Thursday, August 30th, 2012


3rd & 4th Rounds
US Open
LIVE on CBS and CBS Sports Network
Saturday – Monday

Begins with Today at the US Open
Saturday 10 AM ET
Available to 99 million homes

Cynopsis: Sports

Good morning. It’s Thursday, August 30, 2012, and this is your first early morning Sports briefing. 

College football season officially kicks off tonight, as ESPN debuts a doubleheader featuring South Carolina/Vanderbilt at 7p, followed by Washington St./BYU at 10:15p. CBS Sports Network counters with UCLA/Rice at 7:30p while Minnesota/UNLV takes place at 11p. Pac-12 Networks begins its first-ever slate of football games beginning with Northern Colorado/Utah at 7:15p and concluding the day with Northern Arizona/Arizona St. at 10:30p.

On the Air

ESPN released its 2013 Pac-12 men’s college basketball regular-season schedule that will feature 38 conference games across ESPN, ESPN2 and ESPNU with ESPNU televising 24 of the games. The season begins the new 12-year agreement between ESPN and the conference, with the company adding men’s regular-season basketball across ESPN, ESPN2 and ESPNU, primarily on Wednesday, Thursday and Saturday nights, including a new 11p telecast. The action begins on Jan. 3 at 8p with a Colorado/Arizona matchup on ESPNU.

The Pac-12 Networks announced its own its men’s basketball television schedule for the 2012-2013 season, with 150 live games across its seven networks. Each school will be featured at least 11 times during the season. The schedule begins Friday, Nov. 9 at 4p with Northern Arizona/Oregon. In addition, the Pac-12 Networks officially announced that Pac-12 basketball legend Bill Walton will provide color analysis to select games on the Networks.

Mike Florio is set to extend the ProFootballTalk brand by bringing a one-hour Pro Football Talk series to NBC Sports Network beginning Tuesday, Sept. 4 at 5p. The series will then run from Monday through Friday and be co-hosted by Erik Kuselias, the host of NBC SportsTalk. In addition to Mike Florio’s expanded television presence, NBC Sports Digital has extended its ProFootballTalk on agreement.

Former NFL MVP and five-time Pro Bowl running back LaDainian Tomlinson is set to begin his broadcasting career, joining NFL Network where he will serve as an analyst on the network’s new Sunday morning First on the Field program. He will appear beginning Sept. 9 (aka Kickoff Sunday) at 7a along with hosts Melissa Stark and Sterling Sharpe, as well as NFL Insider Michael Lombardi.

While we are on the subject of opening week, the NFL informed teams that the league will officially open the season with replacement officials beginning with the Cowboys/Giants game next Wednesday.

BTN will continue its birthday celebration with the BTN 5th Anniversary Special tonight at 8p. The special is designed to give viewers a look back at some of the best moments in BTN history.

The U.S. Ski Team and NBC Sports Network will partner for first-ever U.S. live TV broadcasts of Audi FIS Alpine World Cup ski racing as part of a pre-Sochi broadcast schedule . The live coverage will feature Lindsey Vonn and Julia Mancuso along with fellow Olympic gold medalists Ted Ligety and Bode Miller at the Audi Birds of Prey World Cup in Beaver Creek, CO a week later.

ESPN founding Chairman Stuart Evey joined Gravity Collection, Inc., where he will serve as the media company’s Executive Chairman and partner with Gravity Collection CEO Harry Vested, Jr. in launching a new action sports network.

HRTV is adding Sunday editions of Fasig-Tipton Pursuit of the Cup, Presented by The series will begin on Sept. 2 at 8p and provide the latest developments involving possible Breeders’ Cup entrants, both in the U.S. and the international scene.


CTAM Summit & CTAM Insights
location. TWO conferences. ONE price to access both.
 Oct. 14-16, 2012 | Orlando
 Read Consumers’ Minds
with speakers from EyeTrackShop, Sensory Logic, Sands Research
Additional Speakers:
Former Harvard Researcher Shawn Achor
NBC’s David Gregory
Additional Topics:
Social TV Strategies, Millennials and NetFirsts, Behavioral Targeting in Political Polling
Register Today and save $200 before Sept. 7!

Sponsorship & Promotion

Turner Sports is utilizing Bruce Springsteen and the E Street Band into its postseason promos. The videos will feature the Springsteen song “Land of Hope and Dreams” as the musical backdrop, and will also air on MLB Network, FOX and leading up to and during this year’s Postseason. The promos will showcase concert footage of Springsteen and the E Street Band performing along with highlights from this year’s MLB season, including “two of the year’s perfect games thrown by Matt Cain of the San Francisco Giants and Phil Humber of the Chicago White Sox.” Other players featured include the Yankees’ Derek Jeter and Mark Teixeira, Detroit’s Justin Verlander, Texas’ Josh Hamilton, Washington’s Bryce Harper, the Angels’ Albert Pujols and Mike Trout and more.

The Collegiate Licensing Company and NCAA Football announced that Penn St. is the winner of the inaugural College Colors Day Spirit Cup and $10,000 toward the University’s general scholarship fund. The award stems from the Pledge Your Allegiance campaign, a web-based rivalry competition powered by, featuring 172 colleges and universities from across the nation. Overall, Penn State generated the most fan support with 44,801 pledges. Rounding out the top five schools were Texas A&M, Missouri, West Virginia, and Alabama.

The Coca-Cola Company extended its relationship with the motorsports sanctioning body NHRA and named Mello Yello as the new new series title sponsor. Beginning in 2013, the competition will be known as the NHRA Mello Yello Drag Racing Series.

ESPN pledged $1 million toward construction of a new Boys and Girls Club and Family Center in Bristol, in addition to its $400,000 gift in 2009 for land acquisition. The proposed 38,000-square foot facility will house expansion of education and technology programs, as well as a Teen Center and an Arts and Crafts Center.

Universal Sports Network named Kevin Johnson as its Director of Digital Media and TV Endemic Sales where he will manage advertising sales and sponsorship initiatives for Universal Sports. Most recently, Johnson served as the East Coast Account Manager at

Integrated marketing agency CSE announced that its Multicultural Division will be activating AT&T’s title sponsorship of the AT&T Nation’s Football Classic this weekend in Washington, DC featuring an Old School/New School theme at events that include a kick-off pep rally, a Fan Festival and the game itself. Included in the activation are an AT&T sales tent and a sound stage will be a DJ Battle with lead judge DJ Eddie F (Heavy D & The Boys).

Digital Fields

ESPN is making moves to differentiate the ESPN3 and WatchESPN brands with ESPN3 generally focusing on exclusive events while WatchESPN will be used to consume content from ESPN, ESPN2, ESPNU, Goal Line and Buzzer Beater. Limited events from ESPN, ESPN2 and ESPNU will still exist on ESPN3 during some windows along with replays from ESPN, ESPN2 and ESPNU.

The Pac-12 Networks announced that release of Pac-12 Now for iPad. Developed in collaboration with Ooyala, the app is designed to offer a catalog of live and video on demand (VOD) programming, games, scores, interviews and more from around the Pac-12 Conference. Features include an interactive programming guide, a stats server, and Adobe Pass implementation.

One of a Kind Films, in partnership with the University of Georgia, IMG and XOS, announced that the release of The UGA Vault, an iPhone App that gives users unlimited access to hours of never before seen footage from the past 120 years of UGA football. The app will be available for download on the iTunes App Store at an introductory price of $9.99.

The Main Event

Looking forward to Washington St./BYU at 10:15p on ESPN.



1. Fast & efficient personalized service

2. Editions are free for subscribers

3. 150,000+ subscribers reached daily

Contact Trish Pihonak to spotlight your company’s job openings today.
***Check out the job board on our Facebook page – updated daily!***

ON THIS DAY in 1990: Ken Griffey & Ken Griffey Jr. become the first father/son combo to play on the same team as both single in the first inning.

Answer to Our Last Sports Trivia Question: What college basketball coach was nicknamed “The General”? Bob Knight. Kudos: David Baer-CBS/Rachael Ray/NY; Jon Clateman-Clato Prods./NY; Jon Miller-NBC Sports Group/NY; Nicole McIntyre-WE tv/NY; Ged Young-GC Marketing/Garden City; Dave Bauer-NBC Sports Agency/Philadelphia; Debbie Teitel-Cleveland Interconnect and SportsTime Ohio/Cleveland; Patrick J. Costello-ESPN/Bristol; Spencer Wade-ION Media Networks/West Palm Beach; Mike Patterson-Turner Digital/Chicago; Bill Robertson-Tunheim Partners/Minneapolis; Kristin Staskowski-Charter Media/Birmingham; Jamie Raybon-KTXA Television/Dallas; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Matt Sautter-OpenTV/Golden; Steve Morrow-Mill Valley/Eclipse TV; Brian Sullivan -KHQ-TV/Spokane; Paul Barrere-Home Team Sports/LA; Miguel Velasco-Fox Cable Networks/LA.

In The Know: With what team did Ken Griffey Sr. make his MLB debut? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



Cynopsis’ Most Intriguing People Awards

Deadline: NOV 1
Awards Gala: SPRING 2013
Read More + Nominate: NOW

Event/Submission Questions: Jenn Sredzinski
Advertising/Sponsorship information: Mike Farina.

Later — Chris
Chris Pursell for Cynopsis | Sports

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SALES ASST/Univision Network Sales/NY: Entry-level assist 2 sr mgrs w/admin & project-based wrk. Strong comm skills & strength w/numbers are a MUST. Eng/Span bilingual a +, Resume/cover letter: (9/12)

JOB OPENING: EXEC. PRODUC/Fox Sports-Ft. Lauderdale: Manages production for Sun Sports/FS Florida. Oversees budget, studio/remote events & staffing. Liaise with offsite Master Control. 10+ yrs. exp.  (9/7)

JOB OPENING: MARKETING COORDINATOR/Scholastic Digital/NYC: 2 years digital/ecommerce exp. Strategic thinker with strong communication skills. Growth opportunity for the right candidate. Apply to G050001 at (9/7)

JOB OPENING: PRODUCT MANAGER/Scholastic Digital/NYC: 4 years exp managing an ecommerce or digital or environment. Exp in ProductDevelopment, Design and business Development Apply to NY8524 (9/7)

JOB OPENING:  PROJECT MANAGER/Scholastic Digital/NYC: 3 years exp plan, develop and execute national digital programs including online advertising, web site strategy, and social media, mobile. Apply to NY8516 (9/7)

JOB OPENING: WRITER/PRODUCER/EDITOR/CHILLER, NBCUNIVERSAL. NYC: Write, edit, produce on-air promos for network. 2-3 years experience and strong FinalCut skills required. Apply online: (6904BR) (9/6)

JOB OPENING: MGR MARKETING/FX Network/LA: Develops & executes marketing campaigns across media formats. 3-5 yrs. exp marketing for TV. Social media & digital content exp req. (9/6)

JOB OPENING: RESEARCH DIR/ZOOM/NY: Mng digital place-based media res., client res. reports, reports for mgmt insight. Video, events, static. 5+ yrs exp; exp w/ Nielsen, MRI, data, Excel, PPoint. Resume to: (9/5)

JOB OPENING: SENIOR DIRECTOR, AD SALES PRICING/NBC/NY: Oversee Ad Sales forecasting & analysis for Telemundo Group including ownership of pricing, efficiency trends, assumptions & variances. 7+ yrs exp. w/financial mgmt req. Apply, #6577 (9/1)

JOB OPENING: NAT PARTNERSHIP SALES MRG/ORLANDO MAGIC/ORL: 7 + yrs of sponsorship sales exp in radio, media and broadcast sales req. Create rev related to Corp Ptn prog for Orl Magic through relationships w/nat accts, sports & media agencies. Apply at (9/1)

JOB OPENING: SR. ART DIRECTOR/A+E Networks/NY: Manage conceptual, strategic & design concepts from ideation to final product. Full Info/Apply: (9/1)

JOB OPENING: COORDINATOR/PROG & PROMO SCHEDULING/Crown Media/Studio City: Key program & on-air promo support to the program and acquisitions team. More info & apply: (9/1)

JOB OPENING: CREATIVE DIR./Nickelodeon/NY: 5/yrs Creatv. Leadership/On-air Promos/Resp. for creative mngmt, implementing creative Stgy, execution & evaluation of effectiveness/results.EOE/M/F/D/AAP apply (9/1)

JOB OPENING: MGR, ACCOUNTING/Fox Sports Group/LA: Oversee G/L, monthly close, fixed assets, acct reconciliation & staff. CPA/MBA preferred, 5+ yrs. exp. (9/1)

JOB OPENING: CREATIVE SHOW RUNNERS, STORY PRODUCERS, ASSOCIATE PRODUCERS, EDITORS & VIDEOGRAPHERS/Orion Entertainment/Any Location: For reality prod company. Bcast tv exp in the genre required. Send resume/reel and rates to (9/1)

JOB OPENING: ACCT MGR/Digital Media/HealthiNation/NY: Onboard, implement, & facilitate success of projects, partnerships, products, and initiatives. 3-5 years digital proj mngmnt or dig ad ops. Apply: (9/1)

JOB OPENING: DIR, DISTRIBUTION WEST/CENTRAL/Olympusat: 2 openings, manage sales/marketing with region/division cable ops-30%+ travel-7-10 yrs exp w/existing op relationships-loc TBD. Send resume to (9/1)

JOB OPENING: AD SALES MRKTG COORD’S/TRAVEL CHANNEL & FOOD NETWORK/NYC: 1-3 yrs exp; Detail oriented, creative thinking, knowledge of media/cable/creative process. – Req 3270 Travel / 3281 Food (9/1)

JOB OPENING: MANAGER TECHNOLOGY/Pac-12/DNVR, C0: Oversight/mgmt of key vendor relationship. Broad/TV on-air op exper @ mgmt level. (8/31)

JOB OPENING: BITS OPERATOR/Pac-12/SF: Work Orders, Troubleshooting, monitor feeds, Dalet. Nights/Weekends. (8/31)

JOB OPENING: MANAGER, SCHEDULING/A+E Networks/NY: Develop and implement strategy for A&E/BIO/CI dig platforms. Full Info/Apply: (8/31)


JOB OPENING: EXEC DIR/PROG/Tennis Channel/Santa Monica, CA: Sports fan/Cable bkgd to prov strategies/direction/supp of on-air content & mgmt of staff. 7+ yrs Prog Plan/Sched/Acq exp REQ. SIMS/Neilsen pref. Apply: (8/31)

JOB OPENING: DIGITAL SALES MGR/OWN: Oprah Winfrey Network/NYC: 5 yrs exp in Ad Sales, xlnt biz dev/client & agency mgmt skills, great team player. Apply at: (8/31)

JOB OPENING: ASSET COORDINATOR/Scholastic Media/NYC: For new video streaming service. Must be motivated, enthusiastic individual w exp in digital publishing. NY9020 (8/31)

JOB OPENING: SOFTWARE/HARDWARE PROJECT MANAGER/Scholastic Media/NYC: For new video streaming service. Manage porting of complex software application (iPhone, iPad, and Android devices). NY8462 (8/31)

JOB OPENING: QA TEST LEAD/Scholastic Media/NYC: For new video streaming service. Proactive, detail oriented individual. Strong growth potential for the right candidate. A0200007 (8/31)

JOB OPENING: FRONT END DEVELOPER/Scholastic Media/NYC: For new video streaming service. Front end development and maintenance. UI, HTML/CSS dev exp and quick read needed. NY9021 (8/31)

JOB OPENING: VP, PROGRAM STRATEGY/CMT/Nashville. 10+ yrs exp. in TV prog/sched; Min 2 yrs @ Dir level and above; Min 5 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply (8/31)

JOB OPENING: DIR RESPONSE ACCT EXEC/ROVI/NYC: Leverage relationships with Direct Response (DR) clients & agencies to create new accts. 3-5 years of Media (TV, Cable, Digital, etc) More info/resume to: click here (8/31)

JOB OPENING: VP DEVELOPMENT & CURRENT PROGRAMMING/NBC UNIVERSAL/LA: Develop new series for Universal Cable Productions and oversee day-to-day on current series. Min. 4 yrs in TV development. Apply: (6772BR) (8/31)

JOB OPENING: ACCOUNT EXECUTIVE/ION MEDIA NETWORKS/NY: National Sales , 5+ yrs TV exp, Proven track record of increasing revenue. Strong client/agency relationships, team player. Apply at EOE (8/31)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: Crown Media needs interns in our CORPORATE COMMUNICATION department in NY. Interns will get exposure in media outreach/placement, press kits & marketing. To apply send resumes to (9/7)

FALL INTERNSHIP CREDITS ONLY: Crown Media needs interns in our PUBLICITY department in Studio City. Interns will get exposure in drafting press materials, media outreach, & event planning. To apply send resumes to (9/7)

FALL INTERNSHIP CREDITS ONLY: Crown Media needs interns in our MARKETING department in Studio City. Interns will get exposure in network branding, script reading, media campaigns & promotions. To apply send resumes to (9/7)

FALL INTERNSHIP CREDITS ONLY: Castle Pictures (NYC): seeks motivated, creative interns to assist with DEVELOPMENT RESEARCH and PRODUCTION on a new non-fiction series. Strong writing and people skills a +. Submit resume/cover letter to: (9/7)

FALL INTERNSHIP CREDITS ONLY: Boston Productions, Inc. looking for interns to help with production, post-production, research, logging, and testing interactives. Must have car or reliable transportation. Email: (9/6)

FALL INTERNSHIP CREDITS ONLY: NY Multimedia co. seeks intern to assist in network post-production, programming and misc. projects. Min of 2 days/wk. Computer proficiency & sports interest a +. Email (9/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: RESEARCHER/EXEC ASST/LOS ANGELES AREA: 16+ yrs exp + key player in Primetime TV as researcher, proofreader, copy-editor, writer, exec asst. Exc. etiquette. Have a great day! (9/6)

E-mail or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

Related Stories

03/22/19: Schitt’s Creek to wrap after season six

CYNOPSIS Good morning. It’s Friday March 22, 2019 and this is your first early-morning briefing.   Tonight’s Premiere: Reelz: Jo Frost: Killer Kids at 8p   Saturday’s Premieres: Disney XD: Pokemon the Series: Sun & Moon: Ultra Legends at 9a ID: The Atlanta Child Murders at 9p Oxygen: Accident, Suicide of Murder […]

Research and Fraud: An Interview with the ARF’s CRO, Paul Donato

By Charlene Weisler   Research and fraud: As Data Science is increasingly adopted in media companies, research departments, especially in those areas dedicated to quality research such as focus groups, are feeling the pinch. Not only can pure data focus attention and resources on real time reporting, the margin of error in its output can […]

03/21/19: Andy Cohen to receive GLAAD Media Awards honor

A CYNOPSIS MESSAGE FROM DISCOVERY Discovery: The Leading Media Company for Women WE HAVE THE TOP 4 NETWORKS FOR WOMEN   #1 ID.  #2 HGTV. #3 FOOD NETWORK. #4 TLC.   A 20% Share of Women 25-54   Real Life Builds Real Business Discovery Channel. HGTV. Food Network. TLC. ID. OWN. Animal Planet. Travel Channel. […]

03/21/19: N3rd Street Gamers is partnering with Blizzard to add Overwatch to its slate

CynopsisESPORTS It’s Thursday March 21, 2019 and this is your weekly early morning Esports briefing. For additional longer-form esports news plus jobs, a team directory, glossary, calendar and data, check out our new esports hub updated daily:   N3rd Street Gamers is adding Overwatch to its National Championship Series of esports, […]