, accurate & timely manner. 2+ yrs of linear rsrch and/or multiplatform rsrch. Proficiency w/Nielsen systems National TV View, Npower, National File Library, MyEvnts. Full info/apply HERE CynopsisJOBS Good morning. It’s […]

08/17/18: E! cancels The Royals

CYNOPSIS Good morning. It’s Friday August 17, 2018 and this is your first early morning briefing.   Tonight’s Premieres: Animal Planet: Treehouse Masters at 8p DIY: Texas Flip N Move at 9p   Tonight’s Finales: Cooking: Extreme Cake Masters at 10p Discovery: Cooper’s Treasure at 9p   Saturday’s Premieres: Discovery Family: Buddy’s […]