Cynopsis: Kids!

07/01/10

Good morning. It’s Thursday, July 1, 2010, and this is your first early morning Kids briefing. And a quick reminder — Cynopsis will be on an editorial vacation all next week, returning on Monday, July 12.

Avert your eyes from the eclipse. Summit Entertainment‘s The Twilight Saga: Eclipse is already breaking records as it had the widest midnight release ever for a movie, in some 4,000 theaters, and largest midnight opening ever taking in $30 million, per Box Office Mojo.  The previous midnight opening record holder was The Twilight Saga: New Moon (11/20/09), which took in $26.3 million in its midnight release.  Additionally, Eclipse, the third movie in the Twilight series, took in close to $1+ million from midnight plays at 192 Imax theaters, which is a new record for Imax, taking crown from Transformers: Revenge of the Fallen’s (6/24/09) $959,000.  Eclipse expanded its reach by yesterday opening in a record total of 4,416 theaters with more theaters to be added tomorrow.

MORE KIDS STUFF

MTV Networks International (MTVNI) inks new and renewal deals for Nickelodeon‘s animated series Avatar: The Last Airbender, simultaneous to the release of the live-action feature film The Last Airbender that is based on the series.  Picking up the original series are Teleimedi (Georgia) and Top Channel (Albania), while TV3 (Malaysia) renews its deal for the series.  Additionally, Network Ten (Australia) acquires season 1 and part of season two of the series.

Nickelodeon India unveils plans to feature new locally-produced animated and live-action programming.  Nickelodeon India will also debut acquired series including Artzooka and Dreamkix, as well as original Nick series.  Like all the Nickelodeon channels around the world Nickelodeon India has adopted the new network logo and look across multiple platforms.  Additionally, kids can access new games and applications via NickIndia.com ( www.nickindia.com ).  Nickelodeon is available in India in four languages, as a 24/7 pay channel in Hindi with an option for English, and channels in Tamil and Telegu.  Collectively Nickelodeon India is available in 33 million households.

  A CYNOPSIS MESSAGE

MARKETING/LICENSING

Hearst Magazines Digital Media re-launches its Seventeen.com ( www.seventeen.com ) this week.  Targeted to teen girls, as Seventeen has been for 65 years, the newly redesigned site offers teens the ability to share information with friends from wherever they are and features improved visuals and navigation, and will place a stronger emphasis on video content and social media integration (e.g. Facebook, and new partner Meebo), as well as a new quiz tool and a celebrity news hub.  The new site also provides advertisers with expanded sponsorship and content opportunities.

American Girl is launching Innerstar University, a “virtual campus” that features a range of games, quizzes and other activities designed to further their confidence and strength.  The new girl-targeted environment can be accessed via a code that comes with each My American Girl 18-inch doll, American Girl’s new line of dolls.  The My American Girl line allows kids to create personalized dolls online, choosing from 40 different combinations, including eye color, hair color and style, skin tone, and accessories (e.g. braces, glasses, earrings and outfits).  My American Girl dolls get further life online at Innerstar University, where girls and the virtual version of their doll can explore.  The My American Girl dolls will be available from July 13, 2010, and Innerstar University will likely launch close to this date.  Additionally, American Girl has launched Shine On Now ( www.shineonnow.com ), a site/effort to provide visitors with various ideas about fund raising, volunteering and donating to four select charities.  From July 13, the company is asking visitors to contribute up to 100 free stars each day to help reach its goal of one million stars by July 31, 2010.  If they reach their goal, American Girl will donate up to $1 million in clothing, books, dolls, and money to four charities, Kids in Distressed Situations, National Association of Children’s Hospitals and Related Institutions, National Wildlife Federation, and Save the Children.

McGruff the Crime Dog turns 30 and gets a makeover.  The National Crime Prevention Council (NCPC) and Saatchi & Saatchi are set to debut a new animated short (1×5), Samantha’s Choice, which aims to educate today’s kids about how to “Take a Bite Out of Crime.”  The current mission is for McGruff to provide kids with tools to deal with bullying, with advice including “Stop, Talk & Walk.”  The short video follows a young girl who is afraid to go to ballet class, for fear of being bullied, and is also part of NCPC’s kid-targeted Circle of Respect ( www.circleofrespect.org ) program, which educates kids about how to handle conflict by using respect.

Nickelodeon Consumer Products (NCP) inks deals and launches product around the world in conjunction with the release of the live-action feature film The Last Airbender, which is based on Nickelodeon’s animated series Avatar: The Last Airbender:

• Riachuelo, one of Brazil’s biggest apparel retailers (about 115 stores), signs on as a partner for boys apparel based on both The Last Airbender movie and the Avatar: The Last Airbender TV series.  The product launch includes in-store signage and premiums.  The partnership, which launched in 2009, also features The Backyardigans and SpongeBob SquarePants. The retailer will also debut a Dora the Explorer line in August and an iCarly collection this October.
• In the UK, NCP is teaming up with footwear retailer Clarks for a multi-property back-to-school promotions deal.  The deal, for Clark’s Bootleg brand, runs from July through September and features TV ads, an online competition, in-store point of sale and a special and exclusive pack of Nick Trumps for kids.  The Clarks deal also covers Nickelodeon’s SpongeBob SquarePants, iCarly, The Troop, Big Time Rush and Fanboy & Chum Chum.

STONE SOUP

Fox and MySpace are teaming up to launch an online search for a teen guy and a teen gal (13-19 years old) to had out the Teen Choice surfboard trophies on stage at Teen Choice 2010, Monday, August 9, 8-10p, hosted by Katy Perry, on Fox.  Contestants can enter by going to the official Teen Choice 2010 MySpace profile at www.myspace.com/teenchoiceawards .  Additionally, from July 12 – 23, teens (13-19 years old) will have the opportunity to win the chance attend the show and help Fox’s red carpet photographer

RATINGS

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 6/1/09-6/28/09 vs. 5/31/10-6/27/10, Cable Networks Only:
Network:                        (000)   %diff
NICK° :                             763       +7%
DSNY:                              666       -8%
CARTOON:                        391       -1%
NAN*:                              332       +32%
DXD:                                136       +17%
ADSM**:                          131       -24%
NICKTOONS:                      88       +31%
NICK JR:                            70       +6%
TEENNICK:                         63       +117%
BET:                                  41       +3%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 6/15/2010 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings  Kids Cable Network Averages (000) for Tuesday, June 29, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1188; K6-11 711; TWEENS 9-14 551
DISNEY CHANNEL:     K2-11 1153; K6-11 819; TWEENS 9-14 714
CARTOON NETWORK: K2-11   623; K6-11 440; TWEENS 9-14 339
DISNEY XD:               K2-11   221; K6-11 168; TWEENS 9-14 141
NICKTOONS:              K2-11   176; K6-11 113; TWEENS 9-14   99
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:    In what current children’s television show can you find little pink snails hidden throughout each episode?   BLUES CLUES  Kudos to Chris Devine Dailey-Simply Devine Marketing Group/Deposit NY; Catherine Casquero-NPD/Port Washington; Patrick Rieger/Burbank

Today’s Trivia Question:  What was the name of the cat The Brady Bunch girls had which was only seen in one episode?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
07.01.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

  JOB OPENING: DIRECTOR OF INTEGRATIONS/ Branded Entertainment Division of ZenithOptimedia/NYC: Develop and execute non-traditional, cross-platform solutions. Send resumes to: [email protected] (7/15)

JOB OPENING:  FREELANCE SCHED ASST/NYC: Entry Level: Detail/Organiz. Respn incld assist Sched w. logs, data entry, operate (MAPS/Grip IT),create #s for promos/bugs, Operational/strategic plan’g. Exp. Req. Resume [email protected] (7/15)

JOB OPENING: AFFIL MKTG MGR/Halogen TV/Indian Land, SC: 2-4 yrs proven TV affil mktg exp. Innovative & creative thinker w/ refined mngmnt skills. Full description: http://bit.ly/halomarketingjob Cvr/res: [email protected]   (7/15) 

JOB OPENING: ACCT EXEC/MTVN -Entertainment Group. Sell online/digital  pieces for cross-platform ads & promos for ent. digital group. 3-5 yrs advrtsng sales exp specific online ad sales,EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (7/15) 

JOB OPENING: TECHNOLOGY DIRECTOR/Syfy/NYC: Network: Responsible for management, hands-on development and implementation of technical projects for the Syfy.Com. Drupal/Movable Type/CMS/PHP. req #1203117 www.nbcunicareers.com (7/14)

JOB OPENING: DIR OF STRATEGIC MARKETING/Syfy/NYC: Network.Responsible for all stages of strategic development & creative execution of revenue generating, integrated marketing solutions for Syfy /Syfy.com.Req#1220022 www.nbcunicareers.com (7/14)

JOB OPENING: RESEARCH ANALYST/ATL:  1+ yrs TV/other Rsrch exp. Nielsen, media math, d-base exp prfrd. Strong analytical, math, MS Excel/Word/Ppt & time mgt skills. Attention to detail. Support Prog Rsrch. Res: [email protected]   (7/14)

JOB OPENING: PRIMARY RSRCH MGR/DISNEY ABC/CA: min 5 yrs exp in TV research, rtg anal & qual tsting, apt at Nielsen, strong analytical & written skills. Apply at: www.disneycareers.com (ID253863) (7/13)

JOB OPENING:  MGR, FINANCE/MTVN NETWORKS/NY: support Content Dist & Mktg group. Prepare Affil Rev budgets/forecasts & provide financial analysis & advice supporting group’s dvlpmnt of new deals/growth strats. www.mtvnetworkscareers.com (7/13)

JOB OPENING:  SALES DIRECTOR/TV Guide Mag/LA: Exp/contacts ent media, specifically ntwrk prgmng.Increase existing bus, generate new ad rev, dvlp strategic plans, negotiate rates &schedules. Apply to [email protected] (7/13)

JOB OPENING: EXEC ASSISTANT, PROGRAMMING/ Nickelodeon/NYC: 1+yrs exp. Exec Asst, Strng comm/comp skills, Strg org/detail skills, Superior organization/time mgmt skills EOE/M/F/D/AAP. Apply www.mtvncareers.com (7/3)

JOB OPENING: PROMOTIONS & PR SPECIALISTS/ElectricArtists/NY: Dev/pitch/execute online contests/promotions. Expert ideation 2-4+ yrs mktg, PR. Online media, TV, or major consum brand. [email protected] (7/3)

JOB OPENING: DIRECTOR AD SALES MARKETING/Hallmark Channel/NY: direct & implement advertising, direct mail, upfront, events. Min 7 yrs exp. Full posting & apply at www.hallmarkchannel.com (7/3)

JOB OPENING: AFFILIATE MKTG MGR/The Nate Berkus Show/NYC: Send & communicate clips to affiliates, write and recording vignettes, media tours, handle meet and greets, escort VIPs on set, 5+ yrs exp. www.sonypicscareers.com #204121 (7/3)

JOB OPENING: CONSUMER MKTG -F/L/AETN/ Los Angeles: Multi-pltfrm off-air/promo cmpgns fr LT prgrming-prtnrshps/evnts/vndrs/ cmpgns/5+ yrs consmr mkgt/TV.
https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=74931 (7/3)

JOB OPENING: SR DIR DIGITAL ANALYTICS RESRCH/MTV Networks/NYC: BA, 7 yrs exp. Deep knwldg digital media ind across platforms. Str analy/ldrshp/proj mgmt. Prof w/Omniture, ComScore, VideoMetrix. EOE/M/F/D/AAP www.mtvncareers.com (7/2)

JOB OPENING: TRAFFIC COORD/Comcast/FL: Receives traffic instructions, related copy, and tape information from agencies. 2 yrs exp w/ Cable/Broadcast Ad Sales/Sales Support www.ecentralmetrics.com/url/?u=6678357179-175 (7/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA INTERN/Oxygen Media/NBCU(NY): Must be eligible to earn college credit, start late July & work through fall semester 2-3 days/week, passionate about TV & social media. Resume to [email protected] (7/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: TV Producer seeks new/fun/challenging/creative position on comedy-based TV or Web Production or Reality TV genre. 13 yrs exp. in live TV, field-producing, booking, on-air reporting. Contact: [email protected] (7/15) 

SITUATION WANTED: ON-AIR TV PRODUCT SPECIALIST: America’s Best-Built Technology & Fitness Personality with over 200 live TV appearances seeking on-air opportunities.  www.mrbicep.com/media/BrucePechmanMediaKit.pdf   [email protected] (7/15) 

SITUATION WANTED:  ASSOC ON-AIR/WEB PRODUCER/NY: 5+ yrs exp in TV & Web Prod/Dev @ HBO/Scholastic Online. Infectiously proactive, inventive, thorough & constructive. Seeking greater challenges FT/ Temp-to-Perm [email protected] (7/15) 

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected]  (7/14)

SITUATION WANTED:  Drama Series DEVELOPMENT/PRODUCER/WRITER: Creator, writer and editor of entertainment website. Writer of Spec Scripts, original pilots and treatments. Highly creative. 4+ yrs exp. Email [email protected] (7/14)

SITUATION WANTED:  ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable.  Seeking FT/PT or Temp-to-Perm position:  [email protected] (7/14)

SITUATION WANTED: PROJ MGR, Interactive Platforms; Ideation and Implementation Expert, Brand-to-Consumer Exp: Moving to NYC 6/29. Looking for FT. 2+ yrs exp in digital media, 3+ in brdcst. http://www.linkedin.com/in/thomaskopczynski (7/14)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (7/14)

SITUATION WANTED: 9xEmmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients.15yr exp in promo/creative TV. Also ON-AIR HOST/EMCEE -see raycomsports.com (ROAD TRIP) [email protected] site: www.pack30productions.com (7/13)

SITUATION WANTED:  BRANDED CONTENT/Media Partnerships Sales Pro: Problem solver who specializes in negotiating multi-platform media partnerships and custom branded content solutions. Contact: [email protected] (7/13)

SITUATION WANTED: VP PRODUCTION/DIR PRODUCTION (EIC) – 12+ yrs. exp in non-scripted production & development. Looking to grow and grow with established reality team  be it network or production company. Email: [email protected] (7/2)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010