Warriors land jersey patch sponsor for $60 million

The NBA-champion Golden State Warriors have picked up their first jersey patch sponsor: Japanese tech company Rakuten. Rakuten’s logo will adorn all of the Warriors’ jerseys – regular season and playoff in addition to the team’s practice and summer league uniforms – from the start of the 2017-18 NBA season. The three-year contract will earn the Warriors $20 million annually, according to ESPN, almost doubling the league’s second-highest jersey patch sponsorship deal signed by the Cleveland Cavaliers. The partnership will help the Warriors continue to build their brand globally and connect with fans in Asia and Europe. Meanwhile, it’s the second major sports sponsorship within the past year for Rakuten, which in November 2016 inked a four-year, $235 million deal to become the new sponsor for Spanish soccer powerhouse Barcelona.

Related Stories

Wendy Williams heads to late night on Bounce

The Wendy Williams Show heading to late night on Bounce.

The Wendy Williams Show is heading to late night. Bounce secured day and date repurpose rights to the talk show from Lionsgate’s Debmar-Mercury and will begin airing it weeknights at 11p starting Monday, March 5. “The opinionated voice of The Wendy Williams Show has come to symbolize pop culture,” said Jonathan Katz, President and CEO […]

Sinclair gets Raw

Sinclair gets Raw

With Sinclair Broadcasting’s acquisition of Tribune Media likely a few weeks from final approval, the Federal Communications Commission’s independent watchdog is investigating dealings between Sinclair and FCC Chairman Ajit Pai, reports the New York Times. The probe, looking at whether Pai and aides improperly pushed for rule changes timed to benefit Sinclair, has been in […]

FOX launches Daytona drones

FOX launches Daytona drones (Facebook)

FOX Sports paved its road for the upcoming Daytona 500, mapping out production details for its coverage of Sunday’s race, which will run at 2:30p on FOX. This year will see the addition of aerial drone coverage as well as a record number of in-car cameras for the event with 14 in the cards. In […]

The NBA on TNT gets a demo bounce

The NBA on TNT gets a demo bounce (Facebook)

Ahead of NBA All-Star festivities, Turner Sports announced that NBA on TNT’s live game coverage this season is delivering the net’s most viewed season-to-date viewership since 2013-14 with an average of 1.9 million viewers through 44 telecasts. That is up 20% over last year with double-digit growth across all key demos – People 18-34 (+20%), […]

The CW supersizes with Sunday

The CW supersizes (Guy D'Alema)

The CW is adding a 2-hour Sunday primetime block next season. Nine years ago the CW returned Sunday to its affiliates, but now, up 3% year-to-date in total viewers and boasting the youngest median age in broadcast, the net has inked agreements for clearances on 6 nights. “As one of the largest CW affiliate groups, […]

CynCity

Cynsiders

Instagram