Warriors land jersey patch sponsor for $60 million

The NBA-champion Golden State Warriors have picked up their first jersey patch sponsor: Japanese tech company Rakuten. Rakuten’s logo will adorn all of the Warriors’ jerseys – regular season and playoff in addition to the team’s practice and summer league uniforms – from the start of the 2017-18 NBA season. The three-year contract will earn the Warriors $20 million annually, according to ESPN, almost doubling the league’s second-highest jersey patch sponsorship deal signed by the Cleveland Cavaliers. The partnership will help the Warriors continue to build their brand globally and connect with fans in Asia and Europe. Meanwhile, it’s the second major sports sponsorship within the past year for Rakuten, which in November 2016 inked a four-year, $235 million deal to become the new sponsor for Spanish soccer powerhouse Barcelona.

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