Good morning. It’s Thursday, August 2, 2012, and this your first early morning briefing.
The Federal Trade Commission (FTC) is proposing stricter guidelines to protect kid’s privacy online. The proposed modifications extend the conditions of the Children’s Online Privacy Protection Act (COPPA) to include third parties such as advertising networks or downloadable software kits (“plug-ins”) that collect personal information from uses via kid-directed websites or services. The FTC also wants to update the definition of “website or online service directed to children” to:
- Clarify that a plug-in or ad network is covered by the Rule when it knows or has reason to know that it is collecting personal information through a child-directed website or online service;
- Address the reality that some websites that contain kid-oriented content are appealing to both young kids and others, including parents. Under the current Rule, these sites must treat all visitors as under 13 years of age. The proposed definition would allow these mixed audience websites to age-screen all visitors in order to provide COPPA’s protections only to users under age 13;
- Clarify that those kid-directed sites or services that knowingly target kids under 13 as their primary audience or whose overall content is likely to attract kids under age 13 as their primary audience must still treat all users as kids.
- Finally, the FTC wants to modify the Rule’s definition of “personal information” as written in the most recent draft (September 2011) to now “make clear that a persistent identifier will be considered personal information where it can be used to recognize a user over time, or across different sites or services, where it is used for purposes other than support for internal operations.”
The Commission is seeking public comments on the Supplemental Notice of Proposed Rulemaking with all comments accepted until September 10, 2012 at https://ftcpublic.commentworks.com/ftc/2012copparulereview/ .
A CYNOPSIS MESSAGE
Explores the latest research on viewing patterns and evolving media preferences of specific demographic groups, as well as identifies the newest trends networks and ad agency executives are using to target and reach each of these demos. For ad opportunities contact Mike Farina.
Women | OCT 10
Baby Boomers | OCT 17
Kids, Tweens & Teens | OCT 31
Hispanics | NOV 13
Digital Viewers | NOV 21
Disney Junior channel unveils plans to launch new nightly programming block, titled Disney Junior Night Light, featuring parent-targeted and kid-friendly short-from content that will air interstitially, beginning Tuesday, September 4, 9p-4a. Airing seven nights a week, the new block will feature programming produced by Disney Interactive Family, and is sponsored by Babble, Disney’s parenting blog platform. The programs will also be available on the Babble YouTube channel and DisneyJunior.com/Nightlight. The Disney Junior new short-form series (all about 1.5-2 minutes each) include: DJ Tales – featuring costumed finger puppets acting out kids’ versions of classic fairytales and storybook stories; Picture This! – a series featuring artists and animators creating images of classic and contemporary Disney characters; and, That’s Fresh – a cooking show hosted by chef Helen Cavallo who shares stories about cooking and eating with her own family and simple, healthy recipe ideas for kids/families. Disney Junior Night Light is also developing additional shorts including a series starring kid and family photographer Me Ra Koh in which she shares tips for taking professional-quality photographs, vignettes where parents share the stories of the first day they brought their child home and a series about stay-at-home dads.
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Deadline: Friday, August 3
Does your team work on getting your top programs distributed internationally? Isn’t it about time your team gets recognized for your work creating and cultivating storytelling concepts that resonate across cultures and countries?
Don’t miss your chance at recognition!
LICENSING Nickelodeon & Viacom Consumer Products the Americas, a division of Viacom International Media Networks (VIMN) the Americas, and Agosin Group sign a regional licensing partnership deal for 17+ countries in Latin America and the Caribbean, which includes Chile, Colombia, Venezuela, Peru, Costa Rica and Dominican Republic, among others. Under the agreement Agosin Group will own the commercial and licensing rights for Nickelodeon Latin America’s properties in the region. Outside of the kid arena, Agosin also takes licensing rights to MTV’s classic logo, as well as MTV’s Beavis and Butthead and Comedy Central’s South Park, all part of the portfolio of VIMN the Americas. Agosin has served as Nickelodeon/Viacom Consumer Products’ licensing partner in Chile for several years.
MORE KIDS STUFF
Nickelodeon celebrates the Olympic spirit with the premiere of two sports-themed, primetime preschool specials on Monday, August 13, 2012. First up Dora performs a unique ribbon dance in Dora the Explorer special Dora’s Fantastic Gymnastics Adventure at 7p, followed by Team Umizoomi going for the gold in the special Team Umizoomi: the Umi Games at 7:30p. Additionally, on NickJr.com sports fans can play the new Umizoomi Bike Race Game and Dora Gymnastics Game. Kids can also make a rainbow ribbon craft and printable gymnastics medals. Also, parents can upload videos of their kids’ gymnastics moves for a chance to see them online and TV during the on-air event.
In other Nick news, a new on-air spot featuring Heidi Klum and Team Umizoomi will premiere Sunday, August 19 on Nick Jr. In the spot, Team Umizoomi‘s Milli helps Klum whose shoe is not even with the other by using her measuring tape ponytails to add inches to the shoe, showing how math can be used to solve everyday problems.
The Hub will host its annual Dog Days of Summer programming event, August 20-25, which features a pack of canine-themed movies that will culminate with a marathon of the network’s series Pound Puppies on Saturday, August 25. Programming for the Dog Days of Summer includes: Hotel for Dogs (August 20, 8p); Air Bud 3: World Pup (August 21, 8p); Scooby-Doo (August 22, 8p); Air Bud 4: Seventh Inning Fetch (August 23, 8p); Scooby-Doo 2: Monsters Unleashed (August 24, 8p and August 25, 7p); and Pound Puppies marathon (August 25, 9-11a). Simultaneously the network is launching The Hub’s Pup-ularity Contest this week, in which it is searching for the happiest dog in America. So if you think you have that pup in your home go to HubWorld.com/dogdays (www.hubworld.com/dogdays) to submit your photo and find more information. From August 11, fans can go to the site and log their vote for their favorite, with the winner announced on-air during the Pound Puppies Marathon.
Breakthrough Entertainment’s newly established Film Sales Division inks a license deal for the family movie Summerhood to Canada’s Astral’s The Movie Network. Summerhood will make its world broadcast debut today, Thursday, August 2 at 8p on The Movie Network’s MFun! channel. Summerhood features narration by John Cusack, and stars Joe Flaherty, Jesse Camacho, Raquel Alessi, Christopher McDonald and Lucien Maisel. Directed and written by Jacob Medjuck, Summerhood tells the story of childhood friendships revolving around four longtime friends on the complicated cusp of puberty.
Aardman Animations launches its new Animate It! app ($2.99) for it iPhone and iPad at the iTunes App Store. The new app is designed to let kids (kids of any age if you ask me) to create their own stop-motion animated projects. Animate It! allows users to edit and watch your project throughout the creation projects, as well as offering a time-lapse feature and various frame rates to create a smooth moving animation. Additionally, users can also copy, paste and reverse sequences – and also delete and reorder frames. The app also includes a help manual and the ability for users to export their animation creation in HD to share with others. Aardman partnered with UK-based indie education publisher Kudlian Software to create Animate It!, which is a mobile version of computer software available for PC and Mac. (www.animate-it.com)
LeapFrog Enterprises appoints Brad Rodriguez as SVP and GM/Digital and Community Development. Rodrigues has oversight for developing and managing LeapFrog’s digital and community strategies, including LeapFrog’s Learning Path, as well as furthering relationships with LeapFrog’s connected consumers. Rodrigues will report to CEO John Barbour. Prior to this, Rodrigues toiled for Nike in both the US and Europe – most recently as GM of Nike+ where he led the initiative to advance consumer experience and increate their engagement and service, as well as expanding consumer digital products. He previously helped launch a digital marketing company and was a consultant at McKinsey & Company.
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, July 31, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1134; K6-11 792; TWEENS 9-14 665
NICKELODEON° : K2-11 942; K6-11 582; TWEENS 9-14 519
CARTOON NETWORK** : K2-11 812; K6-11 512; TWEENS 9-14 258
DISNEY XD: K2-11 247; K6-11 201; TWEENS 9-14 214
NICKTOONS: K2-11 91; K6-11 58; TWEENS 9-14 45
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data
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