Yahoo hits London with a full court

This weekend’s first live global stream of a regular season NFL game on Yahoo will see more than 30 brands partnering with the company for the contest on Sunday from London’s Wembley Stadium. Commercial breaks will see video ads as well as exclusive pre-game and halftime presenting sponsorships with reach to over one billion monthly users via the Yahoo and Tumblr platforms. According to the company, partners are set to include: American Express, Applebee’s, Arby’s, Bose, Burlington Stores, Cadillac, Chrysler, CiCi’s Pizza, Citi, CompareCards.com, Dairy Queen Brand, Danone Nations Cup, eHealth.com, Emirates Airline, Esurance, KFC, Kohl’s, Lincoln, Microsoft, Nationwide, Papa John’s, Redd’s Apple Ale, SNICKERS Brand, SUBWAY Restaurants, T-Mobile, Totino’s and Toyota, among others. The Dairy Queen® Brand is the pre-game show sponsor on Yahoo, and Toyota will sponsor the halftime show. Advertisers can select global or U.S. only advertising to reach their desired audience. Kickoff is at 9:30a.

“We’re thrilled to have some of the world’s top brands working with Yahoo to engage NFL fans around this historic live stream,” said Lisa Utzschneider, Chief Revenue Officer, Yahoo. “We’ve created a new way for viewers to enjoy one of their favorite sports live on Yahoo, along with amazing opportunities for advertisers to reach these digital fans whether they watch on their desktop, smartphone, tablet or connected TV.”

Related Stories

More jobs right HERE!

More jobs right HERE!

Job of the Week CREATIVE DIRECTOR ESP GAMING Las Vegas Own the front-to-end design process for ESP Gaming’s prod projects. Deep TV design exp, world class creative vision, passion for sports and competitive gaming, 7+ yrs in creating TV brdcst packages (sports or esports). Full description HERE Resume HERE CynopsisJOBS […]

Click here for more JOBS!

Click here for more JOBS!

Job of the Week CREATIVE DIRECTOR ESP GAMING Las Vegas Own the front-to-end design process for ESP Gaming’s prod projects. Deep TV design exp, world class creative vision, passion for sports and competitive gaming, 7+ yrs in creating TV brdcst packages (sports or esports). Full description HERE Resume HERE CynopsisJOBS […]

Conan O’Brien hustles to get his Haiti story

Conan O'Brien hustles to get the Haiti story

Conan O’Brien’s Conan Without Borders trip to Haiti, announced right after President Trump reportedly made disparaging remarks about the island nation, will air as a primetime special Saturday, January 27 at 10p on TBS. Someone’s in a hurry – O’Brien just landed in Haiti yesterday. It’s the shortest time ever between the filming and airing […]

Freeform prepping to serve Party of Five

Freeform prepping to serve Party of Five

An immigration-themed reboot of 1994-2000 family drama Party of Five landed a put pilot commitment from Freeform. The new version, from original series creators Chris Keyser and Amy Lippman and Sony Pictures Television, follows the five Buendias children after their parents are suddenly deported back to Mexico.

NBA All-Star’s Walk of Fame

NBA All-Star's Walk of Fame (Facebook)

The 67th NBA All-Star Game will once again pit LeBron James versus Stephen Curry, who have been named team captains after finishing as the All-Star starter from each conference who received the most fan votes in his conference. Team LeBron vs. Team Stephen will take place on Sunday, Feb. 18 at 8p on TNT and […]

CynCity

Cynsiders

Instagram