YouTube missing the bottom line?

YouTube may be missing the bottom line for Google. YT accounts for six percent of Google’s sales last year but did not contribute to earnings, according to the Wall Street Journal. The video platform produced $4 billion in revenue in 2014, a hefty increase from $3 billion the year prior, likely due to big brands getting on board last year. In contrast, rival Facebook made $12 billion in revenue and $3 billion in profit from its 1.3 billion users in 2014. The Google-owned site launched YouTube Original Channels Initiative to combat the problem in 2012, but the channels lacked viewers. Current CEO Susan Wojcicki introduced an advertiser demand inventory for its top channels with Google Preferred last year, which made up about 6% of overall sales for Google, and leaves YouTube ”roughly breaking even.”

Related Stories

Misfits’ Alien horde

Misfits' Alien horde (Facebook)

Misfits Gaming is making history, announcing (along with the Miami Heat) a broad-ranging deal described as “one of the most comprehensive sponsorship partnerships in esports” with Alienware. Dealpoints will see the team leverage the brand’s slate of gear across an entire slate of categories that include laptop, desktop, mice, keyboard, mousepad, monitor and training analytics. […]

FACEIT to London is a GO

FACEIT to London is a GO

FACEIT is announcing plans to host the first UK-based Counter-Strike: Global Offensive Major at London’s SSE Arena, Wembley. The tournament will run from Sept. 20-23 with tickets on sale starting April 2. “The community has been at the heart of everything we do at FACEIT, and we’re so grateful for the support of the players […]

WE tv to begin airing Madam Secretary episodes

WE tv to begin airing Madam Secretary episodes

Because we don’t have enough political drama… WE tv will begin airing binge-a-thons of CBS drama series Madam Secretary on Wednesday, March 7 from 7p-4a. Beginning the following week, Wednesday, March 14, the series will air during all-day binge-a-thons on Wednesdays from 10a-4a.

Mike Patrick signs off of ESPN

Mike Patrick signs off

After a run that topped 35 years, Mike Patrick’s stay at ESPN is over. Patrick began his play-by-play role with the network in 1982, but the network announced yesterday that his last event with the company was the 2017 AutoZone Liberty Bowl on Dec. 30. During that span, Patrick’s role included serving as the voice […]

CynCity

Cynsiders

Instagram