Thursday, August 26th, 2010

Cynopsis: Kids!



Good morning. It’s Thursday, August 26, 2010, and this is your first early morning Kids briefing.

BBC Worldwide Sales & Distribution finalizes its first digital content deal in China with online video portal ( ), which will see kids, educational programming, and drama licensed over two years.  The deal was unveiled at BBC Showcase China in Beijing.  For kids, the digital deal includes episodes of Teletubbies and Fimbles.  On the drama side are adaptations of British literature titles including David Copperfield, Oliver Twist, Vanity Fair, Great Expectations and Tale of Two Cities, while factual programming includes series such as Planet Earth, Wild Europe, The Human Body, Human Instinct and Space Odyssey Voyage to the Planets.


Mondo TV, an animation producer/distributor, signs a US$6.7 million production pact with Visual Picnic and Licensing Works to produce the 2D animated preschool series, Playtime Buddies (52×13).  Produced in HD, Playtime Buddies will be showcased at MipJunior this October 2-3, 2010.  Mondo TV will head production and worldwide TV and home video distribution, and has also been named licensing agent for the property in Italy.  MEG Toys has been granted the master toy license worldwide and distribute toys based on the series following its debut in each territory.  Visual Picnic owns the property, which was created by Erik DePrince.  Licensing Works represents the worldwide licensing and merchandising rights for Playtime Buddies.


Cartoon Network will premiere two new 15-minute animated series next month, Regular Show and MAD.

  • Based on MAD magazine, the brand new animated series, MAD, debuts Monday, September 6 at 8:30p.  From Warner Bros. Animation, MAD features many of the same great irreverence that many know from the magazine.  The original series brings mash-up parodies to life including, CSiCarly, Avaturds and Toys4Brats, as well as classics from MAD magazine such as Spy vs. Spy, Alfred E. Neuman, and cartoons by Sergio Aragones and the late Don Martin.
  • The new original animated series, Regular Show, features best pals Mordecai (a six-foot tall blue jay) and Rigby (a hyper raccoon), who together are groundskeepers at a park owned by Pops, a human-looking lollipop.  Work is pretty boring for the friends and they do most anything to avoid it, which doesn’t please their boss Benson, who happens to be an anthropomorphized gumball machine.  The series created by J.G. Quintel (who also voices Mordecai) and produced at Cartoon Network Studios.

Radio Disney will debut the third season of N.B.T. (Next Big Thing), a daily multiplatform feature that focuses on up and coming young recording artists, on Wednesday September 15.   Over the course of 10 weeks (a new artist every two weeks), Radio Disney and Disney Channel will invite fans to look, listen and vote for their favorite artist via or text “NBT” to Disney.  The winner will have their singled released by Disney Music Group and open for Allstar Weekend special holiday performance.  Each artist will have their single on the Radio Disney playlist, ad be featured in interviews on the network, while Disney Channel will feature a preview of each artist and offer a sample of the music in interstitials hosted by Radio Disney talent Jake Whetter.  Additionally, two songs, video, bios and photos of each artist will be featured on ( ).  Videos can also be found on, the N.B.T. mobile website (, and Radio Disney’s YouTube Channel.

CBeebies (UK) acquires Uki (52×2), the first preschool animated series developed by record label Universal Music UK.  The series will debut on CBeebies early next month as part of the channel’s Show Me Show Me program.  Universal Music UK will handle licensing for the series.  Created by Patrick Busschots and Peter Decraene of Universal Music’s Belgium office, the series revolves around the daily adventures of Uki ( ), a happy little yellow character with endless curiosity and sense of fun, and his friends.  Already picked up in a number of countries, Uki is currently airing in Belgium on kid’s channels Ketnet and Club RTL, with books, DVDs, greeting cards and plush toys set to be available there from October.  BBC Worldwide will offer Uki at MipJunior this year.  Uki was the winning project in the Pitch It award at the 2008 Kidscreen Summit.

MarVista Entertainment acquires the worldwide distribution rights for the feature film Mandie and the Cherokee Treasure, which is based on Lois Leppard’s kid-targeted book of the same name, from Lost World Pictures.  Under the original previously announced pact, MarVista picked up the global rights to license the first movie in the series, Mandie and the Secret Tunnel, with an option for the next four movies.  MarVista will showcase Mandie and the Cherokee Treasure, as well as the first movie, at Mipcom this fall.  Set in the early 1900s, there are 40+ titles in Leppard’s Mandie book series.  Produced and directed by Lost World’s Owen Smith and Joy Chapman, also the rights owners, Mandie and the Cherokee Treasure stars TV/screen/stage actor Dean Jones (The Love Bug, That Darn Cat and Herbie Goes to Monte Carlo, Company), Lexi Johnson (Sugar Creek Gang) and William Yelton (Hounddog, John Adams, One Tree Hill).

Aardman Rights, Aardman Animation’s distribution arm, completes an all rights exclusive rights deal with China’s U’young Media for its series Shaun the Sheep (seasons 1 and 2, 80×7) and Timmy Time (seasons 1,2 and 3, 78×10).  Under the exclusive deal, U’young will manage DVD, toy and publishing rights for bother series, which are set to launch in spring 2011, beginning with a Shaun the Sheep merchandising program.  Shaun the Sheep launched in primetime on China’s state broadcaster CCTV-Children earlier this month.

Thailand’s True Visions acquires two series, the tween-targeted Heads Up! (26×30) and kid-aimed Spellz (52×15), from Portfolio International, per WorldScreen.

My Family TV ( ), a unit of ValCom, inks a programming/distribution deal with R&R TV ( ), a division of Next One Interactive.  Under the pact, My Family TV will provide R&R TV with 40-hours per month of family-friendly TV programming, while My Family TV will offer a weekly block of travel and lifestyle programming from R&R TV.  My Family TV is distributed via a network of 90 affiliated stations.  R&R TV is available to 30 million homes via deals with DirecTV, Comcast, Cox and other broadcast TV stations.

MTV Networks International (MTVNi) inks new deals and renews existing deals in South America and Europe for Nickelodeon’s animated series SpongeBob SquarePants.

  • The newest episodes of SpongeBob, which are part of block deals and programming renewals, have been signed with Teleamazonas (Ecuador), Teledoce (Uruguay), Teletica (Costa Rica), Antena Latina (Dominican Republic), and Artear (Argentina).
  • SpongeBob SquarePants will also air in Honduras as part of the Nickelodeon programming block deal with TV Hondurena, and under a similar deal with Venevision (Venezuela).
  • Signing on for SpongeBob in Europe are TVi (Portugal), RSI (Switzerland) and Mediaset (Italy), via Cattleya.  Additionally, B92 (Serbia) signs on for more episodes of the series.


Kidz Bop and publisher Adams Media partner to launch a young adult book line based on the Kidz Bop music brand.  Targeted to K5-12, the books will feature both fiction and nonfiction titles, including a fill-in-the-blanks story, junior novelization focusing on the Kidz Bop kids, and a guide to starting a band.  Each Kidz Bop book will come with a special code that can be entered to redeem a free Kidz Bop mp3 music download.  The first three book titles ($5-$9) are set to release in May 2011.  The titles will release in paper and eBook form simultaneously.  Additionally, online registered Kidz Bop users will be invited to vote on story lines, upload original videos for eBook inclusion, and access bonus promotional content.

The first fashion products from Nickelodeon Consumer Products EMEA‘s SpongeBob by SpongeBob brand are set to release at retail across Europe.  Targeted to teens and adult, the line includes t-shirts, vests, hoodies, combats, nightwear and underwear and bags.  SpongeBob by SpongeBob licensees and products include:

  • In Italy, Fashion and Building debuts SpongeBob t-shirts, polos, sweatshirts and hoodies ($46-$89).
  • France’s fashion and accessories company Corner and Alpa’s Paris-based supplier R-Town introduces a limited edition high-end luggage collection ($125-$315).  The luggage will be available at retailers including Colette.
  • In Germany, Giesswein Iberica signs on for a line of Wellington (rubber) boots and slippers  the deal runs through 2012.  The rubber boots will be available in Germany, Switzerland and Austria, France, Italy, the UK, and Benelux.


Answer to Yesterday’s Trivia:
  Who am I?  I drive a Mach 5 with buttons on the steering wheel to adjust road tracking, move obstacles out of my way, transform the car into something else completely.  Who am I? SPEED RACER  Kudos to: Ellen Wall-Disney FamilyFun/Northampton; Dan Werther-Sorbee Int’l/EDT; John Grossman-Cartoon Network/NY; Mike Doyle-Spot on Media Consultants/Madison; Rosemary Cunningham-MMT/Chicago; Kat Garcia-Davis Public Relations/PDT; Richard Quan-Butler Shine Stern Partners/San Francisco

Today’s Trivia Question: This modified 1955 Lincoln Futura with afterburner, cool lights and gadgets, and bubble-like windshield.  Who owns this car?  (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 /
Classifieds – Trish Pihonak- 203-381-9096 /

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to

NEW BIZ DEV/NY: Strategize/sell branded projects in all formats (TV, online, mobile, gaming) for a top non-fiction prod company. Sales, branded exp & rolodex of contacts a must. Mktg a +. Resumes: (9/2)

JOB OPENING: MNGNG DIR, ORIG PRGRMG/DALLAS: Oversee orig prgrmng Vertical Div. BA deg; 10+ yrs ind exp w/ emphasis on prod/creative project mngmnt. 4yrs mngmnt exp. Info/apply: (9/2)

JOB OPENING:  ACCOUNT EXECUTIVE/NBC/NYC:  NBC Local Integrated Media oversees the digital efforts including 10 city websites and new franchise. Must have digital sales exp. Apply@ Job#1249972 (9/2)

JOB OPENING: MARKETING ADMINISTRATIVE ASSISTANT/Hallmark Channel/New York: 3 yrs exp supporting senior execs w MS Office proficiency. See full posting and apply @ (8/31)

JOB OPENING: BROADCAST OPERATIONS COORDINATOR – TEMPORARY/Hallmark Channel/Studio City: 3 yrs exp in broadcast network operations w MS Office proficiency. See full posting and apply @ (8/31)

JOB OPENING: DIRECTOR-OFFICE of PRES/DISNEY CHANNEL WW/BURBANK: Facilitates Pres vision/priorities via coord of info, comms, resources. Bridge btwn Pres & bus leaders. Min 5 yrs media exp; MA/MBA+ Req 259638 (8/31)

JOB OPENING: PROMO SCHEDULING SUPERVISOR (E!/STYLE): Job respons. include overseeing scheduling of promo inventory for networks & managing two schedulers. Proficiency in VCI & GRiP-it is desired. Apply (8/31)

JOB OPENING: DIRECTOR COMM/Discovery Communications/SS: dvlp comm strtgy & oversee comm outreach & prgm publicity for Science Channel; 7+yrs media exp & mng high profile talent & execs, Req#9914 (8/28)

JOB OPENING: INV ANALYST/BET, NY: Manage inventory and pricing.Detailed-oriented, org’d, multitasker, exc comm &knowledge of excel, BA req. Email resume: (8/28)

JOB OPENING: MGR, DIST. STRATEGIES/Game Show Network/Santa Monica: 3+ yrs exp in Finance, Management & Analysis. BA req. Send Res & CL to (8/28)

JOB OPENING: BUSINESS AFFAIRS EXEC/Fuse/LA: Negotiate terms & deals for development & prod. 7+ yrs biz/legal affairs in entertainment, plus media rights/licensing, digital rights exp. Rez to: “BAE” in subj (8/28)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Hearst/NYC: 5+ yrs exp in media ad sales. Digital exp required. Must us Dart Sales Manager and Sales Force. (8/28)

JOB OPENING: INTERNAT’L LICENSING MGR/Brand Mgmt. & Prod Co/ W. LA: Int’l Licensing Mgr. 5yrs+ exp wkng for brand owner or studio or prod co w/ lg amt of global mgmt of rights & partners Email: (8/28)

JOB OPENING: ACCOUNT MANAGER/Hearst/Chicago: 3+ yrs interactive media ad sales exp. Must know DART, Media Visor. (8/28)

JOB OPENING: ONLINE SALES ACCT DIR/Hearst/Chicago: 7+ yrs exp in media ad sales, digital exp a must. Strong leadership and agency/client contacts. Use Media Metrix, Comscore, @ Plan, Omniture (8/28)

JOB OPENING: SR. TELEVISION PUBLICIST/LA: Seeking an Experienced P.R. Practitioner to Handle Day-To-Day Publicity for High-Rated Syndicated Television Shows in LA office.6+ Years Exp in TV Publicity. Resume:  (8/28)

JOB OPENING:  DIRECTOR, RESEARCH/PBS KIDS Sprout/Philly, PA: will manage the creation and implementation of all Nielsen television ratings activities to support the channel (8/27)

JOB OPENING:  SR ACCT EXEC, STRAT. ALLIANCE MKTG/Bottle Rocket Mktg/NY: Mng client relations; solicit prtnrshps; neg deals; execute promo campaigns. 5 yrs related mktg exp & Bach deg. a must. Res: (8/27)

JOB OPENING:    DIR BRAND MKT/noise/NYC: Manage brand marketing for top brands, develop strategic insights, more. Creative, inventive, and entrepreneurial environment. Mainly digital. Apply: (8/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: A fast-paced boutique ent PR firm/NYC: Seeks smart, hard-working & reliable self starter. Starts Sept thru fall semester &, possibly, beyond. Jr/Sr only. Resume/cover letter: (9/1)

FALL INTERNSHIP CREDITS ONLY: mPRm Public Relations /LA: Opportunity to learn film, TV, digital media, event and social media PR at fast-paced agency. Able to work 2-3 full days/week. Email: (8/27)

FALL INTERNSHIP CREDITS ONLY: Internship availability at Indie Record Label. We currently have internships in Marketing, New Media, Press, Children’s Media and Production.Email resume to  (8/27)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNS/Martha Stewart Productions/NYC: Students MUST receive college credit; position is 5 days a week/ 3pm til 8pm. Contact (8/27)

FALL INTERNSHIP CREDITS ONLY: INSIDE EDITION/WEB INTERN/NYC: Tasks include: resizing photos, writing/editing photo captions, site content updates, previewing/logging footage for videos, blogs with correspondents. Email (8/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: PRODUCTION MANAGER:  20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote-Casual strng style hands-on-gr8 at bld/guide team.Cap & op bdgt/rept/ fcast. Fmr CAM/LD/TD/P-D. Contact: (9/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (9/2)

SITUATION WANTED: PRODUCTION MANAGER, 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact (9/2)

SITUATION WANTED: BRAND MARKETER/Chicago: 6+ years bilingual MBA experienced in brand, research, media, sales, Hispanic and consulting  Categories include CPG, HBA, Financial, QSR, Retail  will relocate (8/31)

SITUATION WANTED: HIGHLY SKILLED PR PRACTITIONER AVAILABLE: 10+ yrs ent/consumer w/high-profile franchises/properties. Avail for freelance, projects or FT. Strategy, execution, press materials, outreach, etc. Contact (8/31)

SITUATION WANTED: TALENT ASSISTANT to provide office and project support in Talent Relations department. Available for scheduling, database management, coordination, and special events support. Skerlee(at) hotmail (dot) com (8/31)

SITUATION WANTED: ACCOUNTING/FINANCE 20+ yrs. experience in TV Broadcasting & Cable.Seeking FT/PT or Temp-to-Perm position: (8/28)

SITUATION WANTED: NON-FICTION MAGICIAN. PRODUCER/WRITER/DIR. NBC/CMT/Disc/TLC/VH1/E!; 3 Emmy noms; LA based, will travel. *also shoots. (8/27)

SITUATION WANTED: CONTENT WRITER/PRODUCT NAMER/BRAINSTORMER: (LA): 15+ years in toy, kid products and licensing. Emphasis on healthy living. Let’s work! (8/27)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity (8/27)

SITUATION WANTED:  POWERHOUSE VP of SALES in MEDIA, TV & FILM. 7+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and strong Rolodex of clients, email (8/27)

E-mail or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

Related Stories

07/16/18: NBC Sports’ Rick Cordella breaks down the addition of Peter King, the World Cup and its digital initiatives

CynopsisSports Good morning. It’s Monday July 16, 2018 and this is your first early morning Sports briefing. Today see Peter King’s new Monday morning NFL column – Football Morning in America –on with hit first entry since his move featuring interviews with Philadelphia quarterback and Super Bowl MVP Nick Foles, Eagles […]

07/15/18: Cynopsis Jobs

Job of the Week SR INVENTORY ANALYST, DIGITAL YIELD MGMTFOXNY Resp for maximizing FNG’s digital revenue & the utilization of its inventory across all revenue streams. Min 2-3 yrs exp in a pricing, yield mgmt or sales analytics role for an Ad Agency, Publisher or Ad Tech Vendor. Full info/apply HERE CynopsisJOBS […]