Woo hoo! Viewers flock to The Simpsons on FXX

The first day of a 12-day Simpsons marathon on FXX “truly exceeded our wildest expectations,” said Chuck Saftler, President, Program Strategy and COO, FX Networks. Thursday was the most-watched day in FXX’s one-year history, according to Nielsen estimates, ranking number one among all basic cable nets in primetime among M18-34, and number two among A18-34. Primetime episodes averaged 1.01 million total viewers in Live+ Same Day, a 391 percent boost, and 623,000 among A18-49, a 461 percent lift. As for the Live+Same Day reporting, which FX has pulled away from, the net notes that percentage increases for Live+7 are “inconsequential” for acquired programming.

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