YouTube may be missing the bottom line for Google. YT accounts for six percent of Google’s sales last year but did not contribute to earnings, according to the Wall Street Journal. The video platform produced $4 billion in revenue in 2014, a hefty increase from $3 billion the year prior, likely due to big brands getting on board last year. In contrast, rival Facebook made $12 billion in revenue and $3 billion in profit from its 1.3 billion users in 2014. The Google-owned site launched YouTube Original Channels Initiative to combat the problem in 2012, but the channels lacked viewers. Current CEO Susan Wojcicki introduced an advertiser demand inventory for its top channels with Google Preferred last year, which made up about 6% of overall sales for Google, and leaves YouTube ”roughly breaking even.”
E! has opted not to renew The Royals. However, according to Deadline, the network’s only remaining scripted series is being shopped by its leading producing studio, Lionsgate TV, and talks are underway with Pop for a possible fifth season pickup.
HGTV picked up a second season of Boise Boys. The series delivered solid ratings in its freshman run, helping the network consistently rank as the #1 cable network among upscale women 25-54 in its Thursday 11p timeslot.
Big changes ahead for the Davis Cup. The ITF AGM today voted in favor of reforms to the Davis Cup by BNP Paribas designed to “secure the long-term status of the competition.” Starting next year, the competition will see 18 nations and the world’s best players compete in a week long season finale to crown […]
The quest for the College Football Playoff National Championship Trophy is literally getting animated, courtesy of a partnership between ESPN and Marvel that sees the launch of four comic book covers that feature school mascots facing off over Labor Day weekend. This will mark the fifth consecutive year that the two companies have teamed up […]
USA Network is not picking up Shooter for a fourth season. Currently in season three, the drama is averaging 471,000 viewers A18-49 and 1.5 million total viewers in Live+3 Nielsens. The show, based on the novel Point of Impact, has had its challenges, including a delayed debut prompted by real-life shootings, and a shortened second […]