Thursday, January 3rd, 2013

Cynopsis: Kids!

Good morning. It’s Thursday, January 3, 2012, and this is your first early morning briefing.

Good morning and happy 2013. The turning of the calendar always foretells change, and this year we’re wasting no time at Cynopsis: Kids. For starters, there’s me — your new editor. I’m absolutely thrilled to be stepping into this role. I’ve been around kids entertainment for decades, both as an editor at sister pub CableFAX and a contributor to Billboard, and as the mom of two pop culture-obsessed daughters (12 and 15). I look forward to continuing collaboration with my longtime industry colleagues and getting to know those of you I haven’t yet met.

We’re also moving from a daily to a weekly format. This means you can expect a more robust issue, chock full of industry news plus more analysis. I’ll augment the weekly edition with a monthly Q&A with an industry thought leader, meatier Web site content and breaking news alerts via Twitter. Please follow @CathyOlson67 and @CynopsisMedia to make sure you’re in on up-to-the-minute news.

Of course, we’re all in this together. So hit me up with any and all feedback at or 703 864 5577. Here we go!


February 9, 10, 11

Little Airplane Productions is accepting applications for a unique workshop taught by accomplished preschool TV veterans on each step of creating a high-quality preschool series. Topics include Writing, Pitching, Legal, Design, Music, Directing, Producing, Distribution and more. A panel of noteworthy Children’s TV broadcasters will be on hand to discuss pitching to a network. 

Limited to 30 participants. Contact Tone Thyne:


What fiscal cliff? We in kids media had other negotiations top of mind in the 11th hours of 2012. A brief look at the done deals: Charter and the Walt Disney Co.’s new multiyear, extended distribution deal means ABC Family, Disney Channel, Disney Junior and Disney XD are available to a broader swath of Charter customers, who also get access to authenticated services including WATCH Disney Channel, WATCH Disney XD, WATCH Disney Junior and coming-soon WATCH ABC Family. ABC Family On Demand, Disney Channel On Demand, Disney Junior On Demand, Disney XD On Demand and select Disney Channel Original Movies will be part of the agreement, which kick in mid-quarter… Cablevision and Viacom also rang in the new year in unison and avoided a blackout of nets including Nickelodeon, MTV and Comedy Central on the predominant New York MSO and Cablevision’s western systems… Media General and Time Warner Cable got their retrans agreement in under the wire just before midnight Jan. 1, covering a dozen stations in markets including Tampa and Columbus, Ohio.

And the hangers-on: At press time, News Corp.’s Fox Television extended its deadline with Suddenlink Communications from the original 5 p.m. Wednesday buzzer time until 11:59 p.m. (CT) Thursday. On the line is the possible blackout of Fox cable nets including National Geographic Channel and Nat Geo Wild from Suddenlink systems in the six disputed regions.


Just in time for the debut of the new Wiggles lineup and upcoming tour, toy manufacturer Wicked Cool scored licensing rights to manufacture, market and distribute toys based on the Down Under dudes in North America and Australia. First batch of product, including plush musical instruments, will hit retail in the fall.

Global toy manufacturer Sun-Mate Corporation, the appointed master global toy partner for the new 3D, CGI international animated TV series The Jungle Book is expanding its roster of worldwide partners.  Sun-Mate Corporation revealed five new toy distributor agreements for the Jungle Book brand including those with Hunter Leisure in Australia; Flash Toys in Latin America; Haka, New Zealand; Prima Toys in South Africa; and MC Entertainment for Benelux.  Sun-Mate will offer marketing support to each company through TV advertising and promotional spots produced by Sun-Mate. 


Call for Entries
The World’s Oldest, Most Prestigious Award for Electronic Media

Entry forms and detailed information available online at:
Deadline for 2012 entries: January 11, 2013

“Like an Oscar wrapped in an Emmy inside a Pulitzer.”  Stephen Colbert, 2007 and 2012 recipient


The nonprofit Entertainment Industries Council ( is relaunching its initiative to address gun violence in TV and film. The organization is eyeing kids content in conversations with producers, writers and distributors. “Media is a staple in our culture and one of the main drivers of attitude and behavior,” EIC president Brian Dyak tells CK. “We have the opportunity to provide writers the resources to reframe the conversation about firearms and safety.”
Nostalgia was big on the holiday menu this year. ABC Family’s 25 Days of Christmas movie extravaganza, in its 15th year, hit record levels in Total Viewers (2.8 million) and reached 100 million unique Total Viewers, according to the network, which says its Dec. 2 airing of “Dr. Seuss’ How the Grinch Stole Christmas” became the No. 1 cable movie of 2012 in Viewers 12-34 and Females 12-34.

Universal’s “Dr. Seuss’ The Lorax” was the top-selling DVD at during the holidays, according to the online retailer. “The Dark Knight Rises” Blu-ray/DVD combo and “The Dark Knight Trilogy” of all three Christopher Nolan films rounded out the top three.

More than three-quarters of U.S. households now own at least one HDTV set, up 14% from last year, according to Nielsen Insights.

Weekend box office estimates for kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak. December 28-30, 2012
The Hobbit: An Unexpected Journey
(Warner Bros.) PG-13   $32.9m. Three-week total $222.7m
Les Miserables  (Universal) PG-13   28m. One-week total $67.5m
Parental Guidance (20th Century Fox) PG  $14.8m- One-week total $29.6m
Jack Reacher (Paramount) PG-13  14.0m. Two-week total $44.6m
Lincoln (Disney) PG  13  7.5m. Eight-week total $132m
The Guilt Trip (Paramount) PG-13  $6.7m. Two-week total $21.1m
Monsters, Inc. (Disney) G  $6.4m. Two-week total $18.5m
Rise Of The Guardians  (Paramount) PG  $4.9m. Six-week total $90.2m
Skyfall  (Sony) PG-13  $4.6m. Eight-week total $290m
Life of Pi  (20th Century Fox) PG $3.8m. Six-week total $84.7m


Toy State, specializing in licensed and highly-stylized lights and sound vehicles revealed growth plans for 2013 and the promotion of Will Coleburn to President/Toy State Marketing (USA) and President/Global Marketing and Sales for Toy State International. Before this appointment, Will served as SVP/Marketing and Product Development for Toy State International where he has been part of the US-based team for more than four years.

Today’s Trivia Question: Unscramble to solve: “So cue my mike.” (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cathy
Cathy Applefeld Olson for Cynopsis Kids!

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: MARKETING MGR/CBS SPORTS NETWORK/NY: Execute digital & social mktg initiatives to drive brand awareness & tune-in. Exp in sports mktg &/or grassroots consumer mktg in cable preferred. Apply: (1/11)

JOB OPENING: VP AD SALESMKTG TRAVEL/GAC: Lead team that dvlp/activates multiplatform client solutions. Solid mgmt & collaboration skills, 15 yrs+ Media/Cable/Creative bgrd req. Details/apply: req #3132, (1/11)

JOB OPENING: DIRECTOR, RATINGS RESEARCH Vh1/NYC: 7+ yrs wk exp w/n cable/broadcast network field. Strng analytic & TV prgm exp. Knwldge of Nielsen & Lake 5.Tech Edge A+. Apply (1/11)

JOB OPENING: DIRECTOR, PUBLISHER DEVELOPMENT NY: Mng video platform, digital studio production sces, content licensing, ad-portfolio. 3-5 yrs mng a pipeline and close deals. Mng all facets of biz dev cycle. Resume: (1/11)

JOB OPENING: MANAGER PLANNING & OPS/NYC: Manage QA across ad sales systems/create custom x-platform BI reports. BA Degree, 7+ yrs in Broadcast/Cable Ops + Exp w/DealMaker and BI tools (1/11)

JOB OPENING: LEAD COORD/TV ONE/MD: BA pref’d & 4 yrs of exp Brdcst Operations. Sched/maintain on-air secondary event promos. Wrk w/ internal depts. in on-air secondary event media plan’g/execution. Media & Ent exp +. (1/11)

JOB OPENING: RED SOX REMOTE COORD PROD/MASS: Coord/sprvs/execute high qual, well-resourced Red Sox event telecasts for fan base. BA deg comm, brdcst radio. 10+ yrs exp live sports event producing.  Info/apply: (1/11)

JOB OPENING: Copy COORD TEMP/TV ONE/NY: BA pref’d and/or 2 yrs of exp in TV Ops & Traffic. Wrk w/external agencies & traffic mgmt to secure and input comm copy for ntwrk. B’way & Log Bldg. exp a +. $21-$23 per hr. (1/11)

JOB OPENING: SALES COORDINATOR/TV Guide/ NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. (1/11)

JOB OPENING: DIR ACCT MNGMNT/Origin Digital, an Accenture Co./NYC: As worldwide leader in enabling LIVE events on 2nd screens, we’re seeking a star to build our revenues. New media/sports/sale/ tech. background. (1/11)

JOB OPENING: AD SLS MKTG MGR/Discovery/NY: Dvlp & execute multi-platform ad sls sponsorships; 5+ yrs ad agency, media sls/mktg, client mktg exp; prod exp preferred; (1/11)

JOB OPENING: RSRCH DIR/NFL/NY: Develop & design meas svcs for NFL spons & ad partners. Identify renwls & ROI of activations. 5-10 yrs  spons rsrch exp. More info/apply: NFL – Sponsorship Research Director (1/5)

JOB OPENING: SUPVSR, TECH OPS DIGITAL AD SALES/Sony Pictures TV/NY or LA: Implement & manage tech infrastructure to support PS3, Dr. Oz & FEARnet digital business. Full job desc. & apply: (1/5)
JOB OPENING: MGR PRICING/NY: Update/analyze models. Provide sales metric updates. Must be detailed/analytical/able to multi-task. Exp. in media req. Excel a must. Apply- (1/5)

JOB OPENING: NETWORK INVENTORY COOR/ION/WPB: Max inventory & control oversell. Insures spots have separation & rotation. Coor placement of vignettes & billboard. Proof logs. Reqd 2 yrs in related field. EOE Apply (1/4)

JOB OPENING: ACCT EXEC/Turner/NYC: 5+ yrs sales exp required. Support TBS, TNT. Create, present proposals to secure business. Develop & maintain client & agency relationships. Daily supervision of ASRs & Planners. Resume click here. (1/4)

JOB OPENING: WRITER/PRODUCER/CBS SPORTS NETWORK/NYC: Conceptualize, write, produce & direct on-air promo campaigns. 5-7yrsTV promoexp;sports knowledge a must. Apply: (1/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: CHILDREN’S MEDIA position: 5+ years in educational film & children’s TV. Enthusiastic project manager & editor with production, distribution, development experience. (1/11)

SITUATION WANTED: CONTENT DISTRIBUTION, ACQUISITION, BUSINESS AFFAIRS ATTORNEY: Multi-platform cable, sat, mobile, Internet, IPTV experience w/ Nat Geo Ch, Weather Ch, XM Satelllite, TCI, Cablevision. Consult or FT. (1/5)

SITUATION WANTED:  Leading Hollywood Nutrition Expert, Dietitian & Host looking for opportunities. Natural & high energy on camera, quoted in over 90 media outlets. See for reels! Contact (1/5)

E-mail or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

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