Verizon teams with Hearst on new digital video venture

Verizon and Hearst have formed a 50-50 partnership on a new digital video initiative. Under the new venture, called Verizon Hearst Media Partners, the companies will release two new video channels in the spring: RatedRed.com, a lifestyle brand aimed at red-state millennials, and Seriously.TV, a news-comedy channel. Content from the venture will be distributed over YouTube and other platforms, and possibly even TV networks. Content will also be distributed through Verizon’s Go90 mobile streaming service, which launched in October. Until now, Verizon has been acquiring Go90 content from other media companies, likely at high cost. Now the company will have to play a bigger role in producing mobile video for the service.

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