Yahoo is about to make history, inking a deal with the NFL to become the league’s exclusive partner to deliver the first-ever live stream of an NFL game to a global audience. The matchup will see the Bills and Jaguars battle in London on Oct. 25, and will be showcased across devices for free via Yahoo, Yahoo Sports, Yahoo Screen and Tumblr. “We’re thrilled that the NFL has chosen Yahoo for this historic opportunity,” said Marissa Mayer, President and CEO of Yahoo. “It marks a significant change in the way users can access this amazing content. The NFL and Yahoo have both long engaged football fans around the world. Our partnership provides the ultimate football experience — with digital availability, designed for the modern fan.” The game will be produced by CBS and will still be available on free, over-the-air television in Buffalo (WIVB-TV) and Jacksonville (WTEV-TV) markets at 9:30a.
Discovery Channel and Science Channel group chief Rich Ross said at Sundance over the weekend that Oscar-winning filmmakers Fisher Stevens and Ross Kauffman are behind a new documentary for the network, Taken by the Tiger, about the rapidly diminishing population of tigers in the wild.
Steve Harvey’s daytime series Steve got a second season renewal in national syndication. The series already been sold in 90 percent of the US on NBC-owned stations and station groups including Sinclair and Hearst.
Amid a landmark year for CBS Sports Digital in 2017, where the outlet’s platforms ranked second in comScore’s sports category for the fifth consecutive month in December and saw 9% year-over-year growth in 2017, the group kicked off 2018 with the announcement that it had promoted Jeff Gerttula to Executive Vice President and General Manager […]
Pringles is making its maiden voyage for the Super Bowl, announcing that the brand will launch its first-ever Super Bowl advertisement. Bill Hader will star in the 30-second spot, which will showcase ‘flavor stacking’, where consumers blend different flavors to create new ones. “The Pringles Super Bowl advertisement is an opportunity to show people a […]
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