Yahoo hits the grid

Yahoo is about to make history, inking a deal with the NFL to become the league’s exclusive partner to deliver the first-ever live stream of an NFL game to a global audience. The matchup will see the Bills and Jaguars battle in London on Oct. 25, and will be showcased across devices for free via Yahoo, Yahoo Sports, Yahoo Screen and Tumblr. “We’re thrilled that the NFL has chosen Yahoo for this historic opportunity,” said Marissa Mayer, President and CEO of Yahoo. “It marks a significant change in the way users can access this amazing content. The NFL and Yahoo have both long engaged football fans around the world. Our partnership provides the ultimate football experience — with digital availability, designed for the modern fan.” The game will be produced by CBS and will still be available on free, over-the-air television in Buffalo (WIVB-TV) and Jacksonville (WTEV-TV) markets at 9:30a.

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