Thursday, August 22nd, 2013

Cynopsis: Sports
08.22.13

Good morning. It’s Thursday, August 22, 2013, and this is your first early morning Sports briefing. 

ESPN President John Skipper told reporters that the company was in preliminary talks to deliver channels to Web-based TV services. He noted that the Internet TV provider would end up paying as much or more than its package of channels on cable and satellite services. Bloomberg reports that the platform service would have to buy “the whole suite of products” if it wanted in.

On the Air

NBC Sports Group will produce a live pre-game show from Notre Dame Stadium this season ahead of every Notre Dame Football broadcast on the network this season. The pre-game show will debut Saturday, August 31, at 3p ahead of the team’s first game against Temple. Starting Sept. 21, the pre-game show will kick off on NBCSN. Liam McHugh hosts and will be joined by Doug Flutie and Hines Ward.  McHugh, Flutie and Ward will also handle half-time coverage on NBC broadcasts, all of which will originate from the field. In addition, NBC Sports Group will produce a post-game show that will run on NBCSN, after three Notre Dame Football broadcasts on NBC.

After announcing a sublicense agreement with CBS Sports Network, ESPN revealed its lineup of American Athletic Conference men’s basketball games, with this upcoming season marking the first year in a rights agreement with the networks. ESPN will carry 63 conference games across its family of networks. Overall, ESPNEWS will offer 23 games, while ESPNU will televise 20 matchups. The schedule also includes a Saturday Primetime Presented by DIRECTV game and an evening stop of a split College GameDay Covered by State Farm telecast for Louisville at UConn on Jan. 18 at 9p on ESPN.

Around the dial and deal in hand, CBS Sports Network will feature a total of 25 men’s basketball games during the inaugural season of the American Athletic Conference, including five appearances by defending NCAA Champion Louisville, five by Memphis, six by Cincinnati and four by UCONN. The action tips off on Saturday, Jan. 4 with a Louisville/Rutgers matchup.

The Bus is parking at ESPN. The company announced that Jerome Bettis has joined ESPN as an NFL analyst where he will appear on NFL Live and SportsCenter as well as contribute to other ESPN platforms starting in September. Bettis appeared as a guest on ESPN shows multiple time including the Super Bowl XLV edition of Sunday NFL Countdown in 2011. He also previously worked as an analyst for NBC Sports.

CBS Sports Network unveiled its own lineup of college football studio programming this season, including the new one-hour series Fast Football that will debut on Aug. 27 at 5p. The series will air on Tuesdays throughout the season, and examine the landscape of college football with a focus on “the speed and innovation that impacts the game regularly and also dictates the action on the field.” Brent Stover hosts with regular appearances by Tony Barnhart, insider Bruce Feldman, CBSSports.com’s Jeremy Fowler, as well as guest coaches and a rotating mix of analysts. In addition, series such as Inside College Football, Tackling the Trends, SEC Tonight, This Week in SEC Football and Lemming Report will all return to the lineup as well with all originating from the CBS Broadcast Center in New York City.

With a feud ongoing, Time Warner Cable is looking to counter US Open programming on CBS by offering digital customers in areas affected by a CBS blackout a free preview of Tennis Channel during the tournament which runs from August 26 through September 9, 2013. Tennis Channel will broadcast close to 240 hours of U.S. Open coverage, including 75 hours of live coverage. Time Warner Cable subscribers also have access to many of the live US Open matches on CBS Sports Network and ESPN2.

Up north, TSN announced that it will deliver 150 national regular season games during the 2013-14 season with 81 games slated for TSN and 69 games on TSN2. The channel’s broadcast schedule includes 72 games featuring Canadian teams in action and the network retains English-language exclusivity of Wednesday Night Hockey. In addition to its national broadcast package, TSN will also broadcast 63 regional Winnipeg Jets games on TSN Jets and 30 regional Montreal Canadiens games on TSN Canadiens.

Mike Tyson makes his debut as a professional boxing promoter with a world title doubleheader on ESPN’s Friday Night Fights tomorrow night at 9p. Friday’s show, promoted by Tyson’s Iron Mike Productions will air on ESPN2 with a 12-round main event that will feature an IBF title fight between Junior Lightweight titlist Argenis “La Tormenta” Mendez (21-2, 11 KOs) and Arash Usmanee (20-1, 10 KOs).

Universal Sports Network carries 84 hours of Spain’s cycling event, the 2013 Vuelta a Espana, starting Saturday at 1p. Programming will feature live coverage of the remaining 20 stages of the third and final Grand Tour of the season. In addition, Universal Sports will present recap shows at 10a on both rest days, Sept. 3 and 10, and following all 21 stages at noon on September 21. Steve Schlanger handles play-by-play alongside analyst Todd Gogulski.


A CYNOPSIS MESSAGE


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Moderated by: Roberta Caploe, Editorial Director – Cynopsis Media along with:
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Register here: http://www.cynopsis.com/webinars/reaching-millennials.


Sponsorship & Promotion

The Senior Bowl has a title sponsor, announcing a deal with Reese’s Peanut Butter Cups starting with the 2014 game in January. In addition to its new partnership with the Senior Bowl, the Reese’s brand is also the official candy partner of the NCAA and the title sponsor of the National Association of Basketball Coaches’ Reese’s College All-Star Game. The 2014 Reese’s Senior Bowl is scheduled for Saturday, January 25 in Mobile’s Ladd-Peebles Stadium. The game and all practices will be televised by NFL Network.

Yet another lawsuit. Ten former NFL players are suing to prevent NFL Films from using images of them without their consent, according to the AP. The group, which includes names such as Curley Culp and John Riggins, filed a class-action suit in U.S. District Court in New Jersey seeking payment for the use of their names, images and likenesses from film footage they say was used on NFL Network and to promote the league.

Digital & Technology

With the DIRECTV contract for the Sunday Ticket package winding down, Google reportedly held talks with the NFL about potentially buying the rights to the popular package. Tech blog AllThingsDigital first reported the meetings between the two giants, which have been confirmed by both entities, although the nature of the conversations remained unclear. DIRECTV’s deal expires at the end of the 2014 season.

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms.
Atlanta Braves vs. St. Louis Cardinals
Tonight, 8:15p. Thuuz rating: 90
Maholm returns from the DL to face Kelly, whose Cards have won 6 out of his 7 last starts. On MLB Network.


A CYNOPSIS MESSAGE


CYNOPSIS KIDS WEBINAR
How to (Really) Increase Kid Brand Revenue through Licensing
August 27, 2013 | Time: 1:30-3:00 p.m. ET | Price: $295/site

Hosted by: Cathy Applefeld Olson – Editor, Cynopsis Kids

Daisy Kline – VP, Marketing & Brand Management (Scholastic)
Pete Yoder – VP, U.S. Consumer Products (Cartoon Network Enterprises)
Melissa Segal – EVP, Global Consumer Products (The Jim Henson Company)
Sean Gorman – President (American Greetings Properties)
REGISTER NOW
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ON THIS DAY in 1989: Nolan Ryan delivers his 5,000th strikeout.

In The Know: From what school was Jerome Bettis drafted? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Red Klotz coached what hapless team from 1953 until 1995? Answer: The Washington Generals. (No, they did not have a better winning percentage than the Washington Bullets/Wizards in that same span. Nice try though.) Kudos: Jordan Goldberg-Disney and ESPN Media Networks/NY; Rick Alessandri-Univision/NY; Robert Dudelson-Impressions MediaWorks/NY; Matt Collins-Nokia/NY; Adam Zimmerman-CSE/Atlanta; Joe Guarnieri-ESPN Remote Operations/Bristol; Ged Young-GC Marketing LLC/Garden City; Larry Kahn-Golf Channel/Orlando; John Kukla-KDFW-KDFI/Dallas; Robert Teinowitz-Live Action Media/Chicago; Ron Salcedo-Zimmerman/Nashville; Will Allmendinger-Captivate Network/Chicago; Greg Moloznik-GLM Media/Scottsdale; Jim Himmel-TCB Media/San Clemente; Rich Brase/Portland; Brian Robin-Brener Zwikel & Associates. Inc./Reseda; Paul Gygli-NBCUniversal Television Distribution/Universal City.


A CYNOPSIS MESSAGE


*SAVE THE DATE*
Cynopsis Future TV: Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt | NYC
**More Info/Website Coming Soon**

This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

For sponsor information, please contact Mike Farina (203) 218-6480.
For registration information, please contact Pete Romas (203) 899-8483.



Later — Chris
Chris Pursell for Cynopsis | Sports
08.22.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: VP FINANCE/NYC: Mng all financial & accnting for busy fast growing TV production cmpny. 7-10 yrs accnting exp in media/film. Strong kwldg of Quickbks + analytics essential. Resume: jobs@eastern.tv (8/30)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

FALLINTERNSHIPCREDITS ONLY: PRODUCTION INTERNS: Hayden5 (hayden5.com) is a young, boutique PROD co in the Flatiron District looking for eager, hard working interns. Req’s a min of 2 days/wk from 9:45-6pm. Res/cover letter to internships@hayden5.com (8/27)

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E-mail Trish@cynopsis.com or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

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