YES Network brings the heat

YES Network is staging a marketing volley against Comcast ahead of the hew Yankees season. The TV network launched an ad campaign encouraging viewers to switch from the cable company after Comcast dropped the channel during a contract dispute. Ads began running yesterday in a move to pressure Comcast to restore the channel to its lineup before opening day, targeting Comcast subscribers in the New York region via the Fox broadcast network, billboards, radio stations, newspapers, and on digital and social media, according to reports.

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