Thursday, August 23rd, 2012

Cynopsis: Sports

Good morning. It’s Thursday, August 23, 2012, and this is your first early morning Sports briefing. 

Anheuser-Busch and Major League Baseball Properties locked in a six-year sponsorship renewal that makes Budweiser as the Official Beer Sponsor of Major League Baseball. As part of the deal, Anheuser-Busch will boast exclusive rights to use the MLB marks and logos and will serve as presenting sponsor of MLB Opening Week and the Player of the Month awards, and Budweiser will be a presenting sponsor of the Concert Series. The deal also calls for Budweiser to serve as presenting sponsor of the first-ever Wild Card Games, set for Oct. 5.



August Rate Ends Soon!
September 9th-12th, 2012   Culver City, CA

More than 100 Broadcast Executives. 30 Amazing Panels on Doc, Reality, and Digital. 40 Network/Production Company Q&A Sessions. Face Time Pitch Meetings.
Speakers from: A&E, Animal Planet, BBC, Discovery, E!, MTV, NBC, Nat Geo, Ovation, PBS, Scripps, Snag Films, Spike, Sundance Channel, TLC, and many more
Use code CYNOP12 for Discount Rate

On the Air

FOX Sports Media Group revealed the college football schedule for more than a dozen Big 12 college football matchups set to air on FX, FOX Sports Networks (FSN), FOX Sports Southwest (FSSW) and FOX College Sports (FCS). Games kick off on Saturday, Sept. 1 at noon on FX with a WVU and Marshall battle that marks West Virginia’s first game as a member of the Big 12 Conference. The channel’s game in week two will pit Miami (FL) at Kansas St. on Sept. 8, followed by TCU/Kansas on Sept. 15. Meanwhile, FSN opens with Tulsa/Iowa St. at 3:30p on Sept. 1, FCS offers Savannah St./Oklahoma St. while FSSW Plus begins the season with Northwestern St./Texas Tech with both games set for 7p.

ESPN’s 2013 ACC men’s college basketball regular-season schedule will feature 106 conference games across ESPN, ESPN2 and ESPNU as well as the ESPN3 simulcasts of syndicated matchups. Other non-conference games to be broadcast have yet to be determined. Action begins on Jan. 5 with Wake Forest/Duke on ESPNU at noon, while Virginia Tech/Maryland will play at the same time on ESPN3 and ACC Network. At 2:30p, ESPN3 and ACC Network will feature Miami/Georgia Tech. At 4p, ESPN2 showcases NC State/Boston College while ESPN3 and Raycom offer Florida St./Clemson.

New international sports channel beIn SPORT announced that it has locked in exclusive rights to televise the away games for the U.S. men’s national soccer team in the qualifying rounds of the 2014 World Cup. The network will kick-off coverage of the U.S. team’s hunt with two CONCACAF World Cup qualifying matches. The first live televised game will feature U.S. facing Jamaica on Sept. 7 from National Stadium in Kingston, Jamaica. The U.S. team will then face off against Antigua & Barbuda on Oct. 12 from Sir Vivian Richards Stadium in North Sound, Antigua. In addition, beIN SPORT secured exclusive rights to the home and away games of all the other national soccer teams participating in CONCACAF World Cup qualifying competition, with the exception of Mexico.

Longhorn Network open the college football season with two consecutive home football games in 2012. The Texas season opener against Wyoming will air live on Saturday, Sept. 1 at 8p, while the game against New Mexico will run the following Saturday at 8p. ESPN football analyst Ray Bentley and ESPN play-by-play announcer Mark Neely will call the action. In addition, the channel will also televise two Texas State University home football games with the first on Sept. 29 against Nevada and the second against Louisiana Tech on Nov. 10.

NBC Sports Network announced that the next edition of docu-series Caught Looking will air Thursday night at 9p and feature a behind-the-scenes look at this past weekend’s series between the Tampa Bay Rays and Los Angeles Angels of Anaheim. Major League Baseball Productions had camera crews embedded with both teams throughout the four-game series. In addition, on November 8, NBC Sports Network announced that it will air a special postseason episode of Caught Looking which will feature the two teams playing in the 2012 World Series.

ESPN is set to offer a week-long, cross-platform series, Football at a Crossroads, starting tomorrow. The series will examine health issues surrounding football at all levels of the sport with content included on ESPN’s Outside the Lines and SportsCenter, as well as and ESPN The Magazine.

MLB on FOX returns on Saturday at 3:30p, led by a Braves/Giants matchup with play-by-play announcer Kenny Albert joining Tim McCarver in the broadcast booth. The game will be carried in 55% of the country. Other matchups will include Cardinals/Reds in 24% of the nation and Twins/Rangers in 20%.

Sponsorship & Promotion

The WTA unveiled the organization’s new Strong Is Beautiful Celebrity Campaign, with material that features celebrities that include Aretha Franklin, Susan Sarandon, Sir Richard Branson, Donald Trump, Stanley Tucci; Randy Jackson; and Rory McIlroy – all touting their love of women’s tennis. Of course, tennis stars like Maria Sharapova and Serena Williams are also involved in the promotion. The new campaign is designed to be an extension of the WTA’s current Strong Is Beautiful global advertising campaign, launched in 2011, that focuses on each celebrity’s personal achievements and past experiences.

Dale Earnhardt Jr. has been named the winner of the Drive for the Cover campaign to grace the cover of the upcoming NASCAR The Game: Inside Line video game. The driver narrowly beat out Kasey Kahne in the final round of voting for the game, which is slated to be released on Nov. 6.

Digital Fields, the official site of the PGA TOUR, is set to tee off coverage of the 2012 PGA TOUR Playoffs for the FedExCup with exclusive online and mobile access that includes 100 hours of live video streaming for fans as well as live preview shows and comprehensive editorial coverage. Coverage begins today with The Barclays and wraps up on Sunday, Sept. 23, with the last swing at the TOUR Championship by Coca-Cola.’s signature franchise LIVE@ will offer live video streaming at all four of the Playoff tournaments including The Barclays (Aug. 23-26), Deutsche Bank Championship (Aug. 31-Sept. 3), BMW Championship (Sept. 6-9) and the TOUR Championship by Coca-Cola (Sept. 20-23).

DIRECTV announced that it will stream its first-ever, live NFL fantasy football video conference with NFL stars and fantasy fanatics Maurice Jones-Drew and Brent Celek to discuss fantasy related questions. The teleconference will be moderated by DIRECTV’s Red Zone Channel host Andrew Siciliano, and streamed from the site of the recently announced three-day NFL Fantasy Draft Week in New York. The teleconference will take place on Wednesday, Aug. 22 at 5:30p.

Yahoo! Sports is celebrating its 15th fantasy football anniversary by offering fans and sponsors the “ultimate fantasy experience” with new features and apps designed to help them stay connected to the action across the PC, phone, tablet and TV. This year’s sponsors are set to include Citi, Miller Lite, SNICKERS, Toyota, and Visa. New features for the upcoming 2012 Fantasy Football season include Yahoo!’s Pro League featuring the highest percentage payouts and most cash prizes available with the chance to win up to $500 as well as the ability to manage teams across devices.

The Main Event

Check out The Barclays on Golf Channel at 2p.



Cynopsis Media Asks: “Who are the Most Intriguing People in the TV Industry?”
and Asks the Industry to Nominate

Nomination Deadline: November 1 | Awards Gala: Spring 2013

NOMINATE (for free) NOW:

ON THIS DAY in 1989: Pete Rose is given a lifetime ban from baseball for betting on the sport.

Answer to Our Last Sports Trivia Question: Nolan Ryan began his MLB career which which team? The Mets. Kudos: Paul Brewer-Turner Digital/NY; Todd Hommel-ESPN NY/NY; Marty Rosenberg-Petry Media/NY; Mark Altabe-Citibank, NA/NY; Rick Rosenfelt-New York Jets, LLC/Florham Park; Tony Ferranti MMSI/Warwick; Dave Bardua-FOX 8 WGHP/Greensboro; Ryan Belden-ZGroup Advertising/Fort Lauderdale; Bob Ramsey-WCIU/Chicago; Clarence Carter-Boston Scientific/Fort Worth; Greg Finch-Time Warner Cable Media/Dallas; Candice O’Connor-GreenLeaf Media Services/Flower Mound; Harry S. Vested, Jr.-Gravity Collection, Inc/Denver; David Hauptman/Denver; Cathy Korda-ABC Entertainment/Burbank; Stephen Rodgers-PRO- Peter Rodgers Organization/Hollywood; Dave Goldstein-NFL Network/Fox/Culver City; Paul Barrere-Home Team Sports/LA.

In The Know: Of all the NFL stadiums still in use today, which one originally opened first? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)





Cynopsis: Digital Video Measurement Summit
Monetizing Cross-Platform Video

November 14 | JWT, NYC | 12-6pm

More info + registration coming soon…
For sponsorship information: Mike Farina, VP Sales & Marketing: 203-218-6480

Later — Chris
Chris Pursell for Cynopsis | Sports

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858


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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: AD SALES MRKTG COORD’S/TRAVEL CHANNEL & FOOD NETWORK/NYC: 1-3 yrs exp; Detail oriented, creative thinking, knowledge of media/cable/creative process. – Req 3270 Travel / 3281 Food (9/1)

JOB OPENING: ASSET COORDINATOR/Scholastic Media/NYC: For new video streaming service. Must be motivated, enthusiastic individual w exp in digital publishing. NY9020 (8/30)

JOB OPENING: SOFTWARE/HARDWARE PROJECT MANAGER/Scholastic Media/NYC: For new video streaming service. Manage porting of complex software application (iPhone, iPad, and Android devices). NY8462 (8/30)

JOB OPENING: QA TEST LEAD/Scholastic Media/NYC: For new video streaming service. Proactive, detail oriented individual. Strong growth potential for the right candidate. A0200007 (8/30)

JOB OPENING: FRONT END DEVELOPER/Scholastic Media/NYC: For new video streaming service. Front end development and maintenance. UI, HTML/CSS dev exp and quick read needed. NY9021 (8/30)

JOB OPENING: VP, PROGRAM STRATEGY/CMT/Nashville. 10+ yrs exp. in TV prog/sched; Min 2 yrs @ Dir level and above; Min 5 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply (8/30)

JOB OPENING: DIR RESPONSE ACCT EXEC/ROVI/NYC: Leverage relationships with Direct Response (DR) clients & agencies to create new accts. 3-5 years of Media (TV, Cable, Digital, etc) More info/resume to: click here (8/30)

JOB OPENING: VP DEVELOPMENT & CURRENT PROGRAMMING/NBC UNIVERSAL/LA: Develop new series for Universal Cable Productions and oversee day-to-day on current series. Min. 4 yrs in TV development. Apply: (6772BR)(8/30)

JOB OPENING: ACCOUNT EXECUTIVE/ION MEDIA NETWORKS/NY: National Sales , 5+ yrs TV exp, Proven track record of increasing revenue. Strong client/agency relationships, team player. Apply at EOE (8/30)

JOB OPENING: ASSOCIATE MARKETING MANAGER/Scholastic Media/NY: 3 yrs marketing experience in children’s publishing or licensing. Detailed, strong writing skills,, requisition NY9262 (8/29)

JOB OPENING: MARKETING MGR/THE PROMOTIONAL EDGE/LA: Create breakthrough promotions. Develop/Research/Analyze social media campaigns. Good w/social media, 5 yrs exp, BA in Comm/PR/Media. Resume to: (8/28)

JOB OPENING: NBC Universal is hiring for an EXECUTIVE ASSISTANT, EVP, BUSINESS OPERATIONS/NBC Entertainment. For more info please visit job#6653BR (8/25)

JOB OPENING: DIR PRICING&PLANNING/TVG/NY: Dir & ctrl Ad Sale price/plan. Mng invtry, anlyz price/approvl/liablty, card dvlpmt, budgt, sales rprts. BA/BS, 5yr Price/Plan/Ad Sales req’d. Dealmaker, VCI exp pref’d (8/25)

JOB OPENING: DIG RSRCHANALYST/A+E NETWORKS/NY: Utilize synd resources (Nielsen Online, comScore) to address ad sales rsrch req’s; compile/analyze data for reports; 1-2 yrs dig media exp; More info/apply: (8/25)

JOB OPENING: DIR, MARKETING & OAP for Fox Sports West: Will manage all on-air/off-channel marketing, budget & coordinate on-air and off-air promotional activities with partners and teams. 5-7 yrs exp. (8/24)

JOB OPENING: DIR, NATIONAL ACCOUNTS for Fox: Responsible for the mngmt of various national MVPD accounts, advises Distribution team on contractual compliance/ legal matters related to accounts. JD or MBA req. (8/24)

JOB OPENING: SR MGR VOD PROG/iN DEMAND/NYC: Create/approve schedules. Negotiate/acquire movie & TV product. Secure content suppliers. Bachelor’s + 5 yrs exp in movies/TV/cable/entertainment. Apply: (8/24)

JOB OPENING: PRICING & INVENTORY MGR/Discovery/MIA: Create, track & analyze pricing models to help competitively maximize inventory & revenue; exp in extensive analytics modeling; #6387 (8/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: NYC production company needs interns to help with production, post-production, set building, admin work. Must commit to minimum 2x/wk. Email (8/29)

FALL INTERNSHIP CREDITS ONLY: Screenvision/CA: SALES INTERN to assist Nat’l Sales team with contracts, research, analysis and account management. Apply: (8/29)

FALL INTERNSHIP CREDITS ONLY: Full service TV production company needs interns to help with DEVELOPMENT & RESEARCH. Must be able to work at least 20 hours a week and desire to work in media. Resume/cover letter: (8/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: SPUNKY REALITY PROD.(Field & Post); wears many hats; NBC, Disc, Life, CMT, A&E, VH1, Outdoor Ch; strings out on AVID and Final Cut; shoots; avail. To travel. (8/29)

SITUATION WANTED: SALES PLANNER/PLANNING MANAGER/NYC: Experienced planner has strong background in TV planning and 2 yrs in digital planning. Handled inventory management and stewardship analysis. Excellent references. (8/24)

SITUATION WANTED: ASST. MEDIA BUYER/CREATIVE DIRECTOR: Loves the challenge of creating an ad campaign from start to finish. Proficient in SBMS and other Media Buying services. Email: (8/24)

E-mail or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

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