Thursday, July 26th, 2012

Cynopsis: Sports

Good morning. It’s Thursday, July 26, 2012, and this is your first early morning Sports briefing. 

The London 2012 Olympic Games Opening Ceremony gets rolling tomorrow night, with Bob Costas joining co-hosts Matt Lauer and Meredith Vieira at 7:30p for the event. Olympic primetime correspondent Ryan Seacrest and NBC News Special Correspondent Tom Brokaw will contribute interviews and reports. Ewan McGregor and Emily Blunt voiced the opening tease of the Games for NBC, with Queen Elizabeth II officially opening the event to welcome 10,000 athletes from around the world.

On the Air

FOX Sports bolstered its college football studio lineup, adding Eddie George and Joey Harrington to join host Erin Andrews as the core of the team. The trio will handle all pregame, halftime and postgame studio coverage live from the FOX Network Center in Los Angeles. The action Saturday, Sept. 1 at 7:30p when Hawaii visits USC.

ESPN and the Big 12 Conference announced the channel’s Big Monday Big 12 men’s college basketball schedule for the 2013 season. The weekly series, which offers doubleheaders with the Big East Conference, will air every Monday during conference play at 9p from January 14 to March 4. Schedule highlights include new conference member West Virginia playing three Big Monday games, including Kansas and Texas on Jan. 28 and Feb. 4 respectively. Kansas, meanwhile, plays four Big Monday games, additionally facing Baylor, Kansas State and Iowa State.

BTN revealed its game broadcast teams and studio talent for the 2012 football season which features more than 40 games. For the sixth straight year, Dave Revsine, Gerry DiNardo and Howard Griffith will anchor the network’s game-day studio coverage on Big Ten Football Saturday, and will contribute to additional studio shows during the week. The channel’s broadcast teams for football telecasts include Eric Collins and Derek Rackley; Kevin Kugler and Chris Martin; and Matt Devlin and Glen Mason. Other play-by-play voices include Wayne Larrivee and Brian Anderson, as well as Antwaan Randle El, Tom Waddle, Chuck Long and J Leman.

Telemundo Media announced its programming plans for the kick-off of the Games, which starts today at 6:30a with an early line-up that includes boxing, swimming, gymnastics and soccer. In addition, the network introduced “Sueña” (Dream), a song produced exclusively for the channel by Emilio Estefan and performed by novela star and singer Jencarlos Canela. In addition, Telemundo announced former Olympic athletes Ramón Rivas and Nicolás Massú will join Telemundo’s team of expert commentators and analysts to present the basketball and tennis matches respectively.

ESPN re-signed Mark Jones, Sean McDonough, Brad Nessler, Dave Pasch, Joe Tessitore and Bob Wischusen to multi-year contract extensions.

MLB Network announced that the channel will air 20 hours of live coverage focused on the latest trade news and rumors starting Sunday and running through the non-waiver trade deadline on Tuesday, July 31. Programming includes a six-hour live MLB Tonight: Trade Deadline Special starting at 11a on July 31.

Golden Boy Promotions, SHOWTIME Sports and CBS Sports are partnering to feature boxers from the Olympics, with cards set to run on CBS. The first broadcasts will begin on Oct. 14 and Dec. 15 with more date to be announced later.

Comcast SportsNet President and General Manager Matthew Hutchings introduced the management team for the new Houston-based regional sports network that will serve as the television home of the Astros and Rockets. The network’s management team is set to consist of: Timothy “Murphy” Brown, Vice President of Production and Executive Producer; Joseph Ward, Vice President of Operations and Engineering; Helen Wilson, Vice President of Marketing; Gerald “Doug” Lyles II, Vice President of Advertising Sales; Jim Colasanto, Senior Director of Advertising Sales; and Donna White, Vice President of Finance and Human Resources.

NBA TV will carry the NBA 2012-13 Schedule Release Special, exclusively announcing the 2012-13 NBA regular season schedule tonight at 7p. The one-hour show will highlight the season’s biggest games including those scheduled for the opening week of the season, Christmas Day and Martin Luther King, Jr. Day.

Jack Link’s Major League Fishing stated that the Championship Round of its next event – the Summit Cup has been slated to run on NBC on Saturday, February 9, 2013 at 1p. The Championship Round will then re-air on Outdoor Channel the following week. The first five rounds of the Summit Cup will be carried by Outdoor Channel starting January 1, 2013 at 1p.

Chello Zone’s Extreme Sports Channel commissioned a new behind-the-scenes docu-series that details the ups and downs of a BMX season across Europe. The series, dubbed Silent Revolution, follows the lives of a number of riders from the UK and the rest of the world as they “compete throughout the year and prepare for the challenges of meetings across the continent.”

Marketing agency CSE, known for its sports representation and marketing, is spreading its wings even further with a full-length original television series called Lights Out that will debut on The Weather Channel at 9p.

Join your colleagues in NYC on August 9for the Sports Media Awards Breakfast! View finalists & register to attend:


Cynopsis Media Presents
Cynopsis: Sports 2012 Olympics Special e-Report

/  JULY 26  /

This e-report focuses on how sponsors are being incorporated into the programming in new ways, plus a look at the new technology that is being used. Cynopsis: Sports will also post the overall schedule to make sure you don’t miss a thing!

To reserve your ad space, contact Mike Farina + 203.218.6480

Sponsorship & Promotion

NBCUniversal announced that it had sold $1 billion of national television and digital advertising for its coverage of the London 2012 Olympic Games, marking the most ever for an Olympic Games. The tally is about $150 million more than the haul from the 2008 Beijing Olympics. Digital ad sales for London surpassed $60 million, according to the company, roughly three times more than the total for Beijing

Lenovo inked a multi-year relationship to make the company the Official Laptop, Desktop and Workstation Sponsor of the NFL. As part of the deal, the company will be allowed to use NFL-owned trademarks in marketing and advertising activities for the next three years. The first sponsorship activities are set to launch at the 2012 NFL Kickoff event in early September.

Digital Fields

More Olympics. NBC News and NBC-owned stations are teaming to cover the London Olympic Games in real-time by curating the best social content from Facebook, Twitter, Instagram and more via Storify. The results will be shared across and the Owned Television Station websites. 

The NBA selected the SAP HANA platform to develop a “statistical experience” for its fans on The real-time data platform will allow the league to bring official NBA statistical information directly to fans’ fingertips on the league’s official website. The two organizations also announced a new multiyear marketing partnership that will make SAP the Official Business Analytics Software Partner of the league.

The USA Today Sports Media Group hired Jamie Mottram to join the company as Director of Content Development. Mottram most recently ran strategy and development for blogs, social media and SEO for Yahoo! Media, where he helped build Yahoo! Sports into the most-visited digital sports destination in North America.

The Main Event

Host nation Great Britain faces Senegal in Olympic soccer on NBC Sports Network at 3p.


ON THIS DAY in 1957: Mickey Mantle hits his 200th career HR.

Answer to Our Last Sports Trivia Question: What do the five rings in the Olympic emblem symbolize? The five continents that participate in the Olympic games  The Americas (red), Europe (blue), Africa (black), Asia (yellow), Oceania/Australia (green). Kudos: Marty Rosenberg-Petry Media/NY; Sarah Galvin,; Karen Hogan-Sports Video Group/NY; Phyllis McQuillan-MSG Media/NY; Marc Wollis-NBC Sports Group/Orlando; Dave Lucas-Newschannel 8/Arlington; Keith Allo-NBCU/Golf Channel/ Orlando; Tom Haidinger-Advantage International/Darien; Pam Tierney-Actress/VO/Chicago; Mary Ryan-Raycom Media/Dallas; Dory Melman Petsrillo-Petry Media/Dallas; Dan Radman-Anheuser Busch/St. Louis; David Hauptman/Denver; Tom Moore-Kalt Productions/LA; Susan Torrey-New Day Marketing/Santa Barbara; Stuart Kozlowski-British Consulate/LA; Chris Leavell-Indigo Films/San Rafael.

In The Know: From what school was Joey Harrington drafted? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 /
Classifieds – Trish Pihonak- 888-702-3858 /

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: RESEARCH ANALYST/UNIVISION CABLE NETS/NYC: 1+ years Nielsen experience. Great opportunity to learn advanced research systems and work directly with network management. (8/2)

JOB OPENING: DIG RSRCHANALYST/A+E NETWORKS/NY: Utilize synd resources (Nielsen Online, comScore) to address ad sales rsrch req’s; compile/analyze data for reports; 1-2 yrs dig media exp; More info/apply: (8/2)

JOB OPENING: PR MANAGER/MULTIMEDIA COMPANY/WHITEPLAINS: Seeking PR pro with excellent writing & project management skills, experience working with media and managing agencies. 8-10yrs exp. Resume: (8/2)

JOB OPENING: WEB CONTENT PROD/HMH/BOSTON: Create, produce & write content for website. Develop long-term strategy. Required Exp: web dev, design, & social media. Follow this link to apply: (8/2)

JOB OPENING: ACCT MGR/Digital Media/HealthiNation/NY: Onboard, implement, & facilitate success of projects, partnerships, products, and initiatives. 3-5 years digital proj mngmnt or dig ad ops. Apply: (8/2)

JOB OPENING: LINE PRODUCER/USA Network/NYC: Manage production ops. Liaise btwn creative & production. On-set and budgetary supervision. Min 5 years exp and strong knowledge of Union rules req’d. Apply: #6444BR (8/1)

JOB OPENING: DIR OF DVLPMNT/NY: TV prod company looking. Dvlp/pitch/execute smart, engaging non-fiction concepts. Scripted exp an asset. Minimum 5 yrs network or prod co exp a must. Resume: (8/1)

JOB OPENING: DIGITAL SLS PLANNER/A+E Networks/NY: Support Dig AE’s thru Planning Pricing & Inventory in efforts to max ad revenue for all web properties. Apply: (8/1)

JOB OPENING: MGR, NETWORK SALES & MKTG/BBC AMERICA/NYC: 3+ yrs TV industry trends & platforms, relationships w/distributors. Create sales report, maintain distribution trends database. Solid Excel & PPT. (7/31)

JOB OPENING: iOS GAME PROGRAMMER/NYC: Kids entertainment co seeks creative programmers for high profile apps w/2 years minimum SDK, Objective-C and Cocoa skills; gaming experience a must; Send resume to: (7/31)

JOB OPENING: LIC/MKTG COORDINATOR/NYC: Kids entertainment co seeks l/m coordinator with min 1 yr experience in related field. Organized, detail oriented w/ability to multi-task. Send cover letter/resume to: kidstvjob (7/31)

JOB OPENING: PGM SCHED COORD/NATGEO/DC: 1-2 yrs. TV experience. Sched entry in database; create day & late scheds; competitive tracking & analysis; point of contact for dept. Must love TV. (7/31)

JOB OPENING: PRODUCER /LA: Nationally synd daytime talk show looking for an exp’d Prod. Ideally would have exp producing for a daytime show w/studio audience, booking & pre-interviewing guests/pitching show topics. Resume: (7/31)

JOB OPENING: PRGRM SCHED/EPIX/NY: Promot’l scheduling & strategy, mng daily prgrm logs & competitive tracking, desired skills/exp inc. prev movie chan exp, strong knwldg TV ratings rsrch. EOE (7/28)

JOB OPENING: MANAGING EDITOR, GAMETRAILERS/SANTA MONICA: Popular video game news blog, 5 years min. exp. 24 hr. gaming news, breaking news, will manage freelance writers and copy editing please apply to (7/28)

JOB OPENING: DIGITAL SALES AE/Sony Pictures TV/LA: Strong dig. sales bckgrnd a must. Interest in ent, gaming, emerg. tech. Able to sell mult properties, incl: Crackle, PS Network, FEARnet & Dr Oz. Apply: (7/27)

JOB OPENING: SR. DIR INT’L RESEARCH/A+E Networks/NY: Drive content sales thru research-driven pitches to prog buyers globally. Full Info/Apply: (7/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 40 hrs wkly. Interesting opportunity to contribute to media start-up. Apply: (put “Internship” in subject) (7/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: MEDIA/PROGRAMMING/SPORTS: 4+ years of media experience working for ESPN Radio and an Emmy Award-winning production company. Expertise in all forms of social media and marketing. Contact (8/1)

SITUATION WANTED: DVLPMNT PRDCR/LA BASED: Non-Scripted. ABC; CBS; NBC; A&E; Bravo; Current; Dis; E!; Fox 21; Hist; LoGo; MTV; Spike; TLC; VH1; Travel; solid, runs on batteries! (8/1)

SITUATION WANTED: TV Syndication Sales EXECUTIVE MANAGER: of TV Sales operations across 210 markets & 30 station groups. Sales to PDs, GMs, Group Buyers, & Reps for Strips, Off-Nets, Weekends & E/I programming. (8/1)

SITUATION WANTED: Highly Successful DIGITAL STRATEGIST: Consulting or Full Time position. Experience with large media cos and startups. Programming, Production, Marketing, Distribution, BizDev. Contact (7/31)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail:, Web Links:,,, Linked In Member! (7/31)

SITUATION WANTED: TELEPROMPTER OPERATOR: Over 30 years experience. Live network news and major talk shows are my specialty. Contact via (7/27)

E-mail or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

Related Stories

07/22/18: Cynopsis Jobs

Job of the Week RESEARCH DIRECTORNBCPHL Lead all research efforts for stations w/primary goal of helping drive rev through creative use of all of our qualitative/quantitative rsrch tools. Create daily, persuasive ratings & ad non-linear aud stories for sales team to use w/clients. Full info/apply HERE CynopsisJOBS Good morning. It’s Sunday […]

07/19/18: Springsteen on Broadway headed to Netflix

CYNOPSIS Good morning. It’s Thursday July 19, 2018 and this is your first early morning briefing.   Tonight’s Premieres: A&E: Live PD Presents: PD Cam at 10p BET: The Grand Hustle at 10p Cooking: Seaside Snacks & Shacks at 10p FX: Snowfall at 10p Great American Country: Lakefront Bargain Hunt at 9p […]

07/19/18: FOX’s carriage of the MLB All-Star Game was down, but averaged 8.8 million viewers

A CYNOPSIS MESSAGE FROM TENNIS CHANNEL THE GRASS-COURT SEASON CONTINUES While the Wimbledon Champions are crowned, the Grass-Court Season continues this week. Tennis Channel is the only network to carry the Tennis Hall of Fame Induction Ceremony and Tournament. Events include an exhibition with 2017 US Open Champion Sloane Stephens against fellow American and top-12 player Madison Keys on Friday and […]