Good morning. It’s Thursday, August 22, 2013, and this is your first early morning digital briefing.
The rumor earlier this week was that Guggenheim Digital had bought a big stake in music video programmer Vevo, but it turns out that the joint venture between Sony Music Entertainment and Universal Music Group had a different deal cooking. Vevo, which brought in about $200 million in revenue last year from online advertising, has made a deal with Apple to deliver on-demand videos as well as a new 24/7 channel of original programming for Apple TV subscribers as well as Samsung TV owners, according to the Wall Street Journal.
In Other Words: Maybe this new access to revenue and audience will make Vevo more attractive to the folks at Guggenheim.
One of YouTube‘s largest networks, Maker Studios, has bought video producer and distributor Blip. Maker is responsible for billions of views on YouTube each month and has now bought itself a new place to distribute content and generate ad dollars that it doesn’t have to share with Google. Most of the Blip staff will remain in place and the Blip brand isn’t expected to disappear, AllThingsD reports.
TheStreet is ramping up its video production team and has added a few new employees (see Exec Moves below) to help make it happen. TheStreetTV team will be tasked with creating content across the company’s brands, including TheStreet, MainStreet, and The Deal. “As more people consume video on their smartphones and tablets, we want to be leaders in developing content that’s optimized for viewing on those devices,” Head of Video Ruben Ramirez told Cynopsis Digital exclusively. “This fall, we’ll launch a fresh look from our two state-of-the-art studios, with larger graphics and segments that are more focused on delivering the type of content The Street has become known for.” For example, its “Live on The Street” segments will deliver actionable ideas to investors six times a day.
DailyCandy, a site built to talk to women about fashion, food, and entertainment, has partnered with Tribeca Enterprises to create the first multiday, multiplatform Fashion in Film event. To be held on Sept. 19 and 20 and free to the public, it will feature two films commissioned by DailyCandy and produced by Tribeca Digital Studios as well as panel discussions and an exhibition of outfits from Oscar-winning costume designer Catherine Martin. All will be available on DailyCandy’s online and mobile platforms.
Last September, Apple hosted its annual iTunes Festival in London and added a channel to Apple TV in order to stream the concerts so folks with the set-top box could enjoy the tunes via live streaming and limited on-demand viewing even if they couldn’t make it to the actual shows. The company has just announced that it will do the same this year and feature such musicians as Lady Gaga, Queens of the Stone Age, Kings of Leon, Elton John, and Katy Perry.
San Francisco-based evox Television launched this week and plans to produce original online videos as well as an ecommerce platform and social network that are all targeted at people living what the company calls “a healthier and more sustainable lifestyle.” Evox has an app on Roku and is working on connecting with Apple TV, Xbox, Samsung TVs, iOS, and Android devices. One of the company’s planned shows is On Begley Street, which tracks green activist and actor Ed Begley Jr. and his family while their new home is being constructed. More shows will debut next year.
MTV’s annual Video Music Awards kick off on Sunday night so the network is in full-on promotion mode and online video is, of course, a part. The network has already started a livestream powered by Microsoft that give users a view of the lead-up to the event as well as special shows such MTV News’ RapFix Live and VMA All Access, featuring interviews with performers as well as related roundtable discussions. On Sunday, VMA All Access will provide fans with 10 different camera angles to choose from. It will also debut a synchronous, second-screen experience during the awards show, which featuring video, photos and factoids.
When Google’s Chromecast went on sale a few weeks back, they sold out in no time and it wasn’t clear just how quickly Google would be able to replenish its supply. But today, Google announced that new shipments will be out by Sept. 3.
Netflix has launched an upgrade on its Instant Queue, which has allowed users to earmark movies and TV shows to watch later. Now users also can create My List, which Netflix will sort automatically in order to present the titles that are most likely the ones that particular user would like to see first, based on past viewing history and ratings.
At the end of 2012, there were 178 million pay-satellite TV homes globally. That number is expected to grow to 251 million by 2018, according to Digital TV Research. India will have the largest growth with 24.4 million, followed by 9.2 million in Brazil. However, while pay satellite TV subs will grow overall, 11 countries will see the sub total fall as those homes convert to other platforms. It is expected that the U.S. will still be the revenue leader for pay satellite TV in 2018 even though India will have more actual subscribers and the U.S. market share is expected to drop from 43.5% in 2012 to 38.7% in 2018.
In Other Words: This surge could shift rapidly if ventures like Aereo really take off.
A CYNOPSIS MESSAGE
CYNOPSIS KIDS WEBINAR
How to (Really) Increase Kid Brand Revenue through Licensing
August 27, 2013 | Time: 1:30-3:00 p.m. ET | Price: $295/site
Hosted by: Cathy Applefeld Olson – Editor, Cynopsis Kids
Daisy Kline – VP, Marketing & Brand Management (Scholastic)
Pete Yoder – VP, U.S. Consumer Products (Cartoon Network Enterprises)
Melissa Segal – EVP, Global Consumer Products (The Jim Henson Company)
Sean Gorman – President (American Greetings Properties)
The rise of digital has made it easier than ever for consumers to avoid watching commercials while viewing TV content. According to a new survey from STRATA, TV advertising still remains the top advertising medium with 44% of respondents saying they are more interested in advertising on TV than any other medium. However, this is the lowest level of interest seen in STRATA’s quarter surveys in almost three years. Meanwhile, digital, up 16% from last year, has 35% interest, the largest it’s had in the STRATA survey’s five-year history. Other key data.
- 66% of respondents were more interested in online video than they were last year.
- YouTube is the top online video site for agencies (69%), Hulu is second (35%), and Netflix and Vine are tied for third (14%).
- 27% of agencies don’t think digital spend will ever overtake traditional; that’s a 45% drop in opinion from last year – and the lowest it’s ever been.
Konami Digital Entertainment and Kung Fu Factory have released their second game together, Domo Jump, for iPads and iPhones. Last month saw their first joint release, Slot Revolution.
The Cartoon Network is launching a strategic card game today for iOS, Ben 10 Slammers. An earlier game, Ben 10 Game Creator, available on CartoonNetwork.com, has already collected nearly 1.8 billion game plays to date.
Nearly 70 billion smartphone and tablet apps are expected to be downloaded this year, Reuters reports, but people aren’t paying as much attention to apps as they used to. A new study from ABI Research shows that people are opening their apps more than they did a year ago, but spending less time on them. The only sector where the average session length in the apps grew was – not surprisingly – in games. In July of last year, session length for games averaged 4.9 minutes. This past July, it had increased to 8.7 minutes.
In Other Words: Start placing ads in games. Now.
Mark Sugarman has joined TheStreet.com as video creative director. Sophie Bearman and Jeremy Jennings have been added as associate producers, while Daniel Lebo has been appointed to a new role as video optimization manager after having served as a video producer for TheStreet. Sugarman was previously the lead graphic designer for MSNBC’s Ed Show. Bearman and Jennings are recent graduates from Harvard and Radford, respectively… Digital media management company Yangaroo has named Sarah Foss as president of the company’s advertising division. Foss has previously worked with Encompass Digital Media, VCI Solutions (acquired by Wide Orbit), and Harris Broadcast, among others.
A CYNOPSIS MESSAGE
*SAVE THE DATE!*
Cynopsis Future TV: Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt | NYC
This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.
Three years after Jackie Robinson took the field for the Brooklyn Dodgers and broke Major League Baseball’s color line, Althea Gibson became the first African-American tennis player of either sex to play in international tennis on Sept. 22, 1950. She won her first-round match at the U.S. National Tennis Championships (the precursor to the U.S. Open) and took on the reigning Wimbledon champ in her second match and came very close to winning. She went on to win two Wimbledons, two U.S. Opens, and a French Open on her own as well as an Australian Open, French Open, U.S. Open, and three Wimbledon titles in doubles.
A CYNOPSIS MESSAGE
Reaching Millennials: New Ways to Activate Viewership & Revenue
Wednesday * September 18 * 1:30-3:00 p.m. ET
Moderated by: Roberta Caploe, Editorial Director – Cynopsis Media along with:
Joe Ortiz, SVP Marketing – MTV
Noel Cottrell, Chief Creative Officer – Fitzgerald + Co
Kent Rees, EVP Marketing, Scheduling & Operations – Pivot/Participant Media
Patty Gillette,SVP, Integrated Marketing – Turner Broadcasting’s Young Adults Group
Register here: http://www.cynopsis.com/webinars/reaching-millennials.
See you tomorrow,
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