Techfront News

Simulmedia Introduces New Capabilities in

Dave Morgan, founder and CEO of Simulmedia, outlines five major new capabilities Simulmedia has built into its beta. They come as a result of more than 90 brands having used the industry’s first-ever marketplace with access to linear TV advertising at an affordable cost for growth marketers. “When we launched in beta back […]

3 Tech Trends Everyone in Advertising Needs to Watch

By Peter Yagecic, Director of Technical Projects, Situation   We’ve watched the digital landscape transform dramatically over the last few years, and it feels like we’re on the verge of some seismic convergences that will have a significant impact on how we work and play in the coming decades. As someone who works in tech […]

Google Targeting Shoppers With New “Discovery” Ads

At Google Marketing Live, the company announced a slew of new features designed to bring “organic” ads to people who are “open to discovering” products and services. This is based on a Google study that found 76 percent of consumers like when they’ve made an “unexpected” discovery while shopping online. “And 85 percent of consumers […]

How AI and Machine Learning Are Impacting Media

New technology and how it is transforming traditional media was the main focus at the recent Streaming Media East conference. There’s no doubt AI and machine learning are impacting media, and according to a panel of experts, it will be a boon to both consumers and the media business. Nadine Krefetz, a consultant with Reality Software, […]

Facebook is tweaking its News Feed algorithm to make it feel more personal

Facebook is once again changing its algorithm in an effort to make its News Feed better, bringing more meaningful and personal content to users on the site. Facebook outlined how it uses surveys from users to understand how people interact with the platform. From those surveys, the company is making “two ranking updates:” prioritizing posts […]

Mobile Video: How to Create a User Experience that Drives Revenue

  In a consumer world, where devices are constantly in transit with limited connectivity, watching high quality video with no interruptions is mission critical. In the Cynopsis webinar,  “Mobile Video: How to Create a User Experience that Drives Revenue,” Penthera’s Dan Hurwitz, Chief Revenue Officer and Josh Pressnell, Chief Technology Officer, offered insights into the importance […]

Twitter Testing GIFs, Emoji on its TweetDeck App

Twitter, which owns social media management app TweetDeck, is testing out new, in-demand features for TweetDeck. Previously, TweetDeck users weren’t able to use GIFs, emoji, or post polls—now they can. Twitter’s “revamped” the TweetDeck composer, it wrote in a blog post, to add the ability to tweet with GIFs, emoji, threads, polls, and image […]

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