Thursday, December 16th, 2010

Cynopsis: Kids!

Good morning. It’s Thursday, December 16, 2010, and this is your first early morning Kids briefing.

Vanguard Films signs Mike Johnson (co-director Corpse Bride) to direct its new family-targeted mixed CG/stop-motion feature film, Oz Wars.  According to John Williams, President and CEO, Vanguard Films, new advancements in stop-motion software will make production on the movie more economical.  Written by Rob Moreland (Space Chimps 1 & 2 and Vanguard’s upcoming live action City of Dragons) and Athena Gam (Vanguard’s Alien Rock Band), Oz Wars provides a contemporary and “freaky” action twist on the story, as Dorothy is caught in a world of warrior witches, black magic, martial arts and monsters.  Johnson won the British Animation Award and earned an Oscar and Annie Award-nominations (with co-director Tim Burton) for his work on Corpse Bride.  Several other Oz-related movies are also in the works, including a Disney movie, Oz, The Great and Powerful, which will reportedly be directed by Sam Raimi, one with Drew Barrymore, and a movie adaptation the Broadway musical Wicked, which is based on the book by Gregory Maguire.  Of course all the projects are based on the original book, The Wonderful Wizard of Oz and subsequent Oz books, by author Frank L. Baum.

Sony Pictures Animation announces that David Reynolds, who got an Oscar nod for Finding Nemo, is set to pen an untitled animated feature film based on an original story by Stephan Franck (Iron Giant, Despicable Me), who will also direct the project.  The movie is the first project under a four picture, first-look deal that The Gotham Group inked with Sony Pictures Animation last year.  Gotham’s Ellen Goldsmith-Vein, Peter McHugh and Eric Robinson, and Karen Dufilho-Rosen (Geri’s Game; For The Birds) will executive produce.  Reynolds other credits include Chicken Little, A Bugs Life, The Emperor’s New Groove, Mulan, Late Night with Conan O’Brien, Atlantis: The Lost Empire, Fantasia/2000, Tarzan, and Toy Story 2 & 3.  Finding Nemo was also nominated for a BAFTA, and won an Annie Award.  Franck also co-created (with brother Emmanuel Franck) the international animated TV series Corneil and Bernie (Millimages/BBC).


Big Bird, Elmo and Lily set to star in Sesame Street’s Big Bird Looks at the World (52×11), a new daily TV series in Mandarin Chinese set to debut in China on Ha Ha Channel on December 22, at 5:30p.  The new series comes from a partnership between Sesame Workshop, Shanghai Toonmax Media, a wholly owned subsidiary of Shanghai Media Group, and MSD, a global health solutions company.  The preschool series supports younger kid’s natural curiosity about nature and science and encourages hands-on exploration.  Each episode begins with a question posed by the Muppet characters about the world around them and takes off from there, featuring two live-action films on the topic and including hands-on activities and other information.

In Canada, Astral‘s kid’s channel Playhouse Disney debuts this week on EastLink.  The channel is available to EastLink customers that subscribe to Family Channel, as well as to EastLink subscribers via Family on Demand, which also launches this week on EastLink OnDemand.  The Playhouse Disney channel is available in French and English to subscribers across Canada.  Playhouse Disney is set to change its name to Disney Junior in May 2011.

Book publishers are more and more targeting parents with younger kids with E-book versions of their titles for various devices.  HarperCollins Children’s Books is releasing 30+ of its classic picture books for digital platforms including Fancy Nancy, Splat the Cat, and Marley.  Also aiming for kids with its E-books is Simon & Schuster Children’s Publishing, which is offering a range of electronic versions of its frontlist and classic illustrated titles, including a collection of the Oliva picture books, for viewing on the iPad, iPod Touch, iPhone or via the NOOKcolor by Barnes & Noble.

Ludia, an interactive entertainment company, and Classic Media join to launch the new Where’s Waldo? In Hollywood app for iPhone and iPod Touch ($2.99) and iPad (HD $4.99). In the new app, the second for Where’s Waldo, fans will get to search and find Waldo all over Hollywood  at red carpet events, epic films (e.g. Robin Hood, The Wild West, The Three Musketeers, with the game play enhanced animation, new game play modes and features that offer a new way to interact with the game.

Interactive publisher Callaway Digital Arts and HIT Entertainment debut the new Thomas the Tank Engine interactive app, Misty Island Rescue, for the iPad.  Based on the animated feature-length movie, Misty Island Rescue is the sole Thomas & Friends app for iPad, and it is the first interactive app of several apps planned for the brand from the partners.  The Misty Island Rescue app features multi-touch animation and narration, story-related sound effects, games, CG animated video and art activities.

Program Call: Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 20, the week before NATPE 2011 in Miami.  If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-viewed special edition, please send your submission to no later than Friday, January 14, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Cartoon Network and Kids Foot Locker are teaming up for a sweepstakes promotion for the inaugural Cartoon Network Hall of Game Awards ( ); the show will debut in early 2011.  The promotion gets underway on Monday, December 20, and is part of Kids Foot Locker’s overall sponsorship of the on air awards show.  Next week the network will drive viewers to tune in to its movie marathon on December 23, 5-7p, during which it will feature a phone number kids can call to enter and win a trip to the Cartoon Network Hall of Game Awards.  As part of its overall awards show sponsorship, Kids Foot Locker will sponsor a voting category, recognizing the athlete with the best sense of style, featured during the awards show and a special Kids Foot Locker micro site at .  Additionally, the site will feature new sneakers currently available at Kids Foot Locker stores, and a downloadable Kids Foot Locker coupon, redeemable at through March 31, 2011.  The Cartoon Network Hall of Games Awards is created and produced in association with IMG Media, the production arm of IMG.  Also serving as a sponsor of the Cartoon Network Hall of Games Awards is Pepperidge Farm Goldfish Crackers.  The Sports Illustrated Group’s SI KIDS franchise will be serving as the official media partner.

Material Girl goes international.  MG Icon, a joint venture between Madonna and Iconix Brand Group, inks its first international partnership with Canada’s Hudson’s Bay Company (HBC) for it junior brand, Material Girl.  The Material Girl collection, which includes apparel and accessories designed with Madonna and her daughter Lourdes and Iconix Brand Group, will be exclusively available at HBC’s 91 stores in Canada in 2011.  The launch of Material Girl, key styles will be available for the upcoming holiday season.  The full collection of tops, dresses, jackets, denim, shorts, footwear, and handbags will launch for the spring 2011 season.  The line debuted in the US, exclusively at Macy’s stores, in August 2010.

Istanbul-based Hakan Canta, a producer of licensed goods, launches a new collection of products featuring Spider-Sense Spiderman  the classic version of Spidey  for Turkey, Europe, the Middle East and North Africa.  There are two different lines of product, one line includes products that light up by touching a button, with the other line featuring talking products that utter noted Spiderman phrases with the touch of a button.  Both lines include a range of products, including backpacks, trolley bags and pencil cases.


Marj Kleinman joins WNET as Sr. Interactive Producer/Children’s & Educational Programming.  Kleinman will develop and implement digital content for WNET’s kid’s programming, which includes Cyberchase, Angelina Ballerina and the new Mission US, a series of online games for Middle Schoolers that focus on American history.  Most recently, Kleinman was Director/Digital Media at the Joan Ganz Cooney Center at Sesame Workshop.  WNET is the parent company of NY’s public TV stations Thirteen and WLIW21.

Astral Television Networks names Peter Furnish as VP/Marketing.  Heading up the marketing, interactive consumer care and research departments, Furnish will develop strategic, multi-platform marketing plans and initiatives targeted to consumers of The Movie Network, HBO Canada, Mpix, Family Channel and Playhouse Disney.  He will report to Domenic Vivolo, SVP/Marketing and Sales, Astral Television Networks.  Prior to joining Astral, Furnish was Director/Marketing Strategy & Partnerships, Virgin Mobile Canada.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, December 14, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1233; K6-11 528; TWEENS 9-14 354
DISNEY CHANNEL:     K2-11   807; K6-11 476; TWEENS 9-14 419
CARTOON NETWORK: K2-11   412; K6-11 278; TWEENS 9-14 214
DISNEY XD:               K2-11   160; K6-11 106; TWEENS 9-14   89
NICKTOONS:              K2-11     95; K6-11   65; TWEENS 9-14   58
Source: MTVN Research from Nielsen Media Research Data


Cyn opsis Media presents:
Demographic Viewing Patterns Special Edition Series

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks and ad agencies are using to reach each of these demos.

All E-Reports are now available in the Special Edition section on
Kids, Tweens, & Teens, Women, Men, Baby Boomers, & Hispanic Market/Viewers

Answer to Yesterday’s Trivia:   This sitcom character had many nicknames including Mr. Beer Belly, Mr. Bumper Sticker, Mr. Beaver Dam, and Mr. Bell Ringer.  What was his real name?  MR. BELVEDERE  Kudos to: Dave Bourla-Howcast Media/NY; David Stern-BARD Ent/NY; Eric Covert-Disney Channels Worldwide/Burbank; Irene Lane-Disney ABC Networks/Burbank

Today’s Trivia Question:  What animated sci-fi character is quote with this enlightened story:  “”It’s just like the story of the grasshopper and the octopus. All year long, the grasshopper kept burying acorns for the winter, while the octopus mooched off his girlfriend and watched TV. But then the winter came, and the grasshopper died, and the octopus ate all his acorns. And also he got a racecar. Is any of this getting through to you?”     (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 /
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to

CREATIVE DIRECTOR/2C Media/Miami: Dvlp promo campaigns for major nat’l networks. Strong writing, conceptual, editorial, & 3-5 yrs cable, studio, or ntwrk promo exp. Co info @ Contact: (12/23)

JOB OPENING:   MARKETING ASSISTANT/ION/NY: Asst w/network sales/consumer marketing initiatives, college deg a must, 1-2 yrs mktg exp. EOE  See full ad: (12/23)

JOB OPENING:  CREATIVE DIR/ON-AIR/Lifetime/NY: Create/manage/execute high level mktg campaigns. Strong campaign launch exp. Apply (12/22)

JOB OPENING:  WRITER/PRODUCER/ Lifetime/NY: Conceptualize/write/produce high impact promo launch campaigns. 3+ yrs exp in on-air promo. Strong writing skills. Appy: (12/22)

JOB OPENING:  TEMP ON-AIR DESIGN DIR/AMC/NY: Creative visionary w/7+yr motion gfx exp. Oversee on-air design, produce gfx.  Mgmt/communication skills, good rolodex–all musts. Rez & salary reqmts to: (12944BR) (12/22)

JOB OPENING:  CREDITS PRODUCER/Stamford, CT: Night shift -produce reformatted credits Lifetime (12/22)

JOB OPENING:USA & SYFY SALES RESEARCH ANALYST/NBC UNIVERSAL/NYC:Support Sales positioning of USA & Syfy. Strong interest in TV Research, Knowledge of Excel/PowerPoint.Apply @ (12/22)

JOB OPENING:  EVENTS/TOUR MANAGER/NYC/Multimedia Co:  Exp. mgr to run all aspects of 100-city promotional tour for in-house marketing team. 6-mo. assignment managing vendors and local in-market staff. (12/22)

JOB OPENING: SENIOR COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at (12/21)

JOB OPENING: MARKETING COORD/iN DEMAND/NYC: Support planning/execution of on-air/online & off-channel marketing plans. Degree in Mktg/Advert & 1+ yr exp with media preferred. Apply: (12/21)

JOB OPENING: DIR, PRGRMNG & DVLPMNT/GAC/NASH TN: Dvlp prgrmng concepts for internal/external prod . 7 yrs hands-on TV prod exp in variety of formats (studio, field, mag, doc, etc) Full info/ apply: #2034 (12/18)

JOB OPENING: DIG SALES PLAN’R/ACCT MGR/NBC/NYC: Mng daily partner relationships & sales processes to gty Sales team hits rev goals. Cover all dig brands across NBCU. Apply: Job ID# 1286227 (12/18)

JOB OPENING: ASSOCIATE MEDIA DIR/PHD Media/NY: Lead a media planning team in strategy development & overall administration of client media needs for a major entertainment client. Send resumes to: (12/18)

JOB OPENING: DOCUMENTARY PRODUCERS/EDITORS/COORD/LA: Producers needed w/strong story/journalism skills for doc series. Exp Coord/editors also needed. Reply w/pos in subject line to (12/18)

JOB OPENING: SCORING TICKER PRODUCER/GOLF Channel/ORLANDO: 5+ yrs in stats & graphics exp. preferable/strong writing skills/Sports knowledge required. Resumes @  Comcast EEO/AA/Drug Free Workplace (12/17)

JOB OPENING: RESEARCH ANALYST/Fuse/NY:  Create custom presentations to support all Ad Sales efforts. Strong data comm skills req’d. 2+ yrs exp w/Nielsen Toolbox & syndicated research systems. Rez to “RA” in sub (12/17)

JOB OPENING: DIRECTOR, TRADE MKTG/Syfy Network/NYC: Responsible for directing all stages of strategic develop., creative execution, & production involved in marketing Syfy to the advertising community NBCunicareers .com Req# 1287863 (12/17)

JOB OPENING: CNBC.COM INVENTORY MGR/NBC/NYC:  Resp for processing inv related requests determine inv levels/usage patterns; coord w/sales planning team in discussing allocation & pricing considerations. Job#1280400 (12/17)

JOB OPENING: ACCT EXEC AFFILIATE DIST/GSN/NY:  BA/BS 3+years exp cable network. Relationships w/ MSO’s. Heavy Travel. Send res + CL to   (12/17)

JOB OPENING: SLS AC/BBC/NYC:  Work w/ internal & external contacts to provide sales support, internal reporting & agency coordination. Excellent communication skills. apply: (12/17)

JOB OPENING: ACCOUNT MNGR SLS/BBC/NYC: Gen rev & deliver to target, dev rltnshps & biz w/ agencies/clients. Must know US media landscape. Apply: (12/17)

JOB OPENING: SNR MGR IT/BBC/NYC: Key contact for staff, lead dev of tech strat, support biz units, maintain systems. to apply (12/17)

JOB OPENING: OPS MGR/BBC/NYC:  Manage workflow b/w CS team & Tech Services, ensure delivery of assets and compliance of CS edit systems, software versions & media management. To apply: (12/17)

JOB OPENING: FREELANCE JR WEB DESIGNER/BBC/NYC: Dev & maintain internal & external web designs. To apply: (12/17)

JOB OPENING: EDITORIAL DIR/BBC/NYC:  Drive strategic direction of CS team, provide feedback on scripts/pieces. To apply: (12/17)

JOB OPENING: DIR COMMUNICATIONS/Miami:  cover all channel activity in Latam, position channel in consumer & trade press, event org etc. Must have exp in Latam & media industry. To apply: (12/17)

JOB OPENING: CREATIVE ASST/BBC/LA: Provide research, creative concept dev & artwork for new projects/games. Apply: (12/17)

JOB OPENING: ASSOC VP MRKTNG/BBC/NYC/BBC:  Lead mrktng for BBCA, manage 4 ppl, determine & Deliver mrktng strat. 5-10 yrs exp, strong communication skills. Apply: (12/17)
JOB OPENING: AFFILIATE SALES ASST/NYC/BBC:  Sales support/admin. Learn ropes of affiliate sales and media industry. Must be detail oriented and highly motivated. Apply: (12/17)

JOB OPENING:   SR DIGITAL MARKETING MGR/Music Choice/NY:  Develop online mktng/social media strategy and execute online/social/mobile mktng programs for Music Choice. 6+ years online mktng exp. required. (12/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

WINTER/SPRING INTERNSHIP CREDITS ONLY:  TV DEVELOPMENT/GRB Entertainment/LA: Award winning TV company seeks organized, self-starting interns for administrative/writing/producing/editing support. Final Cut & Photoshop a plus. Resume/cover: (12/23)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  Intern will learn Production Assistant duties at the same time honing their writing, producing, and editing skills with Creative Directors. Should have major related to television/film. (12/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media. print/digital/OOH. Smart consultative seller. Can identify new niche mkts & use analytics to generate revenue. Contact: (12/22)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: (12/22)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity (12/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (12/17)

E-mail or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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