YouTube missing the bottom line?

YouTube may be missing the bottom line for Google. YT accounts for six percent of Google’s sales last year but did not contribute to earnings, according to the Wall Street Journal. The video platform produced $4 billion in revenue in 2014, a hefty increase from $3 billion the year prior, likely due to big brands getting on board last year. In contrast, rival Facebook made $12 billion in revenue and $3 billion in profit from its 1.3 billion users in 2014. The Google-owned site launched YouTube Original Channels Initiative to combat the problem in 2012, but the channels lacked viewers. Current CEO Susan Wojcicki introduced an advertiser demand inventory for its top channels with Google Preferred last year, which made up about 6% of overall sales for Google, and leaves YouTube ”roughly breaking even.”

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