Thursday, July 29th, 2010

Cynopsis: Kids!



Good morning. It’s Thursday, July 29, 2010, and this is your first early morning Kids briefing.

Looking for new ways to engage teens in reading, Simon & Schuster Children’s Publishing partners with LivingSocial’s Visual Bookshelf to launch the teen-targeted online serial novel Loser/Queen ( ) by author Jodi Lynn Anderson.  The Loser/Queen online novel is sponsored by JCPenney.  Teens are invited to the site to read the first chapters of the book and then vote on where the story goes from there, with new chapters and voting updated each Monday through September 13.  Readers will also get to voice their opinion about cover art for the paperback and e-book edition book, which will release December 21, 2010.

Cardiff, Wales-based Calon TV, an animation company that focuses on kids programming, has voluntarily filed for bankruptcy following discussions with potential investors that did not come to fruition, per BBC.  Calon’s directors, who explained that following those discussions they “acted quickly in order to ensure that losses to suppliers are minimized.”  The directors intend to remain involved with the company in some way.  Calon TV’s newest animated series Igam Ogam, which revolves around a cave girl and her pals and is narrated by noted Welsh actor Ioan Gruffudd, is currently running on S4C (Wales) and Five’s Milkshake programming strand (UK), and its upcoming puppet series Zoo Factor, will screen on CBBC.  The company is also known for series SuperTed, Hana’s Helpline, Fireman Sam, Under Milk Wood, and Hilltop Hospital.


Production has begun in the UK on the newest incarnation of Richmal Crompton’s Just William (four episodes) from Simon Nye (Men Behaving Badly, Reggie Perrin) for BBC One and CBBC.  The Just William features a noted cast including Warren Clarke and Caroline Quentin, as the new neighbors, Daniel Ryan and Rebecca Front as William’s parents, Daniel Roche as William, and featuring Denis Lawson, John Sessions and Bruce Mackinnon as William’s exasperated teachers.  Martin Jarvis, who voiced the classic recordings of Just William, will narrate the new four-part TV series.  Just William will air later year on BBC One and CBBC.


Hannah Montana Forever joins Family Channel (Canada) on Monday, August 4 at 6p.  The new season features special guest appearances by Ray Liotta, Christine Taylor and Sheryl Crow.  Leading into the premiere of Hannah Montana Forever, Family Channel will host a three-hour Hannah Montana marathon from August 4 at 3p.  Hannah Montana Forever made its debut earlier this month on Disney Channel US.

Episodes of different international versions of Sesame Street from 12 countries are being made available in the use via Amazon VOD.  Fans can watch full episodes of Sesame Street From Around The World for free including Sesame Workshop co-productions: Takalani Sesame (South Africa); Sesame Tree (Northern Ireland); Galli Galli Sim Sim (India); Alam SimSim (Egypt); Sisimpur (Bangladesh); Vila Sesamo (Brazil); Jalan Sesama (Indonesia); Rechov Sumsum (Israel); Hikayat Simsim (Jordan); Rruga Sesam/Ulica Sezam (Kosovo); Shara’s Simsim (Palestine); and Ulitsa Sezam (Russia).

The Television Syndication Company (TVS) and Sunrise Entertainment sign TV license deals for the kid-targeted green themed series Eco Company (13×30) with TVNZ (New Zealand), TVB (Hong Kong), and Al Jazeera (Middle East).


Sanrio, lifestyle brand and creator of Hello Kitty, celebrates its 50th anniversary this year as it offers up six more of its characters for licensing.  Sanrio’s UK licensing agent Fluid World is launching UK licensing programs under the Sanrio umbrella for My Melody, Keroppi, CharmmyKitty, Chococat, Badtz Maru and Kuromi.  While the characters are popular in Japan, this marks their first official debut in the UK.  The licensing effort got underway recently with product trials in Claire’s Accessories in Europe.  Fluid World will present Sanrio’s My Melody, Keroppi, CharmmyKitty, Chococat, Badtz Maru and Kuromi to the trade at The Licensing Awards in September 2010, followed in October by the consumer products debut at retail including select gift items.  A full line of products will release in fall/winter 2011.

My Gym Enterprises, operator of 200 kid fitness clubs, signs on with CAA Licensing, a division of Creative Artists Agency.  Under the deal CAA licensing will represent My Gym worldwide and develop brand extensions in a range of licensing categories.


Telemundo appoints Diana Mogollon as GM, mun2.  She will report to Jacqueline Hernandez COO, Telemundo.  Mogollon joined Telemundo five years ago as VP/Programming and Marketing, also serving as the network’s West Coast liaison and working closely with programming and productions.  She previously toiled as VP, Galan Entertainment.


Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 6/28-7/25/10 vs. 8/29-6/26/10, Cable Networks Only:
Network:                                     (000)    %diff?
DSNY*:                                          837       -3%
NICK°:                                           769       +3%
CARTOON:                                      402       +9%
NAN**:                                          294        -4%
ADSM**:                                        140        -17%
DXD:                                              117        -6%
NICKTOONS:                                    96         +43%
NICK JR*:                                        76         +21%
TEENNICK:                                       56         +104%
BET:                                                35          -10%
ANIMAL PLANET:                               35         +17%
TLC:                                                 35         +9%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a?The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings  Kids Cable Network Averages (000) for Tuesday, July 27, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1371; K6-11 850; TWEENS 9-14 676
DISNEY CHANNEL:     K2-11 1369; K6-11 943; TWEENS 9-14 788
CARTOON NETWORK: K2-11   663; K6-11 442; TWEENS 9-14 333
DISNEY XD:               K2-11   219; K6-11 166; TWEENS 9-14 153
NICKTOONS:              K2-11   113; K6-11   81; TWEENS 9-14   65
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
When failing to stop Pixie and Dixie from stealing food from the kitchen, Mr. Jinx would recite what catchphrase?  “I HATE THOSE MEECES TO PIECES” Kudos to: Howard Leib-BrainCamp/Ithaca;Kevin Morrison-The Fred Rogers Company/Pittsburgh;Bob Friedland-Toys R Us Inc/New York;Brian Mickley-Brian Mickley Executive Search LLC/Old Greenwich;Squirrel Rippley-Dark Horse Media/Tuscon;Michael Hawkins-PromoDoctors/Irving;Jeanne Romano-Thank You Productions/Seattle;Pat Brady-CESD Talent Agency/Santa Monica;Richard Quan-Butler Shine Stern Partners/San Francisco;Jamie Turner-Disney/Hong Kong;Guy Hallifax-Phew!!/Canada;Ian James Corlett-E is for Ethics/Being Ian/Vancouver

Today’s Trivia Question:  “When he gets in a scrape, he’ll make his escape, with the  help of his friend, an ape named Ape.”  Who will?   (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 /
Classifieds – Trish Pihonak- 203-381-9096 /

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to

Overseas the daily operations of traffic dept/checks logs for errors & communicates w/ ntwrk control/5+ yrs cable traffic exp/detailed oriented (8/5)

JOB OPENING: WEB DEVELOPER/Hallmark Channel/Studio City: 3 years web develop. & database management. See full posting and apply @ (8/5)

JOB OPENING: SALES COORDINATOR/TV Guide/ NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. (8/5)

JOB OPENING: DISTRICT REP/ABC Affiliate Rels/LA: Daily client svcs/operational support to stations; enforce netwrk guidelines. Track/record clearances. Min 1 yr exp; must know TV ntwk/station roles. #255704 (8/5)

JOB OPENING: DIGITAL SALES/Scripps Networks/AE/NY: 2+ yrs Digital Planning exp a must. Manage & grow accounts, new biz development, strong Excel & PP. Full details at & select req. #’s 1748, 1749 (8/5)

JOB OPENING: RSRCH MGR/NY: Lead client rsrch needs across all media. 4-7yrs exp media rsrch ind. ad agency. Exc in Nielsen, MRI &/or qual rsrch. Apply: Click on “careers (8/5)

JOB OPENING: RESEARCH DIRECTOR/Miami, FL/Discovery LATAM/USH: 6+ yrs LATAM Programming Research exp a must. Strategic leadership in dev of creative approaches to position & differentiate portfolio.  Mirelys_Mccloud@Discovery.Com (8/4)

JOB OPENING: ACCOUNT EXECUTIVE/ WTIC/WCCT/Hartford: Seeking two AE’s: 3+ years, 1+ yrs sales/media experience  multi-media experience preferred; excellent negotiation skills; strong work ethic; desire to win. (8/3)


JOB OPENING: RESEARCH ANALYST/OWN: The Oprah Winfrey Network/LA: Min 1-2 yrs exp in TV/MP Research, expert in Star, NPower, Omniture & Rentrak, strong written and analytical skills. Apply at: (8/3)

JOB OPENING: DIR/MGR DEAL STRATEGY/MTVN/NYC: supports Content Distribution & Mktg (CDM) group in a brd variety of matters arising from the dist of Viacom. 5yrs+ exp buz & develp/strategy. BA deg.Apply: (8/3)

JOB OPENING: MANAGER, CONTENT & PROGRAMMING/Nickelodeon Digital/NYC. 4+yrs exp. in digital media envrnmnt, Exp. Manging Digital Content, Stng research,fact cheking & trnscrbng skils EOE/M/F/D/AAP. Apply (8/3)

JOB OPENING: COORDINATOR, CONTENT & PROGRAMMING/ Nickelodeon Digital/NYC. 2+yrs exp in digi media envrnmnt/detail orientd/strng writen & oral skils/ability to multitsk & thnk creativly EOE/M/F/D/AAP. Apply (8/3)

JOB OPENING: VP COMMUNICATION/NICKELODEON/Santa Monica: 10+yrs exp strong industry knowledge. construct & lead multi projects. Media savvy & dynamic communicator EOE/M/F/D/AAP. Apply (7/31)

JOB OPENING: SR. RESEARCH ANALYST/BET NY Sales: 2-3yrs exp TV or media rsrch. Prof in StarTrak, Nielsen Npower/MarketBreaks/AdViews, MRI. Strong PPT & Excel; PPT creativity a must. Res: (7/31)

JOB OPENING: SALES PLANNER/GolTV, Inc. /North Bay Village, FL: Support Ad sales in all aspects, incl but not limited to–bldg proposals, maint of deals/schedules, client requests, ADU’s, posting. Apply: (7/31)

JOB OPENING:  MOBILE PRODUCT TECHNOLOGIST/NYC/NBCU:  Talented and detail-oriented. This contract position with the Interactive Media Tech Team will manage mobile: web, video, apps and messaging. (7/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at .

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/NYC: Looking for bright, motivated for-credit interns working in Ad Sales/HR/ Talent/ Development/ Communications. Must be in SCHOOL. Start end of Sept. resume to (8/5)

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/LA: Looking for bright, motivated interns working in Ad Sales/ Public Relations/ Production/ Communications. Must be in SCHOOL. Start end of Sept. resume to (8/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity (8/5)

SITUATION WANTED: PA /NY: Recent tufts grad w/ tv prod, admin. & publish. exper., strong writing skills, work ethic & enthusiasm seeks entry-level TV job; also makes delic. cookies & good at carrying heavy obj. (8/5)

SITUATION WANTED:  NEED A BUDGET DONE?? LINE PROD 10+ yrs. exp- Freelance budget work in all formats including 3D. Accurate budgets, Reasonable rates, fast turnaround 30 days unlimited revisions: email (8/4)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST - 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: (8/4)

SITUATION WANTED:  Hard working, self-starter PRODUCTION MANAGER/NY: with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. (8/4)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: (8/4)

SITUATION WANTED: Top VP/DIRECTOR DIGITAL SALES now available for your turnaround, new venture or next level challenge. It’s all about proof of performance…contact (8/3)

SITUATION WANTED: SALES MANAGER/LA: Bilingual Spanish-English professional seeks position in US/international distribution of features or television programs. 5+ years multicultural experience. Travels well. Contact (7/30)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (7/30)

SITUATION WANTED: NYC  MARKETING M.B.A with 3 years experience including work at NBC Universal and Warner Bros. seeks to add value in a marketing role. Details at E-Mail: (7/30)

SITUATION WANTED:  DRAMA/LIFESTYLE: Seeking Development / Acquisitions / Legal position. 6+ yrs exp, with background in production coord. Looking to grow with supportive team at network / prod co. Can relocate. (7/30)

E-mail or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

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