Verizon and Hearst have formed a 50-50 partnership on a new digital video initiative. Under the new venture, called Verizon Hearst Media Partners, the companies will release two new video channels in the spring: RatedRed.com, a lifestyle brand aimed at red-state millennials, and Seriously.TV, a news-comedy channel. Content from the venture will be distributed over YouTube and other platforms, and possibly even TV networks. Content will also be distributed through Verizon’s Go90 mobile streaming service, which launched in October. Until now, Verizon has been acquiring Go90 content from other media companies, likely at high cost. Now the company will have to play a bigger role in producing mobile video for the service.
Discovery Channel and Science Channel group chief Rich Ross said at Sundance over the weekend that Oscar-winning filmmakers Fisher Stevens and Ross Kauffman are behind a new documentary for the network, Taken by the Tiger, about the rapidly diminishing population of tigers in the wild.
Steve Harvey’s daytime series Steve got a second season renewal in national syndication. The series already been sold in 90 percent of the US on NBC-owned stations and station groups including Sinclair and Hearst.
Amid a landmark year for CBS Sports Digital in 2017, where the outlet’s platforms ranked second in comScore’s sports category for the fifth consecutive month in December and saw 9% year-over-year growth in 2017, the group kicked off 2018 with the announcement that it had promoted Jeff Gerttula to Executive Vice President and General Manager […]
Pringles is making its maiden voyage for the Super Bowl, announcing that the brand will launch its first-ever Super Bowl advertisement. Bill Hader will star in the 30-second spot, which will showcase ‘flavor stacking’, where consumers blend different flavors to create new ones. “The Pringles Super Bowl advertisement is an opportunity to show people a […]
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