The NFL and Verizon came up with a game changer of an announcement with regard to their partnership and the future of digital access for sports in the United States.
The multi-year agreement calls for Verizon’s portfolio of premium digital and mobile media properties to stream in-market and national games, including national pre-season, regular season, playoff games, and the Super Bowl nationwide to sports fans – regardless of mobile network. The partnership kicks off in January 2018 with streaming of the NFL playoffs on Yahoo and Yahoo Sports, in addition to go90 and the NFL mobile app.
In addition to the expanded availability of live games, the new agreement will provide fans mobile access to NFL highlights, coverage of NFL throughout the week and year, and a robust set of jointly-developed original content. With Verizon and Oath’s lead in U.S. monthly mobile millennial reach and more than 200 million U.S. monthly unique mobile and digital views, NFL content will reach a massive digital audience.
“We’re making a commitment to fans for Verizon’s family of media properties to become the mobile destination for live sports,” said Lowell McAdam, Chairman and CEO of Verizon Communications. “The NFL is a great partner for us and we are excited to take its premier content across a massive mobile scale….We believe that partnerships like this are a win for fans, but also for partners and advertisers looking for a mobile-first experience.”