Yahoo’s icy destination

Yahoo continues to expand its sports offerings, locking in a partnership with the NHL to deliver free, live games to fans, in addition to on-demand, premium content. Through the deal, fans will be able to watch out-of-market hockey games on the platform sans cable subscription or authentication. The alliance will now see Yahoo Sports serve up four games a week with an NHL “Game of the Day” to US fans beginning tonight at 7:30p in addition to condensed games, “Best of the Day” and “Best of the Week” top plays and post-game highlights. Yahoo is also introducing new video advertising options that will run within commercial breaks during the live streams of live sporting events, which includes NHL and MLB games.

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