Thursday, June 17th, 2010

Cynopsis: DIGITAL

Good morning, it’s Thursday, June 17, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here.

AOL has managed to find a buyer for the London-based social network Bebo it paid $850 million for back in 2008 when it was still part of Time Warner, reports the WSJ. Studio City, CA-based hedge fund Criterion Capital Partners is close to agreeing to pay a “small fraction” of the original purchase price for the site, which attracted just 5 million uniques in the U.S. in May – down 44% from a year ago. Bebo has long been considered an albatross hanging around the neck of new AOL CEO Tim Armstrong has he tries to reform the company into an efficiently structured content network.


Premium movie network EPIX, a joint venture between Paramount, MGM and Lionsgate, went live with a new authentication-required TV Everywhere website this month to allow Cox and Mediacom subscribers to view On Demand movies on or Cox’s own site Many of the titles are available in HD to customers with a 5 Mbps or better connection. Cox also announced that it was offering most new release PPV on-demand movies in HD at the same price as the standard-definition titles. Charter is expected to launch a TV Everywhere offering through the EPIX platform in July.
Kiosk movie rental service Redbox signed a joint licensing agreement with Paramount Pictures to offer access to its new and catalog releases after the studio closely watched rentals to make sure the $1/night machines didn’t adversely impact DVD sales.


Emerging health and wellness cable network Veria, currently on Verizon FiOS and Dish Network, has launched a new lifestyle-focused website that will also serve as an e-commerce play for its line of all-natural products. The site features recipes, blog posts, how-to content, web series and snackable video content from the network. Veria was founded by Subhash Chandra, who also launched Zee TV, the first Hindi satellite channel, back in 1992.
IAC’s CollegeHumor has launched a new comedic website dubbed targeting gaming geeks and their unique brand of humor. Dorkly is paying freelancers for submissions based on the number of pageviews they garner; the sliding scale runs from $25 for 10k pageviews to $200 for 150k or more pageviews.


Rovi has introduced a new ad network allowing ad placements directly on its TV program guides. The Rovi Advertising network will be combined with third-party iTV platforms to enable advanced functionality such as direct purchases and requests for more info and enable marketers to launch, manage and measure ad campaigns. The network will roll out across a network of 15.8M U.S. households initially with three different network options: a standard portal; a video portal accessible through a banner on the guide; or a dynamic portal consisting of advanced interactive offerings.
Rich media ads on the iPad are delivering high levels of user engagement, according to new campaign metrics culled from iPad texting app textPlus, Gannett’s PointRoll and mobile ad services provider AdMarvel. (AdMarvel and PointRoll launched their own iPad ad platform in March, running across 60+ ad networks.) iPad video campaigns such as one for Ford’s Lincoln MKS that ran the first four weeks after the iPad launch delivered average interaction times across advertisers of 30 seconds. Interaction rates (measuring the number of people tapping to expand and engage with the ads, as a percentage of impressions) ranged from .9% to 1.5% in the first month of the campaign, up to 6X the benchmark for comparable click-to-expand desktop ads.
Online publisher Demand Media has singed an exclusive advertising deal with Adconion’s recently acquired Joost Video Network. Demand will leverage the Joost platform to deliver pre-roll inventory across its sites, which will in turn become part of the Joost network, including, and


Yahoo announced a major new partnership with Sony to bring Yahoo TV widgets to Sony’s Bravia line of LCD TVs in more than 100 countries, expanding the footprint of the Yahoo TV platform by nearly seven-fold. Sony is clearly hedging its bets here, however, as the company is Google’s chief CE partner for its just-announced Google TV platform, which will perform similar functions to Yahoo’s TV Widgets.
The #4 mobile carrier in the U.S. T-Mobile has rolled out a faster 3.5 HSPA+ network in an additional 18 markets bringing average download speeds of 5-8 Mbps. T-Mobile’s upgraded footprint is on track to reach 75 million residents by the end of June and 185 million by year-end. New markets include L.A., Dallas, Houston, Atlanta, Seattle and Tampa.
Comcast is preparing to roll out switched digital video technology to achieve more efficient use of bandwidth, according to a new regulatory filing responding to the FCC’s proposed changes to current CableCard regulations.
San Francisco legislators are close to passing a bill to require cell phones to clearly disclose how much radiation they emit so that consumers can compare and contrast the levels before they buy.


The rapid growth of broadband-connected TVs and other devices will make for a vibrant TV widget market in the coming years, according to new projections from the In-Stat group. TV apps have the potential to generate over $1.7 billion in annual revenue by 2013, with “substantial consumer interest” in widgets that enable local online purchases such as pizza delivery or movie tickets. The over-40 crowed actually displays the highest interest in using TV widgets, but screen control, news and entertainment apps have broad appeal across all demos.
Online newspaper sites attracted more than half of the overall internet audience in May, as 123 million Americans visited paper sites, according to ComScore. New York Times-branded sites led all comers with 32 million uniques, 719 million page views and 22 average pages visited per visitor. ComScore’s Ad Metrix service found that CPMs (cost per 1,000 impressions) on online newspaper sites averaged $7 in April – higher than all other categories  and nearly 3 times the average across the net. Social networking sites attracted a leading 27.7% of all online impressions in April, but managed a CPM of only 56 cents.
Top U.S. Newspaper Groups – May 2010
                                    Total Unique      Total Pages   Average Pages
                                      Visitors (000)    Viewed (MM)    per Visitor
Total Internet : Total Aud.     215,691      592,519          2,747
Newspapers                         123,897          5,339              43
The New York Times Brand      32,530            719              22
Tribune Newspapers                24,753            359              14
Advance Internet                     18,053            326              18
USA Today Sites                      16,771            154                9                16,677            178              11
McClatchy Corporation              13,987            216             15
MediaNews Group                     13,362            141             11                     12,502            122             10
Hearst Newspapers                   12,017            195             16
Wall Street Journal Online         11,325            115             10
Source: comScore Media Metrix
Top U.S. Display Advertising Site Categories – April 2010
Publisher                         Total Display Ad    Share of         Estimated           Cost Per Thousand
                                   Impressions (MM)    Impressions    Spending ($ 000)    Impressions
Total Internet : Total Audi.       354,636           100.0%        893,681                $2.52
Social Networking                      98,176            27.7%         54,684                 $0.56
Portals                                      69,664            19.6%        181,266                $2.60
Entertainment                           38,104            10.7%        181,147               $4.75
E-mail                                      34,327             9.7%         32,370                 $0.94
Community                               15,884             4.5%         33,435                 $2.10
General News                            12,542             3.5%         77,055                 $6.14
Sports                                      10,850             3.1%         68,214                 $6.29
Newspapers                                8,506             2.4%         59,441                 $6.99
Online Gaming                            7,929             2.2%         21,234                 $2.68
Photos                                        7,391             2.1%          7,953                 $1.08
Source: comScore Ad Metrix


Now you can broadcast only the bets bits of yourself. YouTube introduced a new free online video editing system allowing users to create mash-ups, add music or perform other basic editing tasks. The editing suite is YouTube’s first since discontinuing one based on Adobe’s Premiere Express.
Ludia and Classic Media‘s popular “Where’s Waldo?” app is now available for the iPad for $4.99 featuring HD imagery and twelve different “worlds.” A new party mode also enables two players to compete on the same device.


Tag management start-up TagMan has hired Ave Wrigley, as Chief Technical Officer and Tim Jones as Technical Operations Director. Both are newly created positions that will focus on the company’s system research and development, reporting to GM Jon Baron in New York.
Former Bravo development executive Cori Abraham was named SVP/Development for Oxygen Media effective immediately. Cori reports to Amy Introcaso-Davis, SVP/Original Programming and Development, overseeing development and creative concepts on both coasts.
Comcast Entertainment Group has upped Amelia Stewart to VP/Media Relations and Corporate Communications while John Rizzotti has been promoted to Consumer PR Director, E! Entertainment Television.


If a picture is worth 1,000 words then a video must be worth a million. Global participatory media project Creative Visions Foundation founded by three USC alumni invites users from around the world to film their lives during a 24-hour period on 10/10/10, using any device they have handy. Filmmakers will be able to share their videos and perspectives on social issues on Director/creator Kyle Ruddick and producers Brandon Litman and Michael Klima will create an archive of the submissions in October, searchable by topic, popularity and location. Anyone who participates can create a profile on the site and log on later to access any of the content (for non-commercial purposes.) More than 1,700 participants and educators representing over 56,000 students have already signed up for the project, including professional filmmakers and internationally recognized humanitarian organizations. For instance, documentarian Julie Winokur, founder of issues-driven non-profit Talking Eyes Media, signed up in Feb.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: OOH & MAG. MEDIA PLANNER & BUYER/Pearl River, NY (15 miles from NYC): Min 3 yrs exp. in both mag. and OOH buying req’d. Resumes to: or call 845-732-8943 (6/24)

JOB OPENING: DIGITAL RSRCH MGR/DISNEY/CA: 4+ yrs exp in digital research, media analytics tools, strong analy/written skills, BA/BS req. Apply at: (ID250326)  (6/24)

JOB OPENING: ASSOC DIR, DIGITAL MKTG/National Geographic Channel/DC: 7+yrs Digital Mktg exp w/in Adv Agency a plus. Leads strategy & execution of all digital mktg efforts for NGC & NGWild. Apply @ ref. FNG20095 (6/24)

JOB OPENING: DIRECTOR OF AD SALES RESEARCH/FX/ NYC: 6+ yrs exp at a media company in Ad Sales Research. Expertise in Nielsen, MRI, Simmons, etc. Exp with mngng & training other analysts. Apply @ ref. FNG20042 (6/24)

JOB OPENING: PROD COORD/Sesame Workshop/NYC: Int’l exp. speaks Urdu & knows Pakistani culture; provide prod oversight on local adaptation of U.S. brand.Orgnzd/strong script skills/team player. (6/23)

JOB OPENING: DIR, DIST FLD SALES/LA:  Mng MSO accts/mkting initves/bdgt/strgy pln/team mgmt/5+yrs cble sles exp/  apply at (6/23)

JOB OPENING: SR MGR DIGITAL SALES PROGRAMS/ABC/NY:  Work w/digital team, create pkgs/sponsorship opps, shepherd the implementation, ensure seamless execution throughout the life of the campaign # 250802 (6/23)

JOB OPENING: MGR, DIG AD PROD DEV/NY: AD PROD DEV MGR: Execute goals of Dig Ad Ops focus prod dev, mgmt & optim.  (6/22)

JOB OPENING: ACCOUNT SERVICES EXEC/NY: Assist AD w/all aspects of sales process, passion for selling, develop selling/deal strategies BA/BS preferably in mktg/comm, 5+ yrs wkg within sales/mktg Apply: (6/22)

JOB OPENING: JUNIOR CASTING DIRECTOR/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/pitching & treatment writing. Res/Cov Ltr: 2+ yrs exp req’d (6/22)

JOB OPENING: RESEARCH MGR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at (6/22)

JOB OPENING: DIGITAL MEDIA BUYER/PLANNER/NYC: with excellent neg. & critical thinking skills is needed to handle dev. & execution of online media campaigns. Cover, resume, & salary req. Job# Digital MPB (6/22)

JOB OPENING: AD SALES MKTG MGR/DISH Network/NY: Dev/create ad sales mktg materials across entire portfolio incl Advanced TV. Resp for ad sales brand messaging. 7+ yrs ad sales mktg or related exp. Res: (6/19)

JOB OPENING: SALES COORD/DISH Network/NY: Great opp for highly motivated indiv. Manage tasks/srvc agencies & clients daily. Det. oriented/good comm. 1+ yrs media exp. Span/Eng language pref. Res to: (6/19)

JOB OPENING: JR MEDIA BUYER/LA: Need motivated self-starter to work w/media unit for Fox O&Os. Media buy & plan for all mediums. Strata exp prfrd. Detailed, strng comm & comp skills a Must. EOE/M/F/D/V. Resume: (6/19)

JOB OPENING: SR MANAGER, HUMAN RESOURCES/Hallmark Channels/LA: Manages day to day HR Ops for Hallmark Channel office locations and supervises one direct report. View full posting & apply: “Jobs” (6/19)

JOB OPENING: PUBLICITY MGR/Discovery Communications/SS: dvlp & implement prg publicity campaigns for Discovery Channel, mng & implement ntl and local market branding/communications initiatives Req#9764 (6/19)

JOB OPENING: CABLE TV TRAFFIC ADMINS (2)/LA:  Seeking two Traffic professionals who have Gabriel software experience for two month contract in LA. Details will be provided to qualified candidates. Send resume to  (6/19)

JOB OPENING: DIRECTOR, MASTER DATA MANAGEMENT/NY: Work w Sales, P & P Comm Ops, Billing to protect continuity/integrity of all data in sales/traffic system/all NBCU properties/Min 5 yrs exp & BA.  Apply: at # 1198119 (6/18)

JOB OPENING: ANALYST/SR ANALYST, RSRCH/BET NY Sales: 2-3yrs exp TV or media rsrch. Prof in StarTrak, Nielsen Npower/MarketBreaks/AdViews, MRI. Strong PPT & Excel; PPT creativity a must. Res: (6/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. (6/24)

SITUATION WANTED: DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled…Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. (6/22)

SITUATION WANTED: SOCIAL MEDIA STRATEGIST (NY) seeking FT work. Balances research & analytics with a creative, strategic, & tactical vision of the social media landscape. Tweets, blogs, obtains mayorships. Contact: (6/22)

SITUATION WANTED: TRAFFIC MANAGER: Over 10 years experience in TV Traffic.  3 years in management.  Full working knowledge of copy continuity, log building and tape process. Email   (6/19)

SITUATION WANTED:  MEDIA SALES/MARKETING STRATEGIST: Extensive experience in all forms of media..print/OOH/digital. Can profitably re-purpose content. Seeking FT/PT or Temp-to-Perm position. (6/19)

SITUATION WANTED: DIGITAL ENTERTAINMENT PUBLICIST (LA & NYC): Expert publicist specializing in mobilizing online audiences towards series and ent brands. Top media contacts, pro unit PR, project, will travel (6/19)

E-mail or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

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