Verizon officially sealed the deal to buy AOL at $50/share for a total of $4.44 billion. The next step will be the summer arrival of a mobile-first video service, AOL CEO Tim Armstrong and Verizon EVP Marni Walden detailed in a call yesterday. The new offering will include free and premium versions of live content from the NFL and other sports as well as emerging content from such sources AwesomenessTV. Armstrong will continue to run AOL operations; President of Verizon Digital Media Services Bob Toohey will report to Armstrong; Armstrong will report to Walden.
Discovery Channel and Science Channel group chief Rich Ross said at Sundance over the weekend that Oscar-winning filmmakers Fisher Stevens and Ross Kauffman are behind a new documentary for the network, Taken by the Tiger, about the rapidly diminishing population of tigers in the wild.
Steve Harvey’s daytime series Steve got a second season renewal in national syndication. The series already been sold in 90 percent of the US on NBC-owned stations and station groups including Sinclair and Hearst.
Amid a landmark year for CBS Sports Digital in 2017, where the outlet’s platforms ranked second in comScore’s sports category for the fifth consecutive month in December and saw 9% year-over-year growth in 2017, the group kicked off 2018 with the announcement that it had promoted Jeff Gerttula to Executive Vice President and General Manager […]
Pringles is making its maiden voyage for the Super Bowl, announcing that the brand will launch its first-ever Super Bowl advertisement. Bill Hader will star in the 30-second spot, which will showcase ‘flavor stacking’, where consumers blend different flavors to create new ones. “The Pringles Super Bowl advertisement is an opportunity to show people a […]
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