Thursday, April 25th, 2013

Cynopsis: Kids!

Good morning. It’s Thursday, April 25, 2013, and this is your first early morning briefing.

Today’s Top Headlines
We’ve got kids news covered for you daily during Upfront season…

Fandango, the moviegoer destination, announced at the NBCU Digital.Amplified event the launch of Fandango’s Family Room, a new online hub for family moviegoers – one of the largest and most frequent purchasers of movie tickets. Family Room offers age-specific movie recommendations and reviews, movie trailers, trivia activities, special offers, and access to mobile and online ticketing at more than 21,000 screens nationwide. Sprint has signed on as the first major sponsor.

Also revealed at Digital.Amplified was the new “Send to Sprout” app for viewers to submit photos, videos, and more for a change to be featured on air.


Cupcake Digital has released Wubbzy’s Dance Party, an enhanced story experience based on Meet The Wuzzies, a popular episode of the Emmy Award-winning Nick Jr. TV series Wow! Wow! Wubbzy! “This deluxe story app is a terrific mix of entertaining narrative and delightful interactivity that gets kids engaged in reading,” said Cupcake Digital Chairman Brad Powers. Cupcake Digital apps try to maximize their tap-and-play interactivity, professional narration, bright graphics, music videos, and education games.

Moonscoop, a developer, producer, distributor, and creator of kids content, has concluded a deal with hoopla, a Video on Demand digital platform from Midwest Tape LLC. Providing on-line consumer access via public library cards throughout the U.S. and Canada, the hoopla agreement represents Moonscoop’s rapid on-going expansion into many new digital media platforms worldwide.

Silver Dolphin Books has launched on iTunes a LITE version of its critically-acclaimed app The Trip-Little Critter Reading Adventure, now providing consumers the opportunity to download a free, trial version of the title across the iOS, Android, Nook and Kindle platforms.


Cynopsis: Digital BIG Monetization Summit
Next Gen Video Content Biz Models
June 18 | TWC, NYC | 8:30am-5:30pm

More info + registration:

Registration / Tickets: Jenn Sredzinski, 203.906.4603
Advertising / Sponsorships: Mike Farina, 203.218.6480


The Laurie Berkner Band welcomes acclaimed bassist Brady Rymer as a new member of the group. A 2009 Children’s Grammy nominee, Rymer’s toured and recorded with RCA roots-rock band From Good Homes for 13 years before parenthood expanded the scope of his music to include young and old alike. Adam Bernstein, the band’s bassist from 2008 – 2012 has moved on to pursue other musical endeavors.

America’s Got Talent returns for an eighth season on NBC on June 4. While there’s always the chance that the show could discover another Jackie Evancho (the pint-sized opera singer was only 10 when she came in second on the show in 2010), judge Howie Mandell thinks parents should use caution before pushing their kids on stage, especially one that’s on national TV. “The beauty of this show is that there are no rules insofar as who can apply, there’s no age,” Mandell notes. “Having said that, I don’t know that young children are equipped to take the criticism that this show is set up to give. The hardest part of my job is to watch a young child be disappointed.”

Yahoo has announced that it’s shutting down six of its products, including Yahoo! Kids (known as Yahooligans), as of April 30. Yahoo says that its under-13 users can still register for a Yahoo! ID through its Family Accounts program. Instead, the company plans to focus on offerings such as Yahoo! Mail for iPad and Android tablets and Yahoo! Weather for iPhone. Other shuttered properties include Yahoo! Deals and SMS Alerts.


Top 10 Basic Cable Ratings for the week of April 8-14, 2013

K9-14 Total Programming Day
Network / Rating / (000s)

DSNY 2.3  465
NICK 1.3  261
TOON 1.1  225
ADSM 1.0 195
NAN 0.8  163
DXD 0.6 108
FAM 0.3  65   
MTV 0.3  51
TNNK 0.3 45
USA 0.2 37 

K9-14 Prime (Monday  Sunday 8-11p.m.)
Network / Rating / (000s)
DSNY  4.0  801
NAN  1.3   269
ADSM  1.0  213
DXD  0.9 158
FAM 0.6  118
USA 0.5  106                     
A&E 0.5  104
MTV 0.5  101
TRU  0.4 79
SYFY 0.4 78

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)
Network / Rating / (000s)
DSNY  2.2  433                    
NICK 1.3  261
TOON 1.1  225
DXD 0.7  126
FAM 0.3 68
MTV  0.3 54
TNNK 0.3  52
USA 0.2  41
NKTN 0.2  36
A&E 0.2  35

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live+ SD


The Wish Factory, an on-trend youth marketing and product development group, has appointed Joel Naftelberg as the Director of Marketing for the company. Naftelberg joins The Wish Factory management team as a media and marketing professional with more than 12 years of marketing and communications experience.


Date: May 21, 2013 | Time: 1:30-3:00 p.m. ET | Price: $295/site

Hosted by: Sahil Patel Editor, Cynopsis Digital
Joann Wolferman,
Product Leadership, Ad Effectiveness- Nielsen
Matt Timothy,
President – Vindico!
Robin Wilson,
VP, Operations – Blip

Answer to Yesterday’s Trivia Question:
Which character from various television animated incarnations of Teenage Mutant Ninja Turtles has been voiced by actors Townsend Coleman, Greg Cipes, and Wayne Grayson? Michaelangelo. Kudos to: Chris Devine Dailey-Simply Devine Marketing Group/Deposit, NY; Sabrina Sparlin-CESD/LA.

Today’s Trivia Question: Who won America’s Got Talent in 2010, the year that opera singer Jackie Evancho came in second place? (Email with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy for Cynopsis Kids!

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
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JOB OPENING: DESIGN DIR/REELZ/Albuquerque: Lead & manage design team. Oversee brand mgmt, creative direction for on-air, print & web. Mng all of phases of creative work. 5+yrs exp. Apply: (5/4)

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JOB OPENING: SOCIAL MEDIA MKTG MGR/FANDANGO/LA: Implement social media strategy and best practices across various platforms and social communities. Ba deg and 4-6 yrs mktg exp Demonstrated passion for social meda a must. Apply here (5/2)

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JOB OPENING:  SALES PLANNER/Screenvision/NYC: Sales acct management support, sales reporting, campaign tracking, Need BS+3yrs media exp, strong excel. Apply at (5/2)

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JOB OPENING: MGR, DIG MKTG, USA Network/NYC: Dev & execute Digital/360 Ad Sales Mktg.Research Knwlge: ComScore, Neilsen, Omniture. Dig media plan/buy acumen. Adv PPT skls. 5+ yrs mktg TV/agncy exp (9791BR) (4/27)

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JOB OPENING: SR POST PROD PRODUCER/NY: Min 12 yrs TV Network exp. Support network programming/promo, creative, AE exp. + Sports background a plus. Send res and cov ltr Attn: Rose to (4/27)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

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SITUATION WANTED: NYC Based Former ADMINISTRATIVE ASSISTANT at CBS and Customer Service Rep seeks entry-level position. Degrees in TV Production and Media. Knowledge of linear editing and social media. Contact: (4/30)

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