Thursday, August 9th, 2012

Cynopsis: Kids!

Good morning. It’s Thursday, August 9, 2012, and this your first early morning briefing.

Netflix makes its Just for Kids, which features programming content for kids 12 and younger, available to its subscribers on Xbox 360 beginning this week. Those that are members of Netflix on Xbox 360 can now go to the kid-targeted and family friendly Just for Kids area, or let their kids go there, and browse through a selection of popular titles (TV series and movies) and then click and instantly watch them commercial free. Just for Kids, which launched in August 2011, offers both a character-based section and rows of TV shows and movies organized by genres such as superheroes, princesses, dinosaurs and girl power, and that feature simple program descriptions. In addition to Xbox 360, Netflix Just for Kids is available on PCs and Macs, Nintendo Wii, PlayStation 3, Apple TV and certain Smart TVs, Blu-ray players and streaming media players. Other devices including tablets are scheduled to follow later this year.


Another day, another cast member for Lionsgate‘s The Hunger Games: Catching Fire. Joining the movie is Bruno Gunn (Bad Teacher), who will take on the role of Brutus, a former Career victor from District 2. Gunn has had featured starring roles on TV series including The Office, Curb Your Enthusiasm, Sons of Anarchy, Oz and Prison Break. Based on Catching Fire, the second book in Suzanne Collins’ trilogy, The Hunger Games: Catching Fire will be directed by Francis Lawrence and is set for release on November 22, 2013.

Actor Jonathan Rhys Meyers (Bend it Like Beckham, August Rush, The Tudors, the upcoming TV series Dracula) is reportedly joining the cast of the movie The Mortal Instruments: City of Bones, based on the first title in Cassandra Clare’s six-book young adult fantasy series from Constantin Film and Unique Pictures, per THR. Rhys Meyers will take on the role of Valentine Morgenstern. Directed by Herald Zwart (Karate Kid-2010, The Pink Panther 2), from a script by Jessica Postigo and I Marlene King, the movie will also star Lily Collins (The Blindside, Mirror Mirror), Lena Headey (Game of Thrones), Jared Harris (Mad Men) and Kevin Zegers.


Relativity Music Group will release the soundtrack to Focus Features and Laika‘s (Coraline) upcoming stop-motion animated 3D movie ParaNorman ( on August 14, 2012, just three days before the August 17 wide release of the movie. The ParaNorman soundtrack features music by noted composer/record producer/singer-songwriter Jon Brion.

Puppy In My Pocket video games will head to multiple platforms under a new deal between video game publisher 505 Games and toymakers M.E.G. and Giochi Preziosi. The new animated TV series Puppy In My Pocket: Adventures in Pocketville (Cuccioli Cerca Amici in Italy), which airs worldwide on Cartoon Network, is produced by the Italian and US toy companies along with Mondo TV. The partners will all work closely to produce Puppy In My Pocket games for handheld platforms and mobile games for iOS and Android. The first games are slated to debut in 2013. Licensing Works! brokered the deal for M.E.G. and Giochi Preziosi, with 505 Games’ licensing agent Creative Minx Marketing handling the deal for them.

9 Story Entertainment enters into new home entertainment licensing deals around the world for its animated comedy series Almost Naked Animals. Launching this fall, DVD sales of Almost Naked Animals will be handled by NCircle Entertainment (US), eOne (Canada), Abbey Home Video (UK) and Just4Kids (Holland and Belgium). As previously announced, Village Roadshow handles DVD sales in Australia. Currently in its third season, Almost Naked Animals (52 x 22 min) is produced and distributed by 9 Story.

Mill Creek Entertainment, a home entertainment distribution company, inks a home video distribution deal with BabyFirst for the US and Canadian territories. Under the agreement Mill Creek Entertainment will distribute an assortment of DVDs based on BabyFirst’s content, including Harry the Bunny and Shushybye Baby, to traditional and non-traditional retail partners.




Cynopsis Sports Media Awards is Today!
8:00-10:00am | The Harvard Club

The following Sports Luminaries will also be honored at the event:

David Hill [FOX Sports Media Group]
Mike McCarley [Golf Channel]
Larry Scott [PAC-12]
Preview the list of finalists for this SOLD OUT event:
Look for a special edition this evening recapping the winners!


Walt Disney World announces that its New Fantasyland expansion in Orlando, Florida will officially open on just in time for holiday 2012 on December 6, with previews beginning November 19.  New Fantasyland at Magic Kingdom Park ( includes attractions, restaurants and retail sites: Under the Sea  Journey of The Little Mermaid; Be our Guest Restaurant; Enchanted Tales with Belle; Ariel’s Grotto; Gaston’s Tavern; and Bonjour! Village Gifts. The New Fantasyland expansion has been opening in phases, with the storybook Circus, which features Barnstormer – Starring the Great Goofini, the Casey Jr. Splash & Soak Station, and Dumbo the Flying Elephant, opening last month. Moving forward, the expansion will include the new Princess Fairytale Hall, opening in 2013, followed by the new Disney “mountain” in the way of the Seven Dwarfs Mine Train in 2014.


NBA star Dwight Howard (Orlando Magic) and Tony Reali, host of ESPN’s Around The Horn, will guest star in an episode of the animated series Kick Buttowski  Suburban Daredevil, Saturday, August 11, at 11a on Disney XD. In the episode, Rock Callahan (voiced by Howard) portrays Kick Buttowski in an action-movie in which he must defeat the evil villain, The Dark One (voiced by Reali).

Sprout, the 24-hour preschool channel, launches the second year of its multi-platform pro-social initiative Kindness Counts. The initiative was created to bolster social development of preschoolers, specifically the concept of empathy, by promoting small acts of kindness. The network continues on its mission to log one million acts of kindness via a special area at The site also features content designed to help parents, as well as various family activities and free, personalized thank you messages for their preschoolers from popular characters including Big Bird, Barney the Dinosaur and Chica and Kelly from Sprout’s The Sunny Side Up Show. The newest Kindness Counts PSAs (:30 second), featuring characters from the network’s series Pajanimals and Good Night Show hosts Nina and Star, and real families, will debut this fall across all platforms (linear, on demand and online). Since its launch in August 2011, the Sprout’s Kindness Counts campaign has received some 200,000 acts of kindness, and entered into partnerships with national organizations including The Learning care Group, Wildlife Conservation Society and Whole Foods, as well as its recent work with First Lady Michelle Obama and the preschool series LazyTown star, Sportacus, to support Let’s Move!


SMC Entertainment Group, an entertainment brand owner and integrated brand management company, expands its executive team:

Sharon Eisen Leviton is appointed SVP/Business Development and Marketing. In her new position, Eisen Leviton will be responsible for the SMC’s new business development initiatives and will oversee all marketing, PR, social media and brand strategy programs. She will work to develop new campaigns for SMC’s key brands, including Ladybug Girl, H20 Just Add Water and Dance Academy, and the new 3D CGI animated TV series The Jungle Book, which airs on Disney XD. A 20-year industry veteran, Eisen Leviton previously held executive positions with companies including Disney, Where’s Waldo? and Kidthing Digital Platform.
Pamela Harris is upped to Executive Director/Licensing. Harris will have expanded responsibilities as she continues to develop and manage key licensing relationships across all SMC’s brands. Harris, who joined SMC in January 2012 as Director/Licensing and will continue seeking new licensing partners for The Jungle Book as well as SMC’s other properties.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, August 7, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1254; K6-11 886; TWEENS 9-14 674
NICKELODEON° :        K2-11   988; K6-11 673; TWEENS 9-14 505
CARTOON NETWORK** : K2-11   799; K6-11 529; TWEENS 9-14 414
DISNEY XD:               K2-11   271; K6-11 231; TWEENS 9-14 194
NICKTOONS:              K2-11   108; K6-11   71; TWEENS 9-14   69
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data




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Answer to Our Last Trivia Question: What were the first three cartoons to appear on Nicktoons? Doug, Rugrats, and The Ren & Stimpy Show. Kudos to: Michael Ritz-BucStar Consulting/NYC; Emily Schwartz-Turner Young Adults/NYC; Richard Quan-BSSP/San Francisco; Jeph Loeb-Marvel Television/Glendale.

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Gwen Billings for Cynopsis Kids!

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JOB OPENING:  Established NYC prod co is expanding its reality development dept. Seek several DEV EXECS with rolodex, proven track record selling shows, finding characters and writing. (8/16)

JOB OPENING: VP, PROGRAM STRATEGY/Viacom. 10+ yrs exp. in TV prog/sched; Min 2 yrs @ Sr. Dir level and above; Min 5 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply (8/16)

JOB OPENING: Hd BUS AFFAIRS/NY: Solid BA bkgrd in TV and Digital Prod. Draft, negotiate, review agreements. Standards & Practices/copyright. JD+3yrs industry exp, network & cable. Resume/credits to (8/16)

JOB OPENING: VP/DIR, DISTRIBUTION/JIM HENSON CO/LA: Oversee sales TV, DVD & dig platforms for current & catalog series for Western Europe. (8/16)

JOB OPENING: FREELANCE FCPX EDITOR/Uncommon Content/NYC: Experienced and creative FCP X editor with background in creative services, promo and short-form.  Please send resume and link to reel to: (8/16)

 JOB OPENING:  ACCT EXEC/OUTDOOR CHANNEL/CHICAGO: Dvlp, sell, implmt on-air/online media plns; new biz, mng accts, meet sls gls; 5 yrs media sls ind exp, 4yr deg reqd. Apply @; EEO/M/F/D/V (8/16)

JOB OPENING: WRITER/PRODUCER/Pac-12/SF: Resp for producing creative content for on/off-air marketing platforms incl promos, szle clips, launch campngs, shoot scripts, image campngs (8/15)

JOB OPENING: DIR, STRATEGIC INSIGHTS, MKTG RSRCH/GSN/LA: primary rsrch leader, aud engagement specialist, multi-platform expe, Nielsen sys knwldg, mktg or agency background a +; 5+ exp; (8/15)

JOB OPENING: DIR, RESEARCH/GSN/LA: Strong Nielsen system knwldg, responsible for tracking, forecasting and competitive analysis, all digital rsrch, multi-platform exp a +, ; 5+ exp; Apply: (8/15)

JOB OPENING: EXECUTIVE DIRECTOR RESEARCH/OUTDOOR CHANNEL/LA,CA: Head of resch funct; provd anlytcs; make recomndtns to top mgmt; degree & 7-10 yrs resch exp in TV ind reqd; apply at EOE,M/F/D/V (8/15)

JOB OPENING: RESEARCH MGR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3+ yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at (8/14)

JOB OPENING: SENIOR APS/NYC: Seek 2 SR APs for PBS/feature doc. 3+ yrs serious journalism exp. req’d. Strong booking, archive, investigative, research, driver’s license, and good story sense. Res/cov letter to (8/14)

JOB OPENING: SALES PLANNER/WB Digital Media Sales/NY: Generate online sales plans under the dir. of VP, Sales and ADs. Creates research-based presentations for sales team to utilize in client/agency meetings. Apply here (8/13)

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JOB OPENING: VP, COMMUNICATIONS/MTV/NYC: 10+ yrs exp in Corp Comms/PR or Media Relations; extensive exp. in media industry, particularly entertainment & music; B.A req. EOE/M/F/D/AAP apply (8/13)

JOB OPENING: ACCT MGR/ONLINE SALES/PCH/NYC: Dev & maintain adv & sponsorship deals & build proposals & media plans req. exp 3+ yrs working w/online ad sale space email res to (8/13)

JOB OPENING:  DIRECTOR, STRATEGIC PROGRAM PLANNING/NBCUniversal/BRAVO: Responsible for Program Planning and Scheduling for linear platform and program acquisitions. Strong Research background is a plus. #6056BR (8/10)

JOB OPENING:  SENIOR PROJECT MANAGER/BRAVO DIGITAL: 7+ yrs of experience in digital project management. Monitor project risk and define scope. PMP certification and a passion for pop culture is a plus. #5495BR (8/10)

JOB OPENING: MKTG & RSRCH DIR/TVG/NYC: Ad sales resrch on prgm perfmce & ntwk hghlghts. Dvlp resrch concpts 4 promo mtrls. Kwldg of syndictn, natl ratings, sales prm & sftware. Media/entmt indstry req, BA/BS pref  (8/10)

JOB OPENING: TEMP ASSISTANT/CREATIVE SERVICES/Crown Media/ Studio City: Perform administrative duties and provides support for Executives and CS team… More info & apply: (8/10)

JOB OPENING: EXEC PROD/History/NY : Create, develop & oversee quality Prgmng on the Net. Strong development & show runner skills. 5+ yrs prgmng exp in a media environment. Apply: (8/10)

JOB OPENING: DIG RSRCH ANALYST/A+E NETWORKS/NY: Utilize synd resources (Nielsen Online, comScore) to address ad sales rsrch req’s; compile/analyze data for reports; 1-2 yrs dig media exp; More info/apply: (8/10)

JOB OPENING: DIR, PROMOTION PLAN’G/HBO/NYC: dvlp on-channel promo plans optimizing promot’l inventory & freq across all linear channels & platforms. 7+yrs exp. TV/cbl ntwrk or agency mngng on-air/media plans (8/10)

JOB OPENING: RESEARCH ANALYST/REELZ/Albuquerque: 1+ years Nielsen systems exp. Join one of the fastest growing networks and work directly with the head of programming research. Apply (8/10)

JOB OPENING: Established NYC PROD CO is expanding its reality development dept. Seek several DEV EXECS with rolodex, proven track record selling shows, finding characters and writing. (8/10)

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FALL INTERNSHIP CREDITS ONLY: INTERNS /Pink Sneakers Productions/Orlando: A one-stop, all-inclusive prod co creating entertaining, high-quality prgrmng. (8/15)

FALL INTERNSHIP FOR CREDIT ONLY:   FanBridge/NYC: Online fan marketing & management platform for music, sports, entertainment & brands seeks interns interested in biz dev/marketing/social media. (8/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: RESEARCHER/EXEC ASST/LOS ANGELES AREA: 16+ yrs exp +key player in Primetime TV as researcher, proofreader, copy-editor, writer, exec asst. Exc. etiquette. (8/16)

SITUATION WANTED: EXP’D SPORTS SPONSORSHIP AND MKTG PROFESSIONAL/(LA/SF): 3+ years of exp on the agency/team/client side in sales, client mngmnt & sponsorship roles. Strong analytical/project mngmnt skills. MBA. Email (8/14)

SITUATION WANTED: CREATIVE LIFEGUARD: Advertising & promotion, writer/producer/director – on-air, presentation, Internet. Site: Contact: (310)849-8596 (8/14)

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