On Tuesday, at YouTube’s Brandcast event in London, the company pitched itself as a powerful alternative to primetime TV. Eileen Naughton, Google’s UK and Ireland Managing Director, urged advertisers to shift a huge portion of their ad budget to YouTube. “Advertisers reach their target audiences far more efficiently by adding YouTube to their media plans,” she said. “Especially the hard-to-reach 16 to 34-year-olds, where cost per reach point is optimized when 24% of your TV budget is allocated to YouTube.” Naughton cited research from Ipsos & GfK, which found that ads seen on both YouTube and TV are more effective than the same number of ads seen on TV alone. (Google itself commissioned the research.)
Figure skater/headline maker Adam Rippon declined the opportunity to become an NBC correspondent for the rest of the 2018 Winter Games when he realized it would mean leaving the Olympic team and Village. “My teammates were there for me during my events, and now I NEED to be there for them,” tweeted the U.S. team […]
Alfre Woodard (Luke Cage) will guest as Cookie’s formidable mother on an upcoming episode of Fox drama Empire….Madeline Stowe (Revenge) joins Fox musical drama pilot Mixtape….Bonnie Soper (Filthy Rich) will play Princess Diana and Maggie Sullivan (Fargo) takes on Queen Elizabeth in Lifetime movie Harry & Meghan: A Royal Romance.
The 2018 NBA All-Star Game handed Turner Sports with boosts across all platforms – television (TNT and TBS), digital and social, including a 4.3 household rating and 5.1 million household impressions – both up 2% over 2017 and marking the best for the event since 2013, based on Nielsen Fast Nationals. In addition, the telecast […]
The Big 12 Conference is turning to FloSports to live stream the 2018 Big 12 championships for swimming & diving on FloSwimming.com, indoor and outdoor track & field on FloTrack.com, wrestling on FloWrestling.com, and gymnastics on FloGymnastics.com. The deal is an expansion of FloSports’ current agreement with the conference. Programming begins Feb. 21-24 with the […]
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