YouTube succumbs to March Madness

March Madness is getting bona fide on YouTube. NCAA Digital, managed by Turner Sports, launched the first-ever NCAA March Madness YouTube Channel ahead of the annual tournament. The new channel will offer fans real-time highlights and video recaps from all 67 games with addition content that includes press conferences, game previews and analysis, as well as daily news and notes from the tournament airing across TBS, CBS, TNT and truTV. The platform will also showcase sponsored pieces that include the Dunk of the Day presented by Oreo, Naismith Trophy presented by AT&T, Solve of the Day presented by UPS, and Starting Lineup presented by Reese’s.

“Our new partnership with YouTube gives college basketball fans more ways to discover and watch the plays and storylines that everyone will be talking about during March Madness, ” said Mark Johnson, vice president of business operations, Turner Sports. “Tapping into the power and reach of YouTube’s video platform opens up new opportunities for us to grow interest and consumption of March Madness.”

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